Top 11 Sales Productivity Tools to Enhance Sales Teams' Performance

Sales productivity is about getting the most out of your team’s time and resources by zeroing in on the steps that lead to successful connections, from lead generation to deal closure.

In this guide, we’ll look at the top 11 sales productivity tools to enhance your team’s performance, streamline your workflows, and help you generate more leads and close deals faster.

Whether you need customer relationship management support, automation, or analytics, these tools help your sales team work more effectively and make the sales process smoother.

TL;DR

• Sales productivity tools free up time, streamline workflows, and keep sales reps focused on high-impact actions that drive quicker, more consistent deal closures and stronger prospect relationships.

• Key sales productivity software includes CRMs, engagement platforms, and prospecting tools that streamline workflows and enhance focus.

• Here’s a quick summary of the top 11 sales productivity tools to enhance your sales performance:

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Why sales reps should use sales productivity tools

Here’s why sales productivity tools make a difference for sales reps:

• Automate repetitive tasks: Free time for more valuable activities by automatically handling routine tasks.

• Save time: Get more done in less time with streamlined workflows and efficient processes.

• Ensure consistent pipeline management: Keep leads moving through the pipeline with organized tracking.

• Track sales opportunities: Easily monitor and follow up on potential deals so everything runs smoothly.

• Improve communication: Keep the team aligned and maintain clear messaging throughout the sales cycle.

• Build stronger relationships: Personalized messages and timely follow-ups help reps connect better with prospects.

• Close deals faster: With the right tools, reps can focus on high-impact actions that lead to quicker conversions.

Types of sales productivity tools

Sales productivity tools make it easier for sales teams to work efficiently, stay organized, and prioritize high-impact activities.

Here's a breakdown of the key types of sales productivity software:

• Sales prospecting tools: Automate lead generation and qualification processes, assisting reps in identifying and prioritizing high-potential prospects.

• Customer relationship management (CRM) tools: Centralize customer data and track interactions, enabling sales teams to manage leads and relationships effectively.

• Sales engagement platforms: Automate and monitor outreach efforts across emails, calls, and social media, helping reps engage with prospects more efficiently.

• Sales enablement software: Provide reps with the necessary content, training, and resources to close deals, ensuring they are well-prepared and consistent in their approach.

• Sales intelligence tools: Offer lead intelligence by providing detailed insights into prospects and accounts, such as company information and buying signals.

• Project management sales tools: Organize sales initiatives by tracking tasks, deadlines, and resources, which is particularly useful for complex deals or extended sales cycles.

• Communication and collaboration tools: Facilitate seamless information sharing and coordination among team members, ensuring everyone stays informed and aligned.

Best sales productivity tools to enhance your sales performance

The right sales productivity tools boost your team’s efficiency and keep them focused on closing deals.

Here’s a quick look at some of the best tools to enhance your sales performance.

1. PhantomBuster: For extracting warm leads from LinkedIn and automating outreach efforts

PhantomBuster automates lead generation and data scraping, helping sales teams connect with prospects more efficiently.

With automations that use intent data and streamline repetitive tasks, the tool frees up time for more impactful sales activities.

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Key features to boost sales productivity

• Intent-based lead generation: Connect with prospects who show genuine interest, bringing in higher-quality leads. With the LinkedIn Event Guests Export, you can automatically extract attendees from relevant industry-related events on LinkedIn.

• Lead enrichment through data scraping: Pull LinkedIn data, such as profile URLs, to fill your CRM with verified contact details.

• AI-powered lead scoring: Customize a prompt to calculate a score based on your criteria so that you can focus on leads that are more likely to convert.

• Automated workflows: Set up automation for tasks like sending connection requests and introductory messages or gathering engagement data from posts.

• HubSpot integration: Keep your CRM current by syncing contact info with minimal manual work.

Pricing

PhantomBuster’s pricing starts at $56/month, with a 14-day free trial. This includes 20 hours of execution time, 5 Phantoms, and 10,000 AI credits.

2. HubSpot: For tracking emails and managing your sales pipeline

HubSpot offers a suite of tools that streamline every stage of the sales process, from email tracking to pipeline management.

With powerful integrations, real-time notifications, and automated workflows, HubSpot helps sales reps stay organized and focus on high-impact activities.

Key features to boost sales productivity

Here’s what makes it a solid choice for boosting sales productivity:

• Email tracking and notifications: Get real-time alerts when prospects open emails or click links, helping reps follow up at the best time.

• Pipeline and deal management: Track deals and view stages, amounts, and probabilities in one place to keep sales efforts organized and focused.

• Task automation: Automate repetitive tasks like follow-ups and scheduling so reps spend more time on meaningful interactions.

• Detailed reporting and analytics: Access reports on email engagement, pipeline health, and performance to refine data-based strategies.

Pricing

HubSpot offers a free version with basic features like email tracking. Premium plans start at $20 per user per month, with more advanced options for growing teams.

3. LinkedIn Sales Navigator: For LinkedIn-based sales prospecting

LinkedIn Sales Navigator is a dedicated tool for finding, engaging, and managing leads on LinkedIn.

With enhanced search capabilities, lead management features, and CRM integrations, it helps sales teams leverage their LinkedIn outreach to connect more effectively with the right prospects.

Key features to boost sales productivity

• Advanced search capabilities: Access unlimited searches with advanced filters and Boolean options for precise prospect targeting.

• Lead and account management: Save and organize up to 10,000 leads, set up custom lists, and receive real-time updates via alerts.

• Engagement tools: Use InMail, Smart Links, and account maps to connect with prospects and track engagement effectively.

• CRM integration (Advanced Plus): Automatically sync contacts and activities, and validate data to keep your CRM up-to-date with minimal effort.

Pricing

After a 30-day free trial for new users, LinkedIn Sales Navigator offers tiered pricing based on plan features, starting at approximately $79.99 per month per user for the Core plan.

4. Outreach: For boosting sales engagement and automating outreach efforts

Outreach is a powerful sales productivity software that equips sales teams to automate outreach, boost engagement, and connect more effectively with prospects.

The tool’s streamlined workflows and actionable insights allow reps to focus on high-impact conversations.

Key features to boost sales productivity

• Automated sales cadence sequences: Set up automated outreach that progress leads based on their engagement.

• Multi-channel outreach: Connect with prospects through email, phone, SMS, and social media for a coordinated approach.

• Personalization at scale: Add dynamic content to messages so each outreach feels tailored to the individual prospect.

• Real-time engagement data: Track interactions like email opens, clicks, and replies to determine the ideal follow-up times.

• AI-powered recommendations: Use AI for insights on optimal outreach timing and content that drives results.

Pricing

Outreach's pricing details aren't transparent online, so you must talk to their sales team. But, in general, it's around $100 a month.

5. Gong: For AI-powered sales engagement

Gong is a sales intelligence tool that leverages AI to analyze customer interactions. This allows sales teams to make informed decisions and refine their engagement strategies.

Key features to boost sales productivity

• AI-powered sales engagement: Access AI-driven insights on customer interactions that guide reps through each stage of the sales process, enabling more effective communication.

• Personalized outreach: Use generative AI to craft targeted messages based on prospect profiles, helping you connect with clients on a personal level.

• Conversation intelligence: Transcribe and analyze sales calls and meetings in real-time, revealing patterns that inform smarter sales tactics.

• Smart trackers: Identify critical deal characteristics through natural language processing so sales reps can prioritize leads and focus on high-value opportunities.

Pricing

Gong doesn’t share prices upfront, but it’s around $1,500 per sales rep per year. For exact details, it’s best to contact their sales team.

6. Apollo.io: For lead generation and sales engagement

Apollo.io is a comprehensive platform for lead generation and sales engagement, designed to streamline prospecting and help sales teams engage effectively.

Its vast contact database, advanced search tools, and automation features make it an essential tool for boosting productivity.

Key features to boost sales productivity

• Extensive contact database: Access over 275 million verified contacts with 65+ filters, enabling your team to find and engage high-quality leads quickly.

• Automatic CRM enrichment: Sync contact data seamlessly with your CRM, ensuring records stay current without manual updates, saving time, and improving accuracy.

• Lead scoring: Identify and prioritize the most promising prospects, allowing reps to focus on leads that are more likely to convert.

• Automated sequencing: Build multi-step follow-up sequences that combine emails, calls, and LinkedIn tasks, streamlining outreach and ensuring consistent follow-ups.

Pricing

Apollo.io has a free Plan with basic features suitable for individuals or small teams. Paid plans start at $59/user/month and add more credits and integrations.

7. Hunter: For finding and verifying emails

Hunter is an essential tool for sales teams focused on finding and verifying email addresses to streamline outreach.

It provides powerful capabilities that make it easier to reach the right contacts efficiently and confidently.

Key features to boost sales productivity

• Email discovery: Access a vast database of over 275 million verified contacts and use domain or name searches to locate the right professional email addresses.

• Email verification: Perform thorough checks on email addresses, reducing bounce rates and protecting sender reputation with verification scores and bulk processing.

• Chrome extension: Find emails directly while browsing websites, streamlining the research process and making contact sourcing faster.

• CRM and Zapier integration: Connect with CRMs and over 5,000 apps to automate workflows and synchronize verified contacts into your existing sales processes.

Pricing

Hunter’s pricing starts with a free plan, offering 25 searches and 50 verifications per month.

Paid plans begin at $34 per month and provide increased monthly credits, priority support, and additional features for scaling sales teams.

8. La Growth Machine: For automating multi-channel outreach campaigns

La Growth Machine provides sales teams with an automation platform for effective, multi-channel sales and marketing campaigns.

It helps teams reach prospects across LinkedIn, email, and Twitter, optimizing engagement and response rates for better results.

Key features to boost sales productivity

• Multi-channel outreach automation: Automate LinkedIn, email, and Twitter outreach to reach prospects where they are most active, increasing engagement.

• Centralized inbox: Manage all LinkedIn and email conversations in one place, improving workflow and efficiency.

• AI-powered messaging: Use Magic Messages to create personalized campaign messages for LinkedIn and email.

• Campaign analytics and optimization: Access detailed performance metrics to identify and refine effective outreach strategies.

Pricing

La Growth Machine pricing starts at $70 per month per user for the Basic plan, which includes multi-channel outreach and unlimited enrichment.

The Pro plan is available at $135 per month, and the Ultimate plan costs $195 per month, offering additional features like custom workflows and priority support.

9. Calendly: For automated meeting scheduling

Calendly transforms scheduling into a quick and automated process, allowing sales teams to focus on connecting with clients and prospects.

With direct calendar integration, flexible meeting options, and team collaboration features, Calendly optimizes the way teams book meetings, making client interactions more seamless and efficient.

Key features to boost sales productivity

• Automated meeting scheduling: Allows invitees to select available time slots without back-and-forth email exchanges.

• Calendar integration: Syncs with Google Calendar, Outlook, and other calendars to prevent double bookings, and automatically updates meetings.

• Customizable event types: Sets specific parameters like duration, location, and buffer times for different meeting types.

• Multi-person scheduling: Distributes meetings among team members based on availability or assigns multiple members to the same meeting.

• Automated reminders and follow-ups: Sends email or SMS reminders to reduce no-shows and sends follow-up emails to keep clients engaged.

Pricing

Calendly offers a free plan with basic scheduling features. Paid plans start at $12 per user per month, adding more customization and integrations.

10. Trello: For task organization and project management

Trello helps sales teams manage tasks, projects, and workflows more efficiently.

With its flexible, visual boards and customizable options, Trello lets you organize sales activities, streamline task tracking, and improve team collaboration.

This tool makes it easy to keep every part of your sales process visible and accessible so everyone stays on the same page.

Key features to boost sales productivity

• Visual workflow management: Use boards, lists, and cards to organize leads, opportunities, and deal stages intuitively.

• Customizable sales pipelines: Create unique boards for each sales stage, enabling easy tracking from lead generation to closed deals.

• Automation with Butler: Set up rule-based actions to move cards, assign team members, and manage due dates without manual intervention.

• Team visibility: Share boards across the team, letting everyone see real-time updates on deal progress and add notes or attachments.

• CRM integration: Sync with popular CRMs like Salesforce to align customer data and reduce data entry.

• Productivity templates: Access templates for sales pipelines, lead management, and customer onboarding to speed up workflow setup.

Pricing

Trello offers a free plan with essential features, while paid plans start at $5 per user per month for Standard, $10 for Premium, and $17.50 for Enterprise.

11. Slack: For sales communication and collaboration

Slack is a powerful communication hub, enabling sales professionals to connect, share, and collaborate in real-time.

With Slack, teams organize conversations and make faster, better-informed sales decisions.

In a nutshell, Slack boosts productivity through centralized communication, quick decision-making, and seamless integration with essential sales tools.

Key features to boost sales productivity

• Centralized communication channels: Create dedicated channels for leads, account management, and deal negotiations to keep all relevant discussions organized and accessible.

• Instant messaging: Reduce email exchanges with direct messaging, accelerating decision-making and response times.

• CRM integration: Sync with Salesforce to keep opportunity updates in one place.

• Workflow automation: Use Workflow Builder to automate routine tasks, simplify lead routing, and track deals more effectively.

• Cross-functional collaboration: Connect quickly with team members across departments, involve experts for complex deals, and set up channels for deal approvals and customer support.

Pricing

Slack’s paid plans start at $8.25/user/month for Pro (unlimited search and apps, video calls for 50) and $14.10/user/month for Business+.

How to choose the right sales productivity tool for your sales team

Choosing the right sales productivity tool for your team can feel overwhelming, but a few key factors can help narrow down your options.

Let’s break it down into simple criteria to guide your decision:

• Automation: Look for tools that handle repetitive tasks, freeing your team to focus on high-value activities. Automated workflows, lead routing, and data updates can all reduce the burden of manual work.

• Integrations: Ensure the tool integrates well with your existing CRM, email platform, and other essential apps. Seamless connections make managing information easier for your team without switching between platforms.

• Ease of use: A tool that is too complex can become a burden. Choose one that offers an intuitive interface, quick onboarding, and minimal learning curve so your team can start seeing benefits right away.

• Scalability: As your business grows, your tool should grow with you. Check that it can handle additional users, leads, and features without requiring a massive overhaul or extra costs.

• Customer support: Look for a provider with responsive support, clear documentation, and resources that empower your sales and marketing teams. When issues arise, strong support can make all the difference.

Conclusion

For effective pipeline management and better results, you need to boost your sales team's efficiency.

If you want to make life easier for your teams, sales productivity tools like PhantomBuster can handle the busy work so that sales managers can focus on closing deals with high-quality leads.

Give it a shot with the 14-day free trial and see how it can step up your lead generation game.

Get a free PhantomBuster trial!