

Data enrichment is the process of adding valuable information to existing data to enhance it. This data can be demographic, behavioral, or technographic.
Data enrichment tools for sales teams use existing databases and real-time web scrapes to enrich data in your lead lists.
TL;DR
PhantomBuster is the best choice for lead list creation, enrichment and HubSpot data sync. It gives you fresh lead data using LinkedIn lead scraping and AI data enrichment, in addition to other LinkedIn automation. Pricing starts at $56 monthly.
Cognism adds globally compliant contact information to lead data. Pricing starts at $1,000 per month.
Zoominfo provides comprehensive B2B contact data and insights for advanced lead enrichment. Pricing starts at $56 per month.
Apollo.io has an extensive B2B contact database that makes it easy to enrich existing lead lists. Pricing starts at $128 per month.
Lemlist makes it easy to extract B2B email addresses. Pricing starts at $39 per month.
Clay provides data enrichment from 75+ sources and existing databases. Pricing starts at $149 per month.
La Growth Machine uses Dropcontact to offer data enrichment services. Pricing starts at $60 per month.
Lusha quickly enriches lead data with accurate contact information through a user-friendly browser extension. Pricing starts at $36 per month.
Clearbit provides lead enrichment with over 100 data attributes and real-time updates for comprehensive data profiles. Pricing starts at $99 per month.
Database lead enrichment vs real-time data scraping lead enrichment tools
Database lead enrichment tools pull information from existing databases to fill in your lead list, while data scraping lead enrichment tools extract information in real time from public places such as LinkedIn profiles.
This article covers a combination of these tools so you choose the one that's best for your needs.
1. PhantomBuster
PhantomBuster is a lead scraping tool that pulls detailed information from LinkedIn and other social platforms. This helps you build highly detailed lead lists and personalize your outreach based on intent-based data.
How PhantomBuster helps with data enrichment
Scrape LinkedIn data: Get posts, comments, and detailed profile info directly from LinkedIn. This helps you gather comprehensive insights about your leads, not just their basic information.
Sync with HubSpot automatically: Enjoy two-way HubsSpot integration (pull and push data) to keep your CRM updated with lead info and LinkedIn interactions.
Enrich lead data with emails: Use Dropcontact, Hunter.io, or Snov.io to find verified email addresses, ensuring your data is as accurate as possible.
Manage multiple lists: Easily add specific details to each list by scraping relevant data with pre-built Phantoms (automations) built for scraping real-time data.
AI enrichment: AI tools help with lead enrichment. PhantomBuster's AI LinkedIn Profile Enricher, powered by ChatGPT, analyzes existing lead data and finds highly useful insights to enrich further. Use it to score your leads, uncover pain points, write personalized messages, etc.
Pros and Cons
✅ Extensive range of automations: PhantomBuster offers a wide variety of lead automation Phantoms across multiple platforms, from sending mass messages to scraping LinkedIn.
✅ Multi-channel support: PhantomBuster isn't limited to LinkedIn; it also works with Instagram, Facebook, and other platforms, providing robust multi-channel capabilities.
✅ Direct integration with HubSpot: Unlike some tools that require Zapier for integration, PhantomBuster can automatically enrich your CRM data directly.
❌ No white-label solution: If you need white-label lead generation software, PhantomBuster might not be the best choice.
❌ Strict compliance with LinkedIn limits: PhantomBuster adheres strictly to LinkedIn's rate limits for ethical usage, which might not suit those looking for a more aggressive data scraping approach.
PhantomBuster pricing
After a 14-day free trial, PhantomBuster has 3 paid plans based on usage, not per seat:
Starter Plan: $56/month - for 10 Phantom slots, unlimited data export, and 10K AI credits. This plan is great for small teams or solo users.
Pro Plan: $128/month - for 15 Phantom slots, unlimited data export, and 30K AI credits, ideal for growing teams needing more features.
Team Plan: $352/month - for 50 Phantom slots, unlimited data export and 90K AI credits, perfect for larger teams needing extensive automation.
2. Cognism
Cognism is a powerful lead enrichment tool designed to keep your CRM filled with accurate and up-to-date contact details.
It integrates seamlessly with top CRM systems and sales engagement tools, making it an excellent choice for businesses aiming to enhance their sales and marketing efforts with reliable data.

How Cognism helps with data enrichment
Instant enrichment: Makes it easier to fill out forms, cleans data entering your CRM, and routes leads to the right people.
Scheduled enrichment: Update your customer segmentation with accurate B2B data, enhancing targeting and communication.
CSV upload: Revitalizes overlooked lists, enhancing segmentation and territory planning.
Pros and Cons
✅ Integrates easily with major CRMs and sales engagement tools: Works seamlessly with Salesforce, HubSpot, and SalesLoft to enhance your data enrichment efforts.
✅ Global reach: Provides international coverage to help you connect with leads worldwide, ensuring you have the most accurate and comprehensive data.
❌ High cost: Compared to other data enrichment tools, Cognism's pricing might be inaccessible for small businesses or startups.
❌ Lack of transparency in pricing: Specific pricing details are not readily available, requiring potential users to contact sales for quotes.
Cognism pricing
Platinum Plan: This plan includes email, direct dial, mobile contact data, company data, unrestricted views, and CRM integrations. It is suitable for comprehensive lead enrichment needs.
Diamond Plan: This plan adds phone-verified mobile numbers, intent data from Bombora, and enhanced verification services. It is ideal for businesses requiring detailed and verified contact information.
Cognism’s pricing typically ranges from $15,100 to $103,000 annually, with additional services like verified phone numbers and intent data priced between $2,550 and $25,000.
3. Zoominfo
ZoomInfo is a robust data enrichment tool designed to provide in-depth business insights.
It's particularly known for its extensive database, which boasts over 220 million contacts.
ZoomInfo integrates smoothly with various CRM systems, making it ideal for market research and sales prospecting.

How Zoominfo helps with data enrichment
Extensive database: Offers data on over 220 million contacts and 14 million companies, aiding in detailed CRM enrichment.
Advanced market research: Provides detailed company profiles and organizational charts, making market research thorough and insightful.
Easy CRM integration: Integrates well with various CRM systems, ensuring smooth data flow and management.
Buying signals: Focuses on buying signals to map ideal customer profiles and identify active leads.
Analytics capabilities: Delivers deep insights into clients and prospects, helping make smarter business decisions.
Pros and Cons
✅ Rich database: You get access to extensive data on over 14 million companies, enabling detailed CRM enrichment.
✅ Functional UI: Users can navigate easily and find valuable information with the intuitive user interface.
✅ High data quality: Reviews say that you get accurate data, especially in the U.S.
❌ High cost: Small businesses and startups might find the pricing plans too high.
❌ Data freshness: The data is not scraped in real-time, so sometimes it can be inaccurate or outdated.
Zoominfo pricing
Starter Plan: This plan starts at around $14,995 per year and requires a minimum two-year agreement. It includes access to the primary contact database and basic analytics.
Advanced Plan: Offers more comprehensive data and advanced analytics, suitable for larger enterprises with extensive data needs.
Enterprise Plan: Customized pricing for large organizations requiring extensive B2B data and advanced search filters.
Lead enrichment features like advanced analytics and extensive data points might not be included in the Starter Plan.

4. Apollo.io
Apollo.io is a comprehensive CRM enrichment tool, with over 275 million contact records.
It's particularly effective for teams using Salesforce and HubSpot, offering extensive functionalities for contact data enrichment.
These features make Apollo a great data enrichment tool. It lets users gather comprehensive information about leads, automate enrichment processes, and integrate data easily into workflows.

How Apollo.io helps with data enrichment
Seamless CRM integration: Connects with Salesforce and HubSpot to keep your CRM data updated and synchronized effortlessly.
Advanced filters: Allows filtering by revenue, funding, and job roles to refine your contact lists.
Actionable analytics: Provides insights into email delivery, open rates, meetings set, and call connections.
Automated data updates: Regularly enriches your CRM with fresh data, ensuring your records are always up to date.
Pros and Cons
✅ Extensive data syncing: Apollo integrates easily with HubSpot CRM.
❌ Incomplete contact information: Some fields might not work or save correctly. It can lead to occasional data gaps.
❌ Slow performance: Exporting data from the system often takes a while. This can hinder productivity, especially during peak usage times.
Apollo.io pricing
Free Plan: $0/month—The entry-level Apollo pricing plan offers basic features with limited sequences and export credits, suitable for individuals or small teams just starting out.
Basic Plan: $49/user/month—This plan offers More credits and advanced integrations but no uncapped sending limits. It is ideal for small—to medium-sized teams needing more advanced tools.
Professional Plan: $79/user/month—Includes advanced reports, email tracking, and higher credit limits. It is best for growing teams needing comprehensive sales tools and analytics.
Organization Plan: $119/user/month—This plan offers customizable reports, SSO, and advanced security features. It's a good match for large enterprises that need extensive customization, security, and support.
5. Lemlist
Lemlist excels at email marketing and cold outreach campaigns.
You can use it to create highly personalized emails with unique variables, images, and videos.
Thanks to its built-in warm-up tool, Lemlist not only makes your emails more appealing but also makes sure they reach the inbox.
Combining personalization, automation, and deliverability tools makes Lemlist a great data enrichment tool for businesses looking to enrich their leads and improve their outreach.

How Lemlist helps with data enrichment
Personalized outreach: Customize your emails with various variables, images, and videos to make them stand out based on scraped data. Lemlist also offers direct integration with PhantomBuster, so you can easily send leads to Lemlist for personalized campaigns.
AI capabilities: Utilize AI-generated sequences and icebreakers to enhance your campaigns.
Email warm-up: Improve deliverability with Lemwarm, a free email warm-up tool.
Pros and Cons
✅ Personalized outreach: Lemlist excels in creating highly personalized email campaigns that grab attention.
✅ AI capabilities: Offers AI tools to generate sequences and icebreakers, boosting campaign effectiveness.
✅ LinkedIn enrichment: Scrape LinkedIn data to enrich your leads.
❌ Complexity for beginners: The range of features might be overwhelming for new users.
❌ Limited support for advanced analytics: Lacks some advanced analytics that are available in other tools.
Lemlist pricing
Email Starter: $39/month per user. It includes unlimited campaigns, customizable emails, and a 450M+ lead database.
Email Pro: $69/month per user. It adds email warm-up, deliverability booster, and CRM integrations.
Multichannel Expert: $99/month per user - Includes LinkedIn prospecting and video notes.
Outreach Scale: $159/month per user - Provides dedicated account management and advanced features.
While the Email Starter plan is great for basic needs, advanced features like CRM integrations, LinkedIn prospecting, and dedicated account management are only available in higher-tier Lemlist plans.

6. Clay
Clay is a data enrichment tool that uses AI to enrich lead information from multiple sources.
It's best suited for teams doing B2B outbound automation, with a comprehensive solution for personalizing emails and automated follow-ups.
Clay's strength is that it can gather and consolidate customer data from more than 75 channels.
It's a great choice for businesses who want to deepen their data enrichment and improve outreach efficiency.

How Clay helps with data enrichment
Claygent is an AI agent/web scraper that extracts information necessary for your sales campaigns from a wide range of sources.
Automated email outreach: Uses scraped data to create personalized email messages quickly.
Waterfall enrichment: Simultaneously searches multiple channels and databases to gather comprehensive lead information.
Pros and Cons
✅ Multi-source email extraction: Finds emails from multiple sources, enhancing the depth and reach of your email campaigns.
✅ Personalized email campaigns: Leverages AI to create highly personalized emails, increasing the chances of engagement.
❌ Requires technical expertise: Some technical know-how is necessary to maximize the tool's potential.
❌ Higher cost for CRM integrations: CRM integrations are only available in more expensive plans, which might not be ideal for smaller budgets.
Clay pricing
Free Plan: $0/month, includes 100 credits/month, unlimited users, and access to 50+ data providers.
Starter Plan: $149/month, includes 2,000 credits/month, unlimited users, and CSV export capabilities.
Explorer Plan: $349/month, includes 10,000 credits/month, unlimited users, and email tool integrations.
Pro Plan: $800/month, includes 50,000 credits/month, unlimited users, CRM integrations, and advanced custom features.
Enterprise Plan: Contact for pricing. This plan includes unlimited users, unlimited LinkedIn data, private Clay recipes, and dedicated support.

7. La Growth Machine
La Growth Machine is a data enrichment tool that enhances multichannel marketing efforts. You can use it to find leads on LinkedIn, find their email and automate outreach campaigns.
This platform excels in personalizing outreach with AI-powered LinkedIn voice messages and offers customizable sequences for reaching out to potential leads.

How La Growth Machine helps with data enrichment
Data verification: Ensures the validity of email accounts and enriches contact information.
Comprehensive data sources: Gather leads from LinkedIn, Twitter, and other sources, enriching your database with accurate and up-to-date information.
Automated data enrichment: Automatically enriches contact details from multiple data sources, ensuring your CRM has the latest information.
Data integration: Directly integrates enriched data into your existing CRM systems like HubSpot and Pipedrive.
Advanced analytics: Provides insights and analytics on enriched data, helping to identify high-quality leads and improve targeting.
Pros and Cons
✅ Ease of use: Straightforward interface that is easy to navigate.
✅ Integrations: Works well with tools like Zapier and PhantomBuster.
✅ Advanced features: Includes conditional logic sequences and detailed reporting.
❌ Campaign issues: Sometimes requires manual checks to ensure campaigns run smoothly.
❌ Missing features: Lacks a Chrome extension for easy lead import and email warm-up features.
❌ Not cloud-based: Requires a widget installation on your computer, which can be inconvenient.
La Growth Machine pricing
Basic Plan: $70/month per identity - Includes multichannel outreach (Email, LinkedIn, Twitter), unlimited enrichment, LinkedIn Voice, LGM Voice AI, and 3 running campaigns.
Pro Plan: $135/month per identity - Adds lead qualification, AI-assisted Magic Messages, API and Zapier integrations, and 6 running campaigns.
Ultimate Plan: $195/month per identity. It offers unlimited campaigns, custom workflows, Pipedrive and HubSpot integration, and priority support.
If you need advanced features for lead enrichment, such as AI-assisted Magic Messages and custom workflows, you might need to upgrade to the Pro or Ultimate Plan.

8. Lusha
Lusha is a powerful tool for enriching lead data with accurate contact and company information.
It focuses on quickly providing reliable data, such as direct-dial and mobile numbers, and offers a user-friendly browser extension for easy data retrieval.

How Lusha helps with data enrichment
Accurate contact information: Gives you direct dial and mobile numbers.
Bulk enrichment: Saves time and ensures comprehensive data updates with single and bulk enrichment.
CRM integration: Keeps your CRM up-to-date by syncing with HubSpot and Salesforce.
Usage analytics: Monitors data enrichment activities with advanced usage analytics.
Pros and Cons
✅ Quick data retrieval: The browser extension makes it easy to quickly find and retrieve contact information.
✅ Accurate data: Provides reliable direct-dial and mobile numbers, which are essential for effective lead enrichment.
✅ User-friendly: Simple and intuitive interface, making it accessible for all users.
❌ Limited features in the free plan: The free plan has limited credits and features, which might not be sufficient for larger teams.
❌ Higher cost for advanced features: Advanced features and larger credit limits are only available in higher-tier plans, which can be expensive.
Lusha pricing
Free Plan: $0/month.This plan comes with basic features like mobile and landline numbers, verified email addresses, and limited credits.
Pro Plan: $49/month per user. It includes more credits and features like a bulk contact show and CSV enrichment.
Premium Plan: $79/month per user. This plan offers additional features like advanced usage analytics and larger credit limits.
Scale Plan: Custom pricing for larger teams. It contains unlimited credits and advanced features like API access and CRM enrichment.
The Free Plan does not offer some features necessary for comprehensive lead enrichment, such as advanced analytics and higher credit limits.

9. Clearbit
Clearbit, owned by HubSpot, is a powerful data enrichment software designed to help businesses maintain high-quality, up-to-date data on their leads, contacts, and accounts.
It integrates seamlessly with various CRM systems, making it a valuable asset for improving operational efficiency and enhancing marketing and sales strategies.

How Clearbit helps with data enrichment
Comprehensive data attributes: Adds over 100 attributes to raw data, including firmographics, demographics, and technographics.
Real-time data enrichment: Updates contacts, leads, and accounts as soon as they're added to your CRM.
Automatic data refresh: Updates all records every 30 days so your CRM is always up to date.
Integration capabilities: Integrates with CRM systems, marketing automation tools, and other platforms.
Customizable enrichment: Users can choose which records to enrich, making data management easier.
Enhanced lead scoring and routing: Provides additional contextual data to improve lead scoring and routing processes.
Form optimization and shortening: Makes your forms better, reduces friction, and increases conversions.
Pros and Cons
✅ Comprehensive data enrichment: Clearbit offers an extensive database with detailed company and contact information, providing over 100+ data attributes for enrichment.
✅ Advanced features: Clearbit provides lead scoring, segmentation, and predictive analytics to enhance sales and marketing efforts.
✅ Real-time updates: Offers real-time data updates and enrichment, ensuring access to accurate and up-to-date information.
❌ Pricing: Some users may find Clearbit's pricing plans relatively higher compared to other data enrichment tools, especially for advanced features and larger datasets.
❌ GDPR compliance issues: Unlike most data enrichment tools, Clearbit is not fully GDPR-compliant by default, as it stores emails and associated data. Users need to activate a GDPR Suppression Setting to comply with European regulations.
Clearbit pricing
After being acquired by HubSpot, Clearbit moved to a volume-based pricing model based on:
Database size: The number of contacts in your database.
Credits: Each action consumes specific credits; for example, enriching one contract is $0.30.
Their website does not clearly display pricing; users are pushed to contact sales and get quotes. Users are particularly unhappy with the pricing structure.

Conclusion
Choosing the best data enrichment tools can transform your sales and marketing strategies by ensuring your CRM is filled with high-quality, up-to-date information.
Each tool offers unique features to enhance lead generation and targeting efforts. Explore free trials to find the perfect marketing data engine for your sales team.
Start with PhantomBuster's free trial to build enriched lead lists and boost your sales performance.