LinkedIn sets limits to prevent spam, protect user experience from excessive outreach, and maintain the platform’s professional value. These limits separate personal use on free accounts from the higher-volume commercial activities better suited for paid subscriptions.
Understanding the platform’s limits on LinkedIn connection requests, messages, and profile views helps you avoid account restrictions and keep your outreach running consistently.
LinkedIn updates these limits regularly. This guide breaks down current LinkedIn limits for Free, Premium, and Sales Navigator accounts, verified as of October 2025.
Quick summary: 2025 LinkedIn limits at a glance
Here’s a complete comparison of LinkedIn account limits for connection requests, messages, profile views, and more across different account types:
| Limit / Action | Free LinkedIn | Premium LinkedIn (Excl. Sales Nav/Recruiter) | LinkedIn Sales Navigator |
| Connection Requests (Weekly – Standard) | Up to 100 (Recommended 80) | Up to 100 | Up to 100 |
| Connection Requests (Weekly – High SSI) | N/A (Typically aligns with Standard) | Up to 200 ¹ | Up to 200 ¹ |
| Connection Request Message (Note) Character Limit | 200 Characters | 300 Characters | 300 Characters |
| Connection Request Message (Note) Sending Limit | Often 5-10 per month ² | Unlimited (up to weekly connection limit) | Unlimited (up to weekly connection limit) |
| Messages (Weekly – Based on PhantomBuster data) | ~100 Messages | ~150 Messages | ~150 Messages |
| Message Length | 8,000 Characters | 8,000 Characters | 8,000 Characters |
| Message Attachment Size | 20MB | 20MB | 20MB |
| InMails (Monthly Credits) | 0 | Varies by plan (e.g., 15 for Premium Business) | Varies by plan (e.g., 50 for Core) |
| InMail Subject Length | N/A | 200 Characters | 200 Characters |
| InMail Message Length | N/A | 1,900 Characters | 1,900 Characters |
| Profile Views (Daily – Reported Max) | ~500 Profiles ³ | ~1,000 – 1,500 Profiles ³ | ~150-300 (on LinkedIn.com) ³·⁴ ~600-1,000 (within Sales Nav) ³·⁴ |
| Profile Views (Daily – Recommended Safe) | ~100 – 250 Profiles ³ | ~500 – 1,000 Profiles ³ | ~100-150 (on LinkedIn.com) ³·⁴ ~600-800 (within Sales Nav) ³·⁴ |
| Total Network Size Limit | 30,000 Connections | 30,000 Connections | 30,000 Connections |
| Event Invitations (Weekly) | Up to 1,000 ⁵ | Up to 1,000 ⁵ | Up to 1,000 ⁵ |
| EasyApply Limit (Daily) | 50 Applications | 50 Applications | 50 Applications |
Table notes:
- SSI Impact: Premium and Sales Navigator users with high SSI scores and consistent, positive engagement often reach ~200 connections/week. Start lower and scale when your acceptance rate stays above 35-45%.
- Free account note limits: Free accounts may see very low monthly allowances for connection request notes (often reported 5-10/month). Check your account’s prompt and plan conservatively.
- Profile view limits: LinkedIn doesn’t officially publish daily profile view limits. These numbers come from PhantomBuster platform data and user reports (2024-2025) and fluctuate based on account activity, age, SSI score, and algorithm changes. Exceeding perceived limits, especially with automation, risks account restrictions.
- Sales Navigator view distinction: Viewing standard LinkedIn.com profiles with a Sales Navigator account has much lower limits than viewing profiles within the Sales Navigator interface. Always warm up gradually and watch for warnings.
- Event invitations: This limit applies to organizers, admins, and participants sending invitations to a LinkedIn Event.
To keep within limits while growing pipeline, use PhantomBuster’s pre-built LinkedIn automations—Search Export, Profile Visit, AI Enricher, and Message Personalization—as one workflow. Source, enrich, and engage in one place.
PhantomBuster automations follow the limits you set. Start low, add random delays, and increase gradually as acceptance and reply rates improve. By automating repetitive actions, PhantomBuster saves you time and improves accuracy. Try PhantomBuster free for 14 days.
Understanding limits: Why do LinkedIn limits matter?
LinkedIn sets caps to encourage quality over quantity in networking. By limiting connection requests, messages, and profile views, the platform reduces spam and promotes meaningful interactions.
Understanding these limits is essential. Exceeding them can trigger temporary restrictions on your account.
Respecting limits helps you build a focused network, earn trust, and grow visibility.
LinkedIn limits: Free accounts vs Sales Navigator overview
LinkedIn applies different activity limits based on your account type. Sales Navigator, while a Premium tier, has distinct limits for sales activities that matter for outreach.
Plan for up to 100 invites/week on Free and up to 200 on healthy Premium/Sales Navigator accounts. The LinkedIn connections limit caps all accounts at 30,000 connections total.
How many LinkedIn connection requests can you send per week?
Plan for ~100 connection requests per week on both Free and paid accounts (including Premium and Sales Navigator).
Many Premium/Sales Navigator users with high Social Selling Index (SSI) scores and steady engagement reach ~200/week. Start lower and scale when acceptance stays above 35-45%. Monitor your account closely, as these limits fluctuate based on account health.
How many connection requests can you send per day?
Based on the weekly limits, here are the recommended daily LinkedIn connection request targets:
- For Free users (or those following the 100/week limit): aim for approximately 20 connection requests per weekday.
- For paid accounts (Premium/Sales Navigator) that qualify for the higher limit (up to 200/week): send up to 40 requests per weekday.
Consistency matters more than hitting maximum daily numbers. Avoid sudden large spikes in activity.
How many personalized connection request notes can you send per month?
Free accounts show very low monthly allowances for personalized connection requests with notes (often reported 5-10/month). Check your account’s prompt and plan outreach assuming a low cap.
- Paid accounts (including Sales Navigator and other Premium tiers): no fixed monthly cap, but you’re bound by weekly invite limits.
Free LinkedIn profile request messages have a 200-character limit, whereas Premium account message requests allow 300 characters.
What is the total number of connections you can have?
LinkedIn caps your total network size at 30,000 first-degree LinkedIn connections for all account types. Once you reach this LinkedIn connections limit, you can’t send or accept new connection requests until you remove some existing ones.
PhantomBuster’s LinkedIn Auto Connection Remover automation helps you remove connections at scale when needed.
What happens if you send too many connection requests on LinkedIn?
When you hit your weekly invite cap, LinkedIn shows a notice and pauses new invites until your window resets the following week.
This is usually a temporary pause, not a full account restriction, unless LinkedIn suspects aggressive automation or policy violations.
How long does it take to get unblocked by LinkedIn?
First-time invite or view pauses often clear within hours to a few days. Stop automation, reduce volume by 40-60% next week, and increase delays before resuming.
Repeated violations or more severe issues lead to longer restrictions and may require you to contact LinkedIn support to appeal the restriction.
LinkedIn messages limits
Use DMs to progress warm leads from profile views and comments to meetings. Sending too many messages can trigger restrictions.
Here’s a breakdown of key messaging limits for different account types:
- Messages to 1st-degree connections (based on PhantomBuster data): ~100/week on Free, ~150/week on Premium/Sales Navigator
- InMail message limit: 0 for free accounts, 50 per month for Sales Navigator core users
- Connection request message limit: Free accounts often see 5-10/month. Premium/Sales Navigator: no fixed monthly cap, but you’re bound by weekly invite limits
How many regular messages can you send per week?
LinkedIn doesn’t publish an official hard limit for messages to 1st-degree connections. Avoid excessive volume that might trigger spam detection.
Based on PhantomBuster campaign data across thousands of sends (2024-2025), here are recommended safe weekly limits:
- Free LinkedIn accounts: aim for ~100 messages per week
- Paid accounts (Premium/Sales Navigator): aim for ~150 messages per week
Start slowly and gradually increase your volume to warm up your account. Don’t abruptly start sending messages en-masse, as that triggers spam filters.
How many InMails can you send per month?
InMails let you message LinkedIn members you aren’t connected to. They’re a paid account feature that comes with monthly credits. Check your plan details, as credit allocations and rollover policies vary.
Here’s a breakdown of typical monthly InMail credits for the most relevant sales plans:
- Free LinkedIn accounts: 0 InMail credits
- Premium Business: typically 15 InMail credits per month
- Sales Navigator Core/Advanced/Advanced Plus: typically 50 InMail credits per month
- Recruiter plans: 30-150 InMail credits per month
These numbers are based on commonly available information and may vary by subscription plan, region, and LinkedIn changes. Always check your LinkedIn account details for accurate InMail credit information.
What are the character limits for messages and InMails?
Different message types on LinkedIn have varying character limits. Here are the current limits as published by LinkedIn:
- Connection Request Message (Note):
- Free LinkedIn accounts: up to 200 characters
- Premium & Sales Navigator accounts: up to 300 characters
- Regular Messages (to 1st-degree connections): up to 8,000 characters
- InMail Subject Line: up to 200 characters
- InMail Message Body: up to 1,900 characters
What is the message attachment size limit?
You can attach files up to 20MB to LinkedIn messages.
LinkedIn profile visits limits
Viewing LinkedIn profiles helps you research prospects and prioritize connections.
LinkedIn doesn’t officially publish daily limits. Exceeding perceived thresholds, especially with automation, risks account restrictions. The limits below are estimates based on user reports and can fluctuate.
How many profiles can you view on LinkedIn per day?
Here’s a breakdown of generally reported maximum daily limits and recommended safe limits, particularly when using automation:
- Free LinkedIn Accounts:
- Reported Max: ~500 profiles
- Recommended Safe: ~100-250 profiles
- Premium LinkedIn Accounts (General):
- Reported Max: ~1,000-1,500 profiles
- Recommended Safe: ~500-1,000 profiles
- LinkedIn Sales Navigator Accounts:
- Viewing on LinkedIn.com: Reported Max ~150-300 / Recommended Safe ~100-150
- Viewing within Sales Navigator: Reported Max ~600-1,000 / Recommended Safe ~600-800
With PhantomBuster’s LinkedIn Profile Visit automation, schedule profile visits within conservative daily ranges for your account type, add random delays, and rotate inputs. Focus on consistency over volume.
How to scale LinkedIn outreach without exceeding limits
| Tactic | Description | Best Practices / Actions |
| 1. Warm up your account | Gradually increase your LinkedIn activity over time to avoid triggering restrictions. Sudden spikes look unnatural to LinkedIn’s algorithms. | Week 1: Start with 10-15 connection requests/day and 50-100 profile views/day Week 2: Increase by 25% (12-19 requests, 60-125 views) Week 3: Increase by another 25% (15-24 requests, 75-155 views) Then hold: Maintain or adjust based on acceptance rate (target >35-45%) Spread activity throughout the day, not in one short burst. |
| 2. Focus on growing a high–quality network over quantity | Send fewer, highly personalized messages to well-qualified leads rather than mass-messaging large numbers of less relevant prospects. | Target precisely: Build highly targeted lead lists matching your ICP, don’t send connection invitations and generic messages to everyone. Personalize outreach: Use PhantomBuster’s AI Enricher + AI Message Personalization inside the same automation to add context (role, company news) and generate 1-2-line custom openers. * Prioritize engagement: Focus on leads showing higher intent or engagement for relevancy. |
| 3. Use Premium/Sales Navigator to reach more of the right leads | Paid LinkedIn accounts offer higher potential activity limits, advanced search features, and InMails for direct outreach. | Higher limits with caution: Premium/Sales Navigator users with strong SSI and account health may reach ~200 requests/week and ~600-1,000 views/day (Sales Nav interface). Start conservatively and scale based on acceptance rates. Use InMails: Send InMails to bypass connection request limits (within your monthly credit allowance). * Refine searches: Use Sales Navigator’s advanced search filters to build better quality lead lists. |
| 4. Use Open Profile messages | Message LinkedIn Premium users with “Open Profile” enabled directly, without using a connection request or InMail credit. | Identify Open Profiles: Filter for Open Profile in Sales Navigator, then use PhantomBuster to export that list and trigger a tailored message sequence. Conserve connection requests: Use this as an alternative way to initiate contact and save your weekly connection request allowance. |
| 5. Engage via Groups and Events | Message fellow members of relevant LinkedIn Groups or LinkedIn Events attendees to bypass standard connection limits. | Join relevant Groups/Events: Find active groups and events in your niche worth joining. Export Members/Attendees: Use PhantomBuster‘s LinkedIn Group Members Export and Event Attendees Export automations to build targeted lists you can enrich and message in one workflow. * Contextual outreach: Message members/attendees directly (respecting platform etiquette and any group rules). |
| 6. Use automation responsibly | LinkedIn automation saves time but must respect LinkedIn’s limits and mimic human behavior. | Set safe limits: In PhantomBuster, set per-action daily caps, add random delays, enable warm-up mode, and stagger launches across your workspace to mimic human timing. Schedule and spread tasks: Automate tasks over time, not all at once. |
| 7. Improve your LinkedIn SSI (Social Selling Index Score) | A higher SSI score indicates a healthy, engaged account, building more trust with LinkedIn’s algorithms and typically correlating with greater connection request allowance. | Optimize your profile: Ensure it’s complete and professional. Engage meaningfully: Share relevant content, comment thoughtfully. * Build relationships: Focus on genuine interaction. |
| 8. Distribute activity across multiple accounts | For high-volume needs, distribute outreach activities across your team’s LinkedIn profiles. | Distribute across your SDR team’s real, active profiles only, with each user’s consent. Use PhantomBuster Workspaces to coordinate prospecting across your team—shared inputs, per-user limits, and staggered schedules in one place. |
| 9. LinkedIn Ads | Use LinkedIn Ads, particularly LinkedIn Message Ads, to reach potential leads without sending connection invites. | * Combine with Sales Navigator: If you cap out on invites, supplement with Message Ads targeted from your Sales Navigator lists while continuing 1:1 outreach via PhantomBuster. |
LinkedIn limits FAQs
Here are quick answers to common questions about specific LinkedIn limits:
What is the LinkedIn commercial use limit (search limit)?
This limit restricts the number of searches you can perform on LinkedIn within a calendar month, particularly on Free and standard Premium accounts. LinkedIn sets this cap to discourage excessive commercial use (like large-scale prospecting or recruiting) on non-specialized accounts.
When you hit this limit, LinkedIn restricts your search capabilities until the first day of the next month. Sales Navigator and Recruiter include much higher monthly search thresholds than Free/Premium. Check your plan details for current caps.
Will LinkedIn block you if you view too many profiles?
Yes, potentially. Exceeding the perceived daily profile view limits (which LinkedIn doesn’t officially publish but are estimated based on account type) can lead to a temporary account restriction.
Viewing an unusually high number of profiles signals automated data collection at scale, which violates LinkedIn’s terms. Stay within recommended safe limits (generally much lower than the estimated maximums).
What is the maximum number of connections allowed on LinkedIn?
LinkedIn limits all users (Free, Premium, and Sales Navigator) to a maximum of 30,000 first-degree connections. Once you reach this limit, you cannot send or accept new connection requests until you remove some existing connections.
How many invitations can you send for a LinkedIn event?
Organizers, admins, and participants of a specific LinkedIn Event can send up to 1,000 invitations per week to their connections for that event. This is a separate limit from your general weekly connection request limit.
What is the daily limit for LinkedIn EasyApply?
LinkedIn limits users to 50 Easy Apply applications per 24-hour period across all account types. If you exceed this, you’ll need to wait 24 hours before applying to more jobs using the Easy Apply feature.
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