By The PhantomBuster TeamAre you looking to enhance your sales process? There are many sales resources to learn from behind every lead generation and prospecting success story. And we've compiled 26 examples to get you started.
With these sales resources, you can keep motivated and up-to-date with the latest best practices and then sit back and watch your prospects pour in.
Plus, you can visit our Notion library of 100+ sales resources to get even more inspiration (and more revenue).
TL;DR
🎧 Best podcasts: Mental Selling unpacks everything you need to know about sales psychology.
🎬 Best Youtube channels and webinars: PhantomBuster's live and on-demand webinars offer tutorials on lead generation, enrichment, and outreach automation that any sales team can use.
📄 Best blogs: Marketing Examples' blog features real-life examples of successful salespeople and winning email copywriting.
📚 Best sales books: Pocus' The Product-Led Sales Playbook is a free eBook with sales insights and trends for 2025, focusing on outbound strategies, incorporating data, and more.
🗣️ Best thought leaders: Jérémy Grandillon specializes in AI and sales, helping sellers streamline their prospecting strategies.
🎓 Best sales training: SalesBuzz helps sales professionals improve their cold-calling strategies.
🔧 Best tools: PhantomBuster offers ready-made sales automation tools to help you run your prospecting, data enrichment, and outreach on autopilot.
📈 Best sales reports: The 2024 State of Mental Health in Sales report shares the biggest challenges sales teams faced this year and how they can tackle them.
Visit our free sales resources library on Notion to get the full list of sales resources.
Best podcasts for sales reps
Want to boost your sales knowledge on the go? Then, sales podcasts are the answer!
Even during your daily commute, you can track industry trends, strategies, and best practices related to prospecting and other sales activities or challenges along the way.
Mental Selling
Sales is all about psychology. In this podcast from Mental Selling, you'll get expert tips on harnessing your emotions and mindset for sales success.
It covers everything from conflict resolution to handling your own mental health so you can manage any sales situation that comes your way.
Make It Happen
John Barrows describes himself as "a leading B2B sales trainer" with clients including Salesforce and LinkedIn.
In the Make It Happen podcast, he shares insider hacks to level up your sales processes—from staying relevant in an age of AI to ethical sales tactics to high-stakes negotiations.
Conversations with Women in Sales
Featuring real-life stories, the Conversations with Women in Sales podcast covers the best sales solutions to get more customers.
Their most recent episodes cover sales leadership, women in tech, and the secret to hitting quotas of over $1 billion.
Best YouTube channels and webinars for salespeople
"Lights... Camera... Action!" Videos can be a valuable remote selling resource. Here's a quick compilation of the best sales videos on YouTube, plus some top webinars to improve your sales prospecting in real-time.
PhantomBuster's YouTube channel
Finding time is one of the sellers' main pain points. If you want to scale your sales operations, automation tools can help.
These tutorial videos from PhantomBuster show you how to use ready-made, no-code automation tools.
From step-by-step guides to use case videos and coach insights, this is a must-watch for anyone wanting to run their sales organization on autopilot.
PhantomBuster's webinars
Looking for free sales webinars? We recommend PhantomBuster's live and on-demand webinar sessions.
You'll get practical, actionable tips on different sales topics, from automating your lead generation to scaling your outreach, enriching data, and beyond.
Pipedrive's YouTube channel
Pipedrive offers its own CRM sales platform, and its YouTube channel features know-how videos to get started and more general sales tips that anyone can use.
We especially like their "🚘 The Pipedrive" series, in which they interview different sales leaders and business owners while going for a drive!
Best blogs for sales professionals
Blogs are a go-to resource for sellers. You might not always have time for videos and podcasts, but you can always read a quick guide to boost your prospecting efforts.
And many of them come with free templates and tutorials, too.
PhantomBuster's blog
From sales automation tutorials to prospecting tips and finding your top leads on LinkedIn, PhantomBuster's blog covers everything you need to know—with a focus on running your sales workflows on autopilot.
There are also plenty of resources about CRM integrations and data enrichment.
Gong's blog
Gong’s revenue AI platform is making waves in the sales industry, and its blog has exclusive sales insights. It covers everything from cold email examples to sales reporting software and more.
If you want to push more deals forward, then this is a must-read.
Marketing Examples' blog
Despite what the name suggests, Marketing Examples' blog has plenty of sales resources. It features cold email examples, CTA writing tips, and case studies of great sellers.
Plus, it has a fun, humorous tone, making for an easy read. But it also has some clear, actionable insights into what brings success in today's sales world.
Best sales books to help you improve your sales process
Books are the most underrated sales resources out there.
In just a few hours, you can dive into the minds of some of the greatest sales leaders, philosophers, psychologists, military strategists, and entrepreneurs and learn from their success.
Never Split the Difference (Chris Voss & Tahl Raz)
Written by a former FBI kidnapping negotiator, Never Split the Difference explains nine key principles for gaining a competitive edge in any discussion.
This is a golden resource for sales professionals who want to improve their objection handling, social selling, and overall communication strategy.
Building a StoryBrand (Donald Miller)
This book by Donald Miller explores seven universal story points that all humans respond to, and which can be used to craft effective messaging for your business across cold emails, social media, website design, and more.
To Sell is Human (Daniel H. Pink)
Whatever we do for a living, sales or otherwise, we all spend time trying to move and motivate others.
To Sell is Human explores the art and science of selling, featuring rules for elevator pitches, understanding another's perspective, messaging, and more.
The Product-Led Sales Playbook (Pocus)
This downloadable playbook was written by experts who drove product-led sales at major companies, including HubSpot and Asana.
From sales engagement secrets to data management frameworks, get practical tips for your sales strategy in this free eBook.
Best thought leaders for sales teams to follow
Following a sales leader can be a great source of motivation and inspiration. You can learn their business secrets, stay on top of the latest buyer trends, and use their knowledge for your sales pipeline.
Jérémy Grandillon
Jérémy Grandillon's focus is all about AI and sales, and he’s built a strong online presence on the topic, with over 31k followers on LinkedIn.
He also uses tools like PhantomBuster to demonstrate fresh new workflows for the sales process.
Gabrielle "GB" Blackwell
Gabrielle "GB" Blackwell is a LinkedIn Top Sales Voice with previous experiences working as a sales manager at Gong and Airtable.
On LinkedIn, she shares AI sales resources and insights, tool recommendations, personal experiences, and more.
Brian Moran
Brian Moran is a certified PhantomBuster Coach, available to consult on request.
He has 20+ years of experience in lead generation, sales automation, and growth hacking, and he specializes in AI and CRM integrations.
Best online sales training programs to boost sales professional development
Both sales professionals and sales managers need high-quality training to stay on top of their game.
Sales training can bring a new focus, introduce fresh strategies, and revolutionize how sales teams work together.
SalesBuzz
SalesBuzz has a B2B Phone Skills Improvement Program to help sales teams improve their cold calling skills to “eliminate call reluctance and close more deals."
Any salesperson who sometimes needs more confidence on the phone would benefit from this remote selling course.
Inbound Sales Certification Course
Looking for remote sales team training? HubSpot Academy’s free Inbound Sales Certification Course helps teams transform their approach and get real results.
This remote selling course explores buying behaviors, finding the right target audience, and having effective conversations. We recommend it for sales managers and sellers alike.
Hoffman
In their 'Own the Deal' sales training, Hoffman program members get access to live weekly classes, exclusive resources, and private coaching, which focuses on real-world techniques.
Annual memberships start at $895. Sales managers can also invest in enterprise licenses to get their whole team involved.
Best tools for effective sales teams
There are lots of different types of sales productivity tools, including (but not limited to):
Sales CRM platforms: To organize and track your leads.
Sales prospecting tools: To automate your outreach processes.
Sales enablement tools: To give sales reps the right content, training, and resources.
Sales engagement platforms: To streamline your outreach monitoring.
Here are some of our top sales tool recommendations.
PhantomBuster: For sales automation
With over 100+ automations across major platforms, including LinkedIn and HubSpot, PhantomBuster helps teams save time and run their workflows on autopilot.
PhantomBuster allows you to:
Export lists of quality leads based on intent data.
Enrich your leads with accurate data and insights about their social media activity.
Keep your CRM updated with integrations for software such as HubSpot.
Get AI-powered lead scoring to know which leads to prioritize.
Pricing starts at $56 per month for an annual plan.
Demio: For sales product demos
Want to go beyond the traditional sales phone call and show your product in action? Demio lets you run product demos and webinars with analytics to help you fine-tune your approach.
Demio's top features include:
Attendee engagement features, such as polls and handouts.
Analytics to see how effective your demos are.
Automated and on-demand events to run on autopilot.
Pricing starts at $42 per month for an annual plan.
HubSpot: Sales CRM platform
HubSpot’s CRM platform offers real-time sales analytics, notifications, and tracking to help sales teams boost their workflows. Key features include:
A real-time view of your sales pipeline.
Detailed sales reports to track your progress.
Live chat software.
Several free tools are available regarding pricing, but businesses can select HubSpot's Smart CRM for more advanced features.
HubSpot: Buyer persona generator
If you're working on identifying your dream clients, you can use HubSpot's Make My Persona tool to visually map who they are in several quick, interactive steps.
You can:
Get an online template to brainstorm your ideal buyer persona.
Identify characteristics such as their age, responsibilities, and preferred communication methods.
Download the template to share with other sellers.
And the tool is entirely free!
Best sales reports to stay updated on key sales metrics
The best sales professionals know that data is the key to success.
Sales metrics, such as revenue, average customer lifetime value, and win rates, can be key indicators of your sales operations.
Here are some industry trends to help you benchmark your data.
The 2024 State of Mental Health in Sales Report
It’s no secret that salespeople work in high-stress business environments.
This report from Sales Health Alliance deep-dives into why 70% of sellers are struggling with their mental health—and what teams and managers can do about it.
State of Sales Report
In its sixth edition, Salesforce shares key insights into how sales teams using AI outperform those without it, why teams aren’t trusting their data, and more.
Featuring insights from 5500 sales leaders, this report highlights the top challenges and priorities for 2025.
Sales 2024: A Revenue Data Analysis
After interviewing 500 people in various go-to-market (GTM) positions and industries, Outreach has compiled some “uncomfortable truths” that everyone in sales needs to know.
In particular, it highlights a disconnect between sales leadership and coaching and a trend for particularly long sales cycles.
Conclusion
We hope you'll gain valuable insights from these resources for sales professionals. And don't forget to make the most of tools like PhantomBuster to reach more buyers with less effort.
If you enjoyed these guides, you'll also love our free sales resources library, which has over 100 podcasts, blogs, newsletters, templates, videos, and more.
Keep the database on hand, and you'll always have inspiration for your sales operations.
