About this playbook
Need content ideas that resonate with your audience? Your best inspiration often comes from your network – your ideal customers and peers.
This playbook automates extracting recent LinkedIn activity of your relevant connections.
Find specific topics, formats, and styles that get engagement within your network to fuel your own content creation.
Step-by-step guide
- Export your connections: Use the LinkedIn Connections Export to get a list of people in your network.
- Filter relevant connections: Go to your leads database. Filter connections based on relevant keywords in headlines/profile data to create a targeted list.
- Extract their recent activity: Use the LinkedIn Activity Extractor. Input your filtered list. Define activity type and number of recent posts per connection.
- Analyze for content ideas (manual step): Upload the extracted data to a spreadsheet. Manually review content (engagement, topics, formats, styles) to identify ideas that resonate.
- Develop your content strategy: Use the insights to brainstorm and create relevant LinkedIn posts likely to engage your network.
