By Ellen HinkleyTrotec used PhantomBuster to create a tailored tool to scale up their competitor analysis and improve lead generation. Discover what happened and learn how to create your own tool.
How Trotec created a competitor analysis tool
About the company:
- Industry: Machine industry
- Size: 17 sales offices with 750+ employees
- Location: Austria (North America Marketing Department)
- Interviewee's role: Marketing Department
In the competitive machine industry, Trotec needed to conduct efficient competitor analyses. Trotec's marketing department needed to access and analyze competitor websites and forums quickly.
However, the traditional process was time-consuming, taking weeks to complete. They sought a solution to save time, provide a competitor overview, and streamline their process.
PhantomBuster created a custom solution exclusively for Trotec called the "Competitors Analysis Scraper." This Phantom collected data from competitor forums and communities.
This customization was pivotal in targeting their industry and obtaining a more comprehensive understanding of competitor discussions.
The results
With the help of the "Competitors Analysis Scraper Phantom", Trotec was able to:
Save time: By cutting down a process that usually took weeks to complete
Get a deeper analysis: The Phantom helped them to get a clearer overview of their competitors, enabling them to make even more informed marketing decisions.
Overview of Trotec's resultsThis Phantom enabled Trotec to select and analyze main competitors regardless of website structure, providing in-depth insights and a competitive edge.
Moreover, the tool's clear explanations and user-friendly interface made it accessible to marketing professionals with limited programming skills.
Building tailored solutions with PhantomBuster
PhantomBuster is a lead generation automation software that lets you find more leads with less effort. It works via:
Phantoms: Individual automations
Flows: Sequences of automations
With over 130 options available across major platforms, you're spoiled for choice when scaling your lead outreach. Take a look at the Phantom Catalog to see everything you could accomplish.
But what happens if you're looking for a solution beyond this?
What if you want to create a custom Phantom or Flow?
We've got you!
All you have to do is fill out this form and describe your vision. You'll then receive a quote and be matched with a verified developer to create your tool. Once it's ready, you can access it straight from your PhantomBuster Dashboard.
Conclusion
Ready to emulate Trotec's success? If you’re seeking a Custom solution, fill out this form for the Phantom team to review and share with potential developers.
Sign up for a 14-day free trial and check out all the available Phantoms and Flows.
