CRM Sync With Sales Navigator [2025 Guide]

How do you ensure Sales Navigator insights don’t just sit there, gathering dust? Your CRM is the bridge that links data to your sales pipeline, keeping everything connected.

When you enable CRM sync for Sales Navigator, you can automatically stay on top of your lead enrichment. Here’s how to set it up.

AI highlights

• When looking to streamline your LinkedIn data with your Customer Relationship Management (CRM) system, you can use native integrations. For example, HubSpot, Zoho, and Salesforce offer integrations with Sales Navigator, enabling CRM sync in just a few clicks.​

• Alternatively, you can also use automation tools: Third-party solutions, like PhantomBuster, can automatically extract and enrich LinkedIn data, which can then be imported into various CRMs.

Sales Navigator integration with Customer Relationship Management (CRM) software

Instead of manually updating contacts or tracking job changes from Sales Navigator, you can enable CRM sync and let it run by itself, saving countless hours. Plus, you'll also improve your CRM hygiene.

Let's have a look at the two options you can use.

Sync CRM and LinkedIn using native integration

LinkedIn Sales Navigator has integrations for CRMs like HubSpot and Salesforce.

With a Sales Navigator Advanced Plus plan, you can:

• Sync contacts and accounts between LinkedIn Sales Navigator and your CRM.

• Log Sales Navigator activities directly in your CRM.

• Access LinkedIn Sales Navigator insights within CRM records.

The downside is that the Sales Navigator CRM sync feature is only available on more expensive plans. Some users also report occasional CRM sync issues, meaning data from LinkedIn might not always be accurate.

Automate data sync using PhantomBuster

PhantomBuster provides a more flexible, complete, and cost-effective alternative, letting you:

• Extract data from Sales Navigator searches.

• Enrich contact details with key information, such as current job, location, and even emails.

• Send this data to any CRM, including HubSpot, Salesforce, and Pipedrive.

This solution works with any Sales Navigator plan and any CRM subscription level, making it a great match if you don’t want to pay for premium LinkedIn tiers to sync your data.

Keep your HubSpot contact up to date with PhantomBuster pre-built automations. Try it free!

HubSpot CRM and Sales Navigator integration

HubSpot has a seamless CRM sync integration with Sales Navigator, which enables real-time LinkedIn insights directly within HubSpot.

How HubSpot integrates with Sales Navigator

The native CRM sync integration enables the following:​

• Automatic syncing of contacts and companies between HubSpot and Sales Navigator.​

• Logging of Sales Navigator activities within HubSpot.​

• Creating or updating HubSpot contacts via Sales Navigator.

You need a LinkedIn Sales Navigator Advanced Plus account to set up this integration. You must also be a HubSpot super admin and a Sales Navigator account administrator.

Limitations

• Subscription requirement: The integration requires a more expensive plan.

• Reliant on admin settings and permissions: Only people listed on the admin settings page for HubSpot and Sales Navigator can use this tool.

• User feedback: Some users have reported challenges on a Reddit review.

HubSpot & LinkedIn Sales Navigator integration discussion on Reddit - "What is going on with Sales Navigator and HubSpot integration?"

How to send LinkedIn data to HubSpot with PhantomBuster

PhantomBuster is a reliable, cost-effective way to sync Sales Navigator with HubSpot (without needing a pricey subscription).

It pulls fresh LinkedIn data and imports it directly, regardless of your Sales Navigator plan.

PhantomBuster is a great match for small businesses using entry-level HubSpot. There are no bugs, no manual work—just simple, automated lead enrichment.

It offers several HubSpot Sales Navigator integration tools, including the following options:

• Sending contacts from PhantomBuster to HubSpot.

• Enriching data for your contact lists.

• Getting your contacts' LinkedIn URLs.

Salesforce CRM and Sales Navigator integration

This integration lets you access Sales Navigator's vast network directly within Salesforce. There are lots of CRM settings available, including ROI reporting, activity writeback, and data validation.

How Salesforce integrates with Sales Navigator

The native CRM sync integration between Salesforce and Sales Navigator enables:​

• Track leads, contacts, and accounts between both platforms, ensuring up-to-date information.​

• Access profiles within Salesforce records, allowing for quick reference and outreach.​

• Keep an eye on Sales Navigator and LinkedIn activities with the 'Activity Writeback' feature in Salesforce.​

However, these CRM sync features are only available with a Sales Navigator Advanced Plus plan.

Limitations

• Data privacy concerns: The integration may replicate contact and account data to intermediary tables, raising potential issues for companies with strict data policies.

• Feature limitations: Some users have observed in this Reddit review that Sales Navigator restricts the import of certain CRM data, such as email addresses or phone numbers.

Salesforce & LinkedIn Sales Navigator integration discussion on Reddit - "Sales Navigator is very limited in what it will let you import"

How to send LinkedIn data to Salesforce with PhantomBuster

If you need an alternative method, then PhantomBuster provides a versatile solution.

The Salesforce CRM Enricher automation covers all the steps, allowing you to:

• Migrate data from your PhantomBuster account into Salesforce with the ability to import contacts or companies.

• Enrich existing Salesforce leads, adding valuable context to your accounts.

This approach is great if you lack a higher-tier Sales Navigator subscription but still wish to leverage LinkedIn data within your Salesforce CRM.

Pipedrive CRM and Sales Navigator integration

Pipedrive doesn’t have a native integration with LinkedIn Sales Navigator. But that doesn’t mean you’re out of options. You can still do a manual CRM sync process or use automation tools to help you keep your CRM data accurate.

How Pipedrive integrates with Sales Navigator

Unlike HubSpot or Salesforce, Pipedrive doesn’t offer built-in Sales Navigator CRM sync.

Instead, users typically:

• Manually update Pipedrive with LinkedIn insights.

• Use browser extensions to locate and copy leads' contact details.

• Rely on third-party automation tools to bridge the gap.

Limitations

• Time constraints: Manual updates can take time, disrupting the sales process.

• Limited browser extensions: Extensions can sometimes lack the same degree of functionality and control.

How to send LinkedIn data to Pipedrive with PhantomBuster

You'll need a different approach if you want smooth, automated functionality. PhantomBuster's Pipedrive CRM Enricher automation lets you:

• Sync organizations and people from Sales Navigator into your Pipedrive CRM.

• Fill in missing information with contacts, firmographics, and buying signals.

Plus, PhantomBuster works with any Sales Navigator plan. This makes it an affordable option for people wanting to avoid manual data entry into Pipedrive.

Zoho CRM and Sales Navigator integration

Zoho has a native integration with LinkedIn Sales Navigator. This means you can view LinkedIn profiles, save CRM records, and keep your systems updated.

How Zoho integrates with Sales Navigator

You must have a Sales Navigator Advanced Plus account plus an Administrator profile in your Zoho CRM. You can then:

• Access prospects' LinkedIn information from your Zoho CRM dashboard.

• Save leads, contacts, and accounts from Zoho CRM to Sales Navigator.

• Monitor people's activities without leaving Zoho CRM.

Limitations

• Subscription requirement: Teams should keep the Sales Navigator cost in mind.

• User feedback: Some people have reported challenges with seeing their leads' data despite having the correct licenses.

Zoho & LinkedIn Sales Navigator integration discussion on Zoho community - "LinkedIn Sales Navigator extension not showing info in CRM"

Braze and Sales Navigator integration

Braze doesn’t have a built-in sync process with LinkedIn Sales Navigator, but you can consider doing manual imports or using automation tools.

How Braze integrates with Sales Navigator

Braze doesn’t natively connect with Sales Navigator. Instead, sellers typically:

• Manually update Braze with LinkedIn-sourced contact details.

• Use CSV imports to add enriched data to their campaigns.

• Leverage other data enrichment tools.

Limitations

• Time losses: Manual updates can make sellers lose valuable time.

• Customer support: Braze is only ranked 3.2 on Trustpilot, suggesting its support team could be improved.

CRM sync Sales Navigator integration FAQ

Which is the best CRM for LinkedIn Sales Navigator?

The optimal CRM depends on your organization. HubSpot and Salesforce offer native integrations with Sales Navigator.

However, these integrations often require higher-tier Sales Navigator plans, which may increase costs.

What are the key features to look for in a Sales Navigator CRM integration?

• Data syncing: Automatic synchronization of contacts and leads.​

• Activity writeback: Recording of LinkedIn interactions within the CRM.​

• Insights access: Sales Navigator data is available directly within CRM records.

How to choose the best CRM integration with LinkedIn?

To choose the best CRM integration with LinkedIn, consider the following factors:

• Existing tools integration: Ensure compatibility with your current software.

• Affordable pricing: Make sure the CRM pricing plans match your budget.

• Reliable support: Choose a tool with quick support messages and input.

PhantomBuster is an affordable solution that can automatically import data into any CRM. Get a 14-day free trial to see if it could work for you!