{"id":4403,"date":"2024-07-04T11:07:00","date_gmt":"2024-07-04T11:07:00","guid":{"rendered":"https:\/\/phantombuster.com\/blog\/lead-intelligence\/"},"modified":"2026-07-29T08:57:43","modified_gmt":"2026-07-29T08:57:43","slug":"lead-intelligence","status":"publish","type":"post","link":"https:\/\/phantombuster.com\/blog\/sales-prospecting\/lead-intelligence\/","title":{"rendered":"Best Lead Intelligence Tools and How to Use Them"},"content":{"rendered":"<p>Ever feel like you\u2019re just guessing with your marketing and sales? Lead intelligence can change that.<\/p>\n<p>It\u2019s like having a cheat sheet that helps you understand your prospects better and tailor your approach to win them over.<\/p>\n<p>In this post, we\u2019ll explain lead intelligence and how to enhance it using <a href=\"https:\/\/phantombuster.com\/goals\/lead-enrichment\">lead enrichment<\/a>. We&#8217;ll also show you some top tools to get started.<\/p>\n<p>&nbsp;<\/p>\n<style>.elementor-12459 .elementor-element.elementor-element-0156978{--display:flex;--min-height:240px;--flex-direction:row;--container-widget-width:calc( ( 1 - var( --container-widget-flex-grow ) ) * 100% );--container-widget-height:100%;--container-widget-flex-grow:1;--container-widget-align-self:stretch;--flex-wrap-mobile:wrap;--align-items:center;--gap:30px 30px;--row-gap:30px;--column-gap:30px;border-style:solid;--border-style:solid;border-width:1px 1px 1px 1px;--border-top-width:1px;--border-right-width:1px;--border-bottom-width:1px;--border-left-width:1px;border-color:#0000001A;--border-color:#0000001A;--border-radius:12px 12px 12px 12px;--padding-top:24px;--padding-bottom:24px;--padding-left:24px;--padding-right:24px;}.elementor-12459 .elementor-element.elementor-element-0156978:not(.elementor-motion-effects-element-type-background), .elementor-12459 .elementor-element.elementor-element-0156978 > 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129.084 9.35022 129.975 10.5381C130.891 9.42472 132.202 8.85552 133.958 8.85542ZM77.4609 16.3789C75.6048 16.5024 73.8224 16.6507 73.2041 16.9726C72.6599 17.2448 72.5117 17.5175 72.5117 18.0615C72.5119 18.68 72.9818 19.3485 74.4414 19.3486C76.1236 19.3486 77.4608 18.4077 77.4609 16.7998V16.3789ZM112.108 11.8008C110.549 11.8008 109.684 12.7903 109.684 14.2998V16.7744C109.684 18.2837 110.549 19.2734 112.108 19.2734C113.667 19.2734 114.535 18.2837 114.535 16.7744V14.2998C114.535 12.7903 113.667 11.8008 112.108 11.8008ZM145.812 18.6816H150.167C151.529 18.6816 152.247 17.9887 152.247 16.7763C152.247 15.5391 151.43 14.8711 150.167 14.8711H145.812V18.6816ZM198.081 11.8008C196.621 11.8008 195.78 12.6671 195.656 13.9785V14.0029H200.482V13.9785C200.383 12.6423 199.542 11.8008 198.081 11.8008ZM43.957 13.3603H47.7187C49.5492 13.3602 50.3906 11.9748 50.3906 10.6386C50.3906 9.30252 49.5492 7.94152 47.7187 7.94142H43.957V13.3603ZM145.812 11.5791H149.747C151.008 11.5791 151.826 10.9355 151.826 9.74802C151.826 8.53562 151.008 7.94142 149.747 7.94142H145.812V11.5791Z\" fill=\"#1E1E1F\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b50ef1 elementor-widget elementor-widget-heading\" data-id=\"6b50ef1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Export Sales Navigator Leads<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2944270 elementor-widget__width-auto elementor-widget elementor-widget-button\" data-id=\"2944270\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/phantombuster.com\/automations\/sales-navigator\/6988\/sales-navigator-search-export?utm_source=blog&#038;utm_medium=banner&#038;utm_campaign=blog-banner-cta-pilot-2026-07&#038;utm_content=lead-intelligence-wave3\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Export Leads Now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3b529cf e-con-full e-flex e-con e-child\" data-id=\"3b529cf\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7459f0b elementor-widget elementor-widget-spacer\" data-id=\"7459f0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n<p>&nbsp;<\/p>\n<h2>TL;DR<\/h2>\n<ul>\n<li><b>Lead intelligence<\/b> means collecting and using data to understand your prospects beyond their contact info.<\/li>\n<li>With lead intelligence, you can better engage and convert your leads by understanding their interests, behaviors, and needs.<\/li>\n<li>Key lead data points for lead intelligence include contact info, demographics, website engagement, <a href=\"https:\/\/phantombuster.com\/automations\/linkedin\/9136\/linkedin-activity-extractor\">social media activity<\/a>, and brand interactions.<\/li>\n<li>Use lead intelligence data to inform your <a href=\"https:\/\/phantombuster.com\/goals\/lead-generation\">lead generation<\/a>, leverage <a href=\"https:\/\/phantombuster.com\/automations\/ai\/1333223865797404\/ai-linkedin-profile-enricher\">AI to enrich leads<\/a>, and enhance conversions with <a href=\"https:\/\/phantombuster.com\/blog\/ai-automation\/ai-lead-scoring\">lead scoring<\/a>.<\/li>\n<\/ul>\n<h3>Best lead intelligence tools:<\/h3>\n<ul>\n<li><a href=\"https:\/\/phantombuster.com\/signup\">PhantomBuster<\/a> is a powerful automation tool that helps you <a href=\"https:\/\/phantombuster.com\/automations\/linkedin\/3112\/linkedin-profile-scraper\">scrape data<\/a> from various social media channels. It also offers AI functionality that you can use to enrich your lead lists, keeping your CRM updated with fresh, relevant data. Prices start at <b>$56\/month<\/b> after a 14-day free trial.<\/li>\n<li><b>HubSpot<\/b> is an all-in-one sales software that collects data on website visitors and tracks interactions with leads. You can also enhance your HubSpot data with PhantomBuster for added insights. Prices start at <b>$20\/month<\/b>.<\/li>\n<li><b>Apollo<\/b> is a marketing automation tool with over 275 million contact records and a LinkedIn Chrome Extension. Prices start at <b>$59\/month.<\/b><\/li>\n<li><b>Cognism<\/b> is lead intelligence software that enriches your CRM with accurate and up-to-date contact details. While Cognism isn\u2019t transparent about its pricing, some sources mention it costs <b>between $15,100 and $103,000 annually<\/b>.<\/li>\n<\/ul>\n<h2>What is lead intelligence?<\/h2>\n<p>Lead intelligence means collecting and using data to understand your prospects.<\/p>\n<p>It\u2019s not just about their contact info. It&#8217;s knowing where they work, what they do, their interests, and how they interact with your business.<\/p>\n<p>This info gives you a clearer picture of what your leads care about and what they\u2019re looking for.<\/p>\n<h2>Why is lead intelligence important?<\/h2>\n<p>Lead intelligence helps you better understand your leads. By knowing their interests, pain points, behaviors, and needs, you can tailor your marketing and sales efforts.<\/p>\n<p>The more personal your interactions are, the better engagement and conversion rates you&#8217;ll get.<\/p>\n<p>In short, lead intelligence turns raw data into valuable insights, helping you focus on the right leads and boosting your sales funnel.<\/p>\n<h2>Key lead data points<\/h2>\n<p>When you&#8217;re gathering intent data, there are several key sources you should focus on.<\/p>\n<p>Here&#8217;s a quick rundown of some important ones:<\/p>\n<ul>\n<li><b>Contact info<\/b>: Grab their email addresses, <a href=\"https:\/\/phantombuster.com\/blog\/sales-prospecting\/ultimate-guide-to-finding-emails-and-phone-numbers-of-b2b-exhibitions-and-trade-show-participants\">phone numbers<\/a>, company details, and social media profiles.<\/li>\n<li><b>Demographics<\/b>: Find their age, location, job title, and other key details.<\/li>\n<li><b>Website engagement<\/b>: Check which pages they visit on your site and how they navigate.<\/li>\n<li><b>Social media activity<\/b>: Look at <a href=\"https:\/\/phantombuster.com\/automations\/linkedin\/9136\/linkedin-activity-extractor\">what they do on LinkedIn<\/a>, Twitter, and Facebook. T<\/li>\n<li><b>Brand interactions<\/b>: See how they interact with your brand, like subscribing to your newsletter or following you on social media.<\/li>\n<\/ul>\n<p>With this info, you can reach out more effectively and build better relationships with your leads.<\/p>\n<h2>How to leverage lead intelligence data<\/h2>\n<p>Lead intelligence data can make a difference in your sales efforts. Here\u2019s how you can make the most of it:<\/p>\n<h3>Inform your lead generation<\/h3>\n<p>Lead intelligence gives you better insights into your ideal audience, helping you focus your <a href=\"https:\/\/phantombuster.com\/goals\/lead-generation\">lead-generation<\/a> efforts on the right people.<\/p>\n<p>Instead of casting a wide net, you can zero in on those more likely to be interested in your offer.<\/p>\n<p>You spend less time chasing cold leads and more time connecting with potential customers.<\/p>\n<h3>Better AI lead enrichment<\/h3>\n<p>More data means better insights. When you feed AI with detailed lead information, it can do a lot more for you.<\/p>\n<p>Using AI, you can create more targeted outreach strategies and enrich your lead lists. This enriched data helps you develop relevant lists for different segments.<\/p>\n<p>For example, the PhantomBuster <a href=\"https:\/\/phantombuster.com\/automations\/ai\/1333223865797404\/ai-linkedin-profile-enricher\">AI LinkedIn Profile Enricher<\/a> can analyze your data and provide helpful info about your leads based on it.<\/p>\n<div class=\"poptin-embedded\" data-id=\"832e04752a5d6\"><\/div>\n<p>You can use it to understand which leads have changed jobs in the past 30 days and then filter the results to create a new list.<\/p>\n<h3>Enhance conversions with lead scoring<\/h3>\n<p>Having more data allows for better <a href=\"https:\/\/phantombuster.com\/blog\/ai-automation\/ai-lead-scoring\">lead scoring<\/a>. If you know your leads&#8217; behaviors and interests, you can score them more accurately.<\/p>\n<p>This helps you focus on the most promising leads, which boosts your chances of closing deals.<\/p>\n<p>With reliable lead scoring, you can tailor your follow-ups to address their specific needs and pain points, making your interactions more impactful and likely to result in a sale.<\/p>\n<h3>Personalize outreach<\/h3>\n<p>You can <a href=\"https:\/\/phantombuster.com\/blog\/social-selling\/linkedin-connection-message\">personalize your outreach messages<\/a> with detailed lead data.<\/p>\n<p>Rather than sending generic emails, craft one that speaks directly to your leads&#8217; interests. Listing specific actions they&#8217;ve taken shows that you&#8217;ve paid attention to their journey.<\/p>\n<p>It makes your communication more engaging and increases the likelihood of getting a response.<\/p>\n<h2>Best lead intelligence software<\/h2>\n<p>Let&#8217;s look at some of the best lead intelligence tools out there.<\/p>\n<p>Each of these marketing tools helps you gather and leverage lead data to improve your sales and marketing efforts.<\/p>\n<h3>PhantomBuster<\/h3>\n<p>PhantomBuster is a powerful automation tool that pulls data from multiple social media channels.<br \/>\nIt also offers AI functionality that you can use to enrich your lead lists, keeping your CRM updated with fresh, relevant data.<\/p>\n<p>PhantomBuster is perfect for automating and streamlining data collection and enrichment processes.<\/p>\n<p>Here are some lead intelligence features that make PhantomBuster stand out compared to its <a href=\"https:\/\/phantombuster.com\/blog\/ai-automation\/phantombuster-alternatives-competitors\">alternatives<\/a>:<\/p>\n<ul>\n<li><a href=\"https:\/\/phantombuster.com\/automations\/linkedin\/3112\/linkedin-profile-scraper\"><b>Scrape data<\/b><\/a><b> from multiple sources:<\/b> Gather prospects&#8217; data and social media activity.<\/li>\n<li><b>Use AI for data enrichment:<\/b> <a href=\"https:\/\/phantombuster.com\/blog\/lead-enrichment\/data-enrichment-examples\">Enhance your lists<\/a> with detailed information.<\/li>\n<li><b>Automate CRM updates:<\/b> Keep your database current and comprehensive.<\/li>\n<li><b>Create custom workflows:<\/b> Automate repetitive tasks to save time.<\/li>\n<li><b>Generate comprehensive reports:<\/b> Get insights into the performance of your lead generation efforts.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/phantombuster.com\/pricing\">Pricing<\/a> starts at $56\/month after a 14-day free trial, including 20 hours of execution time, 5 Phantom slots, and 10,000 AI credits.<\/p>\n<h3>HubSpot<\/h3>\n<p>HubSpot is an all-in-one sales software designed to streamline your sales process.<\/p>\n<p>It tracks leads and collects visitor data, making it easy to nurture relationships.<\/p>\n<p>Here&#8217;s what you can do with this lead intelligence software:<\/p>\n<ul>\n<li><b>Collect data on website visitors:<\/b> Track visitor behavior and interactions.<\/li>\n<li><b>Automate sales tasks<\/b>: Create automated, personalized email sequences and follow-up tasks to maintain consistent communication throughout the sales process.<\/li>\n<li><b>Track performance<\/b>: Analyze sales and data quality, track commercial activity in real time, and support contact initiatives for your sales team.<\/li>\n<li><b>Enhance data:<\/b> Use PhantomBuster to enrich your HubSpot data with additional insights from LinkedIn and other sources.<\/li>\n<\/ul>\n<p>Pricing<i> <\/i>starts at $20\/month for the Starter Plan, including core CRM features, email scheduling, templates, sequences, and basic calling features.<\/p>\n<h3>Apollo<\/h3>\n<p>Apollo is a popular sales automation software with over 275 million contact records that you can use to enhance your lead intelligence process. Keep in mind that since these records are not scraped in real-time, the data will not be 100% accurate.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/phantombuster.com\/blog\/wp-content\/uploads\/2025\/04\/apollo-website-1-scaled.png\" alt=\"apollo-website\" \/><\/p>\n<p>Here is how Apollo helps collect lead data:<\/p>\n<ul>\n<li><b>Extensive data syncing:<\/b> Syncs comprehensive business data with your CRM for up-to-date information.<\/li>\n<li><b>Advanced filtering:<\/b> Refine your lead lists by using filters like revenue, funding, and job role.<\/li>\n<li><b>LinkedIn Sales Navigator integration:<\/b> Collect contact info directly from LinkedIn with the Chrome extension.<\/li>\n<li><b>Global database:<\/b> Access over 220 million contacts, significantly more than competitors like ZoomInfo.<\/li>\n<\/ul>\n<p>Apollo&#8217;s paid plans <b>start at $59 per user monthly<\/b>, billed annually. Each paid tier offers unlimited email credits and more mobile and export credits, allowing extensive data use.<\/p>\n<h3>Cognism<\/h3>\n<p>Cognism is a lead intelligence tool that enriches your CRM with accurate and up-to-date contact details.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/phantombuster.com\/blog\/wp-content\/uploads\/2025\/04\/cognism-website-3-scaled.png\" alt=\"cognism-website\" \/><\/p>\n<p>Key Features:<\/p>\n<ul>\n<li><b>Compatible with major CRMs and sales engagement tools<\/b>: It integrates easily with your existing tech stack, including Salesforce, HubSpot, Pipedrive, Microsoft Dynamics, Outreach, and SalesLoft.<\/li>\n<li><b>Global reach<\/b>: Provides international coverage to help you connect with leads worldwide.<\/li>\n<li><b>Browser extension<\/b>: Enriches LinkedIn profiles and Sales Navigator prospect lists directly from your browser.<\/li>\n<\/ul>\n<p>While Cognism isn\u2019t transparent about its pricing, sources say<b> it costs $15,100 to $103,000 annually<\/b>. The service includes access to its global lead database, CRM data enrichment, and various integration options to keep sales data up to date.<\/p>\n<h2>Conclusion<\/h2>\n<p>Sales reps, customer success teams, and decision-makers need high-quality intent data to build strong customer relationships.<\/p>\n<p>PhantomBuster is the easiest way to streamline your lead intelligence process. By filling in the gaps, you&#8217;ll get all the information you need to improve your sales and marketing efforts.<\/p>\n<p><a href=\"https:\/\/phantombuster.com\/signup\">Try it today with a free 14 days trial!<\/a><\/p>\n<div class=\"poptin-embedded\" data-id=\"5021b3716ea45\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Ever feel like you\u2019re just guessing with your marketing and sales? Lead intelligence can change that. It\u2019s like having a cheat sheet that helps you understand your prospects better and tailor your approach to win them over. In this post, we\u2019ll explain lead intelligence and how to enhance it using lead enrichment. We&#8217;ll also show [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":5379,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[24],"tags":[45,34],"class_list":["post-4403","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sales-prospecting","tag-data-enrichment","tag-automation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Best Lead Intelligence Tools and How to Use Them - PhantomBuster Blog<\/title>\n<meta name=\"description\" content=\"Lead intelligence means collecting and using data to understand your prospects beyond their contact info. 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