By The PhantomBuster TeamWhat's the point of HubSpot data enrichment? As the old saying goes, knowledge is power! By adding enriched data to your CRM, you can boost your sales and marketing workflows in real time.
Here's how to create more detailed HubSpot records using LinkedIn automation—and get to know your prospects better.
TL;DR
Data cleansing is when you keep your current database up to date, whereas data enrichment involves adding more valuable information to your records.
Best integrations for enriching HubSpot data:
HubSpot/ LinkedIn Sales Navigator integration: Visualize LinkedIn data and send InMails straight from HubSpot's software.
HubSpot/ PhantomBuster integration: Visualize LinkedIn data AND import it into your HubSpot CRM, including email addresses, profile URLs, and more.
Take PhantomBuster for a 14-day free trial to see how it could support your data enrichment on HubSpot.
Data enrichment vs data cleansing
Data cleansing involves refreshing and organizing your existing records. For example, you might identify and delete inaccurate information.
Data enrichment involves adding more value to your database. For example, you might combine multiple data sources to get additional information.
When it comes to lead generation, data enrichment is the best strategy for reliable results. Not only do you get higher data accuracy, but you can also get a clearer, more detailed picture of who your leads are.
Does HubSpot have data enrichment?
HubSpot has two features that could support any data enrichment process: an integration with LinkedIn Sales Navigator plus a "HubSpot Insights" database.
1. HubSpot integration with LinkedIn Sales Navigator
HubSpot integration with LinkedIn Sales Navigator lets you view LinkedIn insights and send InMails via your HubSpot CRM. However, while this lets you visualize more data, you aren't actually enriching your HubSpot contacts.
In addition, to use this integration, you need a LinkedIn Sales Navigator Advanced/ Advanced Plus account and a HubSpot Sales Hub Professional or Enterprise account.
2. HubSpot Insights
HubSpot Insights is an extensive company data platform built using "third-party sources, web crawling, and crowdsourcing."
With this extensive database, users can automatically update their HubSpot records with company information like social media profiles, phone numbers, number of employees, and more.
HubSpot data enrichment tools
You have several options for extracting data from LinkedIn and updating your HubSpot lists.
HubSpot's integration with LinkedIn Sales Navigator
With the LinkedIn Sales Navigator integration, you can access LinkedIn insights and send InMails straight from your HubSpot account.
Pros and cons
How much does this integration actually help with HubSpot data enrichment? Let's weigh it up.
✅ You can send InMails from your HubSpot account in real-time.
✅ You can visualize LinkedIn data from HubSpot.
✅ You can use the data to inform your next steps (e.g. to ask for an introduction).
❌ You can't import LinkedIn contacts via this integration.
❌ The data isn't enriching your contact information—you're just visualizing it in your dashboard.
❌ It's only available for certain HubSpot and Sales Navigator accounts.
How to use HubSpot's integration with LinkedIn Sales Navigator
Install the LinkedIn Sales Navigator integration from HubSpot's app marketplace, and you're ready to go.
Step 1: View LinkedIn insights
Click the name of a contact or a company in HubSpot, and then select the LinkedIn Sales Navigator tool in the right panel. From here, you can see the available LinkedIn information, save it in a Sales Navigator list, view more, or send an InMail.
Step 2: Access different tabs
Depending on whether you select contacts or companies, you'll see a tab with specific actions you can take—such as finding related leads or tracking company news.
Step 3: Send InMails
Select the name of a contact or company, then visit the LinkedIn Sales Navigator tab in the right panel. Click "Send InMail." You can then draft and send an InMail straight from HubSpot.
PhantomBuster integration with HubSpot
PhantomBuster is a lead generation automation platform that lets you gather and enrich your prospects on autopilot. With its HubSpot integration, you can quickly add enriched data from LinkedIn to your lead list.
There are two "Phantoms" (automations) which support this solution:
LinkedIn Profile URL Finder Phantom: Find someone's LinkedIn profile using their full name as input, then plug the results into HubSpot.
LinkedIn Profile Scraper Phantom: Gather all available data from LinkedIn profiles, including email addresses—then add them straight into HubSpot.
Pros and cons
But is this software really worth it for your HubSpot data enrichment process?
✅ It works with a free HubSpot plan and with any PhantomBuster account, too.
✅ Unlike HubSpot's own integration, you can visualize AND import your enriched data to your CRM.
✅ You can easily keep your contacts and companies up to date.
❌ There are only two LinkedIn Phantoms that support this function (for now)!
❌ Like any automation solution, you need to stick to LinkedIn's rate limits along the way.
❌ While there is a free trial for PhantomBuster, it doesn't have a "free forever" plan.
How to use Hubspot's integration with PhantomBuster
Here's how to enrich your HubSpot data—with a little help from PhantomBuster's lead generation automation services.
Step 1: Open your Phantom and connect to HubSpot
Access the LinkedIn Profile URL Finder or Profile Scraper Phantom and connect to your HubSpot account. A window will appear and prompt you to follow the steps.
Step 2: Choose a HubSpot list to enrich
Once your HubSpot account is connected, select the contact list that you would like to enrich—either by finding their profile URLs or by gathering relevant information from their profiles, depending on which Phantom you've chosen.
Step 3: Pick your settings, then launch
You can choose the custom properties in HubSpot that you want to connect with the Phantom and set your launch settings, such as how many times the Phantom will run daily.
When you launch the tool, it will work in the background and support your HubSpot enrichment process on autopilot.
Conclusion
Whether it's sales teams, marketing squads, recruiters, or otherwise, HubSpot can be a one-stop shop for gathering contact information, compiling customer data, and getting to know your leads.
Using the right tools, you can enrich your HubSpot CRM with relevant information in record time. Try out PhantomBuster for 14 days to level up your data enrichment processes.
