About this playbook
Your ICP is actively engaging with content about relevant topics on LinkedIn. But finding your ideal prospects among likes and comments is slow and manual.
This playbook shows you how to automatically find people engaging with posts on a topic, filter for your ICP, and send personalized connection requests.
Skip the cold outreach and connect directly with prospects highly interested in your industry.
Step-by-step guide
- Find relevant posts by topic: Search LinkedIn for posts on your topic (e.g., “lead generation”) and copy the search URL.
- Configure your automation: Open the ‘Engage with likers and commenters‘ Workflow. Paste your LinkedIn search URL, and choose likers, commenters, or both to target.
- Define your ICP: Within the automation’s settings, use filters (job title, location, industry, etc.) to target your Ideal Customer Profile among the engagers.
- Write your LinkedIn messages: Craft your connection request and follow-up messages within the automation.
- Launch your LinkedIn outreach: Activate the automation to send your personalized outreach.
