Lemlist is a popular email marketing platform with robust features and a user-friendly interface. It allows you to build your lead list with verified emails, write and personalize at scale, and send cold emails.
It's an essential tool for your outreach strategy, but its pricing worth it?
In this blog post, we'll break down Lemlist's pricing, explore its worth, and compare it with its competitors.
TL;DR
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Lemlist is used to send personalized cold emails and automate email outreach.
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After a 14-day free trial, Lemlist has 4 paid plans:
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Email Starter Plan: $39/month per user. Ideal for small businesses or solo entrepreneurs starting with email campaigns and needing the basics.
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Email Pro Plan: $69/month per user. This plan is best for growing businesses that need more advanced features and integrations for their outreach.
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Multichannel Expert Plan: $99/month per user. Perfect for teams that want to combine email outreach with LinkedIn and phone calls.
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Outreach Scale Plan: $159/month per user. This plan is great for larger teams needing extensive email verification and personalized account management.
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Lemlist supports your outreach efforts with features like lead data enrichment, email finder verifier, email warm-up and deliverability, and personalized email outreach campaigns.
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It is ideal if your business focuses on email-centric strategies, needs to improve engagement rates, or wants to ensure emails land in inboxes rather than the spam folder.
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However, you might want to try an alternative if you need multichannel outreach and advanced features or are part of a large team.
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PhantomBuster integrates with Lemlist. Use PhantomBuster for real-time data scraping and AI lead enrichment, including writing personalized emails using ChatGPT, then send data to Lemlist to automate email outreach.
What is Lemlist used for?
Lemlist is great for sending out cold emails that feel personal. It helps you automate your email outreach and makes your messages stand out.
You can create customized email sequences, track their performance, and tweak your approach to get better results. It's all about connecting with your audience more effectively.
Does Lemlist offer a free plan?
Lemlist doesn’t have a free plan, but they do offer a 14-day free trial.
It's a good way to see if their features work for you before you decide to pay for a Lemlist account.
Lemlist pricing plans explained
Lemlist has a range of pricing plans to suit different needs and budgets. Whether you're flying solo or working with a big team, there's something for you.
Let's break down what each paid plan includes, who it's for, and how much it costs.
Email Starter plan
Price:
$39/month per user
What's included:
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Unlimited campaigns
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Customizable email templates
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An email finder verifier (750 credits/month)
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Access to a 450M+ leads database
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AI-generated sequences
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LinkedIn integration
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Custom reports & analytics
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In-app support
However, if you need HubSpot integration, custom image personalization, A/B testing, or API access, you'll need the Email Pro plan.
Best for:
Small businesses or solo entrepreneurs needing basic email outreach.
Email Pro plan
Price:
$69/month per user
What's included:
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Everything in the Email Starter plan
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An email finder verifier (1,000 credits/month)
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Email warm-up and deliverability booster (lemwarm)
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CRM integrations (like HubSpot, Pipedrive, and Salesforce)
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Custom image personalization
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A/B testing
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API access and Zapier integration
The Multichannel Expert plan is the best option for LinkedIn prospecting, LinkedIn voice notes, or cold calling features.
Best for:
Growing businesses that need advanced features and integrations for their outreach.
Multichannel Expert plan
Price:
$99/month per user
What's included:
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Everything from the Email Pro plan
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An email finder verifier (1,500 credits/month)
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LinkedIn prospecting and LinkedIn voice notes
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Cold calling with Aircall
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Advanced campaign conditions
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Custom landing pages
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Premium support
If you need more email verification credits and a dedicated account manager, consider the Outreach Scale plan.
Best for:
Teams that want to combine email outreach with LinkedIn and phone calls.
Outreach Scale plan
Price:
$159/month per user
What's included:
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Everything in Multichannel Expert + email finder verifier (2,500 credits/month)
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A dedicated account manager for teams with four or more seats.
Best for:
Larger teams that need extensive email verification and personalized account management.
How Lemlist helps with your outreach efforts
Lemlist focuses on email outreach but also offers features for lead data enrichment and verification.
Here's how all these features can help you.
Lead data enrichment
Lemlist’s lead data enrichment gathers detailed info on your leads, making your outreach more personalized.
This feature is part of the Multichannel Expert and Outreach Scale plans, which also include LinkedIn enrichment for a deeper dive into your leads.
Email finder verifier
The Email Finder Verifier lets you build accurate lead lists with verified email addresses.
Lemlist combines data from multiple sources to give you up to 55% more valid emails.
This email finder tool is available in all plans, with credits ranging from 750 credits/month in the Email Starter plan to 2,500 credits/month in the Outreach Scale plan.
Email warm-up and deliverability
Lemwarm, Lemlist's deliverability booster, helps prevent your emails from landing in spam folders.
Here's what it does:
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Warm-up: Gradually send automated emails to a network of 10,000 users to improve your email domain reputation.
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Monitor: Receive alerts on your deliverability score and detect spam risks.
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Boost deliverability: Get daily insights, expert tips, and detailed reports to maintain high deliverability.
This tool is included for free in the Email Pro plan and above.
Email outreach campaigns
Lemlist simplifies running effective email campaigns.
You can create and automate personalized email sequences, track their performance, and tweak your approach based on real-time feedback.
These tools are available in all plans, helping you connect with potential leads and turn them into clients.
Is Lemlist worth it?
When Lemlist is worth it:
✅ If your business focuses on email-centric outreach strategies: Lemlist excels in creating personalized cold email campaigns.
✅ When you need to improve engagement rates: With features like video thumbnails, dynamic landing pages, and highly customized emails, Lemlist is great for scaling personalization.
✅ To make sure your emails land in inboxes, not spam: Lemlist’s lemwarm feature is invaluable for improving email deliverability.
✅ For marketers who need to set up and manage campaigns quickly: Lemlist’s user-friendly interface makes it accessible and easy to navigate.
✅ If you’re part of a small to medium-sized teams: Need email outreach without extensive multichannel capabilities? You can't go wrong with Lemlist.
When to try a Lemlist alternative:
❌ If your business needs multichannel outreach: If your strategy involves platforms other than email, like LinkedIn, WhatsApp, or SMS, Lemlist may not be the right fit.
❌ If you need advanced features: If your campaigns need advanced email deliverability features, multi-variant testing, or agency-specific tools, other platforms might work better.
❌ If you're part of large teams or enterprises: Lemlist's per-user pricing can get expensive, and you can't connect unlimited email accounts. Alternatives might offer more scalability.
❌ If you need a lot of contacts for your outreach: Lemlist's B2B database might not be enough. Look for alternatives with extensive B2B contact databases.
❌ If you need to edit live campaigns extensively: It's hard to edit campaigns with Lemlist, so you might want to look for something more flexible.
Lemlist is the best email marketing tool I have used.
It has the most intuitive interface with very little learning curve to it.
But once the campaign is live, the editing part is what I dislike for now. I cannot move my steps around or add another step in between.
Darshan T., Small-Business
Lemlist alternatives for better value for money
If social selling and intent signals are part of your outreach strategy, you need an alternative to Lemlist.
Let's start with the best alternative for more value.
PhantomBuster vs Lemlist
If you're looking for a more cost-effective alternative to Lemlist for lead enrichment and LinkedIn outreach, PhantomBuster might be the answer.
It also integrates with Lemlist, making it easy to send enriched leads to Lemlist for email campaigns.
If you want more than email campaigns, here how PhantomBuster helps:
✅ LinkedIn scraping: With PhantomBuster’s Sales Navigator Profile Scraper, you get all the LinkedIn data you need, including emails.
✅ Data enrichment: Enrich your leads with pre-build Phantoms (automations) that scrape data in real-time. Feed data into PhantomBuster's AI Phantoms to write personalized connection messages and emails or prioritize leads using lead scoring.
Set it up once, and it keeps working in the cloud. You don't need to keep your browser open, and it works around the clock to gather leads, so you never miss out.
✅ Enrich leads with intent signals: PhantomBuster enriches your data by pulling insights from posts, comments, and other LinkedIn activities. You can then tailor your outreach based on what you've learned about your leads.
✅ Social selling automations: Social selling involves building relationships on social media to create trust and credibility, shortening the sales cycle, and improving retention. PhantomBuster automates social engagement—liking, commenting, and following—so you can warm up leads at scale before reaching out.
✅ Outreach scale with personalized messages: Easily manage and scale your outreach efforts with automated personalized messages on LinkedIn. This feature makes it easier to handle larger volumes of outreach without losing the personal touch.
✅ HubSpot bi-directional integration for lead management: PhantomBuster syncs data with HubSpot effortlessly.
If you're using HubSpot for sales engagement and outreach, PhantomBuster is a great match. We're launching new Phantoms to send LinkedIn interactions to HubSpot in Q3.
✅ Better value with usage-based pricing: PhantomBuster’s usage-based pricing is more flexible and often more affordable for scaling up compared to Lemlist's per-user pricing model.
This makes it easier to manage costs as your team grows.
💰Pricing: After a 14-day free trial, PhantomBuster's pricing starts at $56 per month for an annual plan based on usage, not per seat.
Apollo vs Lemlist
When it comes to value for money, Apollo stands out compared to Lemlist:
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Comprehensive sales engagement suite: Apollo includes a vast contact database, lead scoring, and email sequencing, offering more extensive features compared to Lemlist.
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Usage-based pricing: Apollo’s pricing model provides flexibility and can be more cost-effective for teams of all sizes, unlike Lemlist pricing, which can become expensive as your team grows.
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CRM integration: Apollo integrates seamlessly with popular CRMs like HubSpot and Salesforce, ensuring your data remains current, while Lemlist lacks such extensive CRM integration.
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Data enrichment: Apollo’s data enrichment features deliver detailed insights into your leads, enhancing targeting efforts. Lemlist doesn’t offer the same level of detailed data enrichment.
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Lead scoring and AI-powered automation: Apollo’s lead scoring and AI-powered automation streamline and optimize your outreach. Lemlist focuses more on email personalization without extensive lead scoring and automation features.
💰Pricing: Apollo has a free plan and paid plans start at $59 per user per month with monthly billing.
Conclusion
While Lemlist excels in email personalization and engagement, its per-user pricing can be a drawback for larger teams.
For a better value and reliable solution, try PhantomBuster.
It provides real-time data scraping, ready-to-use automations, and easy integration with tools like HubSpot, making outreach easier and more efficient.
