By The PhantomBuster TeamThis guide highlights top sales prospecting tools for finding qualified leads, enriching data, automating lead generation outreach, and more—helping your sales team prospect smarter, not harder.
TL;DR
There are various sales prospecting tools, including lead generation, data scraping, data enrichment, CRM, and email outreach tools, each with specific roles in finding and managing leads.
Some benefits of these sales prospecting tools include automating repetitive tasks, improving data accuracy, enabling more targeted outreach, and increasing conversion rates by engaging prospects at the right time.
PhantomBuster: Automates LinkedIn scraping and outreach, excellent for multi-platform prospecting, starting at $56/month. It's the best sales prospecting tool for automating tedious outreach tasks.
Apollo.io: Combines sales intelligence and engagement with prospect data, starting at $59/month. Ideal for teams looking to streamline cold outreach.
LinkedIn Sales Navigator: Powerful for finding and engaging high-quality leads within LinkedIn, priced at $99.99/month. A go-to for in-depth LinkedIn prospecting.
Cognism: B2B contact data tool with GDPR compliance, price upon request. Great sales prospecting tool for accurate, compliant data.
UpLead: Offers verified, real-time B2B contact data at $99/month. Known for accuracy, a solid choice for building targeted lead lists.
Leadfeeder: Transforms website traffic into leads at $99/month. Useful for businesses wanting to prospect based on website visitor behavior.
ZoomInfo: Comprehensive database for detailed prospecting, price upon request. A top-tier solution for advanced B2B data and insights.
Hunter: Simplifies email finding and verification, starting at $34/month. Ideal for quick lead sourcing via email.
Lusha: Affordable contact data tool at $36/month. Good for small teams needing reliable B2B contacts.
Clearbit: Provides company intelligence for better targeting, pricing upon request. Strong sales prospecting tool for enrichment and prospect qualification.
Seamless.ai: Real-time prospect data with unlimited searches at $147/month. Excellent for high-volume prospecting teams.
Salesloft: Advanced automation and analytics for sales engagement, price on request. Great for managing prospecting workflows.
Crunchbase: Tracks startup data and industry trends at $29/month. Best for prospecting based on company financials.
UserGems: Tracks job changes within target accounts. Pricing depends on the selected UserGems platform and usage plan; users must contact sales for a specific quote.
Bombora: Uses intent data to identify sales-ready prospects, price on request. Top sales prospecting tool for identifying high-interest leads.
Mixmax: Automates multi-channel sequences, starting at $29/month. Great for email-based prospecting with automation.
Types of sales prospecting tools
There are various sales prospecting tools to support sales prospecting, each serving different functions in the sales funnel.
Here are some key types:
Lead generation tools: Identify new leads based on specific criteria.
Data scraping tools: Automatically pull public data to generate leads.
Data enrichment tools: Fill in gaps by adding missing details like contact info or firmographics.
CRM tools: Track interactions and manage the sales prospecting process.
Email outreach tools: Automate and personalize email sequences for targeted lead engagement.
Benefits of using sales prospecting tools
The best sales prospecting software brings several advantages that can make your sales process smoother and more effective:
Boosted efficiency: Automating tasks like lead qualification frees up time for higher-value activities.
Greater accuracy: Data enrichment ensures up-to-date lead information, reducing errors.
Improved targeting: Advanced segmentation allows for more focused and personalized outreach.
Better conversions: By targeting the right prospects at the right time, these tools help increase your chances of closing deals.
16 best sales prospecting tools
From data scraping and enrichment to CRM and email outreach, sales prospecting software streamlines lead generation and improves your chances of closing deals.
Here are 16 sales tools you can use to find and connect with potential buyers.
1. PhantomBuster
PhantomBuster is a powerful data automation platform that specializes in lead generation and sales prospecting across multiple platforms such as LinkedIn, Instagram, and more.
It’s widely known for its automations, called “Phantoms”, which automate tasks like scraping, enrichment, and outreach.
PhantomBuster is ideal for sales professionals looking to reduce manual effort and increase efficiency in multi-platform prospecting.
How PhantomBuster helps with prospecting
Lead scraping: Extracts prospect data from social media platforms such as LinkedIn.
Data enrichment: Enhances lead profiles with missing details like job titles or emails.
CRM integration: Syncs with HubSpot to keep lead data up-to-date.
Outreach automation: Automates LinkedIn interactions to boost engagement.
AI-powered insights: Creates personalized LinkedIn messages, enriches LinkedIn profiles, customizes your data enrichment processes, and writes comments for the most impactful posts that your leads have posted on LinkedIn in the last month.
Pros and Cons of PhantomBuster
✅ Multi-platform support: PhantomBuster isn't just for LinkedIn; it also works with Instagram, X, and other platforms, so you can reach people on multiple channels.
✅ Direct two-way integration with HubSpot: Unlike some tools that require Zapier, PhantomBuster lets you pull and push data directly to HubSpot - so your CRM is always up-to-date.
❌ No white-label solution: Consider Phantombuster's alternatives if you want white-label software.
❌ Strict compliance with LinkedIn limits: PhantomBuster sticks to LinkedIn's ethical use rates, which might not suit people looking for more aggressive data scraping.
What users say about PhantomBuster
Good for Lead Generation
Easy to use. Can be used to scrap various platforms like LinkedIn, Facebook, Instagram, etc.
Time limit can be increased for the trial version so it can be easy to understand the platform before entering to premium.
It saves a lot of time spent on manual scraping. Increases productivity at good quantity.
Hassan K., Senior Investement and Pensions Coordinator, Mid-Market Company
PhantomBuster's reviews on G2 - "Good for Lead Generation"A must use tool
I use it almost on a daily basis to export my data from LinkedIn, Sales Navigator, and other platforms. It is one of the many features it offers. Very easy to use and a great feature.
I am pretty much happy with the features I use and I don't think there is anything that I hate in PhantomBuster at the moment.
Vikas T., Senior Business Development Executive, Mid-Market Staffing Firm
PhantomBuster's reviews on G2 - "A must use tool"PhantomBuster pricing
PhantomBuster starts at $56/month, with a 14-day free trial available.
2. Apollo.io
Apollo.io is a comprehensive lead intelligence platform designed for sales prospecting and outreach.
With over 275 million contacts, it integrates with CRMs like HubSpot and Salesforce to streamline sales.
Sales reps can automate workflows, target leads with advanced filters, and run efficient outreach campaigns with built-in email and phone tools.
How Apollo.io helps with prospecting
Massive contact database: Over 275 million prospects for wider reach.
Advanced filters: Narrow down leads by revenue, job role, or industry.
CRM integration: Automatically sync leads with HubSpot or Salesforce.
Automated outreach: Set up follow-ups via email and sales calls for better engagement.
Pros and Cons of Apollo.io
✅ CRM syncing: Syncs data extensively with CRM platforms for efficiency.
✅ Lead filtering: Accurate and reliable lead information enhances outreach.
❌ Performance issues: Slows down during large data exports at times.
❌ Incomplete fields: Some data fields may be incorrect or missing.
Apollo.io pricing
Pricing starts at $59 per month per user, including email credits and mobile access.
3. LinkedIn Sales Navigator
LinkedIn Sales Navigator is a premium tool designed for sales professionals to identify, engage, and nurture leads directly on LinkedIn.
How LinkedIn Sales Navigator helps with prospecting
Advanced search filters: Narrow down prospects by industry, job title, or company size.
InMail outreach: Send direct messages to prospects without needing a prior connection.
Real-time updates: Stay informed about job changes and key activities among your leads.
CRM integration: Sync lead data with your CRM for streamlined outreach.
Pros and Cons of LinkedIn Sales Navigator
✅ Custom filters: Highly customizable search for tailored prospecting.
✅ InMail outreach: Direct messaging to prospects without prior connections.
✅ Lead updates: Real-time alerts keep you informed of key changes.
❌ High cost: Expensive, especially for smaller teams.
❌ Learning curve: Steep learning process for new users.
LinkedIn Sales Navigator pricing
Pricing starts at $99.99/month with a 30-day free trial available. Higher tiers provide advanced features for teams and enterprises.
4. Cognism
Cognism is a powerful B2B sales prospecting tool designed to provide accurate contact data and enrich CRM systems.
It integrates with major CRMs like Salesforce and HubSpot, and offers access to global B2B contact data with phone-verified mobile numbers to help target decision-makers more effectively.
It also provides enrichment features for list management, allowing you to update leads automatically.
How Cognism helps with prospecting
Global contact data: Access verified B2B data from multiple regions to target decision-makers.
Phone-verified mobile numbers: Improve your outreach process with verified contact numbers for decision-makers.
Real-time data enrichment: Automatically update your CRM with fresh lead data on a schedule or as needed.
CRM integration: Seamlessly sync enriched contact data with major CRMs like HubSpot and Salesforce.
Advanced filtering: Segment lists by job title, industry, or company size for more targeted outreach.
Pros and Cons of Cognism
✅ CRM integration: Strong compatibility with CRM systems for easy use.
✅ Global reach: Ideal for international prospecting with a large database.
❌ High pricing: Expensive for smaller businesses or startups.
❌ Pricing transparency: Lack of upfront pricing details can be frustrating.
Cognism pricing
Pricing ranges from $15,100 to $103,000 annually based on plan features. You need to contact them for more specific quotes.
5. UpLead
UpLead is a powerful B2B lead generation platform that helps businesses build targeted prospect lists with accurate, verified data.
It’s designed to streamline the process of finding, managing, and qualifying leads.
How UpLead helps with prospecting
Real-time email verification: Confirms emails instantly to avoid wasting time on invalid contacts.
Technographics filter: Find prospects using specific tools or technology stacks.
Global database access: Access verified business contacts worldwide for more accurate targeting.
Intent data tracking: Identify prospects actively searching for your services.
CRM integration: Easily export verified leads directly into your CRM.
Pros and Cons of UpLead
✅ Accurate data: Offers 95% verification rate for reliable outreach.
✅ Comprehensive filters: Advanced targeting tools enhance prospecting.
✅ CRM export: Seamless integration with CRM for smooth lead management.
❌ Credits-based system: May not suit all users with limited flexibility.
❌ Limited integration: Fewer integrations compared to competitors.
UpLead pricing
UpLead offers a 7-day free trial, and pricing starts at $99 per month for 170 credits.
6. Leadfeeder
Leadfeeder is a powerful prospecting tool that reveals which companies are visiting your website, even if they haven't submitted a form.
It helps sales reps engage warm leads by tracking visitor behavior and syncing insights with their CRM.
The tool also includes lead scoring and customizable alerts, so you can prioritize high-value prospects for outreach.
How Leadfeeder helps with prospecting
Website visitor identification: Uncovers the companies that visit your site, even without form submissions.
Lead scoring: Scores leads based on their behavior, helping prioritize outreach.
CRM integration: Syncs visitor data with your CRM for seamless follow-up.
Custom alerts: Notifies you when high-value leads visit your site.
Pros and Cons of Leadfeeder
✅ First-party data insights: Identifies prospects without form submissions.
✅ Real-time tracking: Immediate updates for proactive outreach.
❌ Limited data sources: Focuses primarily on website visitors and traffic.
❌ Usability: Some users find the interface less intuitive.
Leadfeeder pricing
Leadfeeder offers a free version, and paid plans starting at $99 per month. They also propose a 14-day free trial.
7. ZoomInfo
ZoomInfo is a robust sales prospecting tool that gives you access to a massive database of B2B contacts and companies.
It helps sales teams discover high-intent leads and automates workflows for efficient outreach.
How ZoomInfo helps with prospecting
B2B database: Access millions of verified contacts.
Intent data: Spot leads showing buying intent.
Tech stack insights: Tailor outreach based on companies' tech.
Automation: Streamline your prospecting with automated workflows.
CRM sync: Keep your CRM up-to-date with prospect details.
Pros and Cons of ZoomInfo
✅ Extensive database: Comprehensive B2B data at your fingertips.
✅ Intent data signals: Prioritize leads effectively.
❌ High cost: Pricey, especially for smaller businesses.
❌ Steep learning curve: Complex user interface that takes time to master.
ZoomInfo pricing
ZoomInfo offers custom pricing starting at $14,995 per year, with a minimum two-year contract.
8. Hunter
Hunter is a cloud-based tool focused on finding and verifying professional email addresses, ideal for marketers and SaaS companies looking to build accurate prospecting lists.
It streamlines outreach with bulk email searches and integrates easily with CRM and marketing tools.
Hunter’s email verification feature also reduces bounce rates, so you get more emails delivered.
How Hunter helps with prospecting
Email finder: Locates verified email addresses from websites.
Domain search: Finds all email addresses related to a specific domain.
Email verifier: Validates email deliverability for better outreach.
Cold email campaigns: Manage and automate email outreach.
CRM integrations: Seamlessly sync with CRM tools like HubSpot and Salesforce.
Pros and Cons of Hunter
✅ Accurate email verification: Reduces email bounce rates.
✅ Free plan available: Includes 25 searches per month.
❌ No LinkedIn integration: Limited platform integration.
❌ Limited free searches: Paid plans required for higher usage.
Hunter pricing
Hunter’s paid plans start at $34/month for the Starter plan, scaling to $349/month for the Business plan.
9. Lusha
Lusha is a prospecting tool that helps sales teams find and verify contact information, like emails and phone numbers, from LinkedIn and company websites.
It integrates easily with CRMs, so you can enrich your data and get leads fast.
How Lusha helps with prospecting
Accurate contact info: Provides verified emails and phone numbers to target leads effectively.
Bulk data enrichment: Updates and enriches CRM databases with multiple contacts at once.
Chrome extension: Extracts contact details directly from LinkedIn and other sites.
Seamless integration: Works with Salesforce, HubSpot, and other CRMs to keep your prospect data organized.
GDPR and CCPA compliant: Ensures data collection adheres to privacy laws, building trust with leads and keeping dirty data out of your CRM.
Pros and Cons of Lusha
✅ Quick data retrieval: Easily finds contact details via a browser extension.
✅ Accurate data: Provides verified emails and phone numbers for better outreach.
✅ User-friendly interface: Simple, intuitive design makes it accessible for all users.
❌ Limited features in the free plan: The free version only offers a few credits, which can restrict outreach efforts.
❌ Higher cost for advanced features: Premium plans with extended credits and features can get pricey.
Lusha pricing
Lusha's free plan starts with 50 emails and 5 phones credits per month. Paid plans begin at $36 per user/month, with higher tiers offering more credits and features, such as team collaboration and CRM integration options.
10. Clearbit
Clearbit is a data enrichment tool that helps sales teams boost prospecting by adding valuable details like firmographics and technographics to their leads.
With key features of real-time updates and CRM integration, it helps you focus on the most promising prospects and optimize outreach.
How Clearbit helps with prospecting
Enriched prospect data: Clearbit provides over 100 firmographic and technographic attributes to help refine prospecting.
Real-time updates: Contact and company data updates instantly in your CRM, helping you stay accurate.
Website visitor intelligence: Identify anonymous visitors to your website, turning them into leads.
Advanced segmentation: Predictive scoring tools help prioritize high-intent leads.
CRM integration: Syncs seamlessly with Salesforce, HubSpot, and other marketing tools.
Pros and Cons of Clearbit
✅ Comprehensive enrichment: Adds firmographics, technographics, and more to your data.
✅ Predictive analytics: Leverages advanced tools to score and segment prospects for better targeting.
❌ Pricing opacity: Pricing is volume-based and not transparent, which can frustrate users.
❌ GDPR compliance setup: Users must manually activate GDPR settings to comply.
Clearbit pricing
Clearbit operates on a custom pricing model, depending on database size and credits used for each action.
Pricing is not listed publicly; users must contact the sales team for a quote.
11. Seamless.ai
Seamless.ai ensures accurate contact data and reduces the risk of email bounces.
It verifies leads before adding them to prospecting lists, so your outreach is better.
The platform integrates with CRM systems to streamline the follow-up process and helps sales teams scale their efforts efficiently.
How Seamless.ai helps with prospecting
AI-powered lead generation: Automatically build lists based on ideal customer profiles.
Real-time data verification: Ensures contact information is always up-to-date.
Integration capabilities: Seamlessly integrates with CRMs like HubSpot and Salesforce.
Chrome extension: Helps users find contact details across the web.
Pros and Cons of Seamless.ai
✅ Easy CRM integration: Works smoothly with major platforms like Salesforce and HubSpot.
✅ AI-driven insights: Provides intelligent suggestions for outreach.
❌ Customer service issues: Users report slow support response times.
❌ Limited cancellation options: 60-day notice required to cancel.
Seamless.ai pricing
Estimated pricing starts at $147 per user per month for the basic plan, with more advanced features available in higher tiers.
12. Salesloft
Salesloft is a comprehensive sales engagement platform that streamlines the entire sales process.
It allows teams to set up automated cadences, track prospect interactions, and receive actionable insights.
How Salesloft helps with prospecting
Cadence and automation: Easily manage outreach sequences.
Analytics and reporting: Monitor performance metrics in real time.
Conversation intelligence: Improve calls with AI-driven analysis.
Integrations: Syncs with popular CRMs like Salesforce.
Pros and Cons of Salesloft
✅ Easy CRM integration: Works smoothly with major platforms like Salesforce and HubSpot.
✅ AI-driven insights: Provides intelligent suggestions for outreach.
❌ Steep learning curve: Takes time for users to fully master.
❌ No free trial: Limits testing for new users.
Salesloft pricing
Pricing starts at $75 per month, with higher-tier plans around $125, depending on features and customization.
13. Crunchbase
Crunchbase is a company database that gathers insights on private and public companies.
It helps sales teams identify potential customers by providing information on funding, investors, and company growth signals.
How Crunchbase helps with prospecting
Filter companies by funding stage: Focus on high-growth opportunities.
Access detailed company profiles: Qualify leads quickly with up-to-date data.
Track leadership changes: Reach out during critical transitions.
Monitor mergers and IPOs: Time outreach based on big company moves.
Export prospect lists: Streamline lead generation for targeted campaigns.
Pros and Cons of Crunchbase
✅ Detailed financial info: Access valuable company financials to narrow down prospects.
✅ Versatile use: Suitable for sales reps, investors, and startups.
❌ Limited global data: Most data focuses on North America.
❌ Clunky interface: Can feel outdated and difficult to use.
Crunchbase pricing
Crunchbase offers a free plan, with paid tiers starting at $29 per user/month.
Higher-tier plans, such as Pro, start at $99 per user/month, with custom pricing for Enterprise.
14. UserGems
UserGems is a sales intelligence platform that helps B2B sales teams track job changes for key contacts.
This enables teams to identify new opportunities based on shifts in personnel.
It also ensures that contact details remain up-to-date, which boosts the accuracy and efficiency of outreach efforts.
How UserGems helps with prospecting
Tracks job changes: Automatically tracks job transitions within target organizations to detect warm leads.
Enriches CRM: Automatically updates CRM with new contact information.
Focuses on relevant signals: Identifies key changes that increase the likelihood of conversion.
Integrates with CRMs: Works seamlessly with major CRM platforms.
Pros and Cons of UserGems
✅ Automated lead tracking: Helps maintain fresh contact data.
✅ Predictive analytics: Improves prospect prioritization.
❌ Limited for small businesses: Less useful without a large customer base.
❌ Some irrelevant alerts: Job changes may not always match target personas.
UserGems pricing
Pricing depends on the selected UserGems platform and usage plan; users must contact sales for a more specific quote.
15. Bombora
Bombora is a B2B intent data provider that helps sales teams uncover prospects showing active interest in specific products or services.
It tracks online behavior and analyzes purchasing signals to provide insights into which companies may be ready to buy.
This data supports more accurate prospecting and helps prioritize leads based on intent.
How Bombora helps with prospecting
Monitors intent signals: Tracks online behavior to gauge buying intent.
Prioritizes prospects: Scores leads based on readiness to buy.
Supports proactive outreach: Enables timely follow-ups when interest spikes.
Identifies competitors' prospects: Flags when competitors are also being researched.
Enriches CRM data: Syncs intent data into your CRM for a holistic view.
Pros and Cons of Bombora
✅ Deep insights: Provides detailed data on buyer intent.
✅ CRM integration: Seamless CRM syncing for better prospect tracking.
❌ High cost: Expensive for smaller businesses.
❌ Limited international data: Focuses mainly on North American markets.
Bombora pricing
Pricing is available upon request, with custom solutions based on usage and team size.
16. Mixmax
Mixmax is a sales prospecting software designed to streamline the sales process and help sales teams connect with prospects.
It integrates multi-channel communication, marketing automation platform, and personalization to boost sales engagement.
How Mixmax helps with prospecting
Multi-channel outreach: Easily set up sequences including emails, LinkedIn requests, and SMS.
Email personalization: AI-driven tools optimize subject lines and content for higher open rates.
Salesforce integration: Automates data entry and updates to keep CRM systems current.
One-click meeting scheduling: Simplifies scheduling by allowing prospects to choose available time slots.
Email tracking: Monitors when recipients open emails or click links, allowing for timely follow-ups.
Pros and Cons of Mixmax
✅ Multi-channel support: Includes emails, SMS, LinkedIn requests, and calls, all in one place.
✅ Salesforce integration: Syncs automatically, reducing manual data input.
❌ Learning curve for beginners: Some users find it hard to get started.
❌ Limited customization: Basic branding options only available in higher-tier plans.
Mixmax pricing
Mixmax offers a range of pricing plans, starting at $29 per user per month, which include automation and team collaboration features.
Conclusion
With the right sales prospecting tools, you can streamline your workflow, focus on the highest-value leads, and engage prospects more efficiently.
Whether you're automating outreach, enriching lead data, or tracking interactions with potential customers, each tool on this list is designed to boost your conversion rates and help you close more deals.
Not sure where to start? Try PhantomBuster’s free trial to experience the power of automation firsthand and take your sales prospecting to the next level.
