LinkedIn InMail lets you message prospects you’re not connected to. Each InMail you send uses one credit from your monthly allocation. These credits are only available with LinkedIn Premium subscriptions.<\/p>\n
Know how credits refresh, roll over, and refund so you can plan weekly outreach and avoid running out mid-campaign. Here’s how the credit system works and when to use it for sales outreach.<\/p>\n
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What are LinkedIn InMail credits?<\/h2>\n
LinkedIn InMail credits are units that allow premium users to send messages to people outside their network. Without these credits, you can only send regular messages to your direct connections.<\/p>\n
Each credit equals one private message to someone you’re not connected with, up to the maximum number allowed by your plan. When you send an InMail, one credit is deducted from your account.<\/p>\n
Use InMail credits when a connection request isn’t possible or goes unanswered. For sales, credits help you reach decision-makers who don’t accept connection requests.<\/p>\n
InMail credits vs. free LinkedIn outreach: ROI comparison<\/h2>\n
Before spending InMail credits, test free alternatives. Connection requests often outperform cold InMail for most reps. Track your own baseline and compare before shifting budget.<\/p>\n
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