Common Room stands out for its AI-powered customer intelligence capabilities. It aggregates intent signals from multiple channels and helps go-to-market (GTM) teams identify, prioritize, and convert prospects at scale.
But here’s the catch—with subscriptions starting at $1000 per month, Common Room doesn’t suit the lead generation and prospecting needs of small businesses. Several users also complain about the initial learning curve.
In this guide, we’ll look at the top Common Room competitors to consider for efficient sales prospecting.
Common Room alternatives overview
|
Common Room Alternative |
Best For |
Top Feature |
Free Trial? |
Price From |
| PhantomBuster | Faster, scalable prospecting and lead and customer engagement | Pre-built workflows to automate data extraction, enrichment, and outreach | Yes | $56/mo |
| Trigify | Intent-based prospecting on LinkedIn | Social media activity and engagement tracking | Yes | $134/user/mo |
| Factors.ai | Marketing attribution and advanced analytics | Account deanonymization and multi-touch attribution | Yes | $5k per year |
- Top pick: PhantomBuster for scaling lead generation, enrichment, and engagement with ready-to-use automations.
What is Common Room?
Common Room is an AI-powered sales intelligence platform that aggregates 50+ buying signals, including website activity, job changes, and hiring trends.
Then, it matches these signals to real people, so you gain high-value accounts that can power your marketing and sales efforts.
Its AI agent, RoomieAI, automatically identifies purchase-ready prospects using predictive analytics and personalizes outreach by generating targeted messaging and workflows.
What Common Room is good for
Common Room is an excellent tool for unifying fragmented behavioral data from multiple channels and extracting actionable insights from buying signals.
With RoomieAI Capture, you get 50+ native signal integrations, including website activity, hiring trends, and product usage.
You can also set up real-time Slack alerts for buying signals from key prospects and accounts to eliminate the process of tracking intent signals across multiple platforms.
Other useful features include:
- Data enrichment: With Person360, you can connect anonymous buying signals to real people and companies and build enriched lead lists. Plus, the Chrome extension for LinkedIn makes it possible to enrich and qualify leads as you browse their profiles.
- Personalized outreach: RoomieAI Activate generates personalized outreach messages for each prospect based on intent signals. Plus, you can set up automated workflows for lead engagement, improving team productivity.
- Third-party integrations: Common Room integrates with existing tools like community forums, CRM systems, social media platforms, and more. These seamless integrations are particularly helpful if your team already uses an extensive tech stack. The starter plan supports limited integrations, though.
Common Room’s capabilities come in handy for marketing and sales teams focused on intent-based prospecting and product-led growth.
But it’s not always the best fit for teams that want simpler, out-of-box solutions at an affordable price.
Common Room limitations: Why look for an alternative?
Here’s why some sales reps eventually look for alternatives to Common Room:
- High pricing: One of Common Room’s major drawbacks is its pricing. It doesn’t offer a free plan or trial and only allows annual subscriptions. With a starting price of $1000 per month, it doesn’t fit the budget for most startups and small businesses.
- Steep learning curve: Common Room’s interface isn’t the most intuitive, and the abundance of filters, segments, and tabs can overwhelm new users. It’s particularly challenging for non-technical users to make the most out of the platform’s capabilities.
- Focused on developer and community-led signals: Common Room excels at capturing intent signals from developer-friendly or community-focused platforms, such as GitHub, Discord, and Slack. If your target customers aren’t active on these platforms, you won’t get the most relevant buyer intent signals.
- Data inconsistencies: Common Room users mention company data isn’t always up-to-date and lacks details like email address and phone number. You’ll also come across duplicate data occasionally.
- Restricted Chrome extension: Common Room’s Chrome extension doesn’t work on LinkedIn Sales Navigator. You’ll have to open each prospect’s regular LinkedIn profile for data enrichment, making the process inefficient.
3 Best Common Room alternatives and competitors for sales prospecting
Without further ado, let’s dive into our handpicked list of Common Room alternatives for sales teams.
1. PhantomBuster – The best Common Room alternative for faster, scalable prospecting and lead engagement
- G2: 4.4/5 (103 reviews)
- Capterra: 4.5/5 (63 reviews)
Common Room does a good job of pulling behavioral and engagement data from developer platforms, forums, and social media channels. What if you’re looking for a simpler prospecting tool that supports automation and doesn’t require extensive setup?
Enter PhantomBuster.
With it, you can easily extract lead lists from Instagram, LinkedIn, and other platforms. Enriching lead data and engaging with prospects are just as straightforward.
All you have to do is run one of the 100+ pre-built automations for different platforms. No lengthy setup or learning curve.
The best part? PhantomBuster integrates with readily used CRM and marketing automation platforms, including HubSpot, making it easy to keep your database up to date. It also enables account-based marketing with features like data enrichment and profile scraping.
Why people switch from Common Room to PhantomBuster
Common Room is a feature-packed tool for GTM teams looking to unify buying signals from multiple platforms.
But based on online user reviews, the consensus is that it takes time to configure the platform to your needs and generate results.
With PhantomBuster, on the other hand, you can get things up and running in a few minutes. Users appreciate that it’s designed to integrate with popular lead generation sources like LinkedIn and Sales Navigator.
“It was easy to set up. It has also been in the market for a while and knows how to play well with LinkedIn and others. The phantoms are varied and offer a lot of flexibility to set up,” notes Eduardo C. on G2.
Sales teams also enjoy the ability to automate mundane, repetitive tasks associated with prospecting. “It covers nearly everything I could ever want to automate on social. The team is constantly shipping new phantoms, so basically every task I could want to automate, they can do,” remarks Owen O. on G2.
PhantomBuster key features
PhantomBuster shines at letting sales teams find, engage, and qualify leads at scale. From data extraction and engagement to social selling, you can automate several steps of the sales process in a few clicks.
- Data extraction: Want a list of people who follow an Instagram account? Or would you like to extract a list of users who liked a tweet? With PhantomBuster, you can extract data from a list of LinkedIn, Instagram, or X profiles, export it into a CSV file, and add it to your CRM.
- Lead enrichment: Use simple English-language prompts to extract key customer signals from prospects’ profiles, such as their preferred tone of communication, and enrich lead lists for better customer segmentation and outreach.
- Lead engagement: Automatically follow a list of prospects on LinkedIn, Instagram, and other social media platforms. Then, set up automations to engage with their posts and build a rapport before reaching out with a pitch.
- Personalized outreach: Use the ChatGPT-powered AI LinkedIn Message Writer to craft targeted introductions and marketing messages. Send these, along with connection requests, and automatically follow up thrice based on a prospect’s actions to power your engagement strategy.
- Pre-built workflows: Choose from 100+ ready-to-use workflows for extraction, enrichment, and engagement. No complex setup or coding needed.
- Chrome extension: Access contact details, firmographic data, and other details as you visit a prospect’s LinkedIn profile.
- Chainable workflows: Combine workflows to extract, enrich, and engage on autopilot, giving sales reps the freedom to focus on critical tasks like relationship-building.
- Scheduled runs: Run automations daily, weekly, or on-demand to scale prospecting and outreach without manual intervention.
Pros and cons of PhantomBuster
| Pros | Cons |
|---|---|
| User-friendly interface with pre-built automation workflows | Doesn’t capture intent data from community-heavy platforms like Medium and Reddit |
| Easy setup for non-technical teams | Lacks AI-powered intent detection |
| Affordable pricing with a free plan and monthly subscriptions |
Pricing plans: Common Room vs PhantomBuster
Unlike Common Room, PhantomBuster offers a 14-day free trial, which you can use to explore its features.
Plus, with paid plans starting at $56 per month, PhantomBuster’s pricing is designed to meet the needs of teams with diverse budgets and needs. Even the Enterprise plan (at $352 per month) is more affordable than Common Room’s Starter plan.
| Plan Level | Common Room | PhantomBuster |
|---|---|---|
| Starter/ Free | No free plan or trial | 14-day free trial (includes 1k AI credits for enriching leads and personalizing outreach messages) |
| Standard | Starter – $1k per month (up to 35k contacts) | Starter – $56 per month (includes 5 slots for Phantoms and 10k AI credits per month) |
| Professional | Team – $2.5k per month (up to 100k contacts) | Pro – $128 per month (includes 15 slots for Phantoms and 30k AI credits per month) |
| Enterprise | Enterprise – Custom pricing (200k contacts or more) | Team – $352 per month (includes 50 slots for Phantoms and 90k AI credits per month) |
Common Room vs PhantomBuster
Common Room is an excellent choice for GTM teams that want in-depth, signal-based customer insights.
PhantomBuster is a simpler, more affordable alternative that lets sales teams automate lead generation and engagement at scale.
The easy setup, flexible pricing, and pre-built workflows make it suitable for companies of all sizes, from early-stage startups to enterprises.
When to choose PhantomBuster over Common Room?
- You want to build and enrich lead lists fast without a complex setup.
- Your ideal customer profile (ICP) is active on social media platforms like Instagram, LinkedIn, and X.
- You want quick, repeatable automations for routine tasks associated with prospecting and outreach.
2. Trigify
If your target audience is primarily active on LinkedIn, Common Room’s abundance of buying signals from multiple sources can be overwhelming.
Trigify is an excellent alternative to narrow down your focus to LinkedIn.
With its social listening platform, you can track social media activity, profile updates, and customer interactions.
The platform also lets you set up real-time alerts for new posts, job changes, and more, so you can time your outreach effectively.
Trigify key features
Trigify’s feature set comes in handy for identifying and monitoring prospects on LinkedIn. It’s also useful for competitor analysis, influencer research, and content planning.
- Profile engagement: Track a relevant influencer’s or competitor’s profile, including who actively engages with their posts, to identify high-intent buyers.
- Account signals: Upload a CSV file of target accounts and keep an eye on their profile updates. You can also track when they engage with competitors or publish posts with specific keywords. That makes it easy to time your outreach efforts.
- Keyword engagement: Identify people who upload or engage with posts related to your products/services. Get your hands on prospects who show active interest in your offerings.
Pros and cons of Trigify
|
Pros |
Cons |
| Excels at capturing intent signals on LinkedIn | Limited data extraction and enrichment |
| Easy to set up and use | Lacks built-in automated workflows |
| Real-time alerts for social media activity | Doesn’t cover intent signals across the web |
Pricing plans: Common Room vs Trigify
|
Plan Level |
Common Room |
Trigify |
| Starter/ Free | No free plan or trial | 14-day free trial |
| Standard | Starter – $1k per month | Essential – $134 per user per month |
| Professional | Team – $2.5k per month | Growth – $243 per user per month (for small teams)
Scale – $495 per user per month (for bigger teams) |
| Enterprise | Enterprise – Custom pricing | Enterprise – Custom pricing |
Common Room vs Trigify
With Common Room, you get multi-channel buyer intelligence by aggregating signals from platforms like Slack, GitHub, X, and Reddit. It’s ideal for teams targeting developer or community-led ecosystems.
Trigify is built specifically for intent-based prospecting on LinkedIn. It strips away the noise and delivers real-time alerts based on profile updates and engagement.
When should you choose Trigify over Common Room?
- Your lead generation and prospecting efforts are focused on social media, specifically LinkedIn.
- You want a tool that provides intent-based insights for cross-functional teams, helping you drive your marketing, sales, and customer success efforts.
3. Factors.ai
If your primary focus is understanding the buyer journey across marketing touchpoints rather than aggregating buying signals, Factors.ai is a strong Common Room alternative.
While Common Room excels at surfacing buying intent through community engagement and social signals, Factors.ai is purpose-built for B2B performance analytics, attribution, and revenue funnel insights.
With Factors.ai, you can do entire customer journey mapping, track anonymous website visitors, and connect their data to CRMs.
It’s especially valuable for teams that need to understand what content, campaigns, or channels drive the sales pipeline.
Factors.ai key features
Factors.ai’s marketing attribution and analytics features give it an edge over Common Room.
- Multi-touch attribution: Visualize how prospects interact with your website, ads, emails, and sales touchpoints over time to identify which efforts drive pipeline and revenue.
- Account deanonymization: Connect anonymous website visits to known accounts, track customer behavior, and trigger sales alerts based on custom thresholds.
- Funnel analytics and data integration: Identify trends and measure engagement metrics like conversion rates, time-to-close, and campaign impact across the entire funnel with easy-to-read reports and dashboards.
Pros and cons of Factors.ai
|
Pros |
Cons |
| Helps tie marketing touchpoints to revenue | Not purpose-built for sales teams |
| Enables data-driven decision-making through AI-powered analytics | Best features are only available in paid plans |
| Intuitive UI |
Pricing plans: Common Room vs Factors.ai
|
Plan Level |
Common Room |
Factors.ai |
| Starter/ Free | No free plan or trial | Forever free (allows up to 3 seats) |
| Standard | Starter – $1k per month | Basic – $5k per year |
| Professional | Team – $2.5k per month | Growth – $15k per year |
| Enterprise | Enterprise – Custom pricing | Enterprise – Starts at $25k per year |
Common Room vs Factors.ai
Common Room is ideal for teams looking to capture behavioral signals from product usage, developer communities, and social channels to inform their sales and marketing strategies.
Factors.ai, in contrast, is a better fit for marketing and RevOps teams that want to track the full buyer journey, measure performance, and get deeper visibility into what’s driving revenue.
When should you choose Factors.ai over Common Room?
- You need strong attribution modeling and funnel analytics to measure marketing performance.
- You’re focused on website intent data and campaign ROI, not community signals.
- You want to connect CRM data with real-time web behavior at the account level.
- Your RevOps or marketing team needs easy-to-use, visual dashboards for reporting.
Common Room competitors FAQs
What is Common Room used for?
Common Room is an AI-powered sales tool. It’s designed to help businesses analyze data and intent signals across various channels, including company websites, forums, and social media platforms to power their go-to-market strategies.
GTM teams can leverage these deep insights to prioritize, personalize, and scale their pipeline efforts.
Is Common Room good for sales prospecting?
Common Room aggregates buying signals that help sales teams identify and prioritize high-intent leads.
You get lead enrichment and scoring features, too, which come in handy for qualifying prospects. While these features make Common Room an effective sales prospecting tool, it’s expensive and has a steep learning curve.
What’s the best alternative to Common Room for sales teams?
The right Common Room alternative depends on your sales team’s goals and needs.
If you’re looking for a tool that can help automate prospecting and personalize outreach at scale, PhantomBuster is a clever choice.
It offers several useful features, including lead enrichment, automated social selling, and CRM integrations at a fraction of the price. Plus, you get 100+ ready-to-use automation templates that make setup and implementation a breeze.
