Warm up your leads on LinkedIn before you reach out to them

About this playbook

Want your LinkedIn messages to get replies? Build familiarity first.

This playbook is your ready-made workflow for social warming. Automate profile visits, follows, and post likes to get on their radar and improve your outreach.

Step-by-step guide

1. Start with a relevant lead list: Have your target list of LinkedIn profiles (e.g., from a previous Sales Navigator search or extracted list) ready for soft engagement.
2. Automate profile visits: Use the LinkedIn Profile Visitor to subtly appear in their “Who’s Viewed Your Profile” list, creating initial visibility.
3. Follow them: Chain the LinkedIn Auto Follow automation to the previous one, adding another touchpoint in their notifications and increasing recognition.
4. Extract their recent LinkedIn posts: Use the LinkedIn Activity Extractor to find recent content they’ve shared, which you can use for social selling.
5. Auto-like their LinkedIn posts: Use the LinkedIn Auto Liker to like a selected number of their recent posts, showing genuine interest without overdoing it. Run this repeatedly for ongoing engagement.