This guide compares three Common Room alternatives for sales teams with pricing, use cases, and when to pick each.
Common Room aggregates intent signals across channels to help go-to-market (GTM) teams spot accounts showing buying behavior, prioritize outreach, and convert prospects.
But there’s a tradeoff. Pricing reportedly starts around $1,000 per month with annual billing as of October 2025. That doesn’t fit the budget for most startups and small businesses focused on lead generation and prospecting. Many reviewers also mention a steep learning curve for non-technical users.
In this guide, we’ll look at the top Common Room competitors to consider for efficient sales prospecting.
Common Room alternatives overview
| Common Room Alternative | Best For | Top Feature | Free Trial? | Price From |
| PhantomBuster | Fast, scalable prospecting and lead engagement across LinkedIn, Instagram, and more | Pre-built automations for data extraction, enrichment, and outreach | Yes | $56 per month |
| Trigify | Intent-based prospecting on LinkedIn | Social media activity and engagement tracking | Yes | $134 per user per month |
| Factors.ai | Marketing attribution and advanced analytics | Account deanonymization and multi-touch attribution | Yes | $5,000 per year |
- Top pick: PhantomBuster for scaling lead generation, enrichment, and engagement with ready-to-use automations.
What is Common Room?
Common Room is a sales intelligence platform that aggregates dozens of buying signals, including website activity, job changes, and hiring trends.
It maps these signals to contacts and accounts so your team can prioritize outreach to buyers showing intent.
RoomieAI, its AI agent, flags accounts likely to buy and drafts outreach based on recent activity.
What Common Room is good for
Common Room unifies behavioral data from multiple channels to surface actionable insights from buying signals.
RoomieAI Capture offers dozens of native signal integrations as of October 2025, including website activity, hiring trends, and product usage.
You can set up real-time Slack alerts for buying signals from key prospects and accounts. This eliminates the need to track intent signals across multiple platforms manually.
Other useful features include:
- Data enrichment: With Person360, you connect anonymous buying signals to real people and companies to build enriched lead lists. The Chrome extension for LinkedIn enriches and qualifies leads as you browse their profiles.
- Personalized outreach: RoomieAI Activate generates personalized outreach messages for each prospect based on intent signals. You can set up automated workflows for lead engagement to improve team productivity.
- Third-party integrations: Common Room integrates with existing tools like community forums, CRM systems, and social media platforms. These integrations help if your team already uses a large GTM stack. The starter plan supports limited integrations, though.
Common Room’s capabilities help marketing and sales teams focused on intent-based prospecting and product-led growth.
But it’s not always the best fit for teams that want simpler, out-of-the-box solutions at an affordable price.
Common Room limitations: Why look for an alternative?
Here’s why some sales reps eventually look for alternatives to Common Room:
- High pricing: One of Common Room’s major drawbacks is its pricing. It doesn’t offer a free plan or trial and reportedly requires annual subscriptions. Pricing starts around $1,000 per month as of October 2025, which doesn’t fit the budget for most startups and small businesses.
- Steep learning curve: Common Room’s interface isn’t the most intuitive. The abundance of filters, segments, and tabs can overwhelm new users. Non-technical users struggle to make the most of the platform’s capabilities.
- Focused on developer and community-led signals: Common Room excels at capturing intent signals from developer-friendly or community-focused platforms, such as GitHub, Discord, and Slack. If your target customers aren’t active on these platforms, you won’t get the most relevant buyer intent signals.
- Data inconsistencies: Some users report that company data isn’t always up-to-date and lacks details like email addresses and phone numbers. You may also encounter duplicate data occasionally.
- Restricted Chrome extension: Common Room’s Chrome extension reportedly doesn’t work on LinkedIn Sales Navigator. You’ll have to open each prospect’s regular LinkedIn profile for data enrichment, making the process less efficient.
3 best Common Room alternatives and competitors for sales prospecting
Here are three alternatives worth considering.
1. PhantomBuster: A top Common Room alternative for fast, scalable prospecting and lead engagement
- G2: 4.4/5 (103 reviews), as of October 2025
- Capterra: 4.5/5 (63 reviews), as of October 2025
Common Room does a good job of pulling behavioral and engagement data from developer platforms, forums, and social media channels. What if you need a simpler prospecting tool that supports automation without extensive setup?
PhantomBuster helps you source, enrich, and engage leads in minutes without complex configuration.
Use PhantomBuster’s pre-built automations to extract lead lists from LinkedIn, Instagram, and more. Enriching lead data and engaging with prospects are just as straightforward.
Start with PhantomBuster’s 100+ automations. For example: LinkedIn Search Export → AI Enricher → AI LinkedIn Message Writer. No lengthy setup or learning curve.
PhantomBuster integrates with popular tools like HubSpot and Zapier to sync new contacts automatically. It also enables account-based marketing with features like data enrichment and LinkedIn profile data extraction.
Why people switch from Common Room to PhantomBuster
Common Room offers extensive signal-capture and analysis capabilities for GTM teams looking to unify buying signals from multiple platforms.
Many reviewers say setup and configuration take time to match the platform to your needs and generate results.
With PhantomBuster, you can get things up and running in minutes. PhantomBuster includes automations for LinkedIn and Sales Navigator.
“It was easy to set up. It has also been in the market for a while and knows how to play well with LinkedIn and others. The phantoms are varied and offer a lot of flexibility to set up,” notes Eduardo C. on G2.
Sales teams also enjoy the ability to automate mundane, repetitive tasks associated with prospecting. “It covers nearly everything I could ever want to automate on social. The team is constantly shipping new phantoms, so basically every task I could want to automate, they can do,” remarks Owen O. on G2.
PhantomBuster key features
Source leads from LinkedIn, enrich profiles with AI, then trigger personalized outreach, end to end in one workspace. From data extraction and engagement to social selling, you can automate several steps of the sales process.
Here’s how PhantomBuster’s workflow helps you build pipeline:
Step 1: Build your lead list
Extract engagement lists from X posts or LinkedIn profiles and export to your CRM. PhantomBuster’s LinkedIn Search Export automation pulls profiles matching your ideal customer profile (ICP) criteria.
Step 2: Enrich with AI-powered insights
Use plain-language prompts to extract key customer signals from prospects’ profiles, such as their preferred tone of communication, role, and pain points. PhantomBuster’s AI Enricher helps you segment leads for better customer segmentation and outreach.
Step 3: Engage and build rapport
Automatically follow a list of prospects on LinkedIn, Instagram, and other social media platforms. Set up automations to engage with their posts and build rapport before reaching out. Follow platform limits and personalize interactions to avoid unsolicited mass messaging.
Step 4: Send personalized outreach
Use PhantomBuster’s AI LinkedIn Message Writer automation to craft targeted introductions and marketing messages. Send these along with connection requests, and automatically follow up three times based on each prospect’s actions.
Additional capabilities:
- Chrome extension: Surface contact details and firmographic data as you visit a prospect’s LinkedIn profile. Respect platform terms and sending limits.
- Chainable workflows: Chain automations into one flow (source → enrich → outreach) so reps can focus on conversations instead of manual tasks.
- Scheduled runs: Run automations daily, weekly, or on-demand to maintain consistent prospecting and outreach without manual intervention.
Pricing plans: Common Room vs PhantomBuster
Unlike Common Room, PhantomBuster offers a 14-day free trial, which you can use to explore its features.
With paid plans starting at $56 per month, PhantomBuster’s pricing meets the needs of teams with diverse budgets. As of October 2025, PhantomBuster’s Team plan ($352 per month) is priced below Common Room’s reported Starter tier.
| Plan Level | Common Room | PhantomBuster |
|---|---|---|
| Starter/Free | No free plan or trial | 14-day free trial (includes 1,000 AI credits for enriching leads and personalizing outreach messages) |
| Standard | Starter: $1,000 per month (up to 35,000 contacts) | Starter: $56 per month (includes five automation slots and 10,000 AI credits per month) |
| Professional | Team: $2,500 per month (up to 100,000 contacts) | Pro: $128 per month (includes 15 automation slots and 30,000 AI credits per month) |
| Enterprise | Enterprise: Custom pricing (200,000 contacts or more) | Team: $352 per month (includes 50 automation slots and 90,000 AI credits per month) |
Common Room vs PhantomBuster
Common Room is a strong choice for GTM teams that want in-depth, signal-based customer insights across developer and community platforms.
PhantomBuster is a simpler, more affordable alternative that lets sales teams automate lead generation and engagement. The easy setup, flexible pricing, and pre-built automations make it suitable for companies of all sizes, from early-stage startups to enterprises.
When to choose PhantomBuster over Common Room
- You want to build and enrich lead lists fast without complex setup
- Your ideal customer profile (ICP) is active on social media platforms like Instagram, LinkedIn, and X
- You want quick, repeatable automations for routine prospecting and outreach tasks
2. Trigify
If your target audience is primarily active on LinkedIn, Common Room’s abundance of buying signals from multiple sources can be overwhelming.
Trigify focuses solely on LinkedIn intent signals and real-time profile alerts.
With its social listening platform, you can track social media activity, profile updates, and customer interactions.
Use Trigify to monitor competitor posts and alert reps when target accounts engage. The platform lets you set up real-time alerts for new posts, job changes, and more, so you can time your outreach effectively.
Trigify key features
Trigify helps you identify and monitor prospects on LinkedIn. It’s also useful for competitor analysis, influencer research, and content planning.
- Profile engagement: Track a relevant influencer’s or competitor’s profile, including who actively engages with their posts, to identify high-intent buyers.
- Account signals: Upload a CSV file of target accounts and monitor their profile updates. Track when they engage with competitors or publish posts with specific keywords to time your outreach efforts.
- Keyword engagement: Identify people who upload or engage with posts related to your products or services. Find prospects who show active interest in your offerings.
Pros and cons of Trigify
| Pros | Cons |
| Excels at capturing intent signals on LinkedIn | Limited data extraction and enrichment |
| Easy to set up and use | Lacks built-in automated workflows |
| Real-time alerts for social media activity | Doesn’t cover intent signals across the web |
Pricing plans: Common Room vs Trigify
| Plan Level | Common Room | Trigify |
| Starter/Free | No free plan or trial | 14-day free trial |
| Standard | Starter: $1,000 per month | Essential: $134 per user per month |
| Professional | Team: $2,500 per month | Growth: $243 per user per month (for small teams) Scale: $495 per user per month (for bigger teams) |
| Enterprise | Enterprise: Custom pricing | Enterprise: Custom pricing |
Common Room vs Trigify
Common Room aggregates multi-channel buyer intelligence from platforms like Slack, GitHub, X, and Reddit. It’s useful for teams targeting developer or community-led GTM ecosystems.
Trigify is built specifically for intent-based prospecting on LinkedIn. It delivers real-time alerts for profile updates, job changes, and keyword-triggered posts on LinkedIn.
When should you choose Trigify over Common Room?
- Your lead generation and prospecting efforts are focused on social media, specifically LinkedIn
- You want a tool that provides intent-based insights for cross-functional teams, helping you drive your marketing, sales, and customer success efforts
3. Factors.ai
If your primary focus is understanding the buyer journey across marketing touchpoints rather than aggregating buying signals, Factors.ai is a strong Common Room alternative.
While Common Room excels at surfacing buying intent through community engagement and social signals, Factors.ai is purpose-built for B2B performance analytics, attribution, and revenue funnel insights.
With Factors.ai, you can map the customer journey across channels, track anonymous website visitors, and connect web activity to your CRM.
Teams use it to understand what content, campaigns, or channels drive the sales pipeline.
Factors.ai key features
Factors.ai emphasizes attribution and analytics, while Common Room emphasizes multi-channel intent signals.
- Multi-touch attribution: Visualize how prospects interact with your website, ads, emails, and sales touchpoints over time to identify which efforts drive pipeline and revenue.
- Account deanonymization: Connect anonymous website visits to known accounts, track customer behavior, and trigger sales alerts based on custom thresholds.
- Funnel analytics and data integration: Identify trends and measure engagement metrics like conversion rates, time-to-close, and campaign impact across the entire funnel with easy-to-read reports and dashboards.
Pros and cons of Factors.ai
| Pros | Cons |
| Helps tie marketing touchpoints to revenue | Not purpose-built for sales teams |
| Enables data-driven decision-making through AI-powered analytics | Best features are only available in paid plans |
| Intuitive UI |
Pricing plans: Common Room vs Factors.ai
| Plan Level | Common Room | Factors.ai |
| Starter/Free | No free plan or trial | Forever free (allows up to three seats) |
| Standard | Starter: $1,000 per month | Basic: $5,000 per year |
| Professional | Team: $2,500 per month | Growth: $15,000 per year |
| Enterprise | Enterprise: Custom pricing | Enterprise: Starts at $25,000 per year |
Common Room vs Factors.ai
Common Room helps teams capture behavioral signals from product usage, developer communities, and social channels to inform their sales and marketing strategies.
Factors.ai, in contrast, is a better fit for marketing and RevOps teams that want to track the full buyer journey, measure marketing performance, and get deeper visibility into what’s driving revenue.
When should you choose Factors.ai over Common Room?
- You need strong attribution modeling and funnel analytics to measure marketing performance
- You’re focused on website intent data and campaign ROI, not community signals
- You want to connect CRM data with real-time web behavior at the account level
- Your RevOps or marketing team needs easy-to-use, visual dashboards for reporting
Common Room competitors FAQs
What is Common Room used for?
Common Room is a sales intelligence tool designed to help businesses analyze data and intent signals across various channels, including company websites, forums, and social media platforms to power their go-to-market strategies.
GTM teams use these insights to prioritize accounts, personalize outreach, and scale their pipeline efforts.
Is Common Room good for sales prospecting?
Common Room aggregates buying signals that help sales teams identify and prioritize high-intent leads.
You get lead enrichment and scoring features, too, which help qualify prospects. While these features make Common Room effective for sales prospecting, it’s expensive and has a steep learning curve.
What’s the best alternative to Common Room for sales teams?
The right Common Room alternative depends on your sales team’s goals and needs.
If you want to automate prospecting and personalize outreach, PhantomBuster offers ready-to-use automations and AI messaging.
PhantomBuster provides lead enrichment, automated social selling, and CRM integrations. You can start fast with pre-built automations—no code required.