10 Best Clay Alternatives And Competitors For Data Enrichment in 2025

If you’re looking for powerful Clay alternatives, you’re in the right place.

Whether you’re focused on lead generation, data enrichment, or scaling outreach, these ten tools offer robust features tailored to your sales team’s needs.

Let’s explore the best options to help you connect with leads more effectively.

AI highlights

• Clay is a lead enrichment tool that integrates with 75+ data sources to help you build smarter prospecting lists and craft highly personalized outreach using AI automation.

• You might need a Clay alternative if you’re looking for a more straightforward interface, transparent pricing, or automation tools that are easier to set up and use immediately.

  Top Clay alternatives:

  1. PhantomBuster: Automates lead generation, data enrichment, and outreach with tools that save time and boost results ($56/month).

  2. Apollo.io: It comes with a massive built-in contact database, data enrichment, and outreach automation to scale prospecting quickly ($59/user/month).

  3. ZoomInfo: Gives you ready-to-use contact data and buying signals from a database of 300M+ leads (around $15,000/year).

  4. Cognism: Delivers verified, GDPR-compliant lead intelligence with intent signals and sales trigger alerts to reach the right people ($15,000/year).

  5. Lusha: Offers accurate, verified contact details with built-in email validation and easy CRM syncing ($37/user/month).

  6. Hunter.io: Helps you find and verify email addresses quickly with domain-based searches and a simple browser extension ($34/month).

  7. UpLead: Provides 155M+ verified contacts, real-time email validation, and intent signals to streamline lead generation ($99/month).

  8. Outreach: Automates email sequences, pipeline stages tracking, and sales call analysis to keep deals moving ($100/user/month).

  9. LeadIQ: Captures contact details instantly with its Chrome extension and integrates smoothly with your CRM ($36/user/month).

  10. Kaspr: Simplifies LinkedIn prospecting with verified contact extraction, a built-in B2B database, and an easy-to-use browser tool ($49/user/month).

Try PhantomBuster free for 14 days!

What is Clay used for?

Clay is a powerful tool designed to enhance personalized outreach by enriching lead data.

It integrates with over 75 data providers to ensure accurate and comprehensive lead information.

Here’s why people use it:

• Build smart prospecting lists: Pull accurate data from multiple sources to create detailed lead profiles.

• Write better messages: Use AI to craft tailored outreach that resonates with prospects.

• Save time with automation: Eliminate repetitive tasks like manual research.

In short, Clay streamlines the heavy lifting of lead research and outreach, helping you get better results faster.

Why and when should you look for Clay alternatives?

Clay is a powerful tool, but it’s not perfect.

Depending on your needs and team setup, you might run into some challenges that make alternatives worth exploring:

• Steep learning curve: With so many features, it can take time to figure out how to use Clay effectively, especially for new users.

• High cost: Clay’s pricing can add up quickly, particularly for smaller teams or those with tight budgets. Many of Clay's competitors, such as PhantomBuster, are more affordable.

• Complex credit system: The way credits are used for features and integrations can be confusing and lead to unexpected charges.

Clay's reviews on G2 - "Clay credits are overpriced"

• Interface quirks: The spreadsheet-like design isn’t intuitive for everyone and might slow down your workflow at first.

If any of these sound familiar, it could be worth checking out other tools to see if they fit your team and goals better.

What should you look for in Clay alternatives?

If you’re exploring alternatives to Clay, it’s important to choose a tool that meets your team’s specific needs without compromising on functionality.

Here are the key features to prioritize:

• Lead generation and prospecting: The tool should make finding and organizing high-quality leads easy.

• Accurate contact data enrichment: Ensure it can pull reliable and comprehensive data to improve your outreach efforts.

• AI-powered insights: Features like personalized messaging suggestions or automated email writing can give you a competitive edge.

• Seamless integrations: It should connect smoothly with your CRM, email, and other tools to avoid extra manual work.

• User-friendly interface: A clean, intuitive design ensures your team can hit the ground running without lengthy training sessions.

• Responsive customer support: Quick, knowledgeable support can save you a lot of headaches if you run into issues.

• Transparent pricing: Look for straightforward pricing that fits your budget, with no hidden fees or confusing credit systems.

The right alternative should make outreach faster, easier, and more effective—without adding unnecessary complexity.

Try PhantomBuster free for 14 days!

Best 10 Clay alternatives for sales teams

Are you looking for tools that can stack up to Clay?

Here are ten solid alternatives that bring their own strengths to the table—so you can find the best fit for your sales processes and goals.

1. PhantomBuster

PhantomBuster is a powerful tool that helps sales teams automate lead generation, data enrichment, and outreach—all in one platform.

Its focus on intent-driven leads, seamless integrations, and user-friendly automation makes it one of the best Clay alternatives.

If you want to save time and close more deals with smarter workflows, PhantomBuster is a solid choice.

Try PhantomBuster free for 14 days!

PhantomBuster vs. Clay top functionalities

Here’s how PhantomBuster stacks up against Clay and why it’s a strong alternative:

• Lead generation based on intent data: PhantomBuster focuses on intent data to help you generate higher-quality leads. For example, you can use the LinkedIn Event Guests Export automation to pull a list of attendees from specific LinkedIn events.

• Enrich leads with key contact details: Unlike Clay, which primarily relies on external data providers, PhantomBuster lets you extract and enrich contact details directly from LinkedIn profiles. The LinkedIn Profile Scraper automation can gather emails, job titles, and other valuable insights to help you build accurate and detailed lead lists.

• Craft personalized messages with AI: While Clay supports AI-powered messaging, PhantomBuster gives you more control over personalization. The AI LinkedIn Message Writer lets you feed lead data into prebuilt templates or custom prompts to generate tailored LinkedIn messages automatically.

• Seamless integration with HubSpot: With PhantomBuster, you can set up automated workflows to keep your CRM updated effortlessly, saving time and reducing data errors.

Pricing

PhantomBuster plans start at $56/month, which includes 20 hours of automated task execution and access to key features like intent-based lead generation, data enrichment, and CRM integrations.

2. Apollo.io

Apollo.io is a top choice for sales teams that want to scale their outreach quickly and efficiently.

Unlike Clay, which relies heavily on external data sources and manual setup, Apollo.io has a massive built-in database and ready-to-use tools for prospecting, enrichment, and automated outreach.

Apollo.io vs. Clay top functionalities

Here’s how Apollo.io compares to Clay:

• Built-in lead database: Apollo.io gives you access to over 275 million contacts right out of the box. With Clay, you’ll need to connect and manage multiple data providers to achieve similar results.

• Sales automation: While Clay focuses on personalized, connection-driven outreach, Apollo.io is about scale. You can automate your sales cadences, including email sequences, follow-ups, and A/B tests, to reach more prospects faster.

• Integrated data enrichment: Apollo.io lets you enrich and verify contact details directly in the platform. Clay offers enrichment, too, but it often involves additional setup with third-party integrations.

Pricing

Apollo.io’s pricing starts at $59 per user/month, which includes access to its 275 million contact database, data enrichment, email automation, and A/B testing features.

3. ZoomInfo

ZoomInfo is a well-established sales engagement platform that provides comprehensive B2B contact and company data to support sales and marketing efforts.

Unlike Clay, which emphasizes customizable workflows and AI-driven data enrichment, ZoomInfo offers a vast, pre-compiled database, making it a go-to sales engagement tool for teams seeking immediate access to extensive contact information.

ZoomInfo vs. Clay top functionalities

Here’s how ZoomInfo compares to Clay:

• Extensive contact database: Unlike Clay, where you build and enrich datasets yourself, ZoomInfo delivers ready-to-use data with over 300 million business contacts and 100 million company profiles.

• Advanced search and filtering: While Clay requires custom workflows to segment and qualify leads, ZoomInfo makes it quick and easy with built-in filters for industry, company size, and job title.

• Intent data provider: ZoomInfo flags prospects actively researching solutions with built-in buyer signals, something Clay doesn’t focus on as deeply.

• CRM and marketing platform integrations: ZoomInfo’s seamless integrations keep your data updated automatically, while Clay’s connections can take a little extra work to set up.

Pricing

ZoomInfo's pricing starts at approximately $15,000 per year for its Professional Edition, which includes access to its extensive contact database, advanced search features, and CRM integrations.

4. Cognism

Cognism is a trusted B2B sales intelligence platform known for its accurate global contact database and compliance with GDPR and CCPA.

Compared to Clay, Cognism prioritizes high-quality, verified data and advanced lead generation tools, making it ideal for teams that need reliable sales intelligence and compliance assurance.

Cognism vs. Clay top functionalities

Here’s how Cognism compares to Clay:

• Verified contact data: Cognism delivers accurate, up-to-date global customer data, including Diamond Verified Phone Data®—human-validated mobile numbers that help sales teams reach real prospects, while Clay’s data quality depends on external providers.

• Lead generation and intent data: Cognism includes built-in intent signals powered by Bombora, unlike Clay, which relies on integrations to pull similar intent data.

• Compliance-first approach: Cognism prioritizes GDPR and CCPA compliance with strong governance protocols, something Clay doesn’t emphasize as heavily.

• Sales trigger alerts: Cognism offers advanced sales alerts like job changes, and company growth signals to help you time outreach perfectly, a feature Clay doesn’t provide natively.

Pricing

Cognism’s pricing starts at around $15,000 per year for access to its verified global contact database, intent data, and sales trigger alerts.

5. Lusha

Lusha is a streamlined B2B contact data platform that helps sales teams easily find, verify, and manage leads.

Unlike Clay, which focuses on customization and lead enrichment across multiple sources, Lusha delivers ready-to-use, verified customer data in a straightforward, user-friendly interface.

Lusha vs. Clay top functionalities

Here’s how Lusha compares to Clay:

• Verified B2B customer data: Lusha offers a massive global database with millions of verified emails, phone numbers, and job titles, while Clay relies on external sources for enrichment, which can affect data accuracy.

• Real-time data validation: Lusha keeps contact details up-to-date with built-in email verification tools, whereas Clay requires additional setup to achieve the same level of validation.

• CRM integrations: Lusha focuses on simplicity and quick data syncing with CRMs like HubSpot and Salesforce, while Clay stands out for its customizable workflows.

Pricing

Lusha’s paid plans start at $37 per user/month, which includes 480 credits for accessing verified contact details and email verification tools.

6. Hunter.io

Hunter.io is a focused lead generation tool that simplifies email finding and verification for sales teams.

Unlike Clay, which uses AI to enrich and connect data from multiple sources, Hunter.io specializes in domain-based searches to uncover accurate email addresses.

Hunter.io vs. Clay top functionalities

Here’s how Hunter.io compares to Clay:

• Domain-based lead generation: Hunter.io quickly finds email addresses by scanning domains, while Clay uses AI to deliver more comprehensive contact enrichment.

• Email verification: The platform ensures emails are accurate and deliverable with built-in verification, whereas Clay relies on third-party tools for this feature.

• Simple and fast setup: Hunter.io’s browser extension and clean interface make searching for emails effortless, unlike Clay’s more involved setup for advanced workflows.

• Limited data depth: It focuses on email addresses, but Clay goes further with insights like job titles and buyer intent data for richer contact profiles.

Pricing

Hunter.io’s paid plans start at $34 per month (paid yearly), giving you access to email searches and verification tools. It’s a budget-friendly option for teams focused on email finding and validation.

7. UpLead

UpLead is a B2B data provider designed to help sales and marketing teams quickly find and verify high-quality leads.

Unlike Clay, which focuses on customizable workflows and AI-driven enrichment from multiple sources, UpLead prioritizes ready-to-use, accurate contact data with real-time verification.

UpLead vs. Clay top functionalities

Here’s how UpLead compares to Clay:

• Accurate contact data: UpLead gives you access to 155 million verified contacts with 95% guaranteed accuracy, while Clay relies on external integrations that can vary in quality.

• Real-time email verification: UpLead ensures the emails you collect are valid and deliverable, whereas Clay requires additional tools for native email verification.

• Intent data: With Bombora-powered intent data, UpLead helps you find prospects actively searching for solutions, something Clay only offers through third-party integrations.

• Limited workflow customization: UpLead focuses on simplicity and accurate lead data, while Clay stands out for its advanced automation tools and customizable workflows.

Pricing

UpLead’s paid plans start at $99 per month for the Essential plan, which includes verified lead data, real-time email verification, and access to intent signals.

8. Outreach

Outreach helps sales teams automate their workflows and keep deals moving.

It combines email outreach, pipeline management, and AI-driven insights into one platform, making it a solid option for teams focused on scaling their outbound efforts efficiently.

Outreach vs. Clay top functionalities

Here’s how Outreach compares to Clay:

• Sales engagement automation: Outreach automates email sequences, call scheduling, and follow-ups, while Clay focuses more on advanced data enrichment and customizable workflows.

• Pipeline management: Outreach gives you tools to track deals, forecast pipeline stages, and gain actionable insights, whereas Clay prioritizes flexible data workflows tailored to specific needs.

• AI-powered sales assistance: Outreach analyzes sales calls to highlight what’s working and where to improve, while Clay’s AI is built to automate lead enrichment and source high-quality leads.

Pricing

Outreach starts at $100/user per month for the basic tier (annual billing only), making it pricier than Clay.

9. LeadIQ

LeadIQ is a sales intelligence tool and lead generation platform that helps teams capture and enrich lead data for outreach campaigns.

It combines an easy-to-use interface with integrations for CRMs like Salesforce and HubSpot.

LeadIQ vs. Clay top functionalities

Here’s how LeadIQ compares to Clay:

• Real-time data capture: Instantly capture emails, phone numbers, and LinkedIn profiles with LeadIQ’s Chrome extension for faster lead identification.

• Data enrichment: LeadIQ provides reliable customer data from its extensive database, focusing on speed over deep enrichment.

• CRM integration: Seamlessly integrates with Salesforce and HubSpot to push lead data into your pipeline with minimal effort.

• AI-powered outreach: Automate personalized emails and sequences with LeadIQ’s AI tools for quicker follow-ups.

Pricing

LeadIQ starts at $36 per user/month, with Pro plans at $79 per user/month, offering straightforward pricing for teams focused on quick and targeted prospecting.

10. Kaspr

Kaspr is a streamlined prospecting tool designed to extract verified contact information directly from LinkedIn.

It’s a strong alternative to Clay for individuals and small teams looking for simplicity, ease of use, and a more focused approach to data enrichment.

Kaspr vs. Clay top functionalities

Here’s how Kaspr compares to Clay:

• LinkedIn contact extraction: Kaspr simplifies lead generation by pulling verified email addresses and phone numbers directly from LinkedIn profiles and groups.

• Built-in B2B database: Access a robust database with over 500 million verified contacts and company data, ideal for quick and accurate prospecting.

• Chrome extension: A seamless browser extension allows users to collect leads on the go, save notes, and automate workflows.

• Integrations: Kaspr integrates with popular tools like HubSpot, Pipedrive, Salesforce, and Lemlist to streamline outreach efforts.

Pricing

Kaspr offers a free plan to get you started, with its paid plans beginning at $49 per user per month.

Conclusion

Now that you’ve got a rundown of the best Clay alternatives, it’s all about finding the one that fits your workflow.

Whether you need real-time lead enrichment, advanced sales triggers, or seamless integrations, there’s a tool here for you.

Take advantage of free trials to see which platform clicks with your team. Start with PhantomBuster’s free trial and level up your prospecting game today.

Try PhantomBuster free for 14 days!