Your pipeline depends on strong prospecting. If your lists are outdated, your LinkedIn outreach feels generic, or your automations get flagged, you won’t book meetings.
In 2025, accuracy matters more than volume. Sales cycles are longer, buyers harder to reach, and the teams that win operate with fresh data and responsible automation.
PhantomBuster is built as a LinkedIn-first prospecting automation platform. It sources LinkedIn data, enriches records with business contact details, and syncs clean leads into CRMs and outreach tools. HeyReach focuses on running LinkedIn outreach campaigns across multiple accounts, with centralized inbox management and per-account safety controls.
This guide compares the two on features, safety, pricing, and real-world feedback so you can decide which tool best supports your LinkedIn prospecting in 2025.
PhantomBuster vs. HeyReach quick overview
| Category | PhantomBuster | HeyReach |
|---|---|---|
| Primary use case | End-to-end LinkedIn prospecting and enrichment workflows | Multi-account LinkedIn outreach with unified inbox |
| Target audience | SDRs, AEs, agencies, and sales managers needing accurate LinkedIn lead data and responsible workflows | Agencies and sales teams coordinating many sender accounts |
| Ease of use | No-code workflows, cloud execution, high export capacity | Visual campaign builder, unified inbox, team collaboration |
| Key features | 130+ automations, LinkedIn and Sales Navigator data extraction, email enrichment, CRM integrations, API access, Google Sheets sync, LinkedIn account rotation | Multi-account campaigns, inbox unification, static residential IPs, throttling rules, Zapier and webhook integrations |
| Pricing model | Workspace subscription with shared capacity; all core features available on every plan; free 14-day trial | Per-seat pricing with fixed bundles; cost rises with active sender seats; trial available |
| G2 rating (as of January 2025) | 4.4/5 (100+ reviews) | 4.7/5 (57 reviews) |
| Capterra rating (as of January 2025) | 4.5/5 (63 reviews) | 5/5 (2 reviews) |
PhantomBuster overview
PhantomBuster is a cloud-based prospecting automation platform built for LinkedIn-first workflows. It helps sales teams turn LinkedIn searches into qualified lead lists, automate connection requests with human-like pacing, enrich contacts with business email addresses and company details, and sync clean data into CRMs or Google Sheets.
With over 130 automations covering LinkedIn, Sales Navigator, and other social media platforms, PhantomBuster streamlines the full prospecting workflow so reps and managers can scale outreach without sacrificing data accuracy or account safety.
PhantomBuster core features and capabilities
PhantomBuster automates the full LinkedIn prospecting journey in one integrated flow. Here’s how it works:
- Build precise ICP lists: Source profiles directly from LinkedIn and Sales Navigator searches, company pages, events, or post engagers, then push them to your CRM in minutes.
- Chain steps into one flow: Combine automations so you source, enrich, and sync leads automatically with no manual copy-paste.
- Automate connection requests with human-like pacing: Send connection requests and light interactions on a schedule that mimics natural behavior to reduce account risk and improve acceptance rates.
- Trigger follow-up steps: Set up a follow-up action in PhantomBuster or hand off enriched leads to your outreach tool via CRM sync or Google Sheets.
- Find business emails and firmographic details: Enrich contacts with validated email addresses when name and company are available. Success rates vary by industry and region.
- Coordinate activity across multiple LinkedIn accounts: PhantomBuster supports LinkedIn account rotation within a workspace so your team scales outreach without adding seats.
- Send enriched leads straight into your CRM: Sync to HubSpot, Salesforce, or Pipedrive with mapped fields, or connect via API and webhooks, so reps can start outreach immediately.
Nathan Guillaumin, PhantomBuster product expert, explains:
“PhantomBuster’s strength is in automating the entire LinkedIn prospecting flow, from extracting leads to enriching and preparing them for outreach. It saves hours of manual work while keeping data accurate and workflows consistent.”
PhantomBuster data compliance and ethics
PhantomBuster includes guardrails to help teams automate responsibly. You remain responsible for complying with LinkedIn’s Terms and data protection laws.
- Human-like scheduling with randomized delays
- PhantomBuster supports LinkedIn account rotation to spread activity safely
- Daily caps that align with conservative activity thresholds commonly used by teams to reduce risk
- Automatic pauses and gradual restarts if warnings occur
- Helps teams process publicly available business data with workspace controls. You are the data controller and must determine lawful basis (e.g., legitimate interests). Consult legal counsel.
Nathan adds:
“You can set actions to run gradually during business hours with randomized delays, so the automation feels natural for your LinkedIn account.”
These guardrails help reduce account risk when scaling LinkedIn activity in 2025.
Who PhantomBuster is best for
PhantomBuster is best for SDRs, AEs, agencies, and sales managers who need to build accurate LinkedIn lead lists, enrich contacts with business details, and run responsible outreach sequences that scale across multiple accounts. It suits both individuals testing small workflows and teams managing hundreds of automations.
PhantomBuster pricing summary
PhantomBuster uses a workspace capacity model where all core features are included on every plan, with scaling based on execution time, credits, and slots.
Plans currently start at $69/month (Starter), $159 (Pro), and $439 (Team), with about 20% savings on annual billing. PhantomBuster supports LinkedIn account rotation on every plan, and a 14-day free trial is available with no credit card required. (Pricing last checked: January 2025)
HeyReach overview
HeyReach is a LinkedIn outreach tool built for teams managing many sender accounts. It lets you run campaigns across multiple LinkedIn profiles, manage replies from a unified inbox, and set per-account limits to reduce risk.
Because many integrations run through Zapier or webhooks, teams typically bring pre-cleaned lists and use HeyReach to coordinate high-volume sending.
HeyReach core features and capabilities
- Multi-account campaigns: Run the same campaign across multiple client accounts with inbox unification for responses.
- Visual flow builder: Build and schedule LinkedIn campaigns with steps for connection requests and personalized messaging.
- Safety controls: Assign a dedicated static residential IP address per LinkedIn account and apply smart throttling with daily caps.
- Integrations: Connect to other tools and CRMs through Zapier and webhooks, and export results to CSV for analysis.
- Collaboration: Onboard teams to manage multiple senders with labeling, tags, and instant alerts for replies.
HeyReach data compliance and ethics
HeyReach emphasizes account safety through proxy use and configurable limits, but relies on users to comply with LinkedIn’s Terms and activity guidelines. It does not provide its own enrichment or compliance guidance, and GDPR responsibility rests with the customer when uploading or routing data from external sources.
Who HeyReach is best for
HeyReach is best for agencies and teams that already have prospect lists and need to coordinate high-volume LinkedIn outreach across many accounts. Its unified inbox and multi-sender management make it useful for reply handling, but it is less suited to teams needing enrichment or list building.
HeyReach pricing summary
HeyReach uses seat-based pricing that scales with the number of sender accounts. Confirm current inclusions and proxy requirements on their pricing page.
As you add sender seats, your cost rises. Usage is capped per account, not pooled across a workspace. A trial may be available; check HeyReach’s site for current details (last checked January 2025).
Feature by feature analysis of PhantomBuster vs. HeyReach
PhantomBuster and HeyReach overlap in LinkedIn outreach, but their strengths diverge. PhantomBuster is designed for full prospecting workflows, while HeyReach is centered on multi-account campaign delivery.
LinkedIn automation and scalability
To lower risk when you automate LinkedIn, use human-like pacing, rotate accounts, and cap daily actions.
- PhantomBuster: Schedule actions during business hours with randomized pacing, avoid duplicates, and export activity logs for oversight. PhantomBuster supports LinkedIn account rotation within a workspace.
- HeyReach: Centralized campaign builder with per-account safety controls and unified inbox. Strong for running many senders in parallel but less flexible for cross-platform prospecting flows.
Winner: PhantomBuster. It automates the journey from data to handoff for outreach, not just campaign sending.
Prospecting and data quality
Prospecting outcomes depend on how fresh and accurate your inputs are.
- PhantomBuster: Builds lists directly from live LinkedIn and Sales Navigator searches, enriches and validates contact data, and maps fields to CRM properties before outreach begins, so reps start with cleaner lists, fewer bounces, and faster time-to-first-touch.
- HeyReach: Works best when you already have a list. It can move prospects through LinkedIn campaigns, but it does not focus on data extraction or enrichment.
Winner: PhantomBuster. Live LinkedIn sourcing and enrichment produce cleaner lists and fewer wasted outreach efforts.
Data enrichment and contact details
What you can enrich and how you control the flow determines downstream success.
- PhantomBuster: Enrichment is part of the workflow. Find validated business emails and firmographic details, then send mapped records to your CRM via integrations or CSV export.
- HeyReach: Focuses on scheduling and sending, with limited native enrichment. Users often rely on other marketing tools for data enrichment before importing.
Winner: PhantomBuster. It treats enrichment as a first-class step instead of an afterthought.
Integrations
Where your data goes matters.
- PhantomBuster: Streams enriched lead data to HubSpot, Salesforce, and Pipedrive, syncs to Google Sheets on a schedule you set (e.g., every 15 to 60 minutes), and supports API access and webhooks.
- HeyReach: Pushes replies and contact updates through Zapier and webhooks, and supports CSV import and export to connect with other tools.
Winner: PhantomBuster. It serves as the data pipeline that powers multiple tools, not just a campaign runner.
Pricing and value
Pricing affects scale and predictability.
- PhantomBuster: Workspace subscription with shared capacity. One plan powers many users, and you upgrade capacity only when throughput needs rise. Free trial to validate fit.
- HeyReach: Per LinkedIn sender pricing and fixed cost bundles for unlimited senders. Cost scales with the number of active sender seats, but team members can collaborate without extra user fees.
Winner: PhantomBuster. Predictable capacity pricing scales more efficiently than seat-based models in scenarios where list building and enrichment are centralized.
Pros and cons of PhantomBuster vs. HeyReach
Both tools help teams run LinkedIn outreach, but their strengths and trade-offs differ. PhantomBuster emphasizes accuracy and workflow scale, while HeyReach simplifies multi-account messaging.
PhantomBuster
| Pros | Cons |
|---|---|
| Source from LinkedIn and other channels, enrich contacts, and sync to your systems | No built-in email sequencer |
| Email enrichment when full name and company are available; success rates vary by industry and region | Learning curve for complex workflows |
| Workspace-based pricing: one plan for multiple users, predictable scaling | Plan upgrades may feel steep for solo users |
| Native integrations with HubSpot, Salesforce, and Pipedrive, plus Google Sheets sync, API, and webhooks | Best results come when paired with your email sequencer for multi-channel outreach |
| Human-like scheduling, randomized delays, LinkedIn account rotation, and governance tools |
Summary: If your goal is LinkedIn prospecting with reliable handoff to outreach tools, PhantomBuster delivers the full workflow.
HeyReach
| Pros | Cons |
|---|---|
| Centralized campaign builder with unified inbox | No built-in data extraction or enrichment |
| Supports multi-account LinkedIn sending | Per-sender pricing increases costs as teams grow |
| Static residential IPs (Starter) or BYO proxies (higher tiers) to reduce the likelihood of triggering account checks | Limited to LinkedIn outreach; no cross-platform workflows |
| Easy collaboration across team members | Integrations mostly via Zapier, webhooks, or CSV files |
Summary: Use HeyReach when you specifically need to coordinate many LinkedIn sender accounts and keep replies in one place. It is not designed to replace a full prospecting and enrichment pipeline.
Use case scenarios for PhantomBuster vs. HeyReach
Here are three common prospecting problems and how each tool handles them.
Scenario 1: Building high-quality LinkedIn lead lists
The challenge: Your sales team needs 1,000 new ICP leads for the quarter.
- PhantomBuster: Builds lists from LinkedIn and Sales Navigator, enriches with business contact information, dedupes against your CRM, and exports to Google Sheets or your CRM with mapped fields.
- HeyReach: Runs campaigns once you have the list but relies on other tools to source and enrich records.
Winner: PhantomBuster, because it automates list building and validation steps, reducing manual checks before outreach.
Scenario 2: Completing contact details for target accounts
The challenge: You have account lists from marketing and need business email addresses and phone numbers for sales outreach.
- PhantomBuster: Enriches emails, roles, and company details within automated flows and pushes CRM-ready fields.
- HeyReach: Strong for orchestrating campaigns across many senders but depends on outside enrichment tools and imports.
Winner: PhantomBuster for orchestrated enrichment. Many teams pair PhantomBuster with a contact data provider and continue running campaigns in their email tool of choice.
Scenario 3: Scaling operations with governance and safety
The challenge: You are growing from three SDRs to 10 and need responsible automation and predictable costs.
- PhantomBuster: Shared capacity, LinkedIn account rotation, and human-like pacing reduce risk while letting you manage multiple concurrent workflows across multiple platforms.
- HeyReach: Easy to deploy for multi-account LinkedIn outreach and unifying inboxes. Costs scale with active sender seats and with campaign volume.
Winner: PhantomBuster. It is built to coordinate LinkedIn actions across a team with safer scheduling and clearer cost control.
Expert opinions and user reviews on PhantomBuster vs. HeyReach
Real users highlight how these tools perform in practice.
PhantomBuster reviews
Users consistently report that PhantomBuster automates repetitive LinkedIn tasks and saves hours each week. One reviewer notes that automations run automatically, and results only need a quick scan. Another highlights fast LinkedIn data exports that are easy to use in spreadsheets and eliminate manual copy-paste work.
HeyReach reviews
HeyReach earns praise for strong customer support and responsiveness when issues arise. Users also appreciate the scalability of automating LinkedIn outreach across unlimited profiles at a fixed cost, though some mention that keeping profiles connected requires occasional maintenance.
PhantomBuster vs. HeyReach: Sentiment summary
- PhantomBuster is valued for saving hours of manual LinkedIn work and for making Sales Navigator data extraction fast and reliable.
- HeyReach earns praise for strong customer support and scalable outreach across unlimited profiles, though reviewers mention occasional upkeep for account connections.
Final verdict on PhantomBuster vs. HeyReach
Both tools have their place in a LinkedIn prospecting stack.
- Choose PhantomBuster to automate LinkedIn prospecting, orchestrate enrichment, and stream clean records into your CRM and outreach stack.
- Use HeyReach when you specifically need to coordinate many LinkedIn sender accounts with a unified inbox and dedicated IP configuration.
Start with a LinkedIn search, enrich top matches, and sync to your CRM. Then send your first 20 personalized requests with human-like pacing.
Frequently asked questions about PhantomBuster vs. HeyReach
Is PhantomBuster GDPR compliant for LinkedIn automation?
PhantomBuster includes controls (pacing, caps, rotation) that help teams automate responsibly. You must comply with LinkedIn’s Terms and data protection laws. Consult legal counsel for your use case.
Does PhantomBuster replace HeyReach?
Not directly. PhantomBuster orchestrates LinkedIn prospecting and enrichment workflows. HeyReach coordinates multi-account LinkedIn campaigns and reply handling. Many sales teams pair the two.
Does HeyReach support native CRM integrations?
As of January 2025, HeyReach connects via Zapier, webhooks, and limited native options. Confirm on their site for current coverage.
Can PhantomBuster find verified email addresses and company details?
Yes. PhantomBuster enriches records with business email addresses and company details inside automated workflows and maps fields directly to CRM properties.
Can HeyReach manage multiple LinkedIn accounts safely?
Yes. HeyReach assigns a static residential IP per account and applies throttle limits and pacing to reduce account risk. Teams should follow LinkedIn’s Terms and monitor for warnings or restrictions.
Do both tools work across multiple platforms?
PhantomBuster supports data extraction and prospecting steps across LinkedIn and other platforms, including social platforms and business listings such as Google Maps. HeyReach focuses primarily on LinkedIn campaigns and inbox management.
Which is more cost effective for teams?
PhantomBuster’s shared capacity model typically scales more predictably across a sales team in scenarios where list building is centralized. HeyReach’s per-sender pricing can rise with the number of active accounts, even if team members share access.
Can I export data to CSV with both tools?
Yes. Both support CSV export. PhantomBuster can also run on a schedule to send data to your systems and supports API access and webhooks for pipelines.
