Lead enrichment tools simplify the process of collecting critical data on your leads by eliminating manual work.
They keep your lead data updated and help you with lead prioritization for sales outreach.
So, whether you want to enrich lead data in real-time or personalize your outreach, here are 12 tools to help your team close more deals efficiently.
AI highlights
- Lead enrichment tools streamline the process of gathering and updating lead data from various sources, including social media platforms and websites.
- They help marketing and sales teams develop hyper-personalized outreach and focus on the right prospects.
- Let’s look at our top picks, their standout features, and pricing:
| Tool | Top Use Case | Key Features | Pricing From |
| PhantomBuster | Real-time, AI-driven lead enrichment | Automated data scraping from social media platforms, CRM integration | $56/mo |
| Cognism | Sourcing GDPR-compliant contact data | Instant and scheduled enrichment | On request |
| Kaspr | Collecting European contact data | Real-time verified database targeting European markets | $49/mo |
| ZoomInfo | Advanced market research and prospecting | One of the largest B2B contact databases | On request |
| Breeze Intelligence (by HubSpot) | Real-time data enrichment | LLM-powered database, dynamic form shortening | $45/mo |
| Lusha | GDPR-compliant lead enrichment at an affordable price point | Automated workflows, Salesforce integration | $37/mo |
| Apollo.io | Data enrichment for HubSpot and Salesforce CRM | Dynamic database, data health center | $49/mo |
| Clay | Lead enrichment for personalized email outreach | Multi-source data enrichment | $134/mo |
| Artisan AI | Fully automated lead discovery and enrichment | AI-powered sales agent | On request |
| Adapt.io | Streamlined data enrichment | Email finder, verified B2B database | $49/mo |
| 6sense | Account-based marketing | Buyer intent data, automated workflows | On request |
| UpLead | Simple, easy-to-use B2B data enrichment | Real-time email verification | $99/mo |
1. PhantomBuster
PhantomBuster is a real-time data enrichment tool that helps automate the extraction of lead information from the web, such as LinkedIn profiles.
You can use the platform to build lead lists and enrich them with key details, such as job titles, company names, and even preferred communication styles.
Key features
- LinkedIn data extraction: The LinkedIn Profile Scraper automation analyzes LinkedIn profiles and collects key data points, such as job titles and company names. It lets you scrape up to 1500 profiles every day and automatically collects 70 data points.
- AI-powered lead scoring: Use AI to analyze your lead data and identify your most promising prospects based on their contact data and recent engagement or LinkedIn activity.
- Seamless CRM integration: Ensures your CRM, including HubSpot, is consistently updated with real-time lead data, keeping your sales team informed on lead status and streamlining the sales process.
Pricing
After a 14-day free trial, PhantomBuster’s pricing starts at $56 per month (billed annually) and includes 5 automation slots and 10,000 AI credits per month.
2. Cognism
Cognism is a B2B lead enrichment and sales intelligence platform that provides ethically sourced, GDPR-compliant customer data.
It integrates with popular CRMs and sales engagement tools, such as Salesforce and Outreach, so your sales and marketing teams always have access to the latest lead data.
Plus, the platform’s global database helps you connect with prospects in international markets.
Key features
- Instant CRM enrichment: Cleans incorrect records and updates CRM data in real time when new leads enter your database. Plus, it minimizes conflict by routing leads to the right team members.
- Scheduled enrichment: Maintains data accuracy by updating records at predefined intervals so SDRs can always access updated and accurate contact information.
- On-demand CSV enhance: Boosts your lead lists by adding missing details to improve old records.
Pricing
Cognism offers two paid plans. Pricing typically ranges from $15,100 to $103,000 annually, with additional services like verified phone numbers and intent data priced between $2,550 and $25,000.
3. Kaspr
Kaspr is a user-friendly data enrichment and LinkedIn scraping tool owned by Cognism. It offers access to CCPA and GDPR-aligned contact data and is best suited for companies targeting European markets.
Plus, Kaspr’s extensive third-party integrations make it easy to send updated lead data to your CRM and sales outreach tools.
Key features
- European database: Kaspr’s database includes over 500 million phone numbers and email addresses collected from 150+ sources. The data is verified in real-time, so you aren’t left with inaccurate data.
- LinkedIn Chrome extension: Automatically collects prospect data from LinkedIn and Sales Navigator, cutting out a lot of manual work from the sales prospecting process.
- Bulk enrich: You can upload raw lead lists as CSV files and enrich them with emails and phone numbers from Kaspr’s database.
Pricing
Pricing starts at $49 per month (billed annually) and includes unlimited B2B email credits, 60 direct email credits, and 1,200 phone credits.
4. ZoomInfo
ZoomInfo is a powerful sales intelligence tool with one of the largest B2B contact databases. It offers data enrichment, engagement, and analytics features, making it an all-in-one sales platform.
Key features
- Vast database: ZoomInfo’s database boasts 94 million mobile numbers and over 174 million verified email addresses to help you with data collection and enrichment. For each contact, you get access to profiles with relevant data like job responsibilities and work experience.
- B2B search engine: Discover the right prospects and build your list by searching ZoomInfo’s database with 300+ company attributes and filters.
- Chrome extension: Access contact information as you browse LinkedIn or company websites. The extension also shows details of employees at a lead’s organization and works with Sales Navigator.
Pricing
ZoomInfo’s pricing isn’t publicly disclosed but typically starts at $14,995 per year, with a two-year minimum contract. Pricing depends on your desired features, such as intent data or advanced integrations.
5. Breeze Intelligence
Breeze (formerly called Clearbit) is a robust data enrichment platform with AI-native features. The software helps B2B businesses maintain up-to-date and accurate data on prospects.
You can also discover buyer intent signals to find warm prospects to whom you should consider reaching out.
Key features
- AI data sourcing: Uses advanced LLMs to analyze unstructured data and maintain a database of more than 200 million buyer and company profiles. You can access 40+ attributes, including firmographics and technographics, and enrich lead data in HubSpot.
- Automated data refresh: Updates all records regularly so your CRM database always features the latest data.
- Dynamic form shortening: Optimizes forms and minimizes friction by showing fields only if corresponding enrichment data points aren’t available.
Pricing
Pricing for Breeze Intelligence starts at $45 per month (billed annually) and comes with 100 credits.
However, you need to have an existing paid account on HubSpot to get Breeze Intelligence as an add-on.
6. Lusha
Lusha is a powerful sales intelligence platform that uses crowdsourcing and AI to provide verified, in-depth, and GDPR-compliant B2B data.
It offers various contact details and company attributes and has a browser extension that improves sales productivity.
Key features
- Automated workflows: You can set up automated data enrichment workflows to minimize data decay and maintain up-to-date lead lists.
- Salesforce integration: Enrich new and existing records in your CRM with updated information from Lusha.
- No-code interface: Even non-technical users can create workflows in a few clicks.
Pricing
Pricing is credit-based and starts at $37 per month (billed annually) for 6,000 credits. It includes 3 seats, 3 job change alerts, and CSV enrichment for up to 300 rows.
7. Apollo.io
Apollo.io is an end-to-end B2B sales tool with a dynamic database of more than 210 million contacts and 35 million companies.
It supports integration with CRM platforms like HubSpot, Salesforce, and Pipedrive, offering lead scoring and sales engagement features.
Key features
- Living data network: Apollo.io’s database is built by over 2 million contributors. The platform also uses public data crawling and third-party providers to gather more complete information.
- Data health center: You can monitor data health to identify gaps and duplicate records, as well as track changes in lead data.
- Instant and scheduled enrichment: Enrich CRM records in real-time or at predefined intervals. You can update fields like job changes and emails.
Pricing
Apollo’s pricing starts at $49 monthly for 60,000 credits per year. It includes CRM integrations and 2 automated workflows.
8. Clay
Clay is a comprehensive lead enrichment and prospecting tool that lets companies find and verify lead data from multiple sources.
Besides data enrichment, Clay also helps you personalize outreach campaigns and automate follow-ups.
Key features
- Multi-source data enrichment: Clay integrates with 100+ vetted data providers, allowing you to extract diverse data points, including firmographics, technographic, and intent data.
- Claygent: An AI-powered research agent that analyzes lead data and scrapes the web to find company data. For instance, you can find child companies, company revenue, and even its customers.
- Monitoring buying signals: Automatically track customer events, such as job changes, product launches, and funding, and use the data to personalize your outreach.
Pricing
Clay’s pricing starts at $134 per month (billed annually), including 5,000 company/people searches, 100+ integration providers, and phone number enrichment.
9. Artisan AI
Artisan AI is a comprehensive outbound prospecting tool known for its AI-powered sales assistant, Ava.
With Ava, you can automate routine tasks, such as identifying the right leads, scraping the web for intent signals, and implementing personalized outreach campaigns.
Key features
- Lead identification: Ava searches Artisan’s existing database of more than 300 million contacts across 200 countries and finds prospects that meet your criteria. It puts lead generation on autopilot for you.
- Lead research: Ava scrapes the internet and Artisan’s database to gather demographic, firmographic, and intent data for each lead.
- Personalization waterfall: It analyzes social media posts, website visits, and other data points to personalize your messaging for each lead. You can also set the entire outbound process on autopilot so Ava will ghostwrite emails on your behalf and send them to leads.
Pricing
Artisan AI offers separate pricing for different use cases, such as lead discovery, data enrichment, and email outreach. Pricing details are available on request.
10. Adapt.io
Adapt.io lets you enrich data in your CSV files with 50+ attributes.
It provides real-time data enrichment and integrates with popular CRMs, so your database has no dirty records.
You also get advanced features like lead scoring and routing to nurture leads more efficiently.
Key features
- Vast database: Adapt.io has a contact database of over 250 million verified B2B contacts across 3000+ industries and advanced filtering options to help you find the right data quickly.
- Enrich API: Get an API that lets you find detailed information about a particular lead by providing basic information to the platform, such as their name and email address.
- Real-time data updates: Integrations with your CRM mean that all the lead information is always updated through Adapt.io, ensuring that your sales team doesn’t have to spend time digging for contact information.
Pricing
Pricing starts at $49 per month (billed monthly) and includes 500 enrichment credits, 500 email credits, and 50 contacts/day.
11. 6sense
6sense is an AI-powered revenue intelligence platform that helps enrich lead data with deeper insights into buyer intent, firmographics, and technographics.
It is key in aligning marketing and sales teams by delivering a unified view of target accounts and prospects.
Key features
- B2B contact database: 6sense has over 449 million B2B buyer profiles and over 65 million company profiles. You can easily search this database for all the data you need on your leads.
- Orchestrations and workflows: Automatically acquire, update, and sync lead intelligence across CRMs, automation platforms, and more.
- Buyer intent: You get buyer intent signals from 6sense that help you uncover new opportunities. It also helps you discover the entire team behind each account so you can launch ABM (account-based marketing) campaigns to convert them.
Pricing
6sense offers a free plan that includes 50 credits per month. Pricing for paid plans is available on request.
12. UpLead
UpLead is a straightforward lead enrichment tool that provides real-time verified B2B contacts and intent data with 95% accuracy.
Whether you want to keep your CRM up-to-date or append lead lists with more details, UpLead’s got you covered.
Key features
- Real-time email verification: As one of the best sales prospecting tools, UpLead has a database of over 160 million leads and checks the authenticity of every email address in your lead lists, reducing bounce rates and improving email deliverability.
- Contact enrichment: You can enrich your lead database with 50+ data fields and sync those with your CRM.
- Chrome extension: UpLead’s extension helps you uncover essential contact details from a prospect’s LinkedIn profile. Similarly, when you open their website, it shows you details about businesses, including their technographics.
Pricing
Pricing is credit-based and starts at $99 monthly for 170 monthly credits.
Lead enrichment tools FAQ
What is lead enrichment?
Lead enrichment is the process of enhancing raw lead data with accurate and up-to-date data.
Think of it like filling in the blanks with details like first name, job title, company size, and social media interactions.
These insights help marketing and sales teams qualify leads efficiently, personalize their outreach, and improve conversion rates.
What are the benefits of lead data enrichment?
Enriching lead data helps you understand your prospects better, including their buying intent and content consumption preferences.
Key benefits for sales and marketing teams include:
- Improved lead scoring: Lead enrichment paints a complete picture of each prospect, so lead scoring models can qualify them more effectively. It helps you focus your efforts on the most relevant leads.
- Better segmentation and personalization: You can segment leads based on demographic, firmographic, and behavioral data and delight each group with hyper-personalized messaging.
- Increased conversion rates: With efficient lead scoring and personalization, you can nurture leads better and close more deals.
How does the lead enrichment process work?
Enriching lead data involves searching different online platforms to gather missing details for existing data and contacts, such as phone numbers, job titles, and office locations.
Next, you need to add the collected information to your CRM so no leads fall into the cracks.
We recommend using lead enrichment tools to automate collecting and syncing enriched data to your CRM, boosting productivity and pipeline velocity.
Why should sales teams automate the data enrichment process?
Here’s how automating the lead enrichment process boosts sales and marketing efforts:
- Save time: Sales reps don’t have to perform repetitive tasks like research and data entry. Instead, they can build a stronger rapport with the right prospects.
- Improve efficiency: You don’t have to worry about outdated or duplicate data, meaning sales teams don’t spend time nurturing the wrong leads.
- Ensure scalability: As your company grows, automation helps enrich lead data without slowing your sales pipeline.
If you’re looking for a tool to automatically collect up-to-date contact data and company details, try PhantomBuster’s 14-day free trial and enrich your leads with fresh data.
What to look for when choosing a data enrichment tool?
Finding the right lead enrichment tool involves thorough research and analysis.
Here are a few things you should keep in mind:
- Data quality and accuracy: Whether you’re using a scraping tool or pre-built databases, the data should be up-to-date, complete, and reliable.
- Automated enrichment: Automated workflows for collecting and integrating data are a must-have.
- Integrations: Check whether the software is compatible with other tools in your tech stack, particularly CRMs.
- Scalability: The tool should handle large volumes of leads without compromising accuracy or speed.
- Customer support: The vendor should offer prompt help across multiple channels, including live chat, email, phone, and social media.
- Cost: Does the tool come with a free trial? Do the paid plans fit your budget and offer good value for money? How well does the pricing scale when your lead volumes grow? Consider these questions to evaluate cost-effectiveness.
