30 Best B2B Lead Generation Tools For Sales And Marketing Teams

In B2B marketing and sales, lead generation is everything. It's about identifying and attracting potential customers, whether through inbound or outbound strategies.

We will walk you through 30 essential lead generation tools, which will help you generate both inbound and outbound leads so your team can reach the right people.

TL;DR

• Inbound lead generation tools attract and capture leads through online channels like email marketing, social media campaigns, landing page builders, website visitor tracking, and online capture forms.

• Outbound lead generation tools engage directly with potential leads using tools for data enrichment, lead scoring, automated outreach, and meeting scheduling.

Best B2B lead generation tools:

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Types of B2B lead generation tools

B2B lead generation tools fall into two main categories: inbound and outbound.

Selecting the right lead generation software depends on your business goals and strategies.

Inbound lead generation tools

Designed to attract and capture leads by engaging potential customers through various online channels:

• Email marketing.

• Social media campaigns.

• Landing page builders.

• Website visitor tracking.

• Online forms for lead capture.

Outbound lead generation tools

Focused on reaching out directly to potential leads, outbound lead generation tools help sales teams initiate and nurture relationships:

• Data enrichment.

• Lead scoring.

• Automated outreach.

• Meeting schedulers.

1. PhantomBuster

Pricing: 14-day free trial; paid plans starting at $56/month.

G2 rating: 4.2 out of 5 stars on G2.

Best for: Data automation platform for lead generation teams.

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PhantomBuster is a robust data automation tool designed for lead generation teams.

It simplifies the process of extracting, enriching, and managing lead data from various online sources, including social media platforms.

With pre-built automations, PhantomBuster helps you efficiently gather contact information, analyze buyer intent, scrape data and sync leads with CRMs like HubSpot.

How it helps with lead generation

• Lead scraping and export from social media platforms.

• Identifying intent data and buying signals.

• Lead enrichment.

• Lead list management.

• HubSpot CRM integration for list sync.

• Email address finder.

• LinkedIn outreach automation.

• Pre-built automations ready to use.

2. Apollo.io

Pricing: Free plan available; paid plans start at $59/month per user.

G2 rating: 4.8 out of 5 stars on G2.

Best for: Sales and marketing teams; enhancing CRM data and automating outreach.

Apollo.io is a powerful lead generation software with access to over 275 million contact records, ideal for teams that need accurate CRM data.

It offers advanced filtering for precise targeting based on industry, job title, or revenue.

Integration with LinkedIn Sales Navigator enhances lead generation by directly connecting to LinkedIn data.

How it helps with lead generation

• Extensive data syncing with CRM.

• Advanced filtering by industry, revenue, and role.

• LinkedIn Sales Navigator integration.

• Global database with millions of contacts.

• Automated outreach with actionable analytics.

3. Clay

Pricing: Starts at $149/month, with a free version available.

G2 rating: 4.9 out of 5 stars on G2.

Best for: Enriching existing lead data and generating personalized outreach emails based on multiple data sources.

Clay is a data enrichment tool that enhances lead lists by pulling detailed information from sources like LinkedIn and HubSpot.

Its AI features generate personalized emails for more targeted outreach.

Ideal to generate leads and automate outreach with pre-existing data.

How it helps with lead generation

• Builds lead lists from multiple sources.

• Enriches existing lead data with relevant details.

• Generates AI-powered outreach emails.

• Supports integration with CRM systems.

4. Lemlist

Pricing: Free trial available; paid plans start at $39/month per user.

G2 rating: 4.5 out of 5 stars on G2.

Best for: Personalized cold email campaigns and automated follow-ups.

Lemlist is ideal for businesses focused on email marketing and cold outreach, enabling highly personalized emails with custom variables, images, and videos.

It enhances outreach with AI-generated sequences and improves deliverability rates with its email warm-up tool.

Lemlist also integrates with PhantomBuster, automating tasks like LinkedIn prospecting.

How it helps with lead generation

• Personalized outreach with custom variables.

• AI-generated sequences and icebreakers.

• Email warm-up for better deliverability.

• Integration with PhantomBuster for automated tasks.

5. Dropcontact

Pricing: Free trial available; annual plans start at €24/month.

G2 rating: 4.7 out of 5 stars on G2.

Best for: Automating email finding and CRM data enrichment.

Dropcontact is a powerful lead generation software designed to clean, enrich, and verify your B2B contact data. Unlike other tools, it runs on an algorithm, ensuring your data is always accurate and GDPR-compliant.

It integrates with CRMs like HubSpot, Pipedrive, and Salesforce, automating tasks such as email discovery, data enrichment, and duplicate merging.

Dropcontact also integrates with PhantomBuster to enhance your email-finding process and easily get quality leads.

How it helps with lead generation

• Email marketing tools.

• Data enrichment (job titles, company details, LinkedIn profiles).

• CRM integration for easy updates.

• Duplicate detection and merging.

• GDPR compliance for EU markets.

6. LinkedIn Sales Navigator

Pricing: 30-day free trial; paid plans start at $99/month.

G2 rating: 4.3 out of 5 stars on G2.

Best for: Targeting and engaging leads on LinkedIn using advanced filters and insights.

LinkedIn Sales Navigator is a premium tool for sales professionals who want to generate leads by leveraging LinkedIn's vast network.

With advanced search filters, you can find the most relevant leads based on job title, industry, and location. Using Sales Navigator, you can also get insight into potential customers' behavior and needs.

With features like InMail and real-time lead activity updates, your outreach efforts are timely and personalized, increasing conversions.

How it helps with lead generation

• Advanced search filters to find qualified leads.

• Personalized lead recommendations.

• InMail for direct communication.

• Integration with CRM systems.

• Real-time updates on lead activity.

7. Dripify

Pricing: 7-day free trial; paid plans start at $39/month.

G2 rating: 4.5 out of 5 stars on G2.

Best for: Automating LinkedIn outreach campaigns with smart conditions and personalized delays.

Dripify is a LinkedIn automation tool focused on LinkedIn outreach. It lets you create and manage campaigns with advanced search filters, in-built analytics, and an inbox.

Dripify automates tasks like connecting and following up, ensuring your LinkedIn activity stays within safe limits. However, it’s limited to LinkedIn, making it best for teams focused solely on this platform.

How it helps with lead generation

• Advanced LinkedIn search filters.

• Automated LinkedIn outreach campaigns.

• In-built inbox for centralized LinkedIn communications.

• A/B testing for campaign optimization.

8. Expandi

Pricing: 7-day free trial; paid plans start at $99/month.

G2 rating: 4.1 out of 5 stars on G2.

Best for: LinkedIn outreach automation with advanced campaign management.

Expandi is a LinkedIn-specific automation tool built for teams that need to manage and scale their LinkedIn outreach efficiently.

It offers a variety of pre-built campaign types, such as Connector, Open InMail, and Group Campaigns, and can handle up to 300 connection requests per week.

The tool also includes features like account safety algorithms and a user-friendly interface for managing multiple LinkedIn accounts, making it an excellent choice for teams focused solely on LinkedIn.

How it helps with lead generation

• LinkedIn outreach automation.

• Multi-account management.

• Pre-built campaigns (Connector, Open InMail, Group Campaigns).

• Human-like algorithms for account safety.

9. ChatGPT

Pricing: Free plan available; premium plans start at $20/month.

G2 rating: 4.7 out of 5 stars on G2.

Best for: Creating personalized outreach messages and analyzing target audience data for B2B lead generation.

ChatGPT is an AI-driven tool that supports sales and marketing teams by crafting tailored messages, analyzing lead-generation strategies, and offering insights for effective outreach.

It's particularly useful for refining your approach to potential leads, ensuring your messaging resonates with your target audience.

How it helps with lead generation

• Persona building.

• Audience analysis.

• Lead scoring.

• Lead enrichment based on existing data.

• Drafting outreach content.

• Tone assessment for messaging.

10. Gong

Pricing: Gong pricing is not publicly available, so you must request a quote.

G2 rating: 4.7 out of 5 stars on G2.

Best for: Sales teams seeking to enhance call analysis and coaching with AI-driven insights.

Gong is a lead generation tool that uses AI to analyze customer interactions, track sales performance, and provide data-driven coaching recommendations.

It integrates with your CRM to deliver actionable insights, helping teams refine their sales strategies and improve conversion rates.

How it helps with lead generation

• AI-powered call transcription and analysis.

• Sales performance tracking.

• CRM integration with actionable insights.

• Forecasting based on sales data.

• Coaching recommendations based on call data.

11. Lavender

Pricing: A free basic plan is available; paid plans start at $27/month.

G2 rating: 4.8 out of 5 stars on G2.

Best for: Teams focusing on email campaigns that require personalized, AI-driven content optimization.

With Lavender, you can craft better prospecting emails. You can get real-time feedback to improve personalization and engagement.

With its AI capabilities, Lavender tailors email content based on your CRM data, so it's relevant and targeted.

Using Lavender, you can easily write emails that connect with prospects by integrating AI directly into your email workflow.

How it helps with lead generation

• Email score and optimization.

• Personalized email content.

• AI-driven email creation.

• Built-in ChatGPT integration.

• CRM data utilization for tailored outreach.

12. Amplemarket

Pricing: 7-day free trial; paid plans starting at $99/month.

G2 rating: 4.6 out of 5 stars on G2.

Best for: Automating and optimizing outbound sales outreach, especially for teams that need to scale their efforts quickly.

Amplemarket is a comprehensive lead generation tool that simplifies outbound prospecting. It integrates various tools to help you find, engage, and convert leads more efficiently.

With advanced targeting and personalized outreach, Amplemarket ensures your messages reach the right people at the right time.

The platform is designed to handle everything from prospecting to follow-ups, making it an all-in-one solution for sales teams aiming to boost their productivity and conversion rates.

How it helps with lead generation

• AI-driven lead scoring.

• Multi-channel outreach.

• Email sequence automation.

• CRM integration.

• Lead enrichment tools.

• Automated follow-ups.

13. Chorus by ZoomInfo

Pricing: Chorus pricing is not publicly available.

G2 rating: 4.5 out of 5 stars on G2.

Best for: Sales teams looking to optimize call strategies and improve sales outcomes through detailed conversation analytics.

Chorus by ZoomInfo helps sales teams analyze conversations by recording, transcribing, and providing actionable insights.

It offers critical feedback, enabling sales leaders to coach their teams effectively.

Perfect for teams relying on phone and video calls, Chorus refines and optimizes client interactions.

How it helps with lead generation

• Call recording and transcription.

• Conversation analytics.

• Performance tracking.

• Lead intelligence.

• Sales coaching insights.

14. Taplio

Pricing: 7-day free trial; paid plans start at $39/month.

G2 rating: 3.3 out of 5 stars on G2.

Best for: Individuals and businesses focused on optimizing LinkedIn content strategy and personal branding.

Taplio is a LinkedIn-specific tool designed to help users maximize their LinkedIn presence through AI-driven content creation, scheduling, and analytics.

It's tailored for those who want to boost their personal brand or engage in targeted B2B prospecting on LinkedIn.

How it helps with lead generation

• AI-powered content creation.

• Data export for CRM integration.

• Audience engagement tracking.

• Integration with email discovery services.

• Chrome extension for enhanced LinkedIn functionality.

15. Loom

Pricing: 14-day free trial, free plan available, and paid plans start at $10/month.

G2 rating: 4.7 out of 5 stars on G2.

Best for: Teams needing a simple and effective video recording tool to create and share screen recordings, tutorials, and presentations.

Loom is a video messaging tool that enables users to quickly record their screen, voice, and face.

It’s ideal for creating quick tutorials, presentations, and walkthroughs. With its intuitive interface, Loom makes it easy to produce high-quality videos that can be shared instantly.

How it helps with lead generation

• Screen recording.

• Video editing.

• Viewer insights.

• Custom branding.

• Integration with other tools.

16. MeetGeek

Pricing: Free plan available; paid plans start at $19/month.

G2 rating: 4.6 out of 5 stars on G2.

Best for: Teams needing AI-powered meeting management with seamless integrations.

MeetGeek is an AI-driven meeting assistant that automatically records, transcribes, and summarizes meetings.

It enhances productivity by capturing key insights and sharing meeting highlights with your team, making it easier to access crucial information.

MeetGeek is an excellent tool for teams looking to improve their meeting efficiency and gain valuable insights without the hassle of manual note-taking.

How it helps with lead generation

• AI meeting minutes.

• Integration with CRM tools.

• Shareable meeting insights.

• Analytics for meeting performance.

• Enhanced sales and customer retention insights.

17. Trumpet

Pricing: 7-day free trial, free plan available, and paid plan starts at £36.

G2 rating: 4.7 out of 5 stars on G2.

Best for: B2B sales teams that want to streamline their sales process with a personalized digital sales room.

Trumpet is a digital sales room platform designed to personalize the B2B sales process.

It allows users to create custom, branded spaces called Pods to host all relevant sales materials, including videos, documents, and mutual action plans.

Trumpet integrates with your CRM, enabling automatic data syncing and stakeholder mapping, which keeps the sales process smooth and informed.

How it helps with lead generation

• Personalized sales Pods.

• CRM integration.

• Real-time buyer engagement alerts.

• Screen recording and e-signature tools.

• Customizable proposals and quotes.

18. HubSpot Sales Hub

Pricing: Free tools are available; paid plans start at $15/month.

G2 rating: 4.4 out of 5 stars on G2.

Best for: Sales teams looking for a scalable CRM with strong automation and pipeline management features.

HubSpot Sales Hub offers a comprehensive CRM solution designed to streamline and optimize your sales process.

With features like customizable pipelines, automated workflows, and in-depth reporting, it helps sales teams manage contacts, track deals, and improve overall efficiency.

The platform integrates smoothly with other HubSpot products, offering a unified experience across marketing, sales, and service functions.

How it helps with lead generation

• Includes landing page tools.

• Website visitor tracking and lead scoring.

• Customizable sales pipelines and pipeline tracking.

• Integration with marketing tools and CRM (including PhantomBuster).

• Automated email sequences and real-time notifications.

19. HubSpot Marketing Hub

Pricing: 30-day free trial; paid plans start at $890/month for the Hub Professional plan.

G2 rating: 4.4 out of 5 stars on G2.

Best for: Marketing teams looking to automate and optimize their digital marketing strategies, from email campaigns to social media management.

HubSpot Marketing Hub is an all-in-one marketing platform designed to help B2B companies generate and nurture quality leads at scale.

It provides a suite of tools for creating targeted campaigns, capturing quality leads, and managing marketing activities through an integrated platform.

With the platform's CRM integration, marketing and sales teams can work together smoothly, aligning their strategies.

How it helps with lead generation

• Lead capture forms.

• Custom landing pages.

• Website visitor tracking with Google Analytics.

• Lead scoring.

• Email marketing automation.

• Integration with sales tools.

20. Salesforce

Pricing: 30-day free trial; paid plans start at $25/user/month.

G2 rating: 4.4 out of 5 stars on G2.

Best for: Enterprises needing a comprehensive CRM with advanced prospecting, scoring, and sales automation tools.

Salesforce is a powerful CRM platform that elevates B2B lead generation by providing advanced tools for capturing, nurturing, and converting leads.

Its extensive customization capabilities allow businesses to adapt the platform to their specific sales processes.

Salesforce integrates smoothly with various marketing and sales tools, making it the go-to lead generation tool for companies that require a centralized system to manage their lead generation and sales activities.

How it helps with lead generation

• Cloud-based with real-time access.

• Customizable dashboards and workflows.

• Built-in AI features.

• Extensive third-party integrations.

• Advanced analytics and reporting.

21. Zendesk Sell

Pricing: 14-day free trial; paid plans start at $25/user/month.

G2 rating: 4.2 out of 5 stars on G2.

Best for: Small to mid-sized businesses looking for a simple yet powerful CRM with strong sales automation and lead management features.

Zendesk Sell is an intuitive CRM platform focused on optimizing B2B sales processes, including lead generation and pipeline management.

It offers easy-to-use tools that integrate with your existing workflows, enabling sales teams to capture, track, and manage leads effectively.

How it helps with lead generation

• Customizable sales pipelines.

• Bulk email and SMS campaigns.

• Lead scoring and prioritization.

• Easy integration with popular tools and APIs.

• Real-time notifications for lead activities.

22. Nimble

Pricing: 14-day free trial, then $29.9/user/month.

G2 rating: 4.5 out of 5 stars on G2.

Best for: Small businesses and startups that need a simple, affordable CRM with social media integration and strong lead management capabilities.

Nimble is a user-friendly CRM that excels in social media integration, making it a great choice for businesses looking to enhance their B2B lead generation through social channels.

It provides an intuitive platform that helps you build relationships, track leads, and manage customer interactions all in one place.

How it helps with lead generation

• Social media integration for lead capture.

• Automated follow-ups and reminders.

• Lead segmentation and tagging.

• Unified contact management.

• Email tracking and analytics.

23. Pipedrive

Pricing: 14-day free trial; paid plans start at $24/user/month.

G2 rating: 4.3 out of 5 stars on G2.

Best for: Sales teams looking for an easy-to-use CRM with a strong pipeline management and sales automation focus.

Pipedrive is a CRM platform designed to help sales teams manage their pipelines and close deals more effectively.

With its intuitive drag-and-drop interface and robust sales automation features, Pipedrive is a great automation tool for teams focused on streamlining their sales processes and driving B2B lead generation.

How it helps with lead generation

• Sales pipeline management with visual sales funnels.

• Lead capturing through customizable web forms.

• Automated email and task scheduling.

• Lead tracking with activity reminders.

• Integration with marketing tools and CRM.

24. Unbounce

Pricing: 14-day free trial; paid plans start at $99/month.

G2 rating: 4.4 out of 5 stars on G2.

Best for: Marketers and businesses focused on optimizing landing pages for lead generation and conversion.

Unbounce is a leading landing page platform that enables businesses to create custom landing pages without the need for a developer.

With its drag-and-drop builder, AI-powered features, and extensive integration capabilities, Unbounce helps businesses capture and convert leads more effectively.

How it helps with lead generation

• High-converting landing page templates.

• A/B testing for optimized campaigns.

• Dynamic text replacement for personalized content.

• Integration with marketing and CRM tools.

• Popups and sticky bars for targeted messaging.

25. Leadpages

Pricing: 14-day free trial; paid plans start at $49/month.

G2 rating: 4.3 out of 5 stars on G2.

Best for: Small businesses and entrepreneurs looking to build and optimize landing pages for lead generation quickly.

Leadpages is a user-friendly platform that enables users to create high-converting landing pages, pop-ups, and alert bars without needing any coding skills.

It’s designed to help businesses easily capture qualified leads and drive conversions, thanks to its drag-and-drop builder and built-in conversion tools.

How it helps with lead generation

• Customizable landing page templates.

• Built-in lead capture forms.

• A/B testing for performance optimization.

• Integration with popular marketing tools and CRM systems.

• Lead notifications and analytics for tracking performance.

26. LeadsBridge

Pricing: 14-day free trial; paid plans start at $29/month.

G2 rating: 4.5 out of 5 stars on G2.

Best for: B2B companies looking for easy lead data integration across multiple platforms.

LeadsBridge is a powerful lead generation tool designed to bridge the gap between your CRM, marketing, and advertising platforms.

It enables B2B businesses to automatically sync leads, improve data accuracy, and optimize their lead nurturing efforts across multiple channels.

How it helps with lead generation

• Real-time lead sync across platforms.

• Customizable audience targeting.

• Online-to-offline lead tracking.

• Integration with major CRM and ad platforms.

• Multi-channel lead management and automation.

27. OptinMonster

Pricing: 14-day free trial; paid plans start at $59.60/year (billed annually).

G2 rating: 4.4 out of 5 stars on G2.

Best for: Businesses focused on maximizing conversions from existing website traffic.

OptinMonster is a lead-generation tool that enables businesses to create highly targeted campaigns to convert website visitors into subscribers and customers.

It offers a suite of features designed to capture leads, reduce cart abandonment, and boost overall conversions, making it a valuable asset for businesses looking to optimize their lead-capture strategy.

How it helps with lead generation

• Drag-and-drop form builder.

• Advanced targeting and segmentation.

• A/B testing for form optimization.

• Integration with major email marketing services.

• Exit-intent technology to capture abandoning visitors.

28. ActiveCampaign

Pricing: 14-day free trial; paid plans start at $15/month.

G2 rating: 4.5 out of 5 stars on G2.

Best for: SMBs and enterprises looking for a comprehensive marketing automation platform with strong B2B lead generation and nurturing capabilities.

ActiveCampaign is a comprehensive B2B lead generation tool with advanced automation and powerful segmentation tools.

It helps businesses effectively capture and nurture leads across multiple channels, driving higher conversion rates and better customer engagement.

How it helps with lead generation

• Dynamic content based on lead data.

• Automated email sequences.

• Lead scoring.

• Split testing.

• CRM integration.

29. Salesforce Marketing Cloud Account Engagement (formerly Pardot)

Pricing: Starts at $1,250/month for the Growth plan (billed annually).

G2 rating: 4.0 out of 5 stars on G2.

Best for: B2B enterprises that need robust lead generation and marketing automation tools.

Marketing Cloud Account Engagement, formerly known as Pardot, is Salesforce’s B2B marketing automation solution. This lead generation tool excels at lead nurturing, scoring, and managing complex sales funnels.

It is designed to create and manage sophisticated marketing campaigns, seamlessly integrate with Salesforce CRM, and deliver advanced analytics.

How it helps with lead generation

• Automated lead nurturing.

• AI-powered lead scoring.

• Custom landing pages and forms.

• Multichannel engagement campaigns.

• CRM integration with Salesforce.

30. Adobe Marketo Engage (formerly Marketo)

Pricing: Pricing starts from $1,500/month.

G2 rating: 4.1 out of 5 stars on G2.

Best for: Large enterprises and B2B companies that need advanced marketing automation and lead management tools.

Adobe Marketo Engage is a leading marketing tool designed for B2B companies aiming to optimize lead generation and nurturing.

It provides sophisticated tools for automating marketing processes, managing multi-channel campaigns, and analyzing lead performance.

With Marketo, businesses can engage prospects through personalized experiences across different channels, ensuring higher conversion rates and ROI.

How it helps with lead generation

• Cross-channel lead engagement.

• AI-driven lead scoring.

• Personalized marketing campaigns.

• Multi-touch attribution tracking.

• Advanced analytics and reporting.

Conclusion

Congrats on making it to the end of the list! Now, you’re equipped to pick the top lead generation tools so your sales team can generate quality leads.

Ready to kick off your lead generation process? Give PhantomBuster a try and see the results for yourself.

Get a free PhantomBuster trial!