By Claire ConnorNytro Marketing, a seasoned player in integrated marketing, faced challenges in lead generation and client engagement.
Stanislas Berteloot, Strategic Consultant at Nytro Marketing, found the solution in PhantomBuster, revolutionizing their lead generation and event management approach
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Using LinkedIn Phantoms, they now save approximately a day per week for each event and sourced an impressive 11k leads (representing roughly half of all leads for the agency), taking their marketing efforts to new heights.
About Nytro Marketing
Nytro Marketing is a Philadelphia-based marketing agency specializing in enhancing customer experiences for software vendors globally.
With a decade of expertise in branding, event management, and digital marketing, they are a pivotal force in the software industry.
Industry: Marketing
Size: Small agency
Location: Philadelphia, USA
Interviewee’s role: Strategic consultant
Nytro Marketing's quest for advanced lead generation
Initially, Nytro Marketing relied on a narrow set of technologies, utilizing tools like Hunter.io and Snov.io for email discovery.
Although these tools proved effective in their specific roles, the agency recognized the need to broaden its approach, particularly around comprehensive social selling strategies.
As such, Nytro Marketing set out to explore more versatile solutions, ultimately finding a match in PhantomBuster.
Mixing methods for maximum impact
Adopting PhantomBuster marked a significant shift in Nytro Marketing’s strategy. The agency now blends organic, event-driven, and social selling strategies, maximizing lead generation efficiency.
They use PhantomBuster to extract leads from LinkedIn Groups (with the LinkedIn Search to Lead Connection Flow). After identifying these leads, they engage with them and extend invitations to their events.
For events organized on LinkedIn, Nytro Marketing utilizes the LinkedIn Event Guests Export Phantom to identify participants. They follow a tailored engagement strategy based on the connection level:
For first-degree connections identified earlier, they send personalized follow-up messages (including a webinar recording) with the help of the LinkedIn Message Sender Phantom.
For second or third-degree connections, they use the LinkedIn Connections to Emails Flow alongside other tools like Apollo and Seamless to locate email addresses and send follow-up communications.
This process allows Stanislas and his team to acquire targeted, qualified leads while maintaining a personal touch in their outreach efforts (in a scalable manner).
Meet Stanislas Berteloot and discover how he uses PhantomBuster to master lead generation at Nytro Marketing. “The ability to contact leads outside my own network is extremely impressive, and the time saved is phenomenal. It just keeps operating in the background, and saves me a day a week when I’m organising events”
Stanislas Berteloot l Strategic Consultant
Conclusion
Emulate the success of Nytro Marketing and revolutionize your approach to lead generation and client engagement. With PhantomBuster, unlock scalable, efficient strategies tailored to your business needs.
