Finding the right lead generation partner can make all the difference in scaling your business and filling your sales pipeline with qualified prospects.
Whether you’re looking for software tools to automate your process or agencies that offer end-to-end solutions, this guide covers the top B2B lead generation companies for 2025 to help you drive growth.
AI highlights
- A B2B lead generation company helps businesses find and connect with potential customers and includes software tools that automate tasks and agencies that manage custom campaigns.
- Here’s a roundup of the best 26 B2B lead generation companies:
| B2B Lead Generation Company | Category | Main Features | Ideal For |
| PhantomBuster | Software | Automated prospecting, multi-channel outreach, advanced API integrations. | Teams looking for automated LinkedIn lead generation and outreach. |
| LinkedIn Sales Navigator | Software | Advanced search filters, lead recommendations, CRM integration. | Businesses using LinkedIn for lead identification and connection. |
| Apollo.io | Software | All-in-one platform for prospecting, email automation, and CRM integration. | Companies seeking streamlined lead generation. |
| ZoomInfo | Software | Comprehensive B2B contact database, intent data, and integrations. | Enterprises requiring detailed market insights. |
| Callbox | Agency | Multi-channel marketing, lead qualification, and event marketing. | Companies needing account-based marketing solutions. |
| Cognism | Software | Premium sales intelligence platform, verified mobile numbers. | Teams seeking global prospecting data. |
| Belkins | Agency | Lead research, email optimization, appointment scheduling. | Businesses needing end-to-end outreach services. |
| Operatix | Agency | Global sales development, tailored SDR campaigns. | B2B SaaS vendors looking to scale sales. |
| Snov.io | Software | Email finder, verifier, and drip campaigns. | Startups with small sales teams. |
| Salespanel | Software | Visitor tracking, lead scoring, real-time analytics. | Companies wanting detailed website visitor insights. |
| Pearl Lemon Leads | Agency | Full-service lead generation, copywriting, email personalization. | Businesses needing tailored campaigns. |
| Leadium | Agency | Custom lead lists, omnichannel outreach, consultation. | SMBs seeking outsourced lead generation. |
| LeadGenius | Software | AI-powered contact enrichment, human-verified data. | Teams targeting niche markets. |
| LeadGeneration.com | Agency | Landing page creation, content marketing, appointment setting. | Companies needing multi-channel campaigns. |
| Martal Group | Agency | SDR-led lead generation, intent-based targeting. | Tech startups and SMEs. |
| Cleverly | Software | LinkedIn automation, lead nurturing, AI-driven targeting. | Sales teams focusing on LinkedIn. |
| CIENCE | Agency | SDR outsourcing, database building, appointment setting. | Enterprises wanting personalized outreach. |
| Salesloft | Software | Sales engagement, email tracking, cadence management. | Teams optimizing outreach processes. |
| Upcall | Software | Outbound calling, appointment scheduling, lead qualification. | Teams needing human-like outreach. |
| Kaspr | Software | LinkedIn lead extraction, email enrichment. | Sales reps focused on LinkedIn prospecting. |
| Adapt.io | Software | Contact database, lead enrichment, CRM integration. | Companies seeking B2B contact details. |
| Lusha | Software | Verified contact data, compliance-focused integrations. | Teams needing precise contact information. |
| SalesRoads | Agency | Outsourced sales teams, prospecting, appointment setting. | Companies scaling outbound efforts. |
| Launch Leads | Agency | Appointment setting, lead nurturing, trade show marketing. | Businesses reviving cold leads. |
| RocketReach | Software | Database of professionals, verified email/phone lookup. | Teams focused on cold outreach. |
| Intercom | Software | Conversational engagement, live chat, AI-driven support. | Businesses prioritizing website visitor interaction. |
1. PhantomBuster
Category: Software
PhantomBuster helps marketing and sales teams generate leads faster.
It allows you to use intent data and automation to streamline your outbound efforts, giving your sales teams more time to focus on closing deals.
Its tools are designed to uncover hidden sales opportunities, prioritize leads, and keep your pipeline full.
Main features
- Find and extract leads on social media: Use the LinkedIn Search Export automation to extract prospects directly from LinkedIn.
- Enrich lead information: Find verified email addresses and other contact details to make your data as accurate as possible.
- Prioritize high-value prospects: Score leads based on their fit with your ICP using the AI LinkedIn Profile Enricher. Customize prompts to calculate scores from 1 to 5 based on criteria such as job titles, tools used, and other data points.
- Automate outreach workflows: Use the LinkedIn Message Sender or the LinkedIn Outreach workflow to save time and scale personalized outreach.
- Engage with leads proactively: Stay visible by interacting with posts and comments using tools like the LinkedIn Post Commenter and the LinkedIn Auto Liker.
2. LinkedIn Sales Navigator
Category: Software
LinkedIn Sales Navigator gives sales and marketing teams the tools to find and connect with the right prospects on LinkedIn.
Use its advanced search filters to target your ideal leads, get personalized recommendations to refine your outreach, and stay updated on prospect activity.
This tool helps you make every interaction more strategic and effective.
Main features
- Advanced search filters to find specific prospects.
- Lead recommendations based on your criteria.
- Real-time updates on prospect activity.
- InMail messaging for direct communication.
- CRM integration to organize lead data.
3. Apollo.io
Category: Software
Apollo.io provides access to over 275 million contacts, helping you discover, engage with, and manage leads easily.
Its advanced filters let you find qualified prospects faster, while automated workflows save you time on follow-ups.
You can also enrich lead profiles with detailed insights so you’re always prepared to start meaningful conversations.
Main features
- Access to a database of over 275 million contacts.
- Advanced search filters for finding qualified leads.
- Seamless CRM integration for better organization.
- Automated workflows for outreach and follow-up.
- Data enrichment to enhance lead profiles.
4. ZoomInfo
Category: Software
ZoomInfo supports your lead generation efforts with a robust database of company and contact profiles.
Use its intent data to identify buying signals and track real-time prospect activity.
It’s a powerful tool for identifying and engaging high-value leads at the right time to drive better results.
Main features
- Large database of company and contact profiles.
- Intent data and real-time buyer activity alerts.
- Advanced filters to target the right audience.
- Website visitor tracking for targeted lead generation.
- CRM integration for seamless workflow management.
5. Callbox
Category: Agency
Callbox helps B2B businesses build strong pipelines with its multi-channel lead generation services.
Their team handles everything from email and phone outreach to lead nurturing and appointment setting.
With their account-based marketing strategies, Callbox ensures you connect with decision-makers who are ready to engage with your business.
Main features
- Multi-channel lead generation, including email and phone.
- Account-based marketing campaigns.
- Dedicated appointment setting services.
- Lead nurturing to keep prospects engaged.
- Comprehensive B2B database for targeting.
6. Cognism
Category: Software
Cognism helps sales teams in Europe and beyond access accurate, GDPR-compliant B2B contact data. Its solutions ensure your outreach efforts are both productive and legally safe.
With Cognism, you can target specific markets with precision, thanks to features like intent data and verified contact details.
This allows your sales reps to reach decision-makers faster and focus on closing deals instead of hunting for the right contacts.
Main features
- GDPR and CCPA-compliant contact data.
- Intent data integration powered by Bombora.
- Access to verified mobile numbers and emails.
- Browser extension for LinkedIn and Sales Navigator.
- CRM integrations with Salesforce, HubSpot, and others.
7. Belkins
Category: Agency
Belkins partners with businesses in healthcare, consulting, and more to deliver high-quality B2B leads.
Their team handles the time-consuming tasks of prospecting, so your team can focus on selling.
With services like appointment setting and customized email campaigns, Belkins tailors its B2B lead-generation strategies to align with your business goals.
Their data-driven approach ensures you’re targeting prospects that matter, helping you increase conversions and drive revenue growth.
Main features
- Appointment setting for qualified meetings with decision-makers.
- Personalized cold email outreach with measurable reply rates.
- Account-based marketing to target high-value prospects.
- LinkedIn lead generation for professional networking.
- Sales enablement to improve conversion rates.
8. Operatix
Category: Agency
Operatix specializes in outsourced sales development, helping B2B SaaS companies grow their pipelines.
Their account-based approach ensures you’re targeting the right prospects with tailored messaging.
With multilingual sales teams and expertise across global markets, Operatix helps you break into new regions or industries.
They handle prospecting and lead qualification so your sales teams can focus on what they do best—closing deals.
Main features
- Multilingual campaigns across 22 languages.
- Account-based sales development.
- Tailored C-level outreach.
- Global coverage: North America, EMEA, LATAM, and APAC.
- Expertise in B2B tech industries, including cybersecurity, cloud, and fintech.
9. Snov.io
Category: Software
Snov.io simplifies B2B email outreach, making finding and verifying contact details easier. It’s perfect for teams that want to streamline lead generation and boost email deliverability.
With Snov.io, you can automate your outreach, track engagement metrics, and prioritize leads based on their responses.
This tool ensures your campaigns hit the mark, helping you connect with high-quality leads while saving time.
Main features
- Email finder and verifier for bulk outreach.
- Automated email campaigns with engagement tracking.
- Email warm-up to boost deliverability rates.
- Technology checker to analyze tech stacks of prospects.
- Seamless integrations with CRM tools like HubSpot and Salesforce.
10. Salespanel
Category: Software
Salespanel is a robust lead tracking and qualification tool that simplifies B2B lead generation.
It enables sales and marketing teams to identify and prioritize high-value leads with real-time data insights.
With Salespanel, you can track visitor behavior across channels and gain a deeper understanding of lead engagement, helping you make data-driven decisions to accelerate conversions.
Main features
- Real-time lead tracking and notifications.
- Visitor journey mapping for detailed insights.
- Lead scoring and qualification.
- Website personalization based on visitor behavior.
- CRM integration with platforms like HubSpot and Salesforce.
11. Pearl Lemon Leads
Category: Agency
Pearl Lemon Leads tailors high-quality lead generation techniques to your unique business goals.
Their expertise lies in SEO, PPC, content marketing, and cold-calling campaigns to target and engage the right audience.
This lead-generation agency specializes in email outreach, helping you effectively reach decision-makers.
Main features
- Customizable lead generation strategies.
- Appointment setting services.
- Outsourced cold-calling activities.
- Comprehensive lead tracking and reporting.
12. Leadium
Category: Agency
Leadium delivers data-driven lead-generation services for businesses looking to target high-value prospects.
Their approach integrates tailored lead sourcing, omnichannel outreach, and expert consultation to align with your growth objectives.
By combining actionable insights with personalized strategies, Leadium empowers sales and marketing teams to build stronger and healthier pipelines and close deals faster.
Main features
- Customized lead sourcing and enrichment.
- Omnichannel outreach strategies.
- Real-time data validation and quality assurance.
- Top-of-funnel consultation to optimize campaigns.
13. LeadGenius
Category: Software
LeadGenius combines AI-powered insights with human expertise to refine your outbound sales process.
The platform delivers accurate, high-quality contact lists designed to fit your ICP, ensuring your team focuses on leads with the best potential.
With LeadGenius, you can enrich contact data, verify email deliverability, and streamline workflows through seamless CRM integration.
Main features
- Custom datasets tailored to your ideal customer profile.
- Contact enrichment with email verification for deliverability.
- Real-time data updates to keep your lists accurate.
- Integration with major CRM tools for seamless workflow.
14. LeadGeneration.com
Category: Agency
LeadGeneration.com supports businesses with multi-channel campaigns to drive high-quality lead generation.
They provide end-to-end services, including landing page creation, appointment setting, and personalized marketing strategies.
Their team ensures each campaign aligns with your business objectives, helping you convert leads into loyal customers efficiently.
Main features
- Customized lead generation strategies.
- Organic traffic growth through SEO.
- Optimized campaigns across various channels.
- Support for inbound and outbound lead generation methods.
15. Martal Group
Category: Agency
Martal Group connects businesses with high-quality B2B prospects through customized lead-generation campaigns.
Their team of expert sales professionals creates personalized outreach strategies aligned with your specific business goals.
They leverage multi-channel communication, intent-based targeting, and lead nurturing to help you build a consistent pipeline and close more deals.
Main features
- Multi-channel outreach campaigns.
- AI-driven lead targeting and qualification.
- Intent data and predictive analytics.
- Real-time lead monitoring and updates.
- Dedicated account management for customized sales and marketing strategies.
16. Cleverly
Category: Software
Cleverly specializes in AI-powered LinkedIn lead generation services, offering businesses a scalable way to automate outreach and nurture relationships.
The platform uses LinkedIn’s advanced data tools to identify and connect with decision-makers who match your target audience.
With Cleverly, you can focus on meaningful conversations while letting the platform handle repetitive tasks like prospecting and sending follow-ups.
Main features
- Targeted LinkedIn lead lists and cold outreach campaigns.
- A/B tested messaging for higher response rates.
- Seamless integration with tools like Zapier.
- Recruitment services, including building candidate lists.
17. CIENCE
Category: Agency
CIENCE combines AI tools with a human touch to deliver fully managed B2B lead generation services.
From identifying the right prospects to booking appointments, CIENCE covers every stage of the sales process.
Their tailored approach ensures you can focus on closing deals while they handle prospecting, outreach, and nurturing.
Main features
- Personalized outbound prospecting.
- Multi-channel outreach campaigns.
- AI-driven lead scoring and qualification.
- Comprehensive analytics and performance tracking.
18. Salesloft
Category: Software
Salesloft streamlines the lead generation process with its engagement platform designed to improve outreach, manage sales pipeline, and drive conversions.
The platform offers powerful tools like email tracking, sales cadence management, and analytics that give your sales teams actionable insights.
With Salesloft, you can manage the entire sales journey in one place, making it easier to nurture leads and close opportunities.
Main features
- Automated sales cadences to manage outreach workflows.
- Personalized email templates and tracking.
- Real-time analytics for performance monitoring.
- CRM integration with tools like Salesforce.
19. Upcall
Category: Software
Upcall turns outbound calling into a powerful lead-generation channel, helping sales teams book qualified appointments effortlessly.
The platform integrates with your CRM and lead sources, providing real-time analytics and actionable insights for more effective outreach.
With Upcall, you can scale your calling campaigns and keep your sales pipeline full of high-quality prospects.
Main features
- Outbound call campaign management.
- Call scripting and recording for quality assurance.
- Appointment scheduling and confirmations.
- Lead qualification and scoring.
- Analytics for performance and productivity tracking.
20. Kaspr
Category: Software
Kaspr simplifies B2B lead generation by directly extracting contact details like emails and phone numbers from LinkedIn profiles.
With its Chrome extension, Kaspr streamlines prospecting and automates outreach, ensuring GDPR and CCPA compliance.
Main features
- Extract verified contact information from LinkedIn profiles.
- Automate outreach with data enrichment workflows.
- Integrate with major CRMs, including HubSpot and Salesforce.
- GDPR-compliant data for peace of mind.
- Access a robust European database for leads.
21. Adapt.io
Category: Software
Adapt.io equips sales and marketing teams with a robust B2B contact and company database. It’s designed to simplify finding and connecting with high-quality leads.
With its intuitive tools, Adapt.io helps users identify decision-makers, qualify prospects, and create meaningful connections in their target markets.
Main features:
- Access to over 150 million business contacts.
- Advanced filters for precise targeting.
- Chrome extension to extract leads directly from LinkedIn.
- Data enrichment to enhance lead profiles with verified details.
- Seamless CRM integration with tools like Salesforce and HubSpot.
22. Lusha
Category: Software
Lusha makes lead generation easier for sales and marketing teams, offering verified B2B contact data.
Its platform ensures compliance and accuracy, giving teams confidence when reaching out to decision-makers.
Lusha empowers businesses to connect faster, reducing time spent on research while driving targeted outreach.
Main features
- Provides verified email addresses and phone numbers.
- Chrome extension for quick access to contact data on LinkedIn and websites.
- Integration with CRMs like Salesforce and HubSpot.
- GDPR and CCPA-compliant contact information.
- Team and enterprise plans for large-scale prospecting.
23. SalesRoads
Category: Agency
SalesRoads specializes in personalized B2B sales outsourcing services.
Whether you want to scale your lead generation or streamline appointment-setting processes, their expert team focuses on creating a predictable sales pipeline.
They leverage cold outreach, intent-based prospecting, and advanced methodologies to deliver highly qualified leads that are aligned with your goals.
Main features
- Personalized appointment-setting campaigns.
- Multi-industry expertise across SaaS, IT, finance, and more.
- Tailored cold outreach campaigns based on your ICP.
- Real-time data reporting and insights.
- Dedicated sales teams to manage your prospecting needs.
24. Launch Leads
Category: Agency
Launch Leads provides scalable B2B lead generation solutions tailored to your business. Their services include appointment setting, lead nurturing, and trade show marketing.
What sets this lead-generation agency apart is its ability to revive dead leads, helping sales executives re-engage with past prospects and transform missed sales opportunities into new revenue streams.
Main features
- Appointment setting with decision-makers.
- Dead lead revival to re-engage cold prospects.
- Trade show marketing to maximize event ROI.
- Hyper-targeted lead lists for precise outreach.
- Lead nurturing to guide prospects through the sales funnel.
25. RocketReach
Category: Software
RocketReach provides access to a massive, verified database of 450 million professionals across 17 million companies worldwide.
While it shares similarities with LinkedIn Sales Navigator, RocketReach goes a step further by supplying direct email addresses and phone numbers for faster outreach.
Main features
- Access a verified database of 450 million professionals and 17 million companies worldwide.
- Retrieve direct contact information like emails and phone numbers.
- Integrate seamlessly with CRMs to streamline lead management workflows.
- Use advanced filters to identify decision-makers aligned with your ICP.
- Personalized outreach services to boost your sales campaigns.
26. Intercom
Category: Software
Intercom offers a Conversational Relationship Platform to help businesses engage with website visitors and convert them into leads.
Unlike most AI sales assistants, Intercom combines live chat, email marketing, and AI-powered chatbots to create a seamless customer experience.
Main features
- Engage website visitors in real-time using live chat and AI-powered chatbots.
- Nurture leads with personalized messages, product tours, and email campaigns.
- Manage customer interactions through its Conversational Relationship Platform.
- Convert visitors into leads directly from your website.
- Tailor experiences with targeted communication tools designed for growth.
B2B lead generation companies FAQ
What is a B2B lead generation company?
A B2B lead generation company helps businesses connect with potential customers. There are two main types:
- Software tools: These let you automate tasks like finding leads, enriching contact data, and managing outreach campaigns. They help sales and marketing teams save time while boosting efficiency.
- Agencies: These companies design and manage custom lead generation campaigns to ensure your pipeline is consistently filled with qualified leads.
Both options aim to streamline lead generation and support business growth.
How to choose the right lead generation company?
Picking the right lead generation company can make or break your campaigns. Here’s a simplified guide to help you make the best choice:
- Experience: Look for a proven track record. Check reviews on G2 or Trustpilot.
- Compliance: Ensure they follow GDPR, CCPA, and other legal standards.
- Target audience: Can they reach your ICP?
- Lead quality: Ask how they vet leads for relevance.
- Reporting: Look for detailed campaign updates and insights.
- Cost-effectiveness: Focus on ROI over low prices.
- Scalability: Ensure they can adapt to your growing needs.
How can I generate B2B leads?
Here are a few ideas you can try to generate qualified leads:
- Build landing pages with clear forms to capture lead info.
- Use tools like LinkedIn Sales Navigator or PhantomBuster to find prospects that fit your ideal customer profile.
- Attend industry events and connect with potential leads.
- Reach out on social media with targeted, personalized messages.
- Run inbound campaigns using SEO, blog content, and ads to attract interested buyers.
What is the average cost of a B2B lead?
Lead generation cost varies depending on the industry, lead quality, and approach. Generally:
- Outbound leads (cold calls, emails): $150–$500 per lead for high-value industries like IT or finance.
- Inbound leads (content, ads): $20–$200 per lead, depending on competition and quality.
Lead generation tools can also vary in cost. Each month you can expect to pay between $7 and $60 for CRM software, $10 to $209 for marketing automation, $119 to $999 for SEO tools, and $56 – $99 for lead scraping tools.
Depending on their pricing model, lead generation agencies cost between $50 per lead and $10,000 per month.
Instead of just looking at the price, focus on ROI. A more expensive lead often means a higher conversion potential.
