{"id":4407,"date":"2024-07-18T12:06:00","date_gmt":"2024-07-18T12:06:00","guid":{"rendered":"https:\/\/phantombuster.com\/blog\/apollo-pricing\/"},"modified":"2025-08-13T07:37:13","modified_gmt":"2025-08-13T07:37:13","slug":"apollo-pricing","status":"publish","type":"post","link":"https:\/\/phantombuster.com\/blog\/ai-automation\/apollo-pricing\/","title":{"rendered":"Apollo.io Pricing: Is It Worth Paying For?"},"content":{"rendered":"<p>Considering Apollo.io for your <a href=\"https:\/\/phantombuster.com\/goals\/lead-generation\">lead generation<\/a>? Before you splurge, you should know what it offers and if it&#039;s worth it.<\/p>\n<p>Apollo.io is a sales intelligence platform with an extensive contacts database and a LinkedIn Chrome Extension. In this blog post, we&#039;re breaking down its pricing plans and what they offer.<\/p>\n<h2>TL;DR<\/h2>\n<ul>\n<li>\n<p><b>Apollo.io pricing plans<\/b>:<\/p>\n<ul>\n<li>\n<p><b>Free plan<\/b>: $0\/month. Comes with basic features with limited sequences and export credits.<\/p>\n<\/li>\n<li>\n<p><b>The basic plan is<\/b> $49\/user\/month (billed annually). It offers more credits and advanced integrations but no uncapped sending limits.<\/p>\n<\/li>\n<li>\n<p><b>Professional plan<\/b>: $79\/user\/month (billed annually). Includes advanced reports, email tracking, and higher credit limits.<\/p>\n<\/li>\n<li>\n<p><b>Organization plan<\/b>: $119\/user\/month (billed annually, min 3 users). Offers customizable reports, SSO, and advanced security features.<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li>\n<p><b>Key features include<\/b> access to an extensive contacts database, AI-powered insights, automated sequences, and comprehensive reporting and analytics.<\/p>\n<\/li>\n<li>\n<p><b>Apollo is best<\/b> <b>for<\/b> teams needing quick access to build a lead list. However, since Apollo.io uses databases, some data might be outdated.<\/p>\n<\/li>\n<li>\n<p><b>Apollo.io is best at<\/b> mass <a href=\"https:\/\/phantombuster.com\/blog\/guides\/phantombuster-for-cold-emailing-the-complete-guide-4W5cR8icK7f3sNaLgkT7sZ\">cold emailing<\/a> and calling, so if you value focusing on buying intent signals and social prospecting, you might want to check out some competitors.<\/p>\n<\/li>\n<li>\n<p><b>Best alternative to Apollo.io<\/b>: <a href=\"https:\/\/phantombuster.com\">PhantomBuster<\/a> offers better value <a href=\"https:\/\/phantombuster.com\/phantombuster?category=linkedin\">real-time data scraping<\/a>, AI enrichment, and <a href=\"https:\/\/phantombuster.com\/blog\/lead-enrichment\/hubspot-data-enrichment\">HubSpot integration<\/a>.<\/p>\n<div class=\"poptin-embedded\" data-id=\"f51b07a74639e\"><\/div>\n<\/p>\n<\/li>\n<\/ul>\n<h2>Apollo pricing plans<\/h2>\n<p>Apollo.io pricing plans charge per user and are all designed to attract sales teams with their &quot;all-in-one&quot; solutions.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/phantombuster.com\/blog\/wp-content\/uploads\/2025\/04\/apollo-pricing-1.png\" alt=\"apollo-pricing\" \/><\/p>\n<p>Let&#039;s break down each plan, highlighting what you get, what&#039;s missing, the cost, and who would benefit the most.<\/p>\n<h3>Apollo.io free plan<\/h3>\n<p>The <b>Free plan<\/b> is perfect if you&#039;re just starting out. Here&#039;s what&#039;s included:<\/p>\n<ul>\n<li>\n<p>Unlimited email credits (10,000 per month)<\/p>\n<\/li>\n<li>\n<p>60 mobile credits per year<\/p>\n<\/li>\n<li>\n<p>120 export credits per year<\/p>\n<\/li>\n<li>\n<p>Ability to pull and push data from\/to HubSpot and Salesforce<\/p>\n<\/li>\n<li>\n<p>AI-assisted email writing (5k words monthly limit)<\/p>\n<\/li>\n<\/ul>\n<h4>However, it has some limitations:<\/h4>\n<ul>\n<li>\n<p>Only 2 active sequences<\/p>\n<\/li>\n<li>\n<p>Basic filters and buying intent limited to 3 topics<\/p>\n<\/li>\n<li>\n<p>No pull or push to ATS<\/p>\n<\/li>\n<\/ul>\n<p>This plan is great for individuals or small teams who want to try out Apollo without spending any money.<\/p>\n<h3>Apollo.io basic plan<\/h3>\n<p>The Basic plan costs <b>$49 per user per month <\/b>(annual billing).<\/p>\n<p>Here\u2019s what you get to streamline your sales process:<\/p>\n<ul>\n<li>\n<p>Unlimited email credits (minimum 120,000 per year)<\/p>\n<\/li>\n<li>\n<p>900 mobile credits per year<\/p>\n<\/li>\n<li>\n<p>12,000 export credits per year<\/p>\n<\/li>\n<li>\n<p>AI-assisted email writing (5k words monthly limit)<\/p>\n<\/li>\n<\/ul>\n<p>It also includes basic features:<\/p>\n<ul>\n<li>\n<p>Unlimited basic sequence automation<\/p>\n<\/li>\n<li>\n<p>Advanced filters and integrations<\/p>\n<\/li>\n<li>\n<p>Ability to pull and push data from\/to HubSpot, Salesforce, and ATS<\/p>\n<\/li>\n<\/ul>\n<h4>What&#039;s missing:<\/h4>\n<ul>\n<li>\n<p>Advanced reports and dashboards<\/p>\n<\/li>\n<li>\n<p>Email reply and meeting tracking<\/p>\n<\/li>\n<\/ul>\n<p>This plan is ideal for small to medium-sized teams needing more advanced tools.<\/p>\n<h3>Apollo.io professional plan<\/h3>\n<p>The Professional paid plan is $79 per user per month (billed annually).<\/p>\n<p>It\u2019s the most popular option and includes:<\/p>\n<ul>\n<li>\n<p>Unlimited email credits (minimum 120,000 per year)<\/p>\n<\/li>\n<li>\n<p>1,200 mobile credits per year<\/p>\n<\/li>\n<li>\n<p>24,000 export credits per year<\/p>\n<\/li>\n<li>\n<p>AI-assisted email writing (300k monthly limit)<\/p>\n<\/li>\n<\/ul>\n<p>Plus, you get:<\/p>\n<ul>\n<li>\n<p>Uncapped sending limits with SendGrid<\/p>\n<\/li>\n<li>\n<p>Advanced reports and dashboards<\/p>\n<\/li>\n<li>\n<p>Email reply and meeting tracking<\/p>\n<\/li>\n<li>\n<p>Ability to pull and push data from\/to HubSpot, Salesforce, and ATS<\/p>\n<\/li>\n<li>\n<p>Call functionality<\/p>\n<\/li>\n<\/ul>\n<h4>What&#039;s missing:<\/h4>\n<ul>\n<li>\n<p>Customizable reports<\/p>\n<\/li>\n<li>\n<p>Single Sign-On (SSO)<\/p>\n<\/li>\n<li>\n<p>Advanced <a href=\"https:\/\/phantombuster.com\/blog\/social-selling\/linkedin-limits\">security configurations<\/a><\/p>\n<\/li>\n<\/ul>\n<p>This plan is best for growing teams that need comprehensive sales tools and analytics.<\/p>\n<h3>Apollo.io organization plan<\/h3>\n<p>The Organization plan costs <b>$119 per user per month<\/b> (annual billing) and is only available for a minimum of 3 users. Here&#039;s what it includes:<\/p>\n<ul>\n<li>\n<p>Unlimited email credits (minimum 120,000 per year)<\/p>\n<\/li>\n<li>\n<p>2,400 mobile credits per year<\/p>\n<\/li>\n<li>\n<p>48,000 export credits per year<\/p>\n<\/li>\n<li>\n<p>AI-assisted email writing (1M monthly limit)<\/p>\n<\/li>\n<\/ul>\n<p>Additionally, you get:<\/p>\n<ul>\n<li>\n<p>Customizable reports<\/p>\n<\/li>\n<li>\n<p>Single Sign-On (SSO)<\/p>\n<\/li>\n<li>\n<p>Advanced security configurations<\/p>\n<\/li>\n<li>\n<p>Bi-directional integrations: Ability to pull and push data from\/to HubSpot, Salesforce, and ATS<\/p>\n<\/li>\n<\/ul>\n<p>This plan is perfect for large enterprises that need extensive customization, security, and support.<\/p>\n<h2>Apollo.io key features<\/h2>\n<p>Apollo.io provides several features that help you find, email, call, and close more leads.<\/p>\n<p>Here\u2019s a breakdown of what you get:<\/p>\n<ul>\n<li>\n<p><b>Contact and account search<\/b>: Access a database of over 275 million contacts and use more than 65 filters to <a href=\"https:\/\/phantombuster.com\/blog\/social-selling\/linkedin-b2b-lead-generation\">build targeted lists.<\/a><\/p>\n<\/li>\n<li>\n<p><b>Sales intelligence<\/b>: Identify high-value prospects with basic filters buying intent, job postings, and headcount growth inside Apollo.io&#039;s database.<\/p>\n<\/li>\n<li>\n<p><b>Data enrichment<\/b>: Automatically update your contact records by connecting to a CRM. It <a href=\"https:\/\/phantombuster.com\/blog\/lead-enrichment\/data-enrichment-examples\">keeps your data up-to-date<\/a> as long as you have it inside your CRM.<\/p>\n<\/li>\n<li>\n<p><b>Scoring and signals<\/b>: Create custom lead scoring models and combine demographic and behavioral signals to pinpoint the most promising leads.<\/p>\n<\/li>\n<li>\n<p><b>Sales engagement<\/b>: Build and <a href=\"https:\/\/phantombuster.com\/blog\/ai-automation\/linkedin-outreach-automation-guide\">automate custom outreach sequences,<\/a> including emails, calls, and LinkedIn tasks.<\/p>\n<\/li>\n<li>\n<p><b>AI-powered insights and automation<\/b>: Use AI tools for <a href=\"https:\/\/phantombuster.com\/blog\/ai-automation\/ai-lead-generation\">email personalization<\/a> and recommendations to better engage leads.<\/p>\n<\/li>\n<li>\n<p><b>Integrations<\/b>: Apollo integrates with popular CRMs like HubSpot and Salesforce, ensuring data synchronization.<\/p>\n<\/li>\n<li>\n<p><b>Scheduling<\/b>: Allow leads to book meetings directly with your sales reps, eliminating back-and-forth communication.<\/p>\n<\/li>\n<\/ul>\n<p>Plus, Apollo.io&#039;s onboarding process is designed to get you up and running quickly. When you sign in, you can define a list of your ideal leads.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/phantombuster.com\/blog\/wp-content\/uploads\/2025\/04\/apollo-onboarding-1-3-scaled.webp\" alt=\"apollo-onboarding-1\" \/><\/p>\n<p>You get access to contacts when you land inside the app, so you can start contacting people right away.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/phantombuster.com\/blog\/wp-content\/uploads\/2025\/04\/apollo-database-list-leads-3-scaled.webp\" alt=\"apollo-database-list-leads\" \/><\/p>\n<h2>Who is Apollo best for?<\/h2>\n<p>Apollo.io is great for large teams looking for an all-in-one lead-generation tool or small teams with occasional needs.<\/p>\n<p>It gives you quick access to a vast database of contacts, perfect if you need to get started right away.<\/p>\n<p>Just keep in mind that some of the data might be a bit inaccurate, which means you will get a lot of unverified email addresses or contact info.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/phantombuster.com\/blog\/wp-content\/uploads\/2025\/04\/apollo-review-outdated-info-3.png\" alt=\"apollo-review-outdated-info\" \/><\/p>\n<h2>What is Apollo best at?<\/h2>\n<p>Apollo.io is great when you need a quick list to jumpstart your outreach. <\/p>\n<p>As soon as you sign up, you have access to a massive database, which is handy for getting started quickly.<\/p>\n<p>It&#039;s especially useful for mass cold calling or <a href=\"https:\/\/phantombuster.com\/blog\/guides\/phantombuster-for-cold-emailing-the-complete-guide-4W5cR8icK7f3sNaLgkT7sZ\">cold emailing<\/a>, where having a large number of contacts is key.<\/p>\n<p><b>But be cautious \u2013 this approach favors quantity over quality.<\/b><\/p>\n<p>If you&#039;re cold calling, you&#039;ll need a big team. <\/p>\n<p>For cold emailing, you might end up with many emails marked as spam, especially if the data is outdated. This can hurt your brand&#039;s reputation.<\/p>\n<p>Instead, focus on buying intent signals and social prospecting for better results. Here&#039;s where other tools can help.<\/p>\n<h2>Alternatives to Apollo<\/h2>\n<p>If you&#039;re looking for better value and results, consider <a href=\"https:\/\/phantombuster.com\">PhantomBuster<\/a>.<\/p>\n<p>Unlike Apollo, it can automate your sales pipeline with fresh and accurate <a href=\"https:\/\/phantombuster.com\/phantombuster\/3112\/linkedin-profile-scraper\">leads scraped in real-time<\/a>.<\/p>\n<p>Here\u2019s a quick rundown of what PhantomBuster offers:<\/p>\n<ul>\n<li>\n<p><b>Real-time data scraping from LinkedIn<\/b>: PhantomBuster gets the most up-to-date info directly from LinkedIn. It scrapes data in real-time, unlike Apollo, which relies on its database.<\/p>\n<\/li>\n<\/ul>\n<div class=\"poptin-embedded\" data-id=\"4e06e7a5b39c5\"><\/div>\n<ul>\n<li>\n<p><b>Multiple ready-to-use automations<\/b>: PhantomBuster has 100+ pre-built individual automation and sequences for building and enriching lead leads and <a href=\"https:\/\/phantombuster.com\/blog\/ai-automation\/linkedin-outreach-automation-guide\">automating outreach<\/a>, so you don&#039;t have to build workflows from scratch.<\/p>\n<\/li>\n<li>\n<p><b>HubSpot integration on all plans (pull and push data):<\/b> With PhantomBuster, you can <a href=\"https:\/\/phantombuster.com\/blog\/lead-enrichment\/hubspot-data-enrichment\">pull and push data to HubSpot seamlessly<\/a>, no matter what plan you&#039;re on.<\/p>\n<\/li>\n<\/ul>\n<p><img decoding=\"async\" src=\"https:\/\/phantombuster.com\/blog\/wp-content\/uploads\/2025\/04\/hubspot-contact-sender-phantom-sync-lists-3-scaled.png\" alt=\"hubspot-contact-sender-phantom-sync-lists\" \/><\/p>\n<ul>\n<li>\n<p><b>Outreach automation<\/b>: PhantomBuster lets you automate outreach across multiple platforms. While Apollo focuses mainly on emails and calls, PhantomBuster also supports <a href=\"https:\/\/phantombuster.com\/phantombuster?category=linkedin\">LinkedIn<\/a>, <a href=\"https:\/\/phantombuster.com\/phantombuster?category=twitter\">Twitter<\/a> (X), and <a href=\"https:\/\/phantombuster.com\/phantombuster?category=instagram\">Instagram<\/a>.<\/p>\n<\/li>\n<li>\n<p><b>AI enrichment<\/b>: PhantomBuster uses AI to <a href=\"https:\/\/phantombuster.com\/blog\/lead-enrichment\/data-enrichment-examples\">enrich your data<\/a>, giving you more detailed insights about your leads.<\/p>\n<\/li>\n<\/ul>\n<p><img decoding=\"async\" src=\"https:\/\/phantombuster.com\/blog\/wp-content\/uploads\/2025\/04\/ai-lead-generation-use-cases-phantombuster-1.webp\" alt=\"ai-lead-generation-use-cases-phantombuster\" \/><\/p>\n<p><b>Pricing: <\/b>After a 14-day <a href=\"https:\/\/phantombuster.com\/signup\">free trial<\/a>, PhantomBuster&#039;s <a href=\"https:\/\/phantombuster.com\/pricing\">pricing<\/a> starts at $56 per month for an annual plan.<\/p>\n<h2>Conclusion<\/h2>\n<p>While Apollo.io has a solid database and LinkedIn integration, it doesn&#039;t always provide the freshest data. So, if you&#039;re looking for a tool to boost your sales efforts, it might not be the right choice.<\/p>\n<p>For better value and results, <a href=\"https:\/\/phantombuster.com\/signup?email=\">try out PhantomBuster.<\/a> It\u2019s a reliable tool for real-time data scraping with ready-to-use automations and integrates easily with tools like HubSpot.<\/p>\n<div class=\"poptin-embedded\" data-id=\"a974650bcce30\"><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Considering Apollo.io for your lead generation? Before you splurge, you should know what it offers and if it&#039;s worth it. Apollo.io is a sales intelligence platform with an extensive contacts database and a LinkedIn Chrome Extension. In this blog post, we&#039;re breaking down its pricing plans and what they offer. TL;DR Apollo.io pricing plans: Free [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":1473,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[30],"tags":[34,35],"class_list":["post-4407","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai-automation","tag-automation","tag-generate-leads"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Apollo.io Pricing: Is It Worth Paying For? - PhantomBuster Blog<\/title>\n<meta name=\"description\" content=\"Detailed overview of Apollo.io pricing to better understand its value for lead generation. 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