By Claire ConnorSince integrating PhantomBuster into its operational strategy, Action and Theory has witnessed a significant transformation in lead generation and client engagement.
This strategic shift has streamlined their processes and yielded impressive results: half of all their leads are now generated through PhantomBuster. Additionally, this integration has saved them a full day each week and contributed to generating a six-figure sum in revenue.
Who is Action and Theory?
Action & Theory is a UK-based leadership consulting firm focusing on emotional intelligence, organizational design, strategy, and team building.
Founded 12 years ago, this single-employee organization operates with a team of 10 Subject Matter Experts. They primarily serve corporate clients with over 1,000 employees, engaging with regional and country heads.
Industry: Leadership Consulting
Size: Single employee with a team of 10 Subject Matter Experts
Location: United Kingdom
Interviewee’s role: General Manager
The challenge
Before adopting PhantomBuster, Action & Theory relied heavily on manual processes, using Sales Navigator and outsourcing, which proved time-consuming and less effective.
The need for a more streamlined, efficient approach was apparent to ensure they targeted the right prospects at the right time, crucial for maintaining their brand value.
The solution: scale to 300 leads per month
The integration of PhantomBuster into Action & Theory's strategy brought transformative results.
They now generate about 300 monthly leads, accounting for half of the company’s total leads. This efficiency has also freed up a day each week, contributing to a significant six-figure sum in revenue.
How to replicate the success
Action and Theory emphasize cultivating long-lasting relationships during their sales cycle, ensuring a solid foundation for success.
This approach includes a mix of inbound marketing and lead outreach, utilizing tools like:
The Sales Navigator Search to Lead Outreach Flow to extract Sales Navigator users from a search, auto-connect with them, and send follow-up messages.
The LinkedIn Company Follow Inviter Phantom as a slower burner to build an audience.
By sorting through search results in a separate file, they can accurately target their Ideal Customer Profile (ICP), ensuring efficiency and precision in their lead generation efforts.
Discover how Phillip Collins from Action & Theory uses PhantomBuster to boost his revenue.“If I were to do everything I am doing on PhantomBuster now it would be in excess of a day a week doing it manually. And I think on the Dashboard of the Sales Navigator Search to Lead Outreach, it's really really conservative in terms of the time saved.”
Phillip Collins l General Manager
Improve your lead generation with PhantomBuster
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