Thousands of blogs, YouTube videos, and LinkedIn gurus claim to have the perfect LinkedIn outreach formula: Use the prospect’s first name, reference a recent post, or personalize every message without sounding automated.<\/p>\n
The problem? That’s generic advice. Most sales reps already know it, yet their messages still get ignored. What separates the outreach that gets replies from the outreach that gets buried isn’t another personalization trick. The best sales reps eventually discover this through experience.<\/p>\n
After hundreds of messages, they develop an instinct for what works in creating high-response LinkedIn messages. We wanted to turn that instinct into a repeatable framework and realized that the highest-performing messages all had HEART. That’s why we created the HEART framework, a practical approach to writing LinkedIn outreach messages that start conversations instead of sounding like pitches.<\/p>\n
Below, we break down HEART and show how to apply it in real messages.<\/p>\n
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