By The PhantomBuster TeamConsidering Apollo.io for your lead generation? Before you splurge, you should know what it offers and if it's worth it.
Apollo.io is a sales intelligence platform with an extensive contacts database and a LinkedIn Chrome Extension. In this blog post, we're breaking down its pricing plans and what they offer.
TL;DR
Apollo.io pricing plans:
Free plan: $0/month. Comes with basic features with limited sequences and export credits.
The basic plan is $49/user/month (billed annually). It offers more credits and advanced integrations but no uncapped sending limits.
Professional plan: $79/user/month (billed annually). Includes advanced reports, email tracking, and higher credit limits.
Organization plan: $119/user/month (billed annually, min 3 users). Offers customizable reports, SSO, and advanced security features.
Key features include access to an extensive contacts database, AI-powered insights, automated sequences, and comprehensive reporting and analytics.
Apollo is best for teams needing quick access to build a lead list. However, since Apollo.io uses databases, some data might be outdated.
Apollo.io is best at mass cold emailing and calling, so if you value focusing on buying intent signals and social prospecting, you might want to check out some competitors.
Best alternative to Apollo.io: PhantomBuster offers better value real-time data scraping, AI enrichment, and HubSpot integration.
Apollo pricing plans
Apollo.io pricing plans charge per user and are all designed to attract sales teams with their "all-in-one" solutions.
Let's break down each plan, highlighting what you get, what's missing, the cost, and who would benefit the most.
Apollo.io free plan
The Free plan is perfect if you're just starting out. Here's what's included:
Unlimited email credits (10,000 per month)
60 mobile credits per year
120 export credits per year
Ability to pull and push data from/to HubSpot and Salesforce
AI-assisted email writing (5k words monthly limit)
However, it has some limitations:
Only 2 active sequences
Basic filters and buying intent limited to 3 topics
No pull or push to ATS
This plan is great for individuals or small teams who want to try out Apollo without spending any money.
Apollo.io basic plan
The Basic plan costs $49 per user per month (annual billing).
Here’s what you get to streamline your sales process:
Unlimited email credits (minimum 120,000 per year)
900 mobile credits per year
12,000 export credits per year
AI-assisted email writing (5k words monthly limit)
It also includes basic features:
Unlimited basic sequence automation
Advanced filters and integrations
Ability to pull and push data from/to HubSpot, Salesforce, and ATS
What's missing:
Advanced reports and dashboards
Email reply and meeting tracking
This plan is ideal for small to medium-sized teams needing more advanced tools.
Apollo.io professional plan
The Professional paid plan is $79 per user per month (billed annually).
It’s the most popular option and includes:
Unlimited email credits (minimum 120,000 per year)
1,200 mobile credits per year
24,000 export credits per year
AI-assisted email writing (300k monthly limit)
Plus, you get:
Uncapped sending limits with SendGrid
Advanced reports and dashboards
Email reply and meeting tracking
Ability to pull and push data from/to HubSpot, Salesforce, and ATS
Call functionality
What's missing:
Customizable reports
Single Sign-On (SSO)
Advanced security configurations
This plan is best for growing teams that need comprehensive sales tools and analytics.
Apollo.io organization plan
The Organization plan costs $119 per user per month (annual billing) and is only available for a minimum of 3 users. Here's what it includes:
Unlimited email credits (minimum 120,000 per year)
2,400 mobile credits per year
48,000 export credits per year
AI-assisted email writing (1M monthly limit)
Additionally, you get:
Customizable reports
Single Sign-On (SSO)
Advanced security configurations
Bi-directional integrations: Ability to pull and push data from/to HubSpot, Salesforce, and ATS
This plan is perfect for large enterprises that need extensive customization, security, and support.
Apollo.io key features
Apollo.io provides several features that help you find, email, call, and close more leads.
Here’s a breakdown of what you get:
Contact and account search: Access a database of over 275 million contacts and use more than 65 filters to build targeted lists.
Sales intelligence: Identify high-value prospects with basic filters buying intent, job postings, and headcount growth inside Apollo.io's database.
Data enrichment: Automatically update your contact records by connecting to a CRM. It keeps your data up-to-date as long as you have it inside your CRM.
Scoring and signals: Create custom lead scoring models and combine demographic and behavioral signals to pinpoint the most promising leads.
Sales engagement: Build and automate custom outreach sequences, including emails, calls, and LinkedIn tasks.
AI-powered insights and automation: Use AI tools for email personalization and recommendations to better engage leads.
Integrations: Apollo integrates with popular CRMs like HubSpot and Salesforce, ensuring data synchronization.
Scheduling: Allow leads to book meetings directly with your sales reps, eliminating back-and-forth communication.
Plus, Apollo.io's onboarding process is designed to get you up and running quickly. When you sign in, you can define a list of your ideal leads.
You get access to contacts when you land inside the app, so you can start contacting people right away.
Who is Apollo best for?
Apollo.io is great for large teams looking for an all-in-one lead-generation tool or small teams with occasional needs.
It gives you quick access to a vast database of contacts, perfect if you need to get started right away.
Just keep in mind that some of the data might be a bit inaccurate, which means you will get a lot of unverified email addresses or contact info.
What is Apollo best at?
Apollo.io is great when you need a quick list to jumpstart your outreach.
As soon as you sign up, you have access to a massive database, which is handy for getting started quickly.
It's especially useful for mass cold calling or cold emailing, where having a large number of contacts is key.
But be cautious – this approach favors quantity over quality.
If you're cold calling, you'll need a big team.
For cold emailing, you might end up with many emails marked as spam, especially if the data is outdated. This can hurt your brand's reputation.
Instead, focus on buying intent signals and social prospecting for better results. Here's where other tools can help.
Alternatives to Apollo
If you're looking for better value and results, consider PhantomBuster.
Unlike Apollo, it can automate your sales pipeline with fresh and accurate leads scraped in real-time.
Here’s a quick rundown of what PhantomBuster offers:
Real-time data scraping from LinkedIn: PhantomBuster gets the most up-to-date info directly from LinkedIn. It scrapes data in real-time, unlike Apollo, which relies on its database.
Multiple ready-to-use automations: PhantomBuster has 100+ pre-built individual automation and sequences for building and enriching lead leads and automating outreach, so you don't have to build workflows from scratch.
HubSpot integration on all plans (pull and push data): With PhantomBuster, you can pull and push data to HubSpot seamlessly, no matter what plan you're on.
Outreach automation: PhantomBuster lets you automate outreach across multiple platforms. While Apollo focuses mainly on emails and calls, PhantomBuster also supports LinkedIn, Twitter (X), and Instagram.
AI enrichment: PhantomBuster uses AI to enrich your data, giving you more detailed insights about your leads.
AI prompt for the PhantomPricing: After a 14-day free trial, PhantomBuster's pricing starts at $56 per month for an annual plan.
Conclusion
While Apollo.io has a solid database and LinkedIn integration, it doesn't always provide the freshest data. So, if you're looking for a tool to boost your sales efforts, it might not be the right choice.
For better value and results, try out PhantomBuster. It’s a reliable tool for real-time data scraping with ready-to-use automations and integrates easily with tools like HubSpot.
