{"id":4321,"date":"2023-02-23T00:00:00","date_gmt":"2023-02-23T00:00:00","guid":{"rendered":"https:\/\/phantombuster.com\/blog\/linkedin-events\/"},"modified":"2026-07-28T13:12:37","modified_gmt":"2026-07-28T13:12:37","slug":"linkedin-events","status":"publish","type":"post","link":"https:\/\/phantombuster.com\/blog\/social-selling\/linkedin-events\/","title":{"rendered":"How To Create &#038; Promote LinkedIn Events: A Complete Step-By-Step Guide"},"content":{"rendered":"<p>Here\u2019s the complete rundown of everything you need to know to create and promote your LinkedIn Events, with some help from PhantomBuster.<\/p>\n<h2>What is a LinkedIn event?<\/h2>\n<p><b>LinkedIn Events let you organize public online or in-person professional events. <\/b>It&#8217;s a powerful yet underrated LinkedIn feature.<\/p>\n<p>Whether you want to host an open webinar, or set up an in-person conference for your event attendees, LinkedIn is an ideal place to set it up and spread the word.<\/p>\n<p>You can view LinkedIn\u2019s event feed by searching \u201cEvents\u201d in the search bar. Alternatively, you can also click \u201cDiscover more\u201d from your home page panel, and select the \u201cEvents\u201d tab from there.<\/p>\n<blockquote><p><b>What\u2019s the difference between a LinkedIn Event and a LinkedIn Group?<\/b><br \/>\nA LinkedIn Event is a one-off gathering, whereas a LinkedIn Group is a community hub which you can connect with regularly.<\/p><\/blockquote>\n<h3>Why should you use LinkedIn events?<\/h3>\n<p>If you\u2019re wondering whether the LinkedIn Events feature is worthwhile, here\u2019s why it could spell good news for your lead generation.<\/p>\n<p>&nbsp;<\/p>\n<style>.elementor-12459 .elementor-element.elementor-element-0156978{--display:flex;--min-height:240px;--flex-direction:row;--container-widget-width:calc( ( 1 - var( --container-widget-flex-grow ) ) * 100% );--container-widget-height:100%;--container-widget-flex-grow:1;--container-widget-align-self:stretch;--flex-wrap-mobile:wrap;--align-items:center;--gap:30px 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129.084 9.35022 129.975 10.5381C130.891 9.42472 132.202 8.85552 133.958 8.85542ZM77.4609 16.3789C75.6048 16.5024 73.8224 16.6507 73.2041 16.9726C72.6599 17.2448 72.5117 17.5175 72.5117 18.0615C72.5119 18.68 72.9818 19.3485 74.4414 19.3486C76.1236 19.3486 77.4608 18.4077 77.4609 16.7998V16.3789ZM112.108 11.8008C110.549 11.8008 109.684 12.7903 109.684 14.2998V16.7744C109.684 18.2837 110.549 19.2734 112.108 19.2734C113.667 19.2734 114.535 18.2837 114.535 16.7744V14.2998C114.535 12.7903 113.667 11.8008 112.108 11.8008ZM145.812 18.6816H150.167C151.529 18.6816 152.247 17.9887 152.247 16.7763C152.247 15.5391 151.43 14.8711 150.167 14.8711H145.812V18.6816ZM198.081 11.8008C196.621 11.8008 195.78 12.6671 195.656 13.9785V14.0029H200.482V13.9785C200.383 12.6423 199.542 11.8008 198.081 11.8008ZM43.957 13.3603H47.7187C49.5492 13.3602 50.3906 11.9748 50.3906 10.6386C50.3906 9.30252 49.5492 7.94152 47.7187 7.94142H43.957V13.3603ZM145.812 11.5791H149.747C151.008 11.5791 151.826 10.9355 151.826 9.74802C151.826 8.53562 151.008 7.94142 149.747 7.94142H145.812V11.5791Z\" fill=\"#1E1E1F\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b50ef1 elementor-widget elementor-widget-heading\" data-id=\"6b50ef1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Export Your Connections<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2944270 elementor-widget__width-auto elementor-widget elementor-widget-button\" data-id=\"2944270\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/phantombuster.com\/automations\/linkedin\/12670\/linkedin-connections-export?utm_source=blog&#038;utm_medium=banner&#038;utm_campaign=blog-banner-cta-pilot-2026-07&#038;utm_content=linkedin-events-wave3\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Export Connections<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3b529cf e-con-full e-flex e-con e-child\" data-id=\"3b529cf\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7459f0b elementor-widget elementor-widget-spacer\" data-id=\"7459f0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n<p>&nbsp;<\/p>\n<ol>\n<li><b>There are no geographic constraints:<\/b> Virtual events let you reach anyone, anywhere in the world, in just a few clicks.<\/li>\n<li><b>It\u2019s cost-effective:<\/b> LinkedIn Events are free to create, and you can invite your connections for free. You can pay for LinkedIn ads, but it\u2019s completely optional.<\/li>\n<li><b>It\u2019s the biggest professional network:<\/b> If you want to reach a big target audience, then of all the social media platforms, LinkedIn is the number one place to start.<\/li>\n<li><b>You can measure the results:<\/b> LinkedIn provides event analytics so that you can evaluate how it went.<\/li>\n<\/ol>\n<p>So, if you&#8217;re organizing <i>any<\/i> work-related event, how about pairing it with a unique LinkedIn event page? Here\u2019s everything you need to create a LinkedIn Event, promote it, and get people signing up in no time.<\/p>\n<h2>How to create an event on LinkedIn<\/h2>\n<p>First things first, let\u2019s walk through the basics of creating LinkedIn Events.<\/p>\n<p>Before you start designing your page, don\u2019t forget to think about your target audience and what their priorities and pain points are. This will influence the type of event you create, as well as the topics you\u2019ll talk about. If you need help getting to know your event attendees, check out our ebook on creating an ideal customer profile.<\/p>\n<p>Once you\u2019re clear about the purpose of your LinkedIn Event, and who it\u2019s for, then you\u2019re ready to start building. We\u2019ll walk you through the admin tools to build your LinkedIn Event page. All you need is a LinkedIn account, and you\u2019re all set.<\/p>\n<h3>Step 1: Create an event via your LinkedIn profile<\/h3>\n<p>It all starts on your LinkedIn feed. In the left column on your desktop screen, you\u2019ll see the \u201cEvents\u201d section. Click on this, and you\u2019ll be redirected to the Events feed.<\/p>\n<p>Here, you can select the \u201cCreate event\u201d button to get started.<\/p>\n<h3>Step 2: Choose a name for your LinkedIn event<\/h3>\n<p>Now for a catchy event name to attract your event attendees. Remember, <b>the first 24 characters are the most important<\/b>, since LinkedIn&#8217;s interface never truncates them. Ensure this name is explicitly attractive to your audience. Marketing and branding are all about detail.<\/p>\n<p>As you\u2019re hosting a public LinkedIn Event and will want people to find it, you&#8217;ll also want to throw in a few keywords to your event name. This makes it easier for people using LinkedIn search to find your Event.<\/p>\n<p>For example, instead of the name <i>\u201cEvent #3\u201d<\/i>, you could write, <i>\u201cEvent #3: LinkedIn Sales and Automation for Non-Tech People\u201d<\/i>.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/phantombuster.com\/blog\/wp-content\/uploads\/2025\/04\/create-an-event-on-linkedin-phantombuster-13.webp\" alt=\"create-an-event-on-linkedin-phantombuster\" \/><\/p>\n<h3>Step 3: Add a cover image to your LinkedIn event<\/h3>\n<p>Your cover image will also display as the thumbnail of your LinkedIn Event, so it needs to stand out. When you share the event\u2019s link on social media, this is what people will see, along with the first line of your event\u2019s description.<\/p>\n<p>So if your event is public and your goal is to get as many people as possible to come, make the banner intriguing from the get-go.<\/p>\n<p>The default size of a LinkedIn Event cover image is <b>1776 x 444 px.<\/b> If you have text, make sure it&#8217;s in the central third section of your banner. This way it will show nicely on the thumbnail as above.<\/p>\n<p>If you want to preview your thumbnail, use a preview site like metatags.io.<\/p>\n<h3>Step 4: Identify whether it\u2019s an online or offline LinkedIn event<\/h3>\n<p>Next, you need to identify the event type. You can choose between virtual events or offline events. If you choose an online event type, then you have 3 formats to choose from:<\/p>\n<ul>\n<li><b>A LinkedIn Audio Event:<\/b> An audio-only format<\/li>\n<li><b>A LinkedIn Live:<\/b> Lets you stream live events from a third-party tool<\/li>\n<li><b>An external event link:<\/b> The event attendees click this to join<\/li>\n<\/ul>\n<p>You can also select the date and time of your LinkedIn Event, as well as the timezone. Try to choose a timezone where most of your target audience is based.<\/p>\n<blockquote><p><b>Side note:<\/b> LinkedIn no longer allows you to create a private event.<\/p><\/blockquote>\n<h3>Step 6: Write an irresistible LinkedIn event description<\/h3>\n<p>Remember\u2014good copy turns invitees into event attendees! Your LinkedIn Event description needs to be structured a bit like a sales landing page.<\/p>\n<p>For example, you could follow the principles of the <b>AIDA<\/b> framework: Awareness, Interest, Desire, Action.<\/p>\n<ol>\n<li><b>Awareness:<\/b> Catch attention with an unexpected fact or statement.<\/li>\n<li><b>Interest:<\/b> Deliver your big idea.<\/li>\n<li><b>Desire:<\/b> Let your reader imagine a world where this idea was possible.<\/li>\n<li><b>Action:<\/b> Tell them how to get it (i.e., fill in the registration form for your event)!<\/li>\n<\/ol>\n<p>You can also use influence levers to make your description even more influential.<\/p>\n<ul>\n<li>Mention <b>famous guest speakers\u2019 names<\/b> and tag them<\/li>\n<li>Create a sense of <b>scarcity<\/b>, such as by having limited spaces available<\/li>\n<li>Share <b>social proof<\/b> and testimonials from previous happy attendees<\/li>\n<li>Create a sense of <b>FOMO<\/b> (fear of missing out)<\/li>\n<\/ul>\n<p>In the space beneath your event description, you can also add any of your connections as speakers. Confirmed speakers will be shown in the LinkedIn Event details.<\/p>\n<h3>Step 7: Make your LinkedIn event \u201csearch-friendly\u201d<\/h3>\n<p>You want to make your LinkedIn Event easy to find via a search. Not so much Google SEO (although Google does index public events), but mainly via LinkedIn-search SEO.<\/p>\n<p>Sprinkle your event&#8217;s descriptions with keywords, hashtags, big names, brands, tools, URLs, and more.<\/p>\n<p>This will help your LinkedIn Event to be seen by as many people as possible, and drive traffic to your event page.<\/p>\n<blockquote><p><b>Remember:<\/b> LinkedIn events&#8217; descriptions are limited to 5000 characters.<\/p><\/blockquote>\n<h3>Step 8: Share your LinkedIn event<\/h3>\n<p>Once you\u2019ve finished selecting your LinkedIn Event details, click \u201cNext\u201d. You will be invited to share your event as a post, to spread the word to other LinkedIn members.<\/p>\n<p>Now is the time to push your event and build hype before the big day.<\/p>\n<h2>How to promote events on LinkedIn manually<\/h2>\n<p>Now that your LinkedIn Event is up and running, it\u2019s time to share it with the world.<\/p>\n<h3>Step 1: Invite your connections<\/h3>\n<p>Bear in mind that you can only invite your LinkedIn connections to a LinkedIn event.<\/p>\n<p>Invite your existing connections to a LinkedIn event as follows:<\/p>\n<ol>\n<li>Go to your event page.<\/li>\n<li>Click the &#8220;Invite connections&#8221; button.<\/li>\n<li>Use filters to find your event attendees more easily.<\/li>\n<li>Pick the guests you would like to invite.<\/li>\n<li>Send your invitations.<\/li>\n<\/ol>\n<blockquote><p><b>Can I invite guests in bulk with LinkedIn Events?<br \/>\n<\/b>Unfortunately, this feature is not available with LinkedIn Events. But you can use 3rd-party tools such as the <a href=\"https:\/\/phantombuster.com\/automations\/linkedin\/6130059528224195\/linkedin-event-inviter\">LinkedIn Event Inviter<\/a> Flow to bulk invite people (more on this later).<\/p><\/blockquote>\n<h3>Step 2: Post regularly (both on your page and the event page)<\/h3>\n<p>As soon as you create a LinkedIn Event, you&#8217;ll be invited to post about it on your personal profile. Use all the tricks in the book to give this post visibility:<\/p>\n<ul>\n<li>Mention key speakers<\/li>\n<li>Ask a question to generate engagement<\/li>\n<li>Ask people to mention someone who would benefit from the event<\/li>\n<li>Offer a bonus for early registrants<\/li>\n<\/ul>\n<p>Ideally, you should schedule multiple LinkedIn posts until D-Day, reminding people that the event is coming up.<\/p>\n<p><b>Build up excitement for attendees, too<\/b><\/p>\n<p>Too often, marketers mistake the &#8220;attendance&#8221; numbers for actual attendees.<\/p>\n<p>Your attendance rate is the proportion of people who actually attend the event they&#8217;ve signed up for. When this event is free or offers a chance of a replay, it&#8217;s common to see an attendance rate well below 50%.<\/p>\n<p>To avoid this, we recommend posting on the LinkedIn Event page, too. Any news about the event, changes, last-minute things, and so on can become news for your event. You don\u2019t need to worry about sharing too many details but focus on reminding the event attendees to save the date.<\/p>\n<blockquote><p>It&#8217;s also a way for people browsing through your event page to see that it\u2019s an active hub and that they should join in to avoid missing out.<\/p><\/blockquote>\n<h2>How to automatically promote events on LinkedIn<\/h2>\n<p>What if you\u2019re short on time and you still want to nurture your target audience before the big day? At PhantomBuster, we have a few quick tools which can let you build hype for your LinkedIn Event on autopilot.<\/p>\n<h3>What is PhantomBuster?<\/h3>\n<p><a href=\"https:\/\/phantombuster.com\/\">PhantomBuster<\/a> is a lead generation automation software, with over 100+ ready-made tools to handle your tasks automatically.<\/p>\n<p>It operates via \u201cPhantoms\u201d (single automated actions) and \u201cFlows\u201d (sequences of automated actions).<\/p>\n<p>If you don&#8217;t have an account already, you can sign up for a <a href=\"http:\/\/www.phantombuster.com\/signup\">14-day free trial<\/a> to give it a test drive. Check out this video tutorial for an overview of how PhantomBuster works.<\/p>\n<h3>Invite people to your LinkedIn Event automatically<\/h3>\n<p>With the LinkedIn Event Inviter Phantom, you can send automatic invitations to your LinkedIn connections.<\/p>\n<blockquote><p><b>What if I don\u2019t have many LinkedIn connections, yet?<\/b><br \/>\nNot to worry! You can use the <a href=\"https:\/\/phantombuster.com\/automations\/linkedin\/2350589230697394\/linkedin-search-to-lead-connection\">LinkedIn Search to Lead Connection Flow<\/a> to build your LinkedIn network automatically. It will extract the profiles from a targeted LinkedIn search URL, send them connection requests, and track who accepts. You\u2019ll then be able to send event invitations to your new connections.<\/p><\/blockquote>\n<h4>1. Open the <a href=\"https:\/\/phantombuster.com\/automations\/linkedin\/6130059528224195\/linkedin-event-inviter\">Linkedin Event Inviter Flow<\/a><\/h4>\n<p>Open the Phantom and click \u201cUse this Phantom\u201d. You\u2019ll then enter the Phantom setup.<\/p>\n<h4>2. Connect to LinkedIn<\/h4>\n<p>You can do this via your session cookie, using PhantomBuster&#8217;s <a href=\"https:\/\/addons.mozilla.org\/fr\/firefox\/addon\/phantombuster\/\">Firefox<\/a> or <a href=\"https:\/\/chrome.google.com\/webstore\/detail\/phantombuster\/mdlnjfcpdiaclglfbdkbleiamdafilil\">Chrome<\/a> browser extension.<\/p>\n<h4>3. Share the LinkedIn Event<\/h4>\n<p>Copy\/paste the URL of the LinkedIn Event you want to invite your connections to.<\/p>\n<h4>4. Share the LinkedIn contacts you want to invite<\/h4>\n<p>You can extract a list of your connections using the <a href=\"https:\/\/phantombuster.com\/automations\/linkedin\/12670\/linkedin-connections-export\">LinkedIn Connections Export Phantom<\/a>, and then share the results in this step.<\/p>\n<h4>5. Choose your settings, then launch the Phantom<\/h4>\n<p>Specify how many profiles you\u2019d like to invite per launch, along with whether you want the Phantom to run just once, or repeatedly. Then you\u2019re ready to go!<\/p>\n<p>Launch the Phantom, and it will invite your connections to your LinkedIn Event on autopilot.<\/p>\n<h3>Step 2: Auto-send a personalized message to your guests<\/h3>\n<p>With the LinkedIn Message Sender Phantom, you can automatically send personalized messages to your event attendees.<\/p>\n<p>Here\u2019s how it works.<\/p>\n<h4>1. Make a list of your event attendees<\/h4>\n<p>Open the <a href=\"https:\/\/phantombuster.com\/automations\/linkedin\/5447892918325546\/linkedin-event-guests-export\">LinkedIn Event Guests Export Phantom<\/a>. Simply share the URL of your LinkedIn Event, and this Phantom will make a list of all the attendees. Easy peasy.<\/p>\n<h4>2. Send your guests a connection request<\/h4>\n<p>You won\u2019t be able to send messages to these people unless they are your first-degree connections on LinkedIn. But that\u2019s easily remedied!<\/p>\n<p>Take the list of event guests that you collected in the previous step, and plug them into the <a href=\"https:\/\/phantombuster.com\/automations\/linkedin\/2818\/linkedin-auto-connect\">LinkedIn Auto Connect Phantom.<\/a><\/p>\n<p>&nbsp;<\/p>\n<blockquote><p>LinkedIn limits you to sending 100 connection requests per week. To keep within this and automate efficiently, we recommend sending\u00a0<b>20 connection requests per working day<\/b>\u00a0with this Phantom,\u00a0spread out across several launches within working hours.<\/p><\/blockquote>\n<h4>3. Auto-send messages about your event to new connections<\/h4>\n<p>Once people have accepted your request, you can message them about your LinkedIn Event. You can either use the <a href=\"https:\/\/phantombuster.com\/automations\/linkedin\/9227\/linkedin-message-sender\">LinkedIn Message Sender Phantom<\/a>, or try our new Flow.<\/p>\n<p>With the <a href=\"https:\/\/phantombuster.com\/automations\/linkedin\/7572144804575918\/linkedin-new-connection-welcome-message\">LinkedIn New Connection Welcome Message Flow<\/a>, you can automatically send messages to new connections after they accept your request (with personalization tags and attachments)!<\/p>\n<p>You can also choose conditions for sending the message, such as only sending it to people who haven\u2019t contacted you yet. Watch this video tutorial to see how it works.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here\u2019s the complete rundown of everything you need to know to create and promote your LinkedIn Events, with some help from PhantomBuster. What is a LinkedIn event? LinkedIn Events let you organize public online or in-person professional events. It&#8217;s a powerful yet underrated LinkedIn feature. Whether you want to host an open webinar, or set [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":12714,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[29],"tags":[36,38],"class_list":["post-4321","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-selling","tag-create-audiences","tag-guides"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How To Create &amp; Promote LinkedIn Events: A Complete Step-By-Step Guide - PhantomBuster Blog<\/title>\n<meta name=\"description\" content=\"Set up and fill your LinkedIn Event fast. Step-by-step guide covers creation, manual promotion &amp; automated invites with PhantomBuster. 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