{"id":4321,"date":"2023-02-23T00:00:00","date_gmt":"2023-02-23T00:00:00","guid":{"rendered":"https:\/\/phantombuster.com\/blog\/linkedin-events\/"},"modified":"2025-08-13T19:13:58","modified_gmt":"2025-08-13T19:13:58","slug":"linkedin-events","status":"publish","type":"post","link":"https:\/\/phantombuster.com\/blog\/social-selling\/linkedin-events\/","title":{"rendered":"How to Create And Promote LinkedIn Events"},"content":{"rendered":"

Here\u2019s the complete rundown of everything you need to know to create and promote your LinkedIn Events, with some help from PhantomBuster.<\/p>\n

What is a LinkedIn event?<\/h2>\n

LinkedIn Events let you organize public online or in-person professional events. <\/b>It’s a powerful yet underrated LinkedIn feature.<\/p>\n

Whether you want to host an open webinar, or set up an in-person conference for your event attendees, LinkedIn is an ideal place to set it up and spread the word.<\/p>\n

You can view LinkedIn\u2019s event feed by searching \u201cEvents\u201d in the search bar. Alternatively, you can also click \u201cDiscover more\u201d from your home page panel, and select the \u201cEvents\u201d tab from there.<\/p>\n

What\u2019s the difference between a LinkedIn Event and a LinkedIn Group?<\/b>
\nA LinkedIn Event is a one-off gathering, whereas a LinkedIn Group is a community hub which you can connect with regularly.<\/p><\/blockquote>\n

Why should you use LinkedIn events?<\/h3>\n

If you\u2019re wondering whether the LinkedIn Events feature is worthwhile, here\u2019s why it could spell good news for your lead generation.<\/p>\n

    \n
  1. There are no geographic constraints:<\/b> Virtual events let you reach anyone, anywhere in the world, in just a few clicks.<\/li>\n
  2. It\u2019s cost-effective:<\/b> LinkedIn Events are free to create, and you can invite your connections for free. You can pay for LinkedIn ads, but it\u2019s completely optional.<\/li>\n
  3. It\u2019s the biggest professional network:<\/b> If you want to reach a big target audience, then of all the social media platforms, LinkedIn is the number one place to start.<\/li>\n
  4. You can measure the results:<\/b> LinkedIn provides event analytics so that you can evaluate how it went.<\/li>\n<\/ol>\n

    So, if you’re organizing any<\/i> work-related event, how about pairing it with a unique LinkedIn event page? Here\u2019s everything you need to create a LinkedIn Event, promote it, and get people signing up in no time.<\/p>\n

    How to create an event on LinkedIn<\/h2>\n

    First things first, let\u2019s walk through the basics of creating LinkedIn Events.<\/p>\n

    Before you start designing your page, don\u2019t forget to think about your target audience and what their priorities and pain points are. This will influence the type of event you create, as well as the topics you\u2019ll talk about. If you need help getting to know your event attendees, check out our ebook on creating an ideal customer profile.<\/p>\n

    Once you\u2019re clear about the purpose of your LinkedIn Event, and who it\u2019s for, then you\u2019re ready to start building. We\u2019ll walk you through the admin tools to build your LinkedIn Event page. All you need is a LinkedIn account, and you\u2019re all set.<\/p>\n

    Step 1: Create an event via your LinkedIn profile<\/h3>\n

    It all starts on your LinkedIn feed. In the left column on your desktop screen, you\u2019ll see the \u201cEvents\u201d section. Click on this, and you\u2019ll be redirected to the Events feed.<\/p>\n

    Here, you can select the \u201cCreate event\u201d button to get started.<\/p>\n

    \"create-an-event-on-linkedin-phantombuster\"<\/p>\n

    Step 2: Choose a name for your LinkedIn event<\/h3>\n

    Now for a catchy event name to attract your event attendees. Remember, the first 24 characters are the most important<\/b>, since LinkedIn’s interface never truncates them. Ensure this name is explicitly attractive to your audience. Marketing and branding are all about detail.<\/p>\n

    As you\u2019re hosting a public LinkedIn Event and will want people to find it, you’ll also want to throw in a few keywords to your event name. This makes it easier for people using LinkedIn search to find your Event.<\/p>\n

    For example, instead of the name \u201cEvent #3\u201d<\/i>, you could write, \u201cEvent #3: LinkedIn Sales and Automation for Non-Tech People\u201d<\/i>.<\/p>\n

    \"create-an-event-on-linkedin-phantombuster\"<\/p>\n

    Step 3: Add a cover image to your LinkedIn event<\/h3>\n

    Your cover image will also display as the thumbnail of your LinkedIn Event, so it needs to stand out. When you share the event\u2019s link on social media, this is what people will see, along with the first line of your event\u2019s description.<\/p>\n

    So if your event is public and your goal is to get as many people as possible to come, make the banner intriguing from the get-go.<\/p>\n

    The default size of a LinkedIn Event cover image is 1776 x 444 px.<\/b> If you have text, make sure it’s in the central third section of your banner. This way it will show nicely on the thumbnail as above.<\/p>\n

    If you want to preview your thumbnail, use a preview site like metatags.io.<\/p>\n

    Step 4: Identify whether it\u2019s an online or offline LinkedIn event<\/h3>\n

    Next, you need to identify the event type. You can choose between virtual events or offline events. If you choose an online event type, then you have 3 formats to choose from:<\/p>\n