About this playbook
People interacting with your competitors’ content on LinkedIn are already interested in your industry.
This playbook shows you how to automatically find these high-intent leads, filter them to ensure they match your ICP, and start connecting by sending warm LinkedIn messages.
Step-by-step guide
- Select your best competitors: Find the LinkedIn page or post of your target competitor with relevant engagement. Copy the URL.
- Configure your automation:Â Open our ‘Engage with likers and commenters’ automation, paste the competitor URL, and choose to capture likers, commenters, or both.
- Refine your target audience:Â Use the automation’s filters (job title, location, and industry) to define your ideal target audience, and let the AI find those who match your criteria.
- Automate your LinkedIn outreach:Â Craft your LinkedIn connection request message and set up up to three follow-up messages. Keep your messages short, personal, and relevant.
