{"id":4314,"date":"2023-03-01T00:00:00","date_gmt":"2023-03-01T00:00:00","guid":{"rendered":"https:\/\/phantombuster.com\/blog\/linkedin-connection-request-message-template\/"},"modified":"2025-08-13T20:38:22","modified_gmt":"2025-08-13T20:38:22","slug":"linkedin-connection-request-message-template","status":"publish","type":"post","link":"https:\/\/phantombuster.com\/blog\/social-selling\/linkedin-connection-request-message-template\/","title":{"rendered":"11 LinkedIn Connection Request Message Templates"},"content":{"rendered":"

An introduction to creating a LinkedIn message template<\/h2>\n

Growing your LinkedIn account will increase your content’s visibility, YOUR visibility, and it will get you in touch with tons of potential leads. <\/b><\/p>\n

Whether you have started a lead generation strategy based on LinkedIn or want to write better connection requests, this article is for you. You’ll get a sense of the principles behind what makes a perfect opener.<\/p>\n

Your LinkedIn connection requests will be smoother than a James Bond one-liner by the end of this article.<\/p>\n

We’ll also introduce you to the LinkedIn Search to Lead Connection Flow<\/a>, a tool that can search for LinkedIn leads and send them personalized connection request messages on your behalf.<\/p>\n

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Creating a LinkedIn message template: The “Do’s” and “Don’t’s”<\/h2>\n

Let’s break down some best practices, plus things to avoid when creating a LinkedIn message template for your connection requests.<\/p>\n

5 LinkedIn connection request messages that won’t get results<\/h3>\n

Before we explore the components of a strong LinkedIn message template for your connection requests, let’s identify some of the red flags to avoid.<\/p>\n

1. Using a fake profile<\/h4>\n

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This message is from a fake profile with a cartoon profile photo and nothing on their LinkedIn page. This generates ZERO trust and will get ZERO answers. Don’t waste your time building a strategy with fake profiles.<\/p>\n

2. Not saying anything<\/h4>\n

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We all have busy lives and a limited amount of willpower. This is a high investment (in terms of time), low reward (finding out what this person wants) deal. The recipient will take the easy road and simply dismiss it.<\/p>\n

3. Selling right off the bat<\/h4>\n

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Well, at least there’s a “hello” but avoid selling your product straight away. In this case, we don’t work with this medium especially, not “motion design” ones, but this LinkedIn user is already sharing a quote…<\/p>\n

4. Overly-familiar messages<\/h4>\n

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Love can happen at work, sure. But using work as an excuse to send messages with smiley faces at 11 PM to a sales rep doesn’t necessarily deliver a professional impression.<\/p>\n

5. Me, me, me!<\/h4>\n

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Self-centered messaging won’t earn you many favors. Pronouns like “me”, “we”, “us” are interesting to you, but not to your prospects. Remember, you should solve their problems, not your own.<\/p>\n

The traits of a good LinkedIn connection message<\/h3>\n

We’ve covered the bad stuff\u2014now, on a happier note, let’s explore the components of a strong LinkedIn message template for your connection requests.<\/p>\n

We’ll show you some examples, but first, let’s talk about the common traits of a good connection request message.<\/p>\n

1. Keep it brief and concise<\/h4>\n

You have 10 seconds (often less) of attention at your disposal. Each word counts. At the end of each sentence, the recipient will decide whether to keep reading.<\/p>\n

Don’t blabber around. For example, don’t duplicate content that’s already obvious. Saying, “I’m John Doe, from ACME Corp,” isn’t helpful when people can already see that in your sender information from their inbox. Be different.<\/p>\n

2. Make a reference to common interests<\/h4>\n

A common trait is the ONLY way to start a discussion. What do you have in common? You’re in the same solar system. Now, let’s see how much more precise we can be: schools, industry, members of similar groups, connections in common, event attendees, political views, appreciation of something.<\/p>\n

Picking one is good; picking one that other salespeople have not already picked is better; and picking multiple references is even better again.<\/p>\n

3. Create a shared vision<\/h4>\n

Don’t be overly focused on you, and don’t make it exclusively about them. “Me, me, me” is bad. And speaking only<\/i> about them shows that you have less tact. This conversation is here to build an “us”. Focus on how you can work with the recipient to achieve something mutually beneficial for you both.<\/p>\n

4. Include a call to action (CTA)<\/h4>\n

Are you aiming for a “Yes\/No” answer? Or some information? In that case, what information and purpose will it have in your second message? Or any action? And why? The art of prospection messages is to have the whole flowchart in your mind while making it appear like each interaction is unique.<\/p>\n

5. Share your personality<\/h4>\n

Call it as you wish: “soul”, “vibe”, “character”, “personality”. Stand out, be unconventional, be memorable. Don’t be afraid of rejection; be afraid of being invisible.<\/p>\n

Templates for LinkedIn messages that work<\/h2>\n

Now, let’s explore how to create the perfect LinkedIn message template for your connection requests, using these examples for inspiration.<\/p>\n

Referencing a previous positive interaction<\/h3>\n

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This one is great because it says, “You already like what I do”, making it much easier for us to comply. The “like\/share” inquiry makes us want to thank him for sharing more.<\/p>\n

Referencing a school in common<\/h3>\n

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This one is great because it uses multiple levers of influence in a limited amount of characters:<\/p>\n