By The PhantomBuster TeamArtificial intelligence and machine learning have made a massive impact on just about every aspect of work in recent years. For sales professionals, AI-powered tools speed up and improve lead generation and the sales process while freeing up more time for closing deals.
This article covers a curated list of AI sales tools you should consider adding to your stack and how they can help sales teams become more efficient. To keep this list relevant, we did not include AI sales assistant tools or AI SDRs. We cover those in other articles.
AI highlights
AI tools help with various sales tasks: prioritization, lead scoring, enrichment, forecasting, cold outreach, improved segmentation, and more.
PhantomBuster AI Phantoms help sales team enrich their lead lists and create personalized messages on auto-pilot. Prices start at $56 monthly.
HubSpot Sales Hub allows sales teams to forecast and score leads. Prices start at $150 per seat.
Salesforce Einstein is an AI sales tool for the Salesforce CRM that helps create more effective sales conversations. Prices start at $330 monthly.
Gong is a sales intelligence tool for recording, analyzing, and coaching based on sales calls. Pricing is not disclosed publicly.
Loom's AI video recording add-on help sales teams create personalized screen grabs, summarize meetings, edit videos and add auto CTAs and titles. Prices begin at $12.50 per user per month on top of your paid plan.
Lavender is one of the best AI sales tools for writing emails. Plans start at $27 monthly.
Drift offers an AI chatbot for website visitors that engages and communicates based on customer data. Price starts at $2,500 monthly for AI insights. To get the full AI chatbot you need a custom Enterprise plan.
Taplio is a LinkedIn AI content creation platform that allows you to create unique content based on your post history. Prices start at $32 monthly.
Tavus is an API-based AI video generator for creating videos based on a person's recorded template. All AI features are included at $39 monthly.
MeetGeek is a platform for recording, transcribing and analyzing sales calls with AI. Pricing starts at $15 monthly.
Trumpet is an AI-powered digital sales room that helps sales teams serve personalized content to prospects. Price starts at £29 per month.
Chorus is ZoomInfo's sales call intelligence platform for unlocking insights from conversations. Pricing is not disclosed.
Crystal is a personality data platform that allows you to create personalized messages based on prospects' character traits. It starts at $49 monthly.
How is AI used for sales?
AI sales software can be used to automate a variety of tasks in the sales process. Some of them include:
Lead scoring and prioritization: analyzes the available data points and lead behavior and calculate a score that represents the likelihood of a prospect purchasing from you.
Lead enrichment: adding missing data to existing accounts in your CRM by scraping it through various sources online, such as websites or social media.
Make accurate sales forecasts: determine which leads are more likely to turn into sales based on historical data from your own sales records.
Better outreach: use AI personalization based on the lead's job title, work history, previous content engagement, etc.
Better customer insights and segmentation: analyze and prioritize leads to determining which segments are more likely to bring revenue.
Video creation: use scripts and AI created avatars, summarize meetings and edit sales videos.
With that out of the way, here are the best AI sales tools you should consider adding to your stack.
1. PhantomBuster: AI lead enrichment and LinkedIn message personalization
PhantomBuster is sales prospecting and lead generation software that helps sales teams find new leads, enrich their existing lead data, score lists of leads, and engage with them on LinkedIn and other social media platforms.
What makes PhantomBuster a good AI sales tool
PhantomBuster gives you 100+ automations (Phantoms) to scrape data and build sales lists. You can leverage four AI Phantoms to enrich your lead lists and create personalized messages.
AI LinkedIn Message Writer Phantom: Leverage the powers of GPT to craft the ultimate LinkedIn message. Use your free AI credits to feed GPT profile data and get an ultra-personalised outreach message.
AI LinkedIn Profile Enricher Phantom: automate data enrichment for better lead generation on LinkedIn by leveraging AI to better structure and enrich data.
Advanced AI Enricher Phantom (Beta): Access to GPT API
AI LinkedIn Post Responder Phantom: Write comments for the most impactful posts that your leads have posted on LinkedIn in the last month.
For example, you can use the AI LinkedIn Profile Enricher to score your leads in your list based on specific criteria (the data needs to be available in the lead list).
The Phantom will populate your lead lists with specific scores for each contact. You can use these scores to prioritize outreach by creating a new list of contacts with the highest score and launching an outreach campaign.
PhantomBuster pricing
PhantomBuster has three paid plans:
Starter ($56 per month) - includes 10k AI credits, and 10 Phantoms slots
Pro ($128 per month) - includes 30k AI credits, and 15 Phantoms slots
Team ($352 per month) - includes 90k AI credits and 50 Phantom slots
There is a free trial available for 14 days to help you get a feel for what PhantomBuster offers, and it comes with 1,000 AI credits.
2. HubSpot Sales Hub: AI lead scoring and sales forecasting
HubSpot is the world's leading CRM. It comes with AI features that help optimize your sales pipeline.
What makes HubSpot a good AI sales tool
Based on the existing customer data in HubSpot, you can do lead scoring and forecasting using their AI sales software. Here is what that means for sales teams:
Prioritize leads: HubSpot considers the entire buyer journey to tell you which leads to contact first.
Create and customize new lead scoring systems: teach HubSpot AI which potential customers have the most value for your business.
Choose between traditional and predictive lead scoring: based on your chosen sales strategies, decide which lead scoring system brings the most value to your sales managers.
Tip: You can use PhantomBuster with HubSpot to enrich your HubSpot lead lists with new and accurate data, resulting in more accurate sales forecasts and lead scoring.
HubSpot Sales Hub pricing
HubSpot has two main plans for the Sales Hub, but the AI-powered features, such as predictive scoring, are only available in the Enterprise plan.
Professional ($100 per seat per month): includes coaching playlists, forecasting, call transcription, prospecting workspace, ABM tools, automation, playbooks, and sequences.
Enterprise ($150 per seat per month): everything from Professional + recurring revenue tracking, conversation intelligence, advanced permissions, predictive lead scoring, custom objects, and lead form routing.
Sales professionals should note that in addition to the fixed monthly cost, there is a one-time onboarding fee of $3,500.
3. Salesforce Einstein: Sales collaterals based on behavior
Einstein is Salesforce's AI sales assistant built to make communication easy for sales teams and provides personalized experiences for your customers.
It is built into the Salesforce CRM, and helps sales reps find new sales opportunities, create outreach messages, and predict future sales outcomes.
What makes Einstein a good AI sales tool
With AI features, Einstein makes an already powerful CRM even more useful for sales professionals. Here is how:
AI writing assistant: create outreach emails based on prospecting done by Salesforce's AI assistant.
Conversation intelligence: conversation mining and insights from sales calls - summarize the most important moments from customer calls.
Buyer assistant: AI sales chatbot that communicates with customers throughout the sales cycle and, when ready, passes them on to your sales team.
Salesforce Einstein pricing
Salesforce has three main pricing plans:
Enterprise ($165 per user/month): includes conversation intelligence, workflow and approvals automation.
Unlimited ($330 per user/month): everything from Enterprise, including predictive AI, conversation intelligence, and sales engagement, as well as a premier success plan.
Einstein 1 Sales ($500 per user/month): everything from Unlimited, plus Einstein Copilot, performance management and sales programs, and Slack collaboration.
The AI sales tools are available in the Unlimited plan, but to maximize your overall sales effectiveness with AI, you need the most expensive Einstein 1 Sales plan.
4. Gong: sales intelligence AI platform
Calling themselves a revenue intelligence platform, Gong helps sales teams get data-driven insights from customer interactions.
Use Gong to record and analyze conversations, get valuable insights about sales performance, do sales coaching with recorded materials, and more.
What makes Gong a good AI sales tool
Gong helps sales teams better understand their customers. But with AI, it can make sales processes even more efficient.
Sales forecasting: AI-powered that taps into previous sales conversations to predict future performance.
Sales coaching: get valuable insights about historical rep performance with AI, then use those materials to coach your sales teams.
Sales engagement platform: engage leads and prospects throughout the sales cycle with AI-powered interactions such as outbound messages and replies to incoming chats.
Ask anything: ask questions about your sales efforts in plain English and get actionable insights provided by AI.
Gong pricing
Gong pricing is not publicly available. Their AI software is built into the platform and comes with all plans.
However, with a little research, you can find out that Gong costs a minimum of $1,500 per year for each of the sales reps on your team.
5. Loom: video recording with AI functionalities
Loom started out as a simple Chrome extension for screen recording and evolved into a full-blown video tool for sales teams. It is one of the best AI sales tools for anyone who uses video for lead generation, prospecting, and outreach.
What makes Loom a good AI sales tool
Loom is a handy tool for various use cases, but here are the AI features that make it a great choice for sales:
Auto titles, summaries, and chapters: eliminate repetitive tasks such as annotating and editing videos for each contact.
Auto create docs, issues, and messages: AI content generation for building documents from screen grabs.
Auto-add context: use AI to generate messages along with your video link automatically.
Loom pricing
Loom offers a freemium plan and two paid plans. AI features come on top of paid plans as add-ons.
Business ($12.50 monthly): gives you unlimited videos and video recording length.
Enterprise (reach out to get a quote): everything from Business but with a discount for a large number of users.
Loom AI add-on (on top of Business of Enterprise): Admins of accounts on paid plans (Business or Enterprise) can add Loom AI to their current plan for $4 creator/month (billed annually) or $5 creator/month (billed monthly).
6. Lavender: AI-generated email copy
Lavender helps sales representatives have AI-powered conversations through email.
Whether it's a sequence, template, or single email, Lavender's features provide valuable insights on how to create better emails.
What makes Lavender a good AI sales tool
The standard features in Lavender are extremely useful, but here is what you can expect from the AI ones:
Sales email scoring and optimization: get AI-powered insights about the effectiveness of your emails with numbers you can understand and compare.
Email personalization: use AI and contact data to personalize sales emails based on the data stored in your CRM for each contact.
Built-in ChatGPT: use OpenAI's tool directly in Lavender to create emails and get help with writer's block.
AI emails from scratch: get prompts and fully fleshed-out sales emails with AI.
Lavender pricing
There are four plans with Lavender:
Basic (free forever): Gives you five emails per month, Gmail and Outlook integrations, but has no AI email writer or AI recommendations.
Starter ($27 per month): Unlimited emails and personalizations, AI email writer, and AI recommendations. Doesn't give you access to integrations with other tools.
Individual Pro ($45 per month): Everything in Starter + integrations.
Team (starts at $8,500 per year): Everything in Individual Pro plus aggregated email analytics, accelerated dynamic scoring, proactive customer success, coaching programs, and content studio access.
7. Drift: AI chatbot for website visitors
Drift is a buyer intelligence platform offering real-time conversations with your customers via a chatbot. This allows your team to focus on sales activities that move the needle.
This tool automates various sales tasks, from analyzing visitor behavior, qualifying leads, booking meetings, and much more.
What makes Drift a good AI sales tool
Drift claims its AI is trained on 100M+ B2B sales and marketing conversations, enabling more relevant, higher-converting conversations.
It's also custom-trained to integrate your brand voice so customers don't feel like talking to an AI bot.
AI-powered chatbots: A powerful chatbot that offers AI answers to open-ended questions, gives recommendations and even lets customers book meetings 24/7.
GPT features: Drift's integration with OpenAI allows you to access GPT-suggested replies and translations in your chatbot.
AI engagement score: AI calculated intent score on a prospective account based on the number of engagements and relevance to your business.
AI insights: Drift's patented technology surfaces the most common topics in your chat conversations.
Drift pricing
Drift offers three pricing plans, billed annually, starting at $2,500 per month.
Premium ($2,500 monthly): AI conversation insights, Prospector, and AI engagement score included.
Advanced (custom pricing): Same AI features as Premium but offers additional standard features like Fastlane, webhooks, and A/B testing.
Enterprise (custom pricing): The only plan that includes AI-powered chatbots.
8. Taplio: AI-powered platform for generating LinkedIn content
Taplio gives sales teams the tools to scale their LinkedIn content creation. This AI tool analyzes your past content on this platform to create custom LinkedIn content for your target audience.
What makes Taplio a good AI sales tool
Taplio's AI features help you scale it so you can focus on other sales tasks, such as talking to leads and closing deals.
LinkedIn content analysis: find previous LinkedIn content that your audience engages with.
Personal chat assistant: talk to an assistant that analyzes your previous posts, asks questions about your LinkedIn content, gets ideas for prompts, browses conversation history, and more.
Create and schedule posts from Taplio: use suggestions for the best posting times; create text posts, images, links, carousels, and more for outbound automation.
AI-based engagement: build lists of LinkedIn leads, make comments on their content, automatically reply to comments on your posts.
Taplio pricing
Taplio has three plans. The AI features are only available in the Standard plan. All plans come with a seven-day free trial.
Starter ($32/month): access a database of existing content, schedule content in various formats, personal analytics dashboard
Standard ($49/month): AI-powered content and chat assistant, relationship builder for LinkedIn, team features (create content for team members)
Pro ($149/month): lead database, higher limits on all content activities and AI generation features
9. Tavus: AI tool for creating personalized video messages
Want to create personalized outreach videos with AI that are so good that they will make you wonder if they're the real deal? Tavus uses replica and text-to-video machine learning to create super realistic videos for sales outreach, among other things.
What makes Tavus a good AI sales tool
The use cases for Tavus are practically endless. However, there are a few ways that sales teams specifically can benefit from this tool.
Upload your avatar and create a template: the AI then "learns" about you and creates personalized AI videos, letting you create massive amounts of videos with basic prompts.
Add variables: use an AI voice generator to fill in variables such as name, job title, the reason for outreach, and more, allowing you to personalize your pitch easily for 10 or 100 leads at a time.
Lip syncing and real media blending-coming soon: create countless unique videos of you by using your avatar.
Tavus pricing
Tavus has four pricing plans:
Starter ($1 per month): 300 tokens for videos, which translates to 3 minutes of video, stock replicas.
Hobbyist ($39 per month): 2,500 tokens (25 minutes of video), stock replicas, and three personal replicas.
Business ($199 per month): 15,000 tokens (150 minutes of video), stock replicas, and seven personal replicas.
Enterprise: reach out for a quote: unlimited tokens and personal replicas.
You get access to all of the AI features in the Hobbyist plan.
10. Meetgeek: Sales meetings summaries
Get more value from your sales meetings by extracting the most important pieces of data with MeetGeek. This AI sales tool collects data during calls so you can focus on what you do best: closing more deals.
What makes Meetgeek a good AI sales tool
Auto recording, note taking, and meeting summary: attend the meeting and have MeetGeek record it to get automatic meeting notes.
Search past meetings: review previous meeting notes and search by topic, action items, speakers, etc.
Action item and topic detection: catch up with as many meetings as you need by identifying important topics and action items.
Meetgeek pricing
MeetGeek has four pricing plans:
Basic (Free): 5 hours of transcription, 3 months of transcript storage, 1 month of audio storage; Zoom, Google Meet, and Teams transcriptions; integrations, uploads, and folders.
Pro ($15 per user per month): 20 hours of transcription per month, 1 year of transcript storage, 6 months of video storage; everything from Basic + HD videos, file downloads, Zapier integration.
Business ($29 per user per month): 100 hours of transcriptions monthly, unlimited transcript storage, 12 months of video storage; everything from Pro + custom dictionary and team collaboration features.
Enterprise ($59 per user per month): unlimited storage for transcripts, custom video storage, everything from Business + branded emails, custom data retention, payment by invoice.
The free plan is generous and gives you 5 hours of transcription per month. However, you'll need a paid plan for prolonged meeting storage.
11. Trumpet: AI sales landing pages
Trumpet helps you create personalized sales rooms that provide prospects with all the information they need to make a purchasing decision. Instead of scattering sales data across platforms, use Trumpet to consolidate it into one link and landing page.
What makes Trumpet a good AI sales tool
Centralized landing pages/sales rooms: personalized links for each prospect in the sales funnel, complete with demos, proposals, quotes, contact details, and more
70+ customizable elements: import lead data from your CRM and personalize each salesroom according to the prospect and their place in the sales cycle
Mutual action plans: workflows that bring sales teams and prospects together, e.g., meeting calls, sales demos, signing documents, etc.
Trumpet pricing
Trumpet comes with four plans:
Free: 10 free Pods, unlimited users, 30+ integrations, mutual action plans and analytics.
Pro (£29 per user per month): Trumpet AI; unlimited pods, content and templates; pro analytics, two-way CRM integrations.
Scale (£60 per user per month): everything from Pro + TrumpetSign, proposals and quotes, video and screen recording, DocuSign, PandaDoc and Gong integrations, advanced analytics, surveys and forms.
Enterprise (£100 per user per month): everything from Scale + SSO, white labeling, multiple team workspaces, custom domains, personalized customer support.
While the Pro plan should be enough to get you started, the AI sales tools are available only in the Scale plan and up.
12. Chorus: Real-time sales performance assessment
Formerly known as a standalone tool, Chorus.ai was purchased by ZoomInfo with the intent of becoming the best conversation intelligence tool in the sales game.
It helps analyze, summarize, and learn from sales calls.
What makes Chorus a good AI sales tool
Automated call recording, transcription, and analysis: get summarized insights from your sales calls and catch up with everything in minutes.
Sales coaching: identify the best call practices and teach your team how to replicate them in sales prospecting.
Forecast deals: use data intelligence and sentiment analysis to forecast sales outcomes based on call data.
Chorus pricing
The pricing for Chorus is not publicly available. However, some websites state that it will cost about $8,000 for three users to get Chorus for one year.
13. Crystal: Understand prospect personality with AI
Crystal is a personality data platform that lets you build detailed profiles for your customers based on more than just contact data such as emails.
Use personality traits to craft personalized outreach messages that resonate with your recipients and help you close the deal.
What makes Crystal a good AI sales tool
Profile dashboard: create profiles for yourself, your team, and each customer to understand how to approach your sales leads.
Chrome extension: access lead information from your web browser and get tips on how to approach leads for the best chances of conversion.
AI writing assistant: get help with writing personalized emails based on customer character traits.
Crystal pricing
There are four plans in Crystal, but only one is an actual plan with a pricing point:
Free: DISC + five more assessment types, basic profiles, LinkedIn extension, virtual meetings, writing assistant and 5 profile credits.
Premium ($49 per month): everything in Free + premium profile content, advice for personalized communication, unlimited writing suggestions, calendar integrations, and 200 profile credits per year.
Business: everything in Premium + shared profile library, team assessments, candidate assessments and job profiles, CRM integration.
Enrichment: everything from Business + high volume profile credits, access to Crystal API, CRM integration, and CSV enrichment.
The Premium plan is an excellent starting point, giving you 200 new profile credits annually.
Conclusion
Instead of replacing sales teams, AI sales tools empower them by automating tasks, saving time, and feeding their sales processes with high-quality data.
If you're looking for an essential tool to get started with, PhantomBuster offers great value for money. Automate lead scraping and use AI to enrich leads and personalize outreach messages.
Sign up for a free trial of PhantomBuster today!
