LinkedIn outreach at scale requires automation tools that manage multiple LinkedIn accounts while maintaining safety. Sales teams need solutions that stay within LinkedIn’s guidelines, distribute activity responsibly across accounts, and help protect account health while scaling personalized outreach.
PhantomBuster is a sales prospecting automation platform with pre-built automations for LinkedIn, Google Maps, Instagram, Facebook, and more (plus a Chrome extension). HeyReach specializes as an agency-focused LinkedIn automation tool designed for multi-account management and automatic account rotation.
This comparison looks at multi-channel outreach, team management, inbox workflows, and how each handles LinkedIn connection requests versus broader, multi-channel strategies.
PhantomBuster vs. HeyReach: LinkedIn prospecting quick overview
| Category | PhantomBuster | HeyReach |
|---|---|---|
| Primary focus | Multi-platform automation: LinkedIn, Google Maps, Instagram, Facebook, and more | Multi-account LinkedIn automation with automatic account rotation |
| Account management | Many LinkedIn accounts with configurable rotation | Scales to many accounts with auto-rotation (pricing per sender) |
| Platform support | LinkedIn, Google Maps, Instagram, Facebook, and more | LinkedIn automation only |
| Inbox management | Native LinkedIn interface, CRM sync, Google Sheets export | Unified inbox for conversations across accounts |
| Team structure | Multiple users sharing capacity, usage-based pricing | Per-sender pricing regardless of team size |
| Best for | Multi-channel lead workflows combining LinkedIn with other data sources | Agencies and sales teams scaling LinkedIn-only outreach |
| Pricing | Usage-based plans with no per-seat fees (as of October 2025) | Per sender (as of October 2025, check pricing page for current rates) |
| Free trial | 14-day free trial with full access | Free trial available (as of October 2025) |
| G2 rating | 4.4/5 (as of October 2025) | 4.7/5 (as of October 2025) |
PhantomBuster for LinkedIn prospecting overview
PhantomBuster enables LinkedIn prospecting as part of broader multi-channel automations. Sales teams use it to combine LinkedIn data with Google Maps, Instagram, and other platforms to prioritize leads and lift reply rates with relevant context (industry, location, recent activity).
Multi-platform core features
PhantomBuster offers an integrated workflow that goes beyond LinkedIn alone. Here’s how it works:
- Find targeted leads: Use PhantomBuster’s LinkedIn Search Export Automation to pull prospect lists based on job title, company, location, and other filters. This forms the foundation of your outbound pipeline.
- Enrich with multi-channel data: Collect Google Maps business details and extract LinkedIn profile data, then combine them with the AI Enricher to add firmographic signals and social proof in a single enrichment workflow.
- Personalize and send: Run LinkedIn automations to send personalized connection requests and follow-ups. Trigger next steps when a connection is accepted or a reply is received using automations and API.
- Sync and track: Push enriched leads to HubSpot or Pipedrive, keep Google Sheets updated, and trigger follow-ups automatically when a prospect accepts on LinkedIn. Manage replies in LinkedIn, then sync conversation data to your CRM for tracking and handoff.
- Distribute actions safely: Spread activity across many accounts to stay within safe activity ranges and keep outreach consistent (documented limits vary by account health).
- Team collaboration: Multiple users share execution capacity with no per-seat pricing (as of October 2025).
Compliance and safety
PhantomBuster runs in the cloud and uses randomized scheduling and rate limits to help you stay within safe activity ranges and protect account health.
HeyReach for LinkedIn prospecting overview
HeyReach specializes exclusively in LinkedIn automation for agencies and sales teams requiring multi-account management at scale.
Multi-account specialization features
HeyReach focuses entirely on LinkedIn prospecting at scale:
- Automatic account rotation: Connect many accounts with auto-rotation to keep activity within per-account limits. Prioritize targeted, personalized outreach over raw volume.
- Unified inbox: Consolidates conversations across accounts into one inbox, eliminating constant account switching for messaging prospects.
- API and webhooks: Advanced API and webhooks for LinkedIn workflows. Integrate with tools like Clay, HubSpot, and Zapier for prospecting campaign automation.
- Campaign builder: Create multi-step LinkedIn campaigns with signal-driven triggers (connection accepted, profile viewed) for personalized message sequencing.
- Performance tracking: Analytics on connection rates, reply rates, and sender performance by account across your professional network.
Multi-account safety approach
HeyReach maintains LinkedIn account health through hard daily limits per account while distributing volume across multiple accounts through automatic rotation, helping maintain account health by pacing activity within safe ranges.
Feature-by-feature analysis for LinkedIn prospecting
Multi-account management approach
PhantomBuster: Supports many accounts with configurable distribution. You manage account distribution across LinkedIn campaigns through workspace settings. Account distribution requires configuration, but you can template this with saved automations and workspace settings.
HeyReach: Purpose-built for many accounts with automatic rotation. The platform handles distribution automatically, specifically designed for agencies managing multiple clients with anti-duplication security.
Winner for multi-account automation: HeyReach if you need a unified inbox and auto-rotation across 50+ accounts. Otherwise, PhantomBuster covers most team needs and adds multi-channel workflows.
Platform coverage and data enrichment
PhantomBuster: Use PhantomBuster automations like LinkedIn Search Export plus AI Enricher to combine LinkedIn data with Google Maps and social profiles for richer lead context. This multi-channel approach helps you prioritize leads and personalize outreach with relevant signals.
HeyReach: Focuses exclusively on LinkedIn automation without integration to Google Maps or other platforms. Teams needing data from other platforms require separate automation tools.
Winner: PhantomBuster for teams requiring cross-platform automation and data enrichment from multiple sources beyond just LinkedIn prospecting.
Inbox management and conversation handling
PhantomBuster: Manage replies in LinkedIn’s native interface, then sync conversation data to your CRM or Google Sheets via PhantomBuster automations for tracking and handoff. No unified inbox for managing multiple accounts simultaneously.
HeyReach: Centralized unified inbox consolidates conversations from many accounts. Teams can reply on behalf of colleagues, streamlining messaging prospects across multiple accounts.
Winner: HeyReach for agencies and sales teams managing high-volume outbound campaigns across multiple accounts requiring centralized conversation management.
Integration capabilities and workflow automation
PhantomBuster: Push enriched leads to HubSpot or Pipedrive, keep Sheets in sync, and trigger follow-ups automatically when a prospect accepts on LinkedIn. API access supports custom workflows across multiple platforms.
HeyReach: Advanced API with webhooks for LinkedIn workflows. Native CRM integration with HubSpot and Pipedrive, designed for GTM stack integration with Clay, Make, and other prospecting tools.
Winner: Tie. Both offer strong integrations, though HeyReach provides more LinkedIn-specific webhook events while PhantomBuster offers broader platform coverage.
Pricing for scaling teams
PhantomBuster: Usage-based pricing with multiple users sharing capacity. Costs are based on execution time rather than account count or team size (as of October 2025).
HeyReach: Per-sender pricing model. Price is independent of team size but scales with sender accounts (as of October 2025, check current pricing).
Winner: HeyReach for LinkedIn-only teams that need centralized conversation management. PhantomBuster for teams that want multi-channel, personalized workflows across LinkedIn and other sources.
Pros and cons summary
PhantomBuster
Delivers multi-platform automation combining LinkedIn with Google Maps, Instagram, Facebook, and more.
| Pros | Cons |
|---|---|
| Multi-platform automation (LinkedIn, Google Maps, Instagram, Facebook) | No unified inbox for multiple accounts |
| Cross-platform data enrichment with AI | Steeper learning curve for complex workflows |
| Multiple users without per-seat charges | Account distribution requires configuration (template with saved automations) |
| Pre-built automations for LinkedIn plus Google Maps, Instagram, and Facebook | More setup required vs. LinkedIn-only tools |
HeyReach
Specialized LinkedIn automation with multi-account support and a unified inbox. Purpose-built for agencies scaling LinkedIn outreach.
| Pros | Cons |
|---|---|
| Scales to many accounts with per-sender pricing | LinkedIn-only, no other platforms |
| Unified inbox for managing multiple accounts | Higher per-sender cost for single-account users |
| Automatic account rotation | Stability can vary based on setup; evaluate with a trial |
| Agency-specific features |
Use case scenarios
Scenario 1: Enriching LinkedIn data with multi-platform intelligence
Challenge: Teams need comprehensive prospect profiles combining LinkedIn with local business data from Google Maps and social engagement signals.
PhantomBuster: Automates data extraction across multiple platforms simultaneously, creating enriched profiles with LinkedIn information plus Google Maps business details and social media activity. Then personalize connection requests and first messages with AI so each touch references relevant signals (role, location, recent activity).
HeyReach: Focuses exclusively on LinkedIn data without access to Google Maps or other platforms. Requires separate tools for multi-platform data enrichment.
Winner: PhantomBuster for comprehensive multi-channel data gathering.
Scenario 2: Managing 50+ LinkedIn accounts for agency clients
Challenge: Lead generation agencies need to manage LinkedIn prospecting for multiple clients using 50+ LinkedIn accounts with centralized inbox management.
PhantomBuster: Supports many accounts but requires managing conversations across accounts manually. No unified inbox for centralized conversation handling.
HeyReach: Scales to many accounts with automatic rotation and unified inbox consolidating all conversations. Agency features support client management workflows.
Winner: HeyReach for agencies requiring multi-account management at scale with unified inbox functionality.
Scenario 3: Building prospecting campaigns across LinkedIn and other channels
Challenge: Sales teams need to coordinate outreach efforts across LinkedIn, local business prospecting via Google Maps, and social proof gathering.
PhantomBuster: Enables multi-channel outreach with automation across LinkedIn, Google Maps for local leads, and Instagram and Facebook in coordinated campaigns.
HeyReach: Provides LinkedIn automation only without integration to other platforms. Teams must use separate automation tools for multi-channel campaigns.
Winner: PhantomBuster for teams executing multi-channel outreach beyond just LinkedIn prospecting.
User reviews summary
PhantomBuster
G2 reviewers highlight easy setup and the ability to scale personalized outreach responsibly (October 2025).
HeyReach
G2 reviewers praise its LinkedIn-focused workflows and webhook options, especially for teams using Clay (October 2025). The intuitive interface helps teams get started quickly.
Final verdict
Choose PhantomBuster if you want an end-to-end workflow: find targeted leads (LinkedIn Search Export), enrich with firmographic and social signals (AI Enricher plus Google Maps), personalize messages with AI, and sync to your CRM without per-seat pricing.
Choose HeyReach if you focus exclusively on LinkedIn outreach at scale, manage multiple clients as an agency, need a unified inbox for managing many accounts, want automatic account rotation, or prioritize LinkedIn-only features over multi-platform capabilities.
FAQs
What is PhantomBuster vs HeyReach best for?
PhantomBuster excels at multi-platform automation, including LinkedIn, Google Maps, Instagram, and Facebook. HeyReach specializes in multi-account LinkedIn automation with automatic account rotation and a unified inbox specifically for agencies and sales teams scaling LinkedIn-only outreach.
How do multiple accounts work in each tool?
PhantomBuster supports many accounts with configurable rotation through workspace settings. HeyReach offers automatic rotation with per-sender pricing. The platform handles distributing connection requests and messages across accounts to stay within safe activity ranges per account.
Which has better team management features?
Both support team collaboration. PhantomBuster offers multiple users sharing execution capacity with no per-seat pricing. HeyReach provides per-sender pricing regardless of team size, plus agency-specific features and a centralized inbox for team management across multiple clients.
What about the unified inbox feature?
HeyReach includes a unified inbox consolidating conversations from many accounts into a single interface. PhantomBuster manages conversations within LinkedIn’s native interface, then syncs data to your CRM or Google Sheets for tracking.
Can I automate Google Maps with HeyReach?
No, HeyReach focuses exclusively on LinkedIn automation. PhantomBuster provides Google Maps automation alongside LinkedIn, enabling data extraction from local businesses and enriching LinkedIn profiles with geographic business intelligence.
What’s the pricing difference?
PhantomBuster uses usage-based pricing with no per-seat fees. HeyReach charges per sender with higher-tier plans for larger teams. Best choice depends on whether you need multi-platform automation or a LinkedIn-only focus. Check current pricing pages for up-to-date rates (as of October 2025).
Which offers better API access?
Both provide API access. HeyReach offers webhooks specifically for LinkedIn workflows. PhantomBuster provides an API for automating across multiple platforms. HeyReach is better for LinkedIn-specific integrations; PhantomBuster is better for cross-platform automation workflows.
How does customer support compare?
Support experiences vary by team size and setup. Trial both tools and test response times with your specific workflow. PhantomBuster offers community support and documentation. HeyReach reviews highlight responsive customer support for agencies.
Can both extract LinkedIn profile data safely?
Yes, both use safety mechanisms to help you follow LinkedIn’s terms. PhantomBuster uses cloud-based architecture with randomized scheduling and rate limits. HeyReach implements hard daily limits per account while distributing activity across multiple accounts through automatic rotation. Always review and follow LinkedIn’s guidelines for responsible automation.