PhantomBuster opens up a new era of Lead Generation
Picture of Claire ConnorBy Claire Connor
November 28, 20232 min read

Case Study: How Action and Theory Scaled to 300 New Leads Monthly

Action and Theory case study: Learn how they cut manual work by a day each week and doubled their lead generation output with PhantomBuster.

Since integrating PhantomBuster into its operational strategy, Action and Theory has witnessed a significant transformation in lead generation and client engagement.

This strategic shift has streamlined their processes and yielded impressive results: half of all their leads are now generated through PhantomBuster. Additionally, this integration has saved them a full day each week and contributed to generating a six-figure sum in revenue.

Who is Action and Theory?

Action & Theory is a UK-based leadership consulting firm focusing on emotional intelligence, organizational design, strategy, and team building.

Founded 12 years ago, this single-employee organization operates with a team of 10 Subject Matter Experts. They primarily serve corporate clients with over 1,000 employees, engaging with regional and country heads.

Industry: Leadership Consulting
Size: Single employee with a team of 10 Subject Matter Experts
Location: United Kingdom
Interviewee’s role: General Manager

The challenge

Before adopting PhantomBuster, Action & Theory relied heavily on manual processes, using Sales Navigator and outsourcing, which proved time-consuming and less effective.

The need for a more streamlined, efficient approach was apparent to ensure they targeted the right prospects at the right time, crucial for maintaining their brand value.

The solution: scale to 300 leads per month

The integration of PhantomBuster into Action & Theory's strategy brought transformative results.

They now generate about 300 monthly leads, accounting for half of the company’s total leads. This efficiency has also freed up a day each week, contributing to a significant six-figure sum in revenue.

How to replicate the success

Action and Theory emphasize cultivating long-lasting relationships during their sales cycle, ensuring a solid foundation for success.

This approach includes a mix of inbound marketing and lead outreach, utilizing tools like:

By sorting through search results in a separate file, they can accurately target their Ideal Customer Profile (ICP), ensuring efficiency and precision in their lead generation efforts.

1658852121292__1_Discover how Phillip Collins from Action & Theory uses PhantomBuster to boost his revenue.

If I were to do everything I am doing on PhantomBuster now it would be in excess of a day a week doing it manually. And I think on the Dashboard of the Sales Navigator Search to Lead Outreach, it's really really conservative in terms of the time saved.

Phillip Collins l General Manager

Improve your lead generation with PhantomBuster

Join the ranks of successful firms like Action & Theory and revolutionize your lead generation and client engagement strategies. Discover how PhantomBuster can streamline your processes and drive substantial growth in your business.

Start your journey to more impactful business growth today!

Written by
Picture of Claire Connor
Claire ConnorNovember 28, 2023

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