By Megan BoutonEvery successful sales team relies on scripts: pre-prepared templates to guide them through the sales process, address pain points, and connect with potential buyers.
What are sales scripts?
A sales script is your written playbook, your golden ticket to engaging potential customers and convincing them that what you've got is exactly what they need.
Example of a sales scriptThere are lots of different types of sales scripts out there, including:
Cold calling scripts: Tailored for initial contact with potential customers who may not be familiar with your product or service
Follow-up call scripts: Used after an initial interaction or meeting to reinforce interest, answer questions and common objections, and move th
e potential customer closer to a sale
Voicemail scripts: Designed for leaving a compelling voicemail that prompts a callback or engagement from the decision-maker
Demo scripts: Crafted for product or service demonstrations, highlighting features, benefits, and addressing potential concerns
Closing scripts: Geared towards sealing the deal, overcoming objections, and ensuring a successful transaction
5 sales script templates to help you win the day
Here are some free sales script templates and examples to help you build your own.
Feel free to customize and personalize these sales script examples based on the specific problem and solution you're addressing and tailor them to suit your product or service.
Template 1: The discovery call
This sales script template focuses on how your product/service resolves a particular issue during an initial discovery call. This is the first time you’re chatting with the referral.
Step 1: Introduction
Greetings: “Hello there, [prospect name]! How are you doing?”
Identify the problem: "I wanted to get your thoughts, because I've been talking to a lot of [industry role] lately, and it seems like a common blocker is [insert the specific problem]. Just out of curiosity, have you ever faced that issue too?"
Step 2: Transition
Empathise: “Oh, tell me about it. It’s so frustrating when you’re trying to achieve [task], and you just keep hitting a wall with [problem].”
Relate (if applicable): “If it’s any consolation, I also used to face this myself, when I [tell story].”
Step 3: Introduce the solution
Highlight the benefits: "Well, the good news is, I've found something that has helped me and many others overcome [problem], and I think you might find it helpful too."
Tease the solution: "Imagine a way to [briefly describe the positive outcome or change that the solution can bring]."
Step 4: Explanation of the solution
Provide details: "Our [product/service or company name] is literally designed specifically to address this for you."
Highlight features: "With features like [mention key features that solve the problem], it streamlines the process and makes everything much easier."
Step 5: Show value
Discuss benefits: "The best part? You'll experience [list key benefits like time savings, reduced stress, increased productivity, etc.]."
Step 6: Address concerns
Anticipate objections: "Now, you might be wondering about [mention potential concerns or objections]."
Counter objections: "But the good news is that [provide a concise response or solution to each concern]."
Step 7: Call to action
Invite action: "Ready to take the next step? We can literally get you up and running by next week, if you like."
Offer assistance: "If you have any questions or need more information, feel free to ask. I'm just a phone call away!"
Step 8: Closing
Express appreciation: "Thanks for taking the time to chat with me today!"
Reiterate benefits: "Remember, [reiterate the key benefits of the solution]."
Template 2: The sales voicemail script
If someone doesn’t answer your phone call, all is not lost! This sales script template is designed to help you nail your pitch over voicemail and have your referral pick up the phone to call you back quickly.
Step 1: Introduction
"Hello, [prospect name]! I wanted to drop you a quick message because something exciting is in the air."
Step 2: Highlight the offer
"You were the first person that came to mind for this [product/service] that's been making waves lately."
Step 3: Mention benefits
"It's been helping folks like you [mention a key benefit]. It could literally transform the way you [do a certain task]."
Step 4: Share your call to action
"I'd love to have a chat and fill you in on all the cool details. Hit me up whenever you can at [your phone number]. Let's catch up and explore how this could make life a whole lot easier for you!"
Step 5: Express enthusiasm
"Looking forward to our chat, and hey, let's make some great things happen together!"
Template 3: The follow-up sales script
Let’s imagine you’ve already had your discovery call with your prospect, and now you want to follow up with them and see if they’ve made a decision. Here’s a sales script example to help you do just that.
Step 1: Greeting
"Hey [Prospect name]! It's [Your Name] again. How's it going?"
Step 2: Establish a connection
"I've been thinking about our last chat and our awesome discussion about [mention a key point from your previous conversation]. Did that resonate with you too?"
Step 3: Reinforce benefits
"Just a reminder, our [product/service] can truly [reiterate a benefit]. It's all about making your life a breeze!"
Step 4: Address questions or concerns
"I know you might have had some questions. Feel free to shoot—I'm here to clarify anything you need."
Step 5: Discuss next steps
"Are you open to exploring this a bit further? We could schedule a quick demo or chat over a coffee (virtually or in person) to dive into the nitty-gritty. What works best for you?"
Step 6: Offer help
"If you need any more info or want to bounce some thoughts off me, I'm just a call away. Seriously, anything you need, I've got you!"
Step 7: Express enthusiasm
"I'm really excited about the possibility of working together and helping you [mention a personal goal or benefit]. Let's make it happen!"
Step 8: Closing
"Looking forward to hearing from you, [Prospect name]! Take care and speak to you soon!"
Template 4: The demo sales script
Perhaps you’ve had your discovery call, and your potential customers are ready for a live demonstration of what you have to offer. Here’s a sales pitch script that could carry you through from A to Z.
Step 1: Introduction
"Hi there! I'm [Your Name], and I'm super excited to show you what we've got in store today."
Step 2: Establish common ground
"From our previous conversations, I understand you're interested in [mention the key area of interest]. That's exactly what we're here to address."
Step 3: Set the stage
"We're going to dive into a live demo of our [product/service] and how it can revolutionize the way you [mention the main benefit]. Ready to see some magic happen?"
Step 4: Walk through key features
"First, let's explore [highlight a key feature]. This feature is designed to [explain how it solves a problem or streamlines a task]."
Step 5: Illustrate use cases
"Imagine this scenario: [paint a vivid picture of a use case where the product is beneficial]. Can you see how that could be a game-changer?"
Step 6: Solicit feedback
"I'd love to hear your thoughts as we go along. Any questions, comments, or ideas you have, just throw them my way. Your feedback is gold!"
Step 7: Show integration capabilities
"Now, let's talk about how our product seamlessly integrates with [mention popular tools or platforms]. This means you can [emphasize the added convenience or efficiency]."
Step 8: Demonstrate value proposition
"Remember, the goal is to help you [mention a key goal or benefit]. And this [product/service] does just that."
Step 9: Offer a trial or next steps
"Feeling the magic? We offer a trial period for you to really get a hands-on feel for how our [product/service] fits into your workflow. Or, we can discuss the best next steps tailored to your needs. What are your thoughts?"
Step 10: Closing
"Thank you for taking this journey with me through our product. I'm here to answer any questions and guide you through whatever step you're ready for. Looking forward to what comes next!"
Template 5: The closing sales script
You’ve done all the hard work, and now it’s time to bring this sales process towards a final conclusion and find out whether your target audience is ready and willing to buy.
Step 1: Introduction
"Hey [Prospect name], it's been great discussing how our [product/service] can make a difference for you. Are you ready to take the next exciting step?"
Step 2: Reiterate your value proposition
"Just a quick reminder of the incredible value our [product/service] brings to the table. It's all about [mention a key benefit]. How awesome is that?"
Step 3: Address questions and concerns
"Before we move forward, is there anything on your mind that you'd like to clarify or discuss further? I'm here to ensure you're completely comfortable and informed."
Step 4: Offer a special incentive
"Here's a little extra incentive to sweeten the deal: if you decide to move forward today, we can offer [mention a special offer]. An offer this good won't last forever, though!"
Step 5: Discuss customization
"We can tailor our [product/service] to perfectly suit your needs. Let's talk about any specific requirements you have, and we'll make sure everything aligns perfectly."
Step 6: Confirm the decision
"Do you feel ready to take this exciting step and experience the benefits firsthand? Your approval means a lot to us, and we're committed to making this a smooth and successful journey for you."
Step 7: Ask for the close
"Would you like to proceed with [the specific action] today? I'm here to guide you through the process and make it as seamless as possible."
Step 8: Reiterate support
"Rest assured, once you decide, I'm here to support you every step of the way. You're not alone in this. We're a team!"
Step 9: Closing the deal
"If you're ready to go, let's make it official! I'm thrilled about what lies ahead for you with our [product/service]."
Step 10: Express gratitude
"Thank you for considering our [product/service]. Your trust means a lot, and I'm looking forward to a fantastic journey together!"
How to build a sales script in 5 simple steps
Here’s a quick rundown of everything you should keep in mind when prepping your sales conversation.
Step 1: Know your audience
Understanding your audience is key to a knockout script. Imagine talking to a room full of pet lovers about kitesurfing—the disconnect is real! Tailor your script to address your target audience's specific needs, talking points, and pain points.
Step 2: Define your objective
What's the goal of your sales pitch? Is it to make a sale for your product/service, set up a meeting, provide information, or share a case study? Be crystal clear on what you want to achieve so your script can lead you there.
Step 3: Structure and flow
A good sales call script is like a well-choreographed dance—smooth, engaging, and leaving a lasting impression. Start with a catchy introduction, followed by the core message, and end with a compelling call to action.
Step 4: Add a dash of personality
Inject your personality into the sales prospecting script. Let your unique style and tone shine through—it's what will set you apart in the sales jungle. Keep it natural, avoid sounding robotic!
Step 5: Practice makes perfect
Practice, practice, and then practice some more. Familiarize yourself with your outreach script, qualifying questions, and objection handling until it rolls off your tongue effortlessly. The more you practice, the more confident and convincing you'll become.
Bonus tip: Make it about THEM, not you
Too many sales representatives get carried away in boasting about their value proposition, and how amazing their company is.
Instead, focus your product/service on your prospect’s needs, and tailor it to them, and how it could change their lives.
As the popular saying goes, “Sell the problem you solve, not the product.”
How to find potential customers for your sales strategy
The more targeted and accurate your leads are, the higher the chance of converting them into satisfied customers.
That's where lead generation automation software like PhantomBuster comes into play, revolutionizing the way we approach lead discovery and engagement.
PhantomBuster is a powerful automation tool that allows you to automate various tasks on the web and on social media, with over 100+ automations to choose from.
It works via...
Phantoms: Individual automated actions (such as exporting the results of a LinkedIn search)
Flows: Automation sequences (such as exporting the results of a LinkedIn search, then automatically sending them a connection request)
This tool is a Swiss Army knife for lead generation, from scraping data to automating social media interactions.
It can automate repetitive actions and gather vital lead information from various platforms, helping you to gather more leads with less effort.
And with its CRM integrations, you can channel the results straight into the next step of your sales process.
Conclusion
With a well-crafted sales script in your toolkit, you're ready to conquer the sales world—and with a tool like PhantomBuster, you can reach your target audience in record time.
Remember, it's not just about the words; it's about creating a genuine connection and offering value.
So, go ahead and let those scripts work their magic. Happy selling!
