By The PhantomBuster TeamThe goal of social selling is to build relationships with potential buyers on social media. Using the right tools can make this process smoother and more efficient.
Here’s a quick rundown of top social selling tools that can help you automate outreach and level up your social selling game.
TL;DR
PhantomBuster is best for automating LinkedIn engagement, profile data scraping, and outreach, with pricing starting at $56/month.
LinkedIn Sales Navigator is great for advanced prospect search and engagement, starting at $99/month.
HubSpot Sales Hub is a powerful CRM tool that automates follow-ups and tracks leads, starting at $15/month.
HubSpot Social Media Management Platform helps monitor and manage social interactions with prospects, starting at $15/month for individuals.
Hootsuite is perfect for scheduling posts and managing social selling across multiple platforms, starting at $99/month.
ZoomInfo ReachOut simplifies LinkedIn prospecting by providing contact details and CRM integration, with pricing upon request.
Dripify is ideal for automating LinkedIn outreach with smart conditions and A/B testing, starting at $59/month.
Sprout Social is a robust tool for tracking social mentions and refining social selling strategies, starting at $249/month.
Google Alerts is a free tool that helps you monitor mentions of topics relevant to your niche or brand.
Letterdrop automates LinkedIn posts by pulling insights from sales calls or URLs, with pricing starting at $995/month.
PhantomBuster
Pricing: 14-day free trial; paid plans starting at $56/month.
G2 review: 4.2 out of 5 stars on G2.
PhantomBuster is perfect for sales reps who want to automate their LinkedIn social selling strategy.
It pulls data from popular social media platforms like LinkedIn, making it easier to find, track, and engage with the right prospects.
Using pre-built automations (Phantoms), PhantomBuster scrapes info like profile data and activity to help you create targeted outreach that feels personal but is all automated.
Why it’s great for social selling:
PhantomBuster automates LinkedIn prospecting by scraping profile data and engagement signals from social platforms.
You can schedule automated follow-ups and integrate with CRMs like HubSpot. This helps you engage with the right prospects at the right time, and ultimately close more deals.
Key features:
Scrapes LinkedIn data, including profile info and activity.
Automates follow-ups, keeping prospects engaged without manual effort.
Syncs with CRM tools like HubSpot for organized, real-time data.
LinkedIn Sales Navigator
Pricing: 30-day free trial; paid plans start at $99/month.
G2 review: 4.3 out of 5 stars on G2.
LinkedIn Sales Navigator gives you access to advanced search tools to help you find and engage with potential customers on LinkedIn.
Why it’s great for social selling:
Sales Navigator is built for prospecting on LinkedIn, offering advanced search filters and InMail messaging.
You can track prospect activity, identify warm leads, and engage potential customers with personalized outreach, even without being connected.
Key features:
Advanced search filters to target ideal prospects.
InMail messaging for direct outreach without needing a connection.
Real-time activity tracking to schedule your outreach for the highest impact.
HubSpot Sales Hub
Pricing: Free tools available; paid plans start at $15/month.
G2 review: 4.4 out of 5 stars on G2.
HubSpot Sales Hub is a powerful CRM and sales automation tool designed to simplify and improve the sales process.
Why it’s great for social selling:
Its suite of features, including automated workflows and AI lead scoring, makes it an excellent choice for successful social selling.
Sales and marketing teams can track social media interactions and prioritize leads based on engagement, ensuring better conversions.
Key features:
Lead management with AI-powered scoring to prioritize engaged prospects.
Automated follow-ups to maintain personalized contact with leads.
Integration with LinkedIn and social media platforms for real-time tracking.
HubSpot Social Media Management Platform
Pricing: Free tools available; paid plans start at $15/month for individuals and at $800/month for businesses and enterprises.
G2 review: 4.4 out of 5 stars on G2.
HubSpot’s Social Media Management Platform is a great all-in-one solution for businesses that want to streamline their social selling efforts.
Because it’s fully integrated with HubSpot’s CRM, you can see the full picture of how social media posts and interactions contribute to the sales pipeline.
Why it’s great for social selling:
HubSpot’s social selling platform and media management give you a complete view of social interactions across social media channels.
You can monitor mentions, hashtags, and conversations to engage with your prospects at the right moment.
Key features:
Unified inbox to manage messages across social platforms.
Social monitoring to track relevant conversations and mentions.
CRM sync to align social interactions with sales efforts.
Hootsuite
Pricing: 30-day free trial; paid plans start at $99/month.
G2 review: 4.2 out of 5 stars on G2.
Hootsuite is a comprehensive social selling tool that helps businesses schedule, publish, and monitor posts across multiple social media networks.
Why it’s great for social selling:
Hootsuite helps sales teams schedule and automate posts, monitor social engagement, and focus on building relationships through meaningful conversations.
This post-scheduling tool helps maintain a consistent presence of valuable content across multiple channels.
Key features:
Post scheduling across major platforms with just a few clicks.
Content calendar for planning posts.
Analytics and reporting tools to track engagement and optimize content strategy.
ZoomInfo ReachOut
Pricing: Prices are available upon request, but they do offer a free trial (on request, too).
G2 review: 4.4 out of 5 stars on G2.
ZoomInfo ReachOut is a Chrome extension that simplifies your social prospecting process. It provides direct access to phone numbers and email addresses from ZoomInfo’s vast B2B database while viewing LinkedIn profiles.
Why it’s great for social selling:
ZoomInfo ReachOut integrates with LinkedIn to provide direct access to phone numbers and emails when viewing profiles.
You can export this data to CRMs like Salesforce and Outreach, speeding up your sales strategy and prospecting process.
Key features:
Direct access to contact information from LinkedIn profiles.
Seamless CRM integration for exporting contact details.
Quick and efficient social prospecting to reach decision-makers faster.
Dripify
Pricing: 7-day free trial; paid plans start at $39/month.
G2 review: 4.5 out of 5 stars on G2.
Dripify is a LinkedIn automation tool that lets users streamline outreach campaigns on LinkedIn.
Why it’s great for social selling:
Dripify automates LinkedIn tasks like sending connection requests, follow-ups, and messaging, allowing sales teams to maximize their social selling efforts without manually handling every step.
Key features:
Automate LinkedIn outreach with smart sequences and personalized messages.
Advanced filters to target and engage relevant prospects.
Real-time analytics for tracking campaign performance.
Centralized inbox to manage all LinkedIn conversations in one place.
Sprout Social
Pricing: Starts at $249/month (Standard Plan) for 5 social profiles.
G2 review: 4.4 out of 5 stars on G2.
Sprout Social is a comprehensive social media management and social listening tool. It helps sales and marketing teams track brand mentions, keywords, and trends across multiple platforms.
Why it’s great for social selling:
With Sprout Social, you can stay on top of trends, track conversations that matter to your target audience, and post content that positions you as a trusted expert.
It's a great way to keep up with customer sentiment and boost your social selling efforts.
Key features:
Track relevant conversations to identify key trends and topics.
Monitor brand mentions to engage with prospects directly.
Analyze sentiment to tailor your social selling strategy and boost credibility.
Google Alerts
Pricing: Free.
G2 review: N/A.
Google Alerts is a free social selling tool that tracks mentions of topics across the web. Sales teams can stay on top of trends and competitor activity to build authority and engage effectively.
Why it’s great for social selling:
Google Alerts helps you identify trending topics on social media, so you can share relevant content and and get involved in conversations that matter to your audience.
Key features:
Tracks mentions of specific keywords across the web.
Provides real-time updates on relevant topics.
Helps you build authority by staying informed on industry trends.
Letterdrop
Pricing: Starts at $995/month paid annually.
G2 review: 4.9 out of 5 stars on G2.
Letterdrop is an AI sales tool that automates LinkedIn posts by pulling valuable insights from customer calls or URLs. Social sellers can generate high-quality content without manual effort.
Why it’s great for social selling:
You can generate LinkedIn posts from real customer conversations or key information from other sources, positioning yourself as a thought leader while automating part of the content creation process.
Key features:
Automates LinkedIn posts from sales calls or content URLs.
Allows templates for consistent posting.
Generates content based on real-time customer questions.
Conclusion
With so many great social selling platforms out there, you can easily find the one that fits your sales strategies and goals.
Whether you’re looking to automate outreach or nurture relationships, picking the right social selling tool can make a big difference in how you connect with prospects and grow your network.
Looking to optimize your process? Try PhantomBuster today with a 14-day free trial!
