LinkedIn Sales Navigator Cost [2025 Guide]

If you’re in B2B sales, LinkedIn Sales Navigator is one of the most powerful tools for generating leads and closing deals. But how much does it cost, and is it worth it?

Let’s break down Sales Navigator pricing, what’s included in each plan, and how to get the most out of it.

AI highlights

• Sales Navigator is a great tool for LinkedIn prospecting. It improves search, lead tracking, and direct outreach with InMails.

• There are three plans: Core ($99.99/month) for solo users, Advanced ($149.99/month) for teams, and Advanced Plus (~$1,600/year) for companies needing deep CRM integration.

• Free trials are only for Core and Advanced. Advanced Plus requires a demo request.

Get a free PhantomBuster trial!

What is LinkedIn Sales Navigator best for?

LinkedIn Sales Navigator is built for sales teams and professionals needing advanced tools to find, connect, and track potential customers.

Here’s what LinkedIn Sales Navigator brings to the table:

• Find the right leads faster: Use advanced search capabilities to target decision-makers based on filters like industry, job title, company size, and more. No more sifting through endless profiles.

• Reach out directly: Skip the connection request wait time with InMail credits, allowing you to message prospects outside your network.

• Stay on top of key updates: Get alerts when leads change jobs, their company grows, or they engage with your content—so you can time your outreach perfectly.

• Keep your Customer Relationship Management (CRM) up to date: Sync saved leads and contacts automatically, making tracking interactions and managing follow-ups easier.

LinkedIn Sales Navigator pricing

LinkedIn Sales Navigator offers three plans: Core, Advanced, and Advanced Plus.

Each plan builds on the previous one, adding more features to help sales professionals find, track, and engage with leads more effectively.

Here’s how they break down:

• LinkedIn Sales Navigator Core: Best for individuals and small teams who need advanced search, lead recommendations, and InMail outreach.

• LinkedIn Sales Navigator Advanced: Adds team productivity tools, relationship insights, and deeper CRM integration.

• LinkedIn Sales Navigator Advanced Plus: Designed for large organizations with automated lead syncing, AI-driven insights, and embedded CRM profiles.

Let’s take a closer look at each plan.

Sales Navigator Core plan

Price

💰 The Core plan costs $99.99 per month when billed annually.

What's included

• 50 InMail messages per month: Reach decision-makers outside your network.

• Advanced lead and company search: Use 40+ filters to find and qualify the right prospects faster.

• Lead and account recommendations: Get AI-powered suggestions based on your saved leads and search behavior.

• Real-time sales updates: Get alerts when leads change jobs, post content, or engage with your company.

• Unlimited people browsing: Full LinkedIn search access to find and contact new leads.

• Relationship Explorer: Identify the best way to engage with a company based on relationship signals.

• Saved leads and accounts: Organize, prioritize, and track key prospects more efficiently with Account Hub.

• Who’s viewed your profile: See who checked your profile in the last 365 days.

• Buying committee insights: Identify key stakeholders in a company to navigate multi-threaded deals.

Sales Navigator Advanced plan

Price

💰 The monthly cost is $149.99 per license when billed annually.

What's included

Everything in Core, plus:

• Unlimited people browsing: Full LinkedIn search access for lead discovery.

• Lead and account recommendations: Find new opportunities based on your searches, saved leads, and connections.

• Smart Links: Share trackable content and see when prospects engage.

• Shareable lead and account lists: Collaborate with your team on important leads and deals.

• TeamLink: Leverage your teammates' connections for warm introductions.

• Lead IQ: Use LinkedIn’s data to summarize key insights about leads.

• AccountIQ (AI-powered research): Get instant company insights to personalize your outreach.

• Centralized license management: Assign team access and handle billing in one place.

Sales Navigator Advanced Plus plan

Price

💰 Pricing is custom, starting at approximately $1,600 per seat annually.

What's included

Everything in Advanced, plus:

• CRM integration with tools like Dynamics 365 Sales, HubSpot, and Salesforce.

• Lead and contact creation to sync new contacts from Sales Navigator into your CRM.

• CRM embedded profiles, showing LinkedIn insights directly in your CRM.

• ROI reporting with custom reports on Sales Navigator’s impact.

How to make the most of Sales Navigator with PhantomBuster

Sales Navigator helps sales professionals find leads, but it doesn’t make reaching out to them any easier.

You still have to copy details, track conversations, and send messages manually, which takes time and patience.

We recommend using PhantomBuster to automate the parts that slow you down so you can focus on talking to prospects instead of managing spreadsheets.

Here’s how to turn Sales Navigator into a lead-generation machine with PhantomBuster.

Get your PhantomBuster free trial today!

Automate lead extraction

Sales Navigator doesn’t let you export leads, which makes it frustrating to use outside of LinkedIn.

If you want to move your prospects into a CRM or email tool, PhantomBuster's Sales Navigator Search Export automation solves that.

Here's what it does:

• Extracts all leads from any Sales Navigator search to quickly build a prospect list.

• Exports them to a CSV for easy use in outreach campaigns.

• Adds to your list of leads daily, whether people or companies, if you set the Phantom on repeat.

Enhance lead enrichment

If you want to send relevant outreach, a name and job title aren’t enough. You need to know where someone works, what they do, and how to contact them.

The Sales Navigator Profile Scraper automation does that lead enrichment for you.

It automatically scrapes data from LinkedIn to:

• Find job titles, emails, and phone numbers (when available).

• Monitor changes, so if a lead switches jobs, you’ll know.

• Update your CRM automatically.

Boost sales outreach with personalization

Reaching out to prospects manually is fine if you only have a handful of leads.

But if you’re messaging dozens (or hundreds) of people, tracking who you contacted, who replied, and who needs a follow-up quickly becomes a mess.

Try the Sales Navigator Message Sender to keep things organized by automating your LinkedIn outreach.

Here's how it can help you boost your sales process:

• Auto-send messages or InMails with your Sales Navigator account.

• Follow up or auto-reply automatically to keep conversations ongoing.

• Adds customization with first names, job titles, or company names.

Here’s an example of a personalized LinkedIn outreach message using automation:

Hi [First Name],

I came across your profile and saw that you’re working on [Industry Topic] at [Company Name]. I’d love to connect and exchange insights on [Relevant Topic]!

Leverage LinkedIn social selling

LinkedIn social selling is about building real connections with potential buyers on LinkedIn instead of relying on cold outreach.

When you engage with their content, start conversations, and stay visible, you create trust before pitching.

And when done right, this warm outbound strategy leads to better responses, warm introductions, and long-term relationships instead of ignored messages.

But doing it manually is slow. So, Sales Navigator Auto Connect speeds it up by:

• Sending connection requests to targeted leads.

• Including a short message to increase acceptance rates.

• Tracking who connects so you can follow up later.

📌 Tip: Focus on second-degree connections—people who share mutual contacts with you. They’re much more likely to accept than complete strangers.

LinkedIn Sales Navigator cost FAQ

What is the difference between LinkedIn Premium and Sales Navigator?

If you're just looking to network or job hunt, a LinkedIn Premium account might be enough.

But if you sell on LinkedIn and need to find, track, and contact leads more efficiently, Sales Navigator is the way to go. It gives you advanced search filters, lead recommendations, and more InMail credits to reach decision-makers.

Here’s how they compare:

Can I use LinkedIn Sales Navigator for free?

LinkedIn Sales Navigator Core and Advanced plans come with a 30-day free trial, during which you can test the software's features and ensure that it meets your sales team's needs.

Advanced Plus offers no free trial, but you can request a demo.

Is LinkedIn Sales Navigator worth it?

LinkedIn Sales Navigator has benefits and downsides, just like any sales tool.

Here's what you must consider:

✅ It might be worth it if:

• You actively prospect on LinkedIn and need better lead discovery.

• You want advanced search filters to find highly targeted leads, as this G2 reviewer highlighted.

LinkedIn Sales Navigator's reviews on G2 - "Helpful for lead generation"

• You need buying signals visibility and alerts for job changes.

• You want to map out companies and key stakeholders for account-based selling.

• You manage large accounts and need to track relevant changes.

• You need CRM integration to sync LinkedIn data with your sales tools.

• You send a lot of InMails and want more outreach opportunities.

❌ It might not be the best choice if:

• You rely on feature updates and innovation, as Sales Navigator hasn’t significantly changed in years, as this G2 reviewer highlights.

LinkedIn Sales Navigator's reviews on G2 - "No true innovation since 2017"

• You use HubSpot as a CRM: Advanced integration requires the highest plan.

• You expect fast customer support: Responses from LinkedIn can take weeks.

• You want to export lead lists easily: Sales Navigator doesn’t allow direct exports without third-party tools.

• You need LinkedIn Ads integration: Sales Navigator lists can’t be directly used in LinkedIn Ads.

Can I switch between LinkedIn Sales Navigator plans?

Yes, you can upgrade or downgrade anytime through your LinkedIn account settings.

If you upgrade, the new features will be available immediately, and you’ll be charged a prorated amount.

If you downgrade, your current plan will stay active until the end of your billing cycle.

Can I cancel my LinkedIn Sales Navigator subscription at any time?

Yes, you can cancel whenever you want, but LinkedIn doesn’t offer refunds, even if you cancel midway through your billing cycle.

To avoid being charged for the next month or year, make sure to cancel before your next renewal date.

How many InMails can I send with Sales Navigator?

Sales Navigator gives you 50 InMail credits per month, and if you don’t use them, they roll over for up to three months (max 150 credits).

Any extra credits beyond that disappear, so it’s smart to use them before they expire.

For example, if you only use 20 InMails in a month, the remaining 30 rollover. Next month, you’ll have 80 (50 + 30 from last month). But they'll be gone if you don’t use them within three months.

Get a free PhantomBuster trial!