Turn your LinkedIn posts into powerful lead magnets

Convert LinkedIn post engagers into leads by automatically identifying commenters and sending resources.

About this playbook

Your LinkedIn posts are already attracting attention—let’s turn that interest into a consistent flow of leads.

Use this playbook to automatically capture users who comment on your resource offer on LinkedIn and deliver your content directly via message.

Get high-intent leads directly from your best content, on autopilot.

Step-by-step guide

  1. Create your lead magnet post: Write a compelling LinkedIn post offering a valuable resource (e.g., eBook, guide). Include a clear CTA asking users to comment with a specific keyword. Copy the post URL.
  2. Auto-accept incoming invitations: While your post is live, you can run the LinkedIn Auto Invitation Accepter to automatically accept incoming connection requests (likely from engaged prospects). We recommend setting this to run repeatedly to ensure you don’t miss any opportunity.
  3. Automate commenter capture: Paste your post URL into the LinkedIn Post Commenters Export, and set it to run repeatedly (Watcher mode recommended) to capture new commenters automatically.
  4. Filter for intent: Review your exported list and filter for users who commented with the specific keyword from your CTA. Prepare this filtered list in a spreadsheet (this is the only manual step).
  5. Deliver resource message: Use the LinkedIn Message Sender Phantom, and input the URL of your filtered spreadsheet. Write your message, including the link or attachment for your resource.

Phantom used

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