By Orlaith TraynorWondering how to integrate HubSpot with Sales Navigator?
This blog will help you hit the ground running. We'll cover:
Requirements and installation for Hubspot's native integration with Sales Navigator and
More cost-effective solutions for setting up a continuous HubSpot and Sales Navigator integration, including a step-by-step guide on how to achieve this with the HubSpot Contact Sender Phantom.
TL;DR
There are two options for setting up a HubSpot Sales Navigator integration.
With HubSpot's LinkedIn Sales Navigator integration, you can access LinkedIn insights and send InMails straight from your HubSpot account.
To use this integration, you'll need a SalesHub or Enterprise HubSpot CRM and a LinkedIn Sales Navigator Team or Enterprise account. Each member of your team will need to install this integration on their account individually.
A more cost-effective solution is to use PhantomBuster, a lead generation automation platform that lets you scrape LinkedIn Sales Navigator data and sync it to your HubSpot prospects lists on autopilot.
Steps for setting up HubSpot integration with LinkedIn Sales Navigator using PhantomBuster:
1. Create a PhantomBuster account (Free Trial available) and select the HubSpot Contact Sender Phantom inside your Solutions tab in your account dashboard.
2. Select the lead list you want to sync.
To export and enrich lead lists from Sales Navigator, you can use PhantomBuster automations.
Export lists from Sales Navigator Searches.
Enrich lead lists with scraped data from LinkedIn Sales Navigator profiles.
3. Click Connect Hubspot account. Connecting to HubSpot is easy; just follow the pop-up wizard.
4. Sign in to your HubSpot account to authorize PhantomBuster to access your HubSpot account. Once you’ve connected your account, you won’t need to repeat this step.
5. Map PhantomBuster fields to HubSpot corresponding ones.
6. Set up launch options and click Launch.
What is Sales Navigator?
LinkedIn Sales Navigator is a sales management tool that allows sales professionals and teams to leverage the 760m profiles that are up to bat on the network.
LinkedIn paid account features offer more in-depth search capabilities than LinkedIn, including personalized algorithms and an extensive contact directory.
With LinkedIn Sales Navigator, you mostly pay for increased visibility and advanced features to generate leads.
While it is a pricier alternative to a LinkedIn free account, it allows you to simplify how you source and communicate with leads.
What is HubSpot?
HubSpot is a marketing, sales, and customer service platform.
They offer various products, including the HubSpot Sales Hub, which is used by sales teams as a CRM or Customer Relationship Management tool.
How to integrate HubSpot and LinkedIn Sales Navigator?
There are two options for setting up a HubSpot Sales Navigator integration for data enrichment.
1. HubSpot and LinkedIn CRM sync using HubSpot's native integration
With HubSpot's LinkedIn Sales Navigator integration, you can access LinkedIn insights and send InMails straight from your HubSpot account.
To use this integration you'll need a SalesHub or Enterprise HubSpot CRM and LinkedIn Sales Navigator Team or Enterprise account. Keep in mind that each member of your team will need to install this integration on their account individually.
How much does this integration actually help with HubSpot data enrichment? Let's weigh it up.
✅ You can send InMails directly from your HubSpot account in real time.
✅ You can visualize LinkedIn data from HubSpot.
✅ You can use the data to inform your next steps (e.g., ask for an introduction).
❌ You can't import LinkedIn contacts via this integration.
❌ The data isn't enriching your contact information—you're just visualizing it in your dashboard.
❌ It's only available for certain HubSpot and Sales Navigator accounts.
2. Continuous data sync using LinkedIn automation tools (PhantomBuster)
A more cost-effective solution is to use PhantomBuster, a lead generation automation platform that lets you gather and enrich your prospects on autopilot. With its HubSpot integration, you can quickly add enriched data from LinkedIn to your lead list.
There are several "Phantoms" (automations) that support this solution. Our users' favorite ones include:
LinkedIn Profile URL Finder Phantom: Find someone's LinkedIn profile using their full name as input, then plug the results into HubSpot.
LinkedIn Profile Scraper Phantom: Gather all available data from LinkedIn profiles, including email addresses—then add them straight into HubSpot.
LinkedIn Outreach: Set outreach flows to send connection requests and follow-up messages to a lead list, then sync the data with your HubSpot CRM.
HubSpot Contact Sender: Choose which HubSpot contacts or lists you want to update and the frequency, and this Phantom will automatically sync data with your available scraped data inside PhantomBuster.
It works with a free HubSpot plan and with any PhantomBuster account, too.
✅ Unlike HubSpot's own integration, you can visualize AND import your enriched data to your CRM.
✅ You can easily keep your contacts and companies up to date.
Option 1: HubSpot and LinkedIn CRM sync using HubSpot's native integration
1: Open up your HubSpot's CRM homepage. Select the HubSpot Marketplace icon (it looks like a house) to the extreme right of your navigation bar.
2: Next, select the "App Marketplace" tab like in the screenshot below.
3: Lastly, browse the marketplace search bar to locate and select the LinkedIn Sales Navigator integration. All that is left to do is install the application.
Good to know
You cannot import contacts from LinkedIn using this integration. But not to worry, we have a special Phantom that can help...
Option 2: HubSpot LinkedIn Sales Navigator integration using PhantomBuster
PhantomBuster is primarily a lead prospecting automation and enrichment tool.
This means it offers multiple out-of-the-box automation Phantoms that allow you to scrape data from public social media platforms, including LinkedIn Sales Navigator, and build lead lists.
We've already mentioned multiple Phantoms (automations) that make it easy to export leads from your Sales Navigator account to your HubSpot CRM account.
For this guide, we'll walk you through a step-by-step guide on setting up the HubSpot Contact sender Phantom for an automated HubSpot and LinkedIn integration.
1. Create a PhantomBuster account (Free Trial available) and select the HubSpot Contact Sender Phantom inside your Solutions tab in your account dashboard.
2. Select the lead list you want to sync.
To export and enrich lead lists from Sales Navigator, you can use PhantomBuster automations.
Export lists from Sales Navigator Searches.
Enrich lead lists with scraped data from LinkedIn Sales Navigator profiles.
3. Click Connect Hubspot account. Connecting HubSpot is easy, just follow the pop-up wizard.
4. Sign in to your HubSpot account to authorize PhantomBuster to access your HubSpot account. Once you’ve connected your account, you won’t need to repeat this step.
5. Map PhantomBuster fields to HubSpot corresponding ones.
Map as many fields as you want and be specific. This is your chance to get detailed LinkedIn insights, such as connection degrees, skills, or industry types. You can choose to create new entries, update existing ones, or do both.
6. Set up launch options and click Launch
Configure the settings according to your preferences.
Pro tip: To send new connections to HubSpot after an outreach Phantom, set the HubSpot Contact Sender to run multiple times a day or immediately after the outreach Phantom completes its run.
Conclusion
Hopefully, you now feel confident about how to integrate HubSpot with Sales Navigator.
