{"id":4435,"date":"2024-10-23T12:09:00","date_gmt":"2024-10-23T12:09:00","guid":{"rendered":"https:\/\/phantombuster.com\/blog\/icp-score\/"},"modified":"2026-07-29T08:10:17","modified_gmt":"2026-07-29T08:10:17","slug":"icp-score","status":"publish","type":"post","link":"https:\/\/phantombuster.com\/blog\/ai-automation\/icp-score\/","title":{"rendered":"How To Build &#038; Use an ICP Score to Prioritize Leads: A Complete Step-By-Step Guide"},"content":{"rendered":"<p>Knowing your ideal customer profile score helps your sales team focus on leads that are more likely to convert.<\/p>\n<p>When you score leads based on how well they match your ideal customer traits, you prioritize the right prospects and spend less time on low-potential leads.<\/p>\n<p>In this guide, we&#8217;ll show you how to create and use an ICP score to enhance your <a href=\"https:\/\/phantombuster.com\/goals\/lead-enrichment\">lead-enrichment<\/a> efforts and close more deals.<\/p>\n<p>&nbsp;<\/p>\n<style>.elementor-12459 .elementor-element.elementor-element-0156978{--display:flex;--min-height:240px;--flex-direction:row;--container-widget-width:calc( ( 1 - var( --container-widget-flex-grow ) ) * 100% );--container-widget-height:100%;--container-widget-flex-grow:1;--container-widget-align-self:stretch;--flex-wrap-mobile:wrap;--align-items:center;--gap:30px 30px;--row-gap:30px;--column-gap:30px;border-style:solid;--border-style:solid;border-width:1px 1px 1px 1px;--border-top-width:1px;--border-right-width:1px;--border-bottom-width:1px;--border-left-width:1px;border-color:#0000001A;--border-color:#0000001A;--border-radius:12px 12px 12px 12px;--padding-top:24px;--padding-bottom:24px;--padding-left:24px;--padding-right:24px;}.elementor-12459 .elementor-element.elementor-element-0156978:not(.elementor-motion-effects-element-type-background), .elementor-12459 .elementor-element.elementor-element-0156978 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/phantombuster.com\/blog\/wp-content\/uploads\/2026\/07\/pb-colors.webp\");background-position:bottom center;background-repeat:no-repeat;background-size:cover;}.elementor-12459 .elementor-element.elementor-element-b5d92f3{--display:flex;--flex-direction:column;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;--justify-content:center;--gap:12px 12px;--row-gap:12px;--column-gap:12px;--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-12459 .elementor-element.elementor-element-1eaaf5c .elementor-icon-wrapper{text-align:start;}.elementor-12459 .elementor-element.elementor-element-1eaaf5c .elementor-icon{font-size:27px;}.elementor-12459 .elementor-element.elementor-element-1eaaf5c .elementor-icon svg{height:27px;}.elementor-12459 .elementor-element.elementor-element-1eaaf5c .elementor-icon-wrapper svg{width:auto;}.elementor-12459 .elementor-element.elementor-element-1eaaf5c > .elementor-widget-container{margin:0px 0px 12px 0px;padding:0px 0px 0px 0px;}.elementor-12459 .elementor-element.elementor-element-6b50ef1{text-align:start;}.elementor-12459 .elementor-element.elementor-element-6b50ef1 .elementor-heading-title{font-family:\"Roboto\", Sans-serif;font-size:36px;font-weight:500;text-transform:none;line-height:1.22em;color:var( --e-global-color-text );}.elementor-12459 .elementor-element.elementor-element-6b50ef1 > .elementor-widget-container{margin:0px 0px 0px 0px;padding:0px 0px 0px 0px;}.elementor-12459 .elementor-element.elementor-element-2944270 .elementor-button{transition-duration:0.7s;}.elementor-12459 .elementor-element.elementor-element-2944270 > .elementor-widget-container{margin:0px 0px 0px 0px;padding:0px 0px 0px 0px;}.elementor-12459 .elementor-element.elementor-element-2944270{width:auto;max-width:auto;}.elementor-12459 .elementor-element.elementor-element-3b529cf{--display:flex;--flex-direction:column;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;--justify-content:center;--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-12459 .elementor-element.elementor-element-3b529cf:not(.elementor-motion-effects-element-type-background), .elementor-12459 .elementor-element.elementor-element-3b529cf > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-position:center center;background-repeat:no-repeat;background-size:cover;}.elementor-12459 .elementor-element.elementor-element-7459f0b{--spacer-size:190px;}@media(max-width:1024px){.elementor-12459 .elementor-element.elementor-element-0156978{--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;}.elementor-12459 .elementor-element.elementor-element-6b50ef1 .elementor-heading-title{font-size:32px;}}@media(min-width:768px){.elementor-12459 .elementor-element.elementor-element-0156978{--width:min( 100%, 712px );}.elementor-12459 .elementor-element.elementor-element-b5d92f3{--width:55%;}.elementor-12459 .elementor-element.elementor-element-3b529cf{--width:45%;}}@media(max-width:767px){.elementor-12459 .elementor-element.elementor-element-0156978{--width:min( 100%, 650px );--min-height:120px;--flex-direction:row;--container-widget-width:calc( ( 1 - var( --container-widget-flex-grow ) ) * 100% );--container-widget-height:100%;--container-widget-flex-grow:1;--container-widget-align-self:stretch;--flex-wrap-mobile:wrap;--align-items:center;--gap:24px 24px;--row-gap:24px;--column-gap:24px;--flex-wrap:nowrap;--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;--padding-top:18px;--padding-bottom:18px;--padding-left:18px;--padding-right:18px;}.elementor-12459 .elementor-element.elementor-element-b5d92f3{--width:50%;--gap:9px 9px;--row-gap:9px;--column-gap:9px;}.elementor-12459 .elementor-element.elementor-element-1eaaf5c .elementor-icon{font-size:4vw;}.elementor-12459 .elementor-element.elementor-element-1eaaf5c .elementor-icon svg{height:4vw;}.elementor-12459 .elementor-element.elementor-element-1eaaf5c > .elementor-widget-container{margin:0px 0px 9px 0px;}.elementor-12459 .elementor-element.elementor-element-6b50ef1 .elementor-heading-title{font-size:18px;}.elementor-12459 .elementor-element.elementor-element-3b529cf{--width:50%;--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;}.elementor-12459 .elementor-element.elementor-element-7459f0b{--spacer-size:30vw;}}<\/style>\t\t<div data-elementor-type=\"single-post\" data-elementor-id=\"12459\" class=\"elementor elementor-12459\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-0156978 e-con-full e-flex e-con e-parent\" data-id=\"0156978\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-b5d92f3 e-con-full e-flex e-con e-child\" data-id=\"b5d92f3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1eaaf5c elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"1eaaf5c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"214\" height=\"27\" viewBox=\"0 0 214 27\" fill=\"none\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M24.2907 13.4344H22.6711V10.3112C22.6711 5.13641 18.4761 0.941406 13.3013 0.941406C8.1265 0.941406 3.93143 5.13641 3.93143 10.3112V13.4344H2.34168C0.951068 13.4344 0.404998 15.238 1.56205 16.0093L3.93143 17.5917V21.2427C3.93143 22.492 4.93253 23.0339 6.11772 23.429C7.05471 23.7413 7.6794 25.303 8.9287 25.303C9.5533 25.303 9.9132 24.9906 10.6305 24.9906C11.5675 24.9906 12.052 25.9276 13.3013 25.9276C14.5506 25.9276 15.02 24.9906 15.9581 24.9906C16.6549 24.9906 17.0492 25.303 17.6739 25.303C18.9232 25.303 19.5758 23.6562 20.4848 23.429C21.7342 23.1167 22.6711 22.492 22.6711 21.2427V17.6144L25.0703 16.0093C26.2274 15.238 25.6813 13.4344 24.2907 13.4344Z\" fill=\"white\"><\/path><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M13.3055 26.8601C12.3771 26.8601 11.7474 26.4834 11.2876 26.2084C10.9831 26.0262 10.8026 25.9232 10.6347 25.9232C10.4027 25.9232 10.2314 25.9751 9.9944 26.0471C8.4698 26.5907 7.4094 25.8857 6.52408 24.9129C6.27768 24.6589 5.9984 24.371 5.82562 24.3135C4.42589 23.8938 2.95801 22.9467 2.99868 21.2382L2.99864 18.0882L1.04588 16.7841C0.596689 16.4846 0.273869 16.0631 0.112889 15.5655C-0.192001 14.6622 0.138129 13.5718 0.892899 12.9894C1.53951 12.4688 2.20365 12.4774 2.99864 12.493C2.97178 10.4042 2.9205 8.22932 3.80907 6.29465C5.35388 2.54259 9.2406 0 13.3055 0C17.355 0 21.2573 2.54259 22.8019 6.29465C23.6901 8.22872 23.6396 10.4077 23.6123 12.493C24.4164 12.479 25.0933 12.461 25.7479 12.9894C26.5026 13.5719 26.8328 14.6622 26.5279 15.5655C26.367 16.0631 26.0441 16.4846 25.5943 16.7845L23.6123 18.1104V21.2382C23.6026 22.9481 22.3754 23.9353 20.7163 24.3335C20.586 24.3695 20.2665 24.7022 20.0755 24.901C19.1769 25.8957 18.1399 26.5868 16.6026 26.0471C16.3689 25.9778 16.1843 25.9232 15.9623 25.9232C15.7958 25.9232 15.618 26.0256 15.3181 26.2067C14.8613 26.4824 14.2357 26.8601 13.3055 26.8601ZM24.2985 13.4344H22.6789V10.3112C22.6789 5.1364 18.4839 0.9414 13.3091 0.9414C8.1343 0.9414 3.93924 5.1364 3.93924 10.3112V13.4344H2.34949C0.958879 13.4344 0.412809 15.238 1.56986 16.0093L3.93924 17.5917V21.2427C3.93924 22.492 4.94035 23.0339 6.12554 23.429C7.06252 23.7413 7.6872 25.303 8.9365 25.303C9.5611 25.303 9.921 24.9906 10.6384 24.9906C11.5753 24.9906 12.0598 25.9276 13.3091 25.9276C14.5584 25.9276 15.0278 24.9906 15.966 24.9906C16.6627 24.9906 17.057 25.303 17.6817 25.303C18.931 25.303 19.5836 23.6562 20.4927 23.429C21.742 23.1167 22.6789 22.492 22.6789 21.2427V17.6144L25.0782 16.0093C26.2352 15.238 25.6891 13.4344 24.2985 13.4344ZM12.5412 9.52602C12.5412 10.8197 11.8421 11.8685 10.9796 11.8685C10.1171 11.8685 9.418 10.8197 9.418 9.52602C9.418 8.23232 10.1171 7.18362 10.9796 7.18362C11.8421 7.18362 12.5412 8.23232 12.5412 9.52602ZM17.2248 9.52602C17.2248 10.8197 16.5257 11.8685 15.6632 11.8685C14.8007 11.8685 14.1016 10.8197 14.1016 9.52602C14.1016 8.23232 14.8007 7.18362 15.6632 7.18362C16.5257 7.18362 17.2248 8.23232 17.2248 9.52602Z\" fill=\"#1E1E1F\"><\/path><path d=\"M160.934 16.5566C160.934 18.2635 162.098 19.0303 163.286 19.0303C164.473 19.0301 165.635 18.2634 165.635 16.5566V9.20702H168.902V21.9756H165.635V20.5898C165.091 21.4557 164.101 22.2226 162.542 22.2226C160.167 22.2224 157.667 20.515 157.667 16.6797V9.20702H160.934V16.5566ZM75.0361 8.85942C78.6988 8.85942 80.7275 11.1855 80.7275 14.7236V21.9746H77.4619V20.5136C76.8678 21.479 75.8532 22.2216 73.8984 22.2217C70.9783 22.2217 69.2462 20.7867 69.2461 18.4355C69.2461 16.5797 69.8899 15.4661 71.6709 14.625C72.933 14.0309 75.482 13.8332 77.4121 13.6845V13.6592C77.1891 12.5212 76.3726 11.8037 75.0361 11.8037C73.8983 11.8037 73.1057 12.3485 72.7842 13.2148H69.4941C70.0137 10.5423 71.9186 8.85942 75.0361 8.85942ZM112.108 8.85942C115.771 8.85942 117.799 11.1855 117.799 14.7236V16.3574C117.799 19.896 115.77 22.2217 112.108 22.2217C108.446 22.2215 106.418 19.8959 106.417 16.3574V14.7236C106.417 11.1856 108.446 8.85952 112.108 8.85942ZM198.081 8.85942C201.743 8.85942 203.773 11.1855 203.773 14.7236V16.7031H195.656V16.7773C195.656 18.2867 196.522 19.2772 198.081 19.2773C199.219 19.2773 200.012 18.7322 200.333 17.8662H203.65C203.13 20.5387 201.199 22.2217 198.081 22.2217C194.419 22.2215 192.391 19.8959 192.391 16.3574V14.7236C192.391 11.1856 194.419 8.85952 198.081 8.85942ZM176.152 8.85542C178.75 8.85542 180.877 10.0926 181.1 12.9873H177.76C177.587 12.171 176.868 11.7998 176.053 11.7998C175.113 11.7998 174.567 12.1716 174.542 12.7656C174.544 13.3094 174.988 13.5812 175.533 13.7051L178.404 14.3486C179.79 14.6702 181.497 15.6355 181.497 18.2832C181.497 21.1292 179.195 22.2177 176.523 22.2177C173.875 22.2176 171.104 20.8565 170.98 17.8379H174.247C174.395 18.8275 175.559 19.2734 176.622 19.2734C177.266 19.2734 178.23 19.1243 178.23 18.2832C178.23 17.7636 177.86 17.4662 177.092 17.2929L174.419 16.6992C173.035 16.3776 171.277 15.2891 171.277 12.79C171.277 10.2911 173.529 8.85552 176.152 8.85542ZM101.569 9.20802H104.712V12.1523H101.569V18.0166C101.569 18.6103 101.717 19.0311 102.508 19.0312H104.712V21.9756H101.569C99.2925 21.9756 98.3025 20.7632 98.3025 18.709V12.1523H96.4961V9.20802H98.3025V6.3125H101.569V9.20802ZM187.535 9.20802H190.676V12.1523H187.535V18.0166C187.535 18.6103 187.682 19.0311 188.473 19.0312H190.676V21.9756H187.535C185.258 21.9756 184.268 20.7632 184.268 18.709V12.1523H182.46V9.20802H184.268V6.3125H187.535V9.20802ZM213.544 12.1758H212.01C210.773 12.1759 209.587 12.9187 209.585 14.6504V21.9756H206.32V9.20702H209.585V10.5927C209.957 9.75162 211.046 8.98442 212.555 8.98442H213.544V12.1758ZM47.7178 4.65234C51.8248 4.65239 53.7061 7.47342 53.7061 10.6406C53.706 13.783 51.8248 16.6532 47.7178 16.6533H43.9561V21.9736H40.6406V4.65234H47.7178ZM58.8047 10.3183C59.3739 9.45242 60.6604 8.85852 61.7988 8.85842C64.3968 8.85842 66.9208 10.6404 66.9209 14.4013V21.9736H63.6543V14.5254C63.6543 12.793 62.4667 12.0508 61.2295 12.0508C59.9924 12.0509 58.8047 12.7932 58.8047 14.5254V21.9736H55.5391V4.65234H58.8047V10.3183ZM149.671 4.65234C153.185 4.65235 155.141 6.6319 155.141 9.62602C155.141 11.0611 154.622 12.3234 153.583 13.1152C154.795 14.0305 155.561 15.3664 155.561 16.9004C155.561 19.9685 153.632 21.9734 150.068 21.9736H142.497V4.65234H149.671ZM89.7871 8.85542C92.3851 8.85542 94.9092 10.6374 94.9092 14.3984V21.9707H91.6426V14.5224C91.6426 12.7901 90.455 12.0478 89.2178 12.0478C87.9807 12.048 86.793 12.7903 86.793 14.5224V21.9707H83.5273V9.20212H86.793V10.3154C87.3622 9.44952 88.6486 8.85552 89.7871 8.85542ZM133.958 8.85542C137.2 8.85542 139.577 10.6622 139.577 14.3984V21.9707H136.309V14.5224C136.309 12.8149 135.122 12.0478 133.958 12.0478C132.796 12.0479 131.609 12.815 131.609 14.5224V21.9707H128.342V14.5224C128.342 12.8151 127.154 12.048 125.992 12.0478C124.828 12.0478 123.641 12.8149 123.641 14.5224V21.9707H120.376V9.20212H123.641V10.2656C124.258 9.39972 125.423 8.85552 126.536 8.85542C127.872 8.85542 129.084 9.35022 129.975 10.5381C130.891 9.42472 132.202 8.85552 133.958 8.85542ZM77.4609 16.3789C75.6048 16.5024 73.8224 16.6507 73.2041 16.9726C72.6599 17.2448 72.5117 17.5175 72.5117 18.0615C72.5119 18.68 72.9818 19.3485 74.4414 19.3486C76.1236 19.3486 77.4608 18.4077 77.4609 16.7998V16.3789ZM112.108 11.8008C110.549 11.8008 109.684 12.7903 109.684 14.2998V16.7744C109.684 18.2837 110.549 19.2734 112.108 19.2734C113.667 19.2734 114.535 18.2837 114.535 16.7744V14.2998C114.535 12.7903 113.667 11.8008 112.108 11.8008ZM145.812 18.6816H150.167C151.529 18.6816 152.247 17.9887 152.247 16.7763C152.247 15.5391 151.43 14.8711 150.167 14.8711H145.812V18.6816ZM198.081 11.8008C196.621 11.8008 195.78 12.6671 195.656 13.9785V14.0029H200.482V13.9785C200.383 12.6423 199.542 11.8008 198.081 11.8008ZM43.957 13.3603H47.7187C49.5492 13.3602 50.3906 11.9748 50.3906 10.6386C50.3906 9.30252 49.5492 7.94152 47.7187 7.94142H43.957V13.3603ZM145.812 11.5791H149.747C151.008 11.5791 151.826 10.9355 151.826 9.74802C151.826 8.53562 151.008 7.94142 149.747 7.94142H145.812V11.5791Z\" fill=\"#1E1E1F\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b50ef1 elementor-widget elementor-widget-heading\" data-id=\"6b50ef1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Explore Lead Sourcing Tools<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2944270 elementor-widget__width-auto elementor-widget elementor-widget-button\" data-id=\"2944270\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/phantombuster.com\/real-time-lead-sourcing?utm_source=blog&#038;utm_medium=banner&#038;utm_campaign=blog-banner-cta-pilot-2026-07&#038;utm_content=icp-score-wave3\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Browse Tools<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3b529cf e-con-full e-flex e-con e-child\" data-id=\"3b529cf\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7459f0b elementor-widget elementor-widget-spacer\" data-id=\"7459f0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n<p>&nbsp;<\/p>\n<h2>TL;DR<\/h2>\n<ul>\n<li>An Ideal Customer Profile (ICP) defines the type of companies that gain the most value from your product based on their industry, employee count, revenue, region, and challenges.<\/li>\n<li>With an ICP score, you can prioritize leads, improve content marketing strategy, identify hot leads quickly, and allocate resources efficiently.<\/li>\n<li>Lead scoring ranks potential customers by their conversion likelihood based on demographics and engagement, while ICP scoring assesses how well a lead matches your ideal customer profile.<\/li>\n<li>Steps to build your ICP score:\n<ul>\n<li>Define your persona so you\u2019re not wasting time chasing the wrong leads.<\/li>\n<li>Decide on relevant criteria for your ICP scoring.<\/li>\n<li><a href=\"https:\/\/phantombuster.com\/automations\/linkedin\/3112\/linkedin-profile-scraper\">Enrich your lead list<\/a> to get valuable data about your ideal customers.<\/li>\n<li>Use <a href=\"https:\/\/phantombuster.com\/automations\/ai\/1333223865797404\/ai-linkedin-profile-enricher\">AI<\/a> to enrich your ideal customer profiles.<\/li>\n<li>Segment your list based on data to create micro-lists of targeted prospects.<\/li>\n<li><a href=\"https:\/\/phantombuster.com\/automations\/hubspot\/1386033999114383\/hubspot-contact-sender\">Send your leads to your CRM<\/a> and set your scoring rules directly within the tool.<\/li>\n<\/ul>\n<\/li>\n<li>Then, use your ICP score to enhance sales activities by measuring <a href=\"https:\/\/phantombuster.com\/blog\/pipeline-management\/sales-pipeline-stages\">sales pipeline<\/a> health, prioritizing <a href=\"https:\/\/phantombuster.com\/blog\/outbound-sales\/linkedin-outreach-guide\">outreach<\/a>, personalizing <a href=\"https:\/\/phantombuster.com\/automations\/ai\/3614446764718424\/ai-linkedin-message-writer\">messages<\/a>, and improving sales forecasts.<\/li>\n<li><a href=\"https:\/\/phantombuster.com\/signup\">PhantomBuster<\/a> is a top ICP scoring tool that allows you to score leads based on custom criteria, utilize <a href=\"https:\/\/phantombuster.com\/blog\/automation\/ai-lead-scoring-4y0N1fyAQfv6odYsGHa2Xu#:~:text=PhantomBuster's%20AI%20lead%20scoring%20enrichment%20phantom&amp;text=This%20helps%20create%20better%20lead,scores%20based%20on%20different%20criteria.\">AI for scoring adjustment<\/a>, and sync contacts automatically with <a href=\"https:\/\/phantombuster.com\/automations\/hubspot\/1386033999114383\/hubspot-contact-sender\">HubSpot CRM<\/a>.<\/li>\n<\/ul>\n<div class=\"poptin-embedded\" data-id=\"8735ced476764\"><\/div>\n<h2>What is an Ideal Customer Profile (ICP)?<\/h2>\n<p>An <a href=\"https:\/\/phantombuster.com\/blog\/outbound-sales\/how-to-create-an-ideal-customer-profile\">Ideal Customer Profile<\/a> (ICP) is a description of the type of companies that benefit the most from your product or service.<\/p>\n<p>These companies are not only the best fit for your solution but also tend to be your best customers, bringing the highest value to your business.<\/p>\n<p>Here&#8217;s an example of what an ICP might include:<\/p>\n<ul>\n<li><b>Industry<\/b>: SaaS companies.<\/li>\n<li><b>Employee count<\/b>: 50-200.<\/li>\n<li><b>Annual revenue<\/b>: $10-50 million.<\/li>\n<li><b>Region<\/b>: North America.<\/li>\n<li><b>Challenges<\/b>: Scaling marketing efforts and improving lead generation.<\/li>\n<li><b>Technology stack<\/b>: Using HubSpot for CRM and LinkedIn for lead generation.<\/li>\n<\/ul>\n<h2>What is an ICP score?<\/h2>\n<p>An ICP score takes your ideal customer profile a step further by assigning numerical values to different ICP criteria.<\/p>\n<p>This score helps you prioritize leads based on how well they match your ICP, streamlining your marketing and sales activities.<\/p>\n<p>Here&#8217;s why you should use an ICP score:<\/p>\n<ul>\n<li><b>Prioritize your outreach<\/b>: Identify leads that match your ICP for more efficient sales.<\/li>\n<li><b>Improve content strategy<\/b>: Target marketing efforts to your highest-scoring ICP leads.<\/li>\n<li><b>Identify hot leads faster<\/b>: Find the best customers seamlessly.<\/li>\n<li><b>Better resource allocation<\/b>: Make sure sales teams spend time on the best prospects.<\/li>\n<\/ul>\n<h2>Lead scoring vs ICP scoring<\/h2>\n<p>Lead scoring and ICP scoring both give you insights into your leads, but they focus on different things.<\/p>\n<ul>\n<li><b>Lead scoring<\/b> ranks potential customers based on their likelihood to convert. It assigns scores based on behavior, demographics, and engagement, such as website visits, email opens, and resource downloads. When customers engage more, their lead score increases, showing they are more likely to convert.<\/li>\n<li><b>ICP scoring<\/b>, though, looks at how closely a lead fits your ideal customer profile. It\u2019s all about comparing their details (like job title, company size, or industry) to what makes a perfect customer for you.<\/li>\n<\/ul>\n<p>Combining both helps you prioritize leads who are both a great fit and actively engaged\u2014so you&#8217;re focusing on the ones most likely to close.<\/p>\n<h2>How to build your ICP score<\/h2>\n<p>Once you&#8217;ve defined your ICP, it&#8217;s time to implement an effective ICP score to help your sales team qualify their leads and close deals.<\/p>\n<h3>1. Define your persona<\/h3>\n<p>Defining your persona helps you focus on the prospects most likely to buy, so you\u2019re not wasting time chasing the wrong leads.<\/p>\n<p>It also allows you to create more personalized, effective outreach.<\/p>\n<p>Here\u2019s how to get started:<\/p>\n<ul>\n<li><b>Research existing customers<\/b>: Find patterns in your best customers\u2014like industry or challenges.<\/li>\n<li><b>Segment your audience<\/b>: Group them by shared traits.<\/li>\n<li><b>Gather insights<\/b>: Understand their needs, pain points, and drivers.<\/li>\n<li><b>Create a persona<\/b>: Capture these details in a template.<\/li>\n<li><b>Write a bio<\/b>: Summarize how you can help.<\/li>\n<\/ul>\n<h3>2. Define relevant criteria for your ICP scoring<\/h3>\n<p>Once you\u2019ve nailed down your customer persona, the next step is to set up criteria for scoring your ideal leads.<\/p>\n<p>Here are three key types of data to consider:<\/p>\n<ul>\n<li><b>Demographic information<\/b>: Includes aspects like job role, employee count, and industry. For example, a lead who&#8217;s a decision-maker (e.g., a Director or VP) at a tech company with 500+ employees might score higher.<\/li>\n<li><b>Firmographic data<\/b>: Firmographics cover company-specific details such as annual revenue and years in business. Leads from companies with higher revenue potential and long-term stability usually deserve a higher score.<\/li>\n<li><b>Behavioral data<\/b>: Engagement is a strong indicator of interest. Track behaviors like email opens, interactions with your website, and social media engagement to assign scores to those who show genuine intent to purchase.<\/li>\n<\/ul>\n<p>Here&#8217;s how an ICP scoring might look:<\/p>\n<div class=\"wp-layout-normal-table\"><table>\n<tbody>\n<tr>\n<td><b>Metric<\/b><\/td>\n<td><b>Value<\/b><\/td>\n<td><b>Score<\/b><\/td>\n<\/tr>\n<tr>\n<td><b>Demographic Data<\/b><\/td>\n<td><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td>Employee Count<\/td>\n<td>0-14<\/td>\n<td>0<\/td>\n<\/tr>\n<tr>\n<td><\/td>\n<td>15-500<\/td>\n<td>6<\/td>\n<\/tr>\n<tr>\n<td><\/td>\n<td>500-1000<\/td>\n<td>3<\/td>\n<\/tr>\n<tr>\n<td><\/td>\n<td>1000+<\/td>\n<td>0<\/td>\n<\/tr>\n<tr>\n<td><b>Firmographic Data<\/b><\/td>\n<td><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td>Ability to Pay<\/td>\n<td>Estimated Revenue $1M-$50M<\/td>\n<td>6<\/td>\n<\/tr>\n<tr>\n<td><\/td>\n<td>Estimated Revenue $50M-$100M<\/td>\n<td>3<\/td>\n<\/tr>\n<tr>\n<td>Company Type<\/td>\n<td>Private<\/td>\n<td>3<\/td>\n<\/tr>\n<tr>\n<td><\/td>\n<td>Public<\/td>\n<td>6<\/td>\n<\/tr>\n<tr>\n<td><b>Behavioral Data<\/b><\/td>\n<td><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td>Website Interactions<\/td>\n<td>High<\/td>\n<td>6<\/td>\n<\/tr>\n<tr>\n<td><\/td>\n<td>Moderate<\/td>\n<td>3<\/td>\n<\/tr>\n<tr>\n<td><\/td>\n<td>Low<\/td>\n<td>0<\/td>\n<\/tr>\n<tr>\n<td>Email Engagement<\/td>\n<td>Opened<\/td>\n<td>3<\/td>\n<\/tr>\n<tr>\n<td><\/td>\n<td>Clicked<\/td>\n<td>6<\/td>\n<\/tr>\n<tr>\n<td><\/td>\n<td>Ignored<\/td>\n<td>0<\/td>\n<\/tr>\n<tr>\n<td>Social Media Engagement<\/td>\n<td>Likes, Shares<\/td>\n<td>3<\/td>\n<\/tr>\n<tr>\n<td><\/td>\n<td>Comments<\/td>\n<td>6<\/td>\n<\/tr>\n<tr>\n<td><\/td>\n<td>No Engagement<\/td>\n<td>0<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div>\n<h3>3. Enrich your lead list to get valuable data about your ideal customers<\/h3>\n<p>Once you have a solid list of leads, scoring them becomes much easier. The more detailed your data, the more accurately you can rank and prioritize who\u2019s worth your time.<\/p>\n<p>Use PhantomBuster\u2019s <a href=\"https:\/\/phantombuster.com\/automations\/linkedin\/3112\/linkedin-profile-scraper\">LinkedIn Profile Scraper<\/a> to pull all the relevant details\u2014like job titles and emails\u2014from LinkedIn profiles.<\/p>\n<p>This way, you\u2019ll have all the data you need without the manual work.<\/p>\n<h3>4. Use AI to enrich your potential customer profiles<\/h3>\n<p>You can also use AI to add more depth to your lead profiles.<\/p>\n<p>With the<b> <\/b><a href=\"https:\/\/phantombuster.com\/automations\/ai\/1333223865797404\/ai-linkedin-profile-enricher\">AI LinkedIn Profile Enricher<\/a> Phantom, you can automatically add key details to your leads, like marking those that fit your ICP or aren\u2019t competitors.<\/p>\n<p>It\u2019s a quick and easy way to keep your lead list up-to-date and make sure you\u2019re focusing on the right people.<\/p>\n<h3>5. Segment your list based on data to create micro-lists of targeted prospects<\/h3>\n<p>When you break your contacts into smaller, focused groups, your outreach becomes more personal.<\/p>\n<p>Segmenting prospects by common attributes, such as job title or industry, lets you craft marketing messages that feel tailor-made for them.<\/p>\n<p>This improves your chances of connecting and helps you manage your resources better\u2014focusing on the right leads at the right time.<\/p>\n<h3>6. Send your leads to your CRM<\/h3>\n<p>Manually updating your CRM can be a hassle, but with the <a href=\"https:\/\/phantombuster.com\/automations\/hubspot\/1386033999114383\/hubspot-contact-sender\">HubSpot Contact Sender<\/a> Phantom, it&#8217;s completely hands-off.<\/p>\n<p>This Phantom automatically syncs the contacts you\u2019ve gathered\u2014along with their key information\u2014directly into HubSpot.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/phantombuster.com\/blog\/wp-content\/uploads\/2025\/04\/hubspot-contact-sender-phantom-sync-lists-3-scaled.png\" alt=\"hubspot-contact-sender-phantom-sync-lists\" \/><\/p>\n<p>Whether it\u2019s their role, email address, or company details, the tool ensures your CRM has the most up-to-date data without any manual entry.<\/p>\n<h3>7. Set your scoring rules directly in your CRM<\/h3>\n<p>You can easily set up custom scoring rules directly in your CRM, like HubSpot, to help your team stay organized and efficient.<\/p>\n<p>With HubSpot, you can assign scores based on specific criteria like job title, company size, industry, and user behavior (such as email opens or website visits).<\/p>\n<p>This tool also supports <b>positive and negative scoring<\/b>\u2014you can boost scores for leads who engage, like attending webinars, and lower scores for those who aren\u2019t as active.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/phantombuster.com\/blog\/wp-content\/uploads\/2025\/04\/lead-score-criteria-hubspot-1.webp\" alt=\"lead-score-criteria-hubspot\" \/><\/p>\n<h2>How to use your ICP score to improve sales activities<\/h2>\n<p>Once you\u2019ve got your ICP score nailed down, it\u2019s time to put it to work.<\/p>\n<p>It helps you stay focused and makes your sales process smoother.<\/p>\n<h3>Measure your sales pipeline health<\/h3>\n<p>A healthy <a href=\"https:\/\/phantombuster.com\/blog\/pipeline-management\/sales-pipeline-stages\">sales pipeline<\/a> keeps your team productive and helps hit revenue goals. It ensures leads move smoothly and you avoid bottlenecks.<\/p>\n<p>ICP scores highlight which leads to prioritize so that you can focus on the most promising ones.<\/p>\n<p>It keeps your pipeline productive and efficient by focusing on where your efforts matter.<\/p>\n<h3>Prioritize sales outreach to relevant leads<\/h3>\n<p>Focus on leads with the highest ICP scores for your outreach. These are the ones most likely to respond and engage.<\/p>\n<p>The <a href=\"https:\/\/phantombuster.com\/automations\/linkedin\/4545709793535249\/linkedin-outreach\">LinkedIn Outreach<\/a> Flow helps automate your efforts. It sends connection requests, intro messages, and even follow-ups without manual work.<\/p>\n<p>This makes your outreach more efficient so that you can focus on the best leads.<\/p>\n<h3>Create personalized sales cadences for specific lists<\/h3>\n<p><a href=\"https:\/\/phantombuster.com\/blog\/outbound-sales\/sales-cadence\">Sales cadences<\/a> are structured follow-ups, like emails or calls, spaced at the right intervals to keep leads engaged.<\/p>\n<p>LinkedIn messages work great for starting conversations when they\u2019re tailored to the recipient.<\/p>\n<p>And here\u2019s where the <a href=\"https:\/\/phantombuster.com\/automations\/ai\/3614446764718424\/ai-linkedin-message-writer\">AI LinkedIn Message Writer<\/a> Phantom can help. It takes the hassle out of writing these messages manually.<\/p>\n<p>Instead, let the tool personalize your outreach based on the lead&#8217;s relevant information.<\/p>\n<h3>Forecast sales based on leads in your pipeline<\/h3>\n<p>ICP scoring makes sales forecasting more reliable by providing a clear, data-backed way to assess the likelihood of leads converting.<\/p>\n<p>When you mix your ICP scores with other factors, like the customer lifetime value, their ideal customer profiling, how engaged the leads are, or what <a href=\"https:\/\/phantombuster.com\/blog\/pipeline-management\/sales-pipeline-stages\">stage of the sales pipeline<\/a> they&#8217;re in, your forecasts become way more accurate.<\/p>\n<p>It\u2019s like stacking the odds in your favor\u2014you\u2019re not just predicting sales; you\u2019re making smarter decisions about where to put your team\u2019s energy.<\/p>\n<h2>Best ICP scoring tools for sales and marketing teams<\/h2>\n<p>Sales and marketing teams in the software industry can use automated tools to simplify their ICP scoring, helping them focus on the highest-priority leads.<\/p>\n<h3>PhantomBuster<\/h3>\n<p><a href=\"https:\/\/phantombuster.com\/phantombuster\">PhantomBuster<\/a> is a powerful tool for sales teams. It is designed to automate a wide range of tasks on platforms like LinkedIn, Twitter, and Instagram.<\/p>\n<p>It&#8217;s especially useful for generating and scoring leads while automating repetitive tasks to save you time.<\/p>\n<div class=\"poptin-embedded\" data-id=\"4e06e7a5b39c5\"><\/div>\n<p>Here&#8217;s how it helps:<\/p>\n<ul>\n<li><b>Automates lead enrichment<\/b>: The <a href=\"https:\/\/phantombuster.com\/automations\/ai\/1333223865797404\/ai-linkedin-profile-enricher\">AI LinkedIn Profile Enricher<\/a> Phantom enriches your lead lists by scoring contacts based on criteria you set, ensuring your sales and marketing strategy focuses on what matters most.<\/li>\n<li><b>Customizes lead score with AI<\/b>: Use GPT models to fine-tune your <a href=\"https:\/\/phantombuster.com\/blog\/automation\/ai-lead-scoring-4y0N1fyAQfv6odYsGHa2Xu#:~:text=PhantomBuster's%20AI%20lead%20scoring%20enrichment%20phantom&amp;text=This%20helps%20create%20better%20lead,scores%20based%20on%20different%20criteria.\">lead scoring<\/a> criteria, adjusting for factors like job roles or engagement data, giving you full control over lead evaluations.<\/li>\n<\/ul>\n<ul>\n<li><b>Integrates with your CRM<\/b>: Keep your contact lists updated with automatic <a href=\"https:\/\/phantombuster.com\/blog\/lead-enrichment\/hubspot-data-enrichment\">bi-directional HubSpot CRM sync<\/a>.<\/li>\n<li><b>Find and scrape new leads: <\/b>Get more sales thanks to multichannel data scraping.<\/li>\n<li><b>Automate follow-ups: <\/b>Use <a href=\"https:\/\/phantombuster.com\/phantombuster\">Phantoms<\/a> to send follow-up messages so your outreach looks consistent.<\/li>\n<li><b>Run sales cadence tasks: <\/b>Launch multi-action <a href=\"https:\/\/phantombuster.com\/phantombuster?category=workflow\">Flows<\/a> to automate your sales tasks.<\/li>\n<\/ul>\n<p><b>Pricing:<\/b> PhantomBuster offers a <a href=\"https:\/\/phantombuster.com\/signup\">14-day free trial<\/a>, with <a href=\"https:\/\/phantombuster.com\/pricing\">pricing<\/a> starting at $56\/month (includes 10k AI credits and 5 Phantoms slots).<\/p>\n<h3>HubSpot<\/h3>\n<p>HubSpot is a comprehensive CRM platform that helps automate lead management, sales processes, and customer engagement.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/phantombuster.com\/blog\/wp-content\/uploads\/2025\/04\/hubspotsaleshub-website-1-scaled.png\" alt=\"hubspotsaleshub-website\" \/><\/p>\n<p>Here\u2019s how it helps:<\/p>\n<ul>\n<li><b>Prioritize leads: <\/b>HubSpot analyzes the buyer journey to surface high-value leads so you can focus on the best contacts.<\/li>\n<li><b>Build a custom lead score:<\/b> Use HubSpot\u2019s AI to rank prospects and adjust the system to suit your business needs.<\/li>\n<li><b>Choose your scoring method:<\/b> HubSpot supports both traditional and predictive scoring to match your sales strategy.<\/li>\n<li><b>Manage your pipeline: <\/b>Track deals, forecast revenue, and gain insights into lead progression for better pipeline management.<\/li>\n<\/ul>\n<p><b>Pricing<\/b>: The HubSpot Starter plan starts at $20\/month per seat, including sales and marketing tools.<\/p>\n<h3>Brevo<\/h3>\n<p>Brevo is an all-in-one email marketing platform and CRM suite tool designed to help businesses forecast revenue, manage deals, and streamline communication.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/phantombuster.com\/blog\/wp-content\/uploads\/2025\/04\/brevo-website-1-scaled.webp\" alt=\"brevo-website\" \/><\/p>\n<p>Here\u2019s how it helps:<\/p>\n<ul>\n<li><b>Predict sales revenue: <\/b>Brevo\u2019s forecasting tool calculates future revenue by estimating the likelihood of closing deals at each pipeline stage, helping you make data-driven decisions.<\/li>\n<li><b>Customizable pipeline management:<\/b> Adjust your forecasting models to align with your sales cycle and customer behavior for more accurate predictions.<\/li>\n<li><b>Automate workflows:<\/b> Brevo automates follow-up emails, reminders, and notifications, keeping your sales strategy on track without manual effort.<\/li>\n<li><b>Full marketing and sales toolkit: <\/b>Brevo integrates tools like email marketing, SMS\/WhatsApp campaigns, landing pages, and live chat, providing a complete solution for managing customer relationships.<\/li>\n<\/ul>\n<p><b>Pricing: <\/b>Brevo offers a free plan, and paid plans start at \u20ac7\/month, including 5,000 emails\/month.<\/p>\n<h2>Conclusion<\/h2>\n<p>Automating your ICP scoring just makes things smoother and more efficient. You save time, target the right leads, and align your approach with your business strategy.<\/p>\n<p>Ready to see how it can work for your business? Try PhantomBuster with a <a href=\"https:\/\/phantombuster.com\/signup\">free trial<\/a> and see how it improves your lead-scoring system and sales process!<\/p>\n<div class=\"poptin-embedded\" data-id=\"8735ced476764\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Knowing your ideal customer profile score helps your sales team focus on leads that are more likely to convert. When you score leads based on how well they match your ideal customer traits, you prioritize the right prospects and spend less time on low-potential leads. In this guide, we&#8217;ll show you how to create and [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":4762,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[30],"tags":[45,34],"class_list":["post-4435","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai-automation","tag-data-enrichment","tag-automation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How To Build &amp; Use an ICP Score to Prioritize Leads: A Complete Step-By-Step Guide - PhantomBuster Blog<\/title>\n<meta name=\"description\" content=\"Score leads faster with a 7-step ICP scoring system. Covers criteria, AI enrichment &amp; CRM sync with PhantomBuster &amp; HubSpot. Focus your team on deals most likely to close.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/phantombuster.com\/blog\/ai-automation\/icp-score\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How To Build &amp; Use an ICP Score to Prioritize Leads: A Complete Step-By-Step Guide - PhantomBuster Blog\" \/>\n<meta property=\"og:description\" content=\"Score leads faster with a 7-step ICP scoring system. Covers criteria, AI enrichment &amp; CRM sync with PhantomBuster &amp; HubSpot. Focus your team on deals most likely to close.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/phantombuster.com\/blog\/ai-automation\/icp-score\/\" \/>\n<meta property=\"og:site_name\" content=\"PhantomBuster Blog\" \/>\n<meta property=\"article:published_time\" content=\"2024-10-23T12:09:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-29T08:10:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/phantombuster.com\/blog\/wp-content\/uploads\/2024\/10\/How-to-Use-The-Ideal-Customer-Profile-ICP-Score-to-Enhance-Sales.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Phantom Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Phantom Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\\\/\\\/phantombuster.com\\\/blog\\\/ai-automation\\\/icp-score\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/phantombuster.com\\\/blog\\\/ai-automation\\\/icp-score\\\/\"},\"author\":{\"name\":\"Phantom Team\",\"@id\":\"https:\\\/\\\/phantombuster.com\\\/blog\\\/#\\\/schema\\\/person\\\/7233a7fadfa58fe280c099c935ee0e16\"},\"headline\":\"How To Build &#038; Use an ICP Score to Prioritize Leads: A Complete Step-By-Step Guide\",\"datePublished\":\"2024-10-23T12:09:00+00:00\",\"dateModified\":\"2026-07-29T08:10:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/phantombuster.com\\\/blog\\\/ai-automation\\\/icp-score\\\/\"},\"wordCount\":2133,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/phantombuster.com\\\/blog\\\/ai-automation\\\/icp-score\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/phantombuster.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/How-to-Use-The-Ideal-Customer-Profile-ICP-Score-to-Enhance-Sales.webp\",\"keywords\":[\"data-enrichment\",\"automation\"],\"articleSection\":[\"AI Automation\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/phantombuster.com\\\/blog\\\/ai-automation\\\/icp-score\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/phantombuster.com\\\/blog\\\/ai-automation\\\/icp-score\\\/\",\"url\":\"https:\\\/\\\/phantombuster.com\\\/blog\\\/ai-automation\\\/icp-score\\\/\",\"name\":\"How To Build & Use an ICP Score to Prioritize Leads: A Complete Step-By-Step Guide - PhantomBuster Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/phantombuster.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/phantombuster.com\\\/blog\\\/ai-automation\\\/icp-score\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/phantombuster.com\\\/blog\\\/ai-automation\\\/icp-score\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/phantombuster.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/How-to-Use-The-Ideal-Customer-Profile-ICP-Score-to-Enhance-Sales.webp\",\"datePublished\":\"2024-10-23T12:09:00+00:00\",\"dateModified\":\"2026-07-29T08:10:17+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/phantombuster.com\\\/blog\\\/#\\\/schema\\\/person\\\/7233a7fadfa58fe280c099c935ee0e16\"},\"description\":\"Score leads faster with a 7-step ICP scoring system. Covers criteria, AI enrichment & CRM sync with PhantomBuster & HubSpot. Focus your team on deals most likely to close.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/phantombuster.com\\\/blog\\\/ai-automation\\\/icp-score\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/phantombuster.com\\\/blog\\\/ai-automation\\\/icp-score\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/phantombuster.com\\\/blog\\\/ai-automation\\\/icp-score\\\/#primaryimage\",\"url\":\"https:\\\/\\\/phantombuster.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/How-to-Use-The-Ideal-Customer-Profile-ICP-Score-to-Enhance-Sales.webp\",\"contentUrl\":\"https:\\\/\\\/phantombuster.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/How-to-Use-The-Ideal-Customer-Profile-ICP-Score-to-Enhance-Sales.webp\",\"width\":1200,\"height\":800},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/phantombuster.com\\\/blog\\\/ai-automation\\\/icp-score\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Blog\",\"item\":\"https:\\\/\\\/phantombuster.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"AI Automation\",\"item\":\"https:\\\/\\\/phantombuster.com\\\/blog\\\/category\\\/ai-automation\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"How To Build &#038; Use an ICP Score to Prioritize Leads: A Complete Step-By-Step Guide\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/phantombuster.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/phantombuster.com\\\/blog\\\/\",\"name\":\"PhantomBuster Blog\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/phantombuster.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/phantombuster.com\\\/blog\\\/#\\\/schema\\\/person\\\/7233a7fadfa58fe280c099c935ee0e16\",\"name\":\"Phantom Team\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/phantombuster.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/cropped-Phantombuster_logo_-_square-1-1-96x96.jpg\",\"url\":\"https:\\\/\\\/phantombuster.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/cropped-Phantombuster_logo_-_square-1-1-96x96.jpg\",\"contentUrl\":\"https:\\\/\\\/phantombuster.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/cropped-Phantombuster_logo_-_square-1-1-96x96.jpg\",\"caption\":\"Phantom Team\"},\"description\":\"PhantomBuster\u2019s mission is to enable thousands of companies to boost their growth by finding and connecting with their ideal customers on major social media platforms.\",\"url\":\"https:\\\/\\\/phantombuster.com\\\/blog\\\/author\\\/the-phantombuster-team\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How To Build & Use an ICP Score to Prioritize Leads: A Complete Step-By-Step Guide - PhantomBuster Blog","description":"Score leads faster with a 7-step ICP scoring system. Covers criteria, AI enrichment & CRM sync with PhantomBuster & HubSpot. Focus your team on deals most likely to close.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/phantombuster.com\/blog\/ai-automation\/icp-score\/","og_locale":"en_US","og_type":"article","og_title":"How To Build & Use an ICP Score to Prioritize Leads: A Complete Step-By-Step Guide - PhantomBuster Blog","og_description":"Score leads faster with a 7-step ICP scoring system. Covers criteria, AI enrichment & CRM sync with PhantomBuster & HubSpot. Focus your team on deals most likely to close.","og_url":"https:\/\/phantombuster.com\/blog\/ai-automation\/icp-score\/","og_site_name":"PhantomBuster Blog","article_published_time":"2024-10-23T12:09:00+00:00","article_modified_time":"2026-07-29T08:10:17+00:00","og_image":[{"width":1200,"height":800,"url":"https:\/\/phantombuster.com\/blog\/wp-content\/uploads\/2024\/10\/How-to-Use-The-Ideal-Customer-Profile-ICP-Score-to-Enhance-Sales.webp","type":"image\/webp"}],"author":"Phantom Team","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Phantom Team","Est. reading time":"11 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/phantombuster.com\/blog\/ai-automation\/icp-score\/#article","isPartOf":{"@id":"https:\/\/phantombuster.com\/blog\/ai-automation\/icp-score\/"},"author":{"name":"Phantom Team","@id":"https:\/\/phantombuster.com\/blog\/#\/schema\/person\/7233a7fadfa58fe280c099c935ee0e16"},"headline":"How To Build &#038; Use an ICP Score to Prioritize Leads: A Complete Step-By-Step Guide","datePublished":"2024-10-23T12:09:00+00:00","dateModified":"2026-07-29T08:10:17+00:00","mainEntityOfPage":{"@id":"https:\/\/phantombuster.com\/blog\/ai-automation\/icp-score\/"},"wordCount":2133,"commentCount":0,"image":{"@id":"https:\/\/phantombuster.com\/blog\/ai-automation\/icp-score\/#primaryimage"},"thumbnailUrl":"https:\/\/phantombuster.com\/blog\/wp-content\/uploads\/2024\/10\/How-to-Use-The-Ideal-Customer-Profile-ICP-Score-to-Enhance-Sales.webp","keywords":["data-enrichment","automation"],"articleSection":["AI Automation"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/phantombuster.com\/blog\/ai-automation\/icp-score\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/phantombuster.com\/blog\/ai-automation\/icp-score\/","url":"https:\/\/phantombuster.com\/blog\/ai-automation\/icp-score\/","name":"How To Build & Use an ICP Score to Prioritize Leads: A Complete Step-By-Step Guide - PhantomBuster Blog","isPartOf":{"@id":"https:\/\/phantombuster.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/phantombuster.com\/blog\/ai-automation\/icp-score\/#primaryimage"},"image":{"@id":"https:\/\/phantombuster.com\/blog\/ai-automation\/icp-score\/#primaryimage"},"thumbnailUrl":"https:\/\/phantombuster.com\/blog\/wp-content\/uploads\/2024\/10\/How-to-Use-The-Ideal-Customer-Profile-ICP-Score-to-Enhance-Sales.webp","datePublished":"2024-10-23T12:09:00+00:00","dateModified":"2026-07-29T08:10:17+00:00","author":{"@id":"https:\/\/phantombuster.com\/blog\/#\/schema\/person\/7233a7fadfa58fe280c099c935ee0e16"},"description":"Score leads faster with a 7-step ICP scoring system. Covers criteria, AI enrichment & CRM sync with PhantomBuster & HubSpot. Focus your team on deals most likely to close.","breadcrumb":{"@id":"https:\/\/phantombuster.com\/blog\/ai-automation\/icp-score\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/phantombuster.com\/blog\/ai-automation\/icp-score\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/phantombuster.com\/blog\/ai-automation\/icp-score\/#primaryimage","url":"https:\/\/phantombuster.com\/blog\/wp-content\/uploads\/2024\/10\/How-to-Use-The-Ideal-Customer-Profile-ICP-Score-to-Enhance-Sales.webp","contentUrl":"https:\/\/phantombuster.com\/blog\/wp-content\/uploads\/2024\/10\/How-to-Use-The-Ideal-Customer-Profile-ICP-Score-to-Enhance-Sales.webp","width":1200,"height":800},{"@type":"BreadcrumbList","@id":"https:\/\/phantombuster.com\/blog\/ai-automation\/icp-score\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/phantombuster.com\/blog\/"},{"@type":"ListItem","position":2,"name":"AI Automation","item":"https:\/\/phantombuster.com\/blog\/category\/ai-automation\/"},{"@type":"ListItem","position":3,"name":"How To Build &#038; Use an ICP Score to Prioritize Leads: A Complete Step-By-Step Guide"}]},{"@type":"WebSite","@id":"https:\/\/phantombuster.com\/blog\/#website","url":"https:\/\/phantombuster.com\/blog\/","name":"PhantomBuster Blog","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/phantombuster.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/phantombuster.com\/blog\/#\/schema\/person\/7233a7fadfa58fe280c099c935ee0e16","name":"Phantom Team","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/phantombuster.com\/blog\/wp-content\/uploads\/2025\/03\/cropped-Phantombuster_logo_-_square-1-1-96x96.jpg","url":"https:\/\/phantombuster.com\/blog\/wp-content\/uploads\/2025\/03\/cropped-Phantombuster_logo_-_square-1-1-96x96.jpg","contentUrl":"https:\/\/phantombuster.com\/blog\/wp-content\/uploads\/2025\/03\/cropped-Phantombuster_logo_-_square-1-1-96x96.jpg","caption":"Phantom Team"},"description":"PhantomBuster\u2019s mission is to enable thousands of companies to boost their growth by finding and connecting with their ideal customers on major social media platforms.","url":"https:\/\/phantombuster.com\/blog\/author\/the-phantombuster-team\/"}]}},"_links":{"self":[{"href":"https:\/\/phantombuster.com\/blog\/wp-json\/wp\/v2\/posts\/4435","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/phantombuster.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/phantombuster.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/phantombuster.com\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/phantombuster.com\/blog\/wp-json\/wp\/v2\/comments?post=4435"}],"version-history":[{"count":9,"href":"https:\/\/phantombuster.com\/blog\/wp-json\/wp\/v2\/posts\/4435\/revisions"}],"predecessor-version":[{"id":13412,"href":"https:\/\/phantombuster.com\/blog\/wp-json\/wp\/v2\/posts\/4435\/revisions\/13412"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/phantombuster.com\/blog\/wp-json\/wp\/v2\/media\/4762"}],"wp:attachment":[{"href":"https:\/\/phantombuster.com\/blog\/wp-json\/wp\/v2\/media?parent=4435"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/phantombuster.com\/blog\/wp-json\/wp\/v2\/categories?post=4435"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/phantombuster.com\/blog\/wp-json\/wp\/v2\/tags?post=4435"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}