By The PhantomBuster TeamLooking to improve your sales process? Sales intelligence involves collecting and leveraging quality data about your potential customers.
From finding high-quality leads, tracking buyer intent data, and engaging with key decision-makers, here are 20 top sales intelligence tools to make it happen. It's data enrichment at its finest!
TL;DR
PhantomBuster: Sales intelligence tool with 100+ automations on major social media platforms ($56/ month).
LinkedIn Sales Navigator: Offers advanced search to identify high-quality leads ($99.99/ month).
HubSpot Sales Hub: Provides a leads database, call and email analytics ($20/ month).
Apollo.io: Delivers an all-in-one sales intelligence and data enrichment platform ($59/ month).
ZoomInfo: Offers company data records and intent data tracking ($14,995/ year).
Cognism: Brings a GDPR-friendly approach to sales intelligence (pricing available on request).
Kaspr: Provides a LinkedIn Chrome extension to gather B2B data ($49/ month).
Seamless.ai: Has an artificial intelligence-powered sales software (pricing available on request).
Bombora: Reviews buying signals and predictive analytics (pricing available on request).
Leadfeeder: Reveals your company website visitors ($99/ month).
Lusha: Offers a database of 150 million+ business profiles ($37/ month).
UpLead: Gives B2B contact information and intent data ($99/ month).
Demandbase: Delivers account-based GTM data and insights (pricing available on request).
Hunter.io: Finds and verifies professional email addresses ($34/ month).
LeadIQ: Has a B2B contact database with AI and CRM integrations ($36/ month).
Clearbit: Enriches leads with valuable firmographics and technographics (pricing TBC).
6sense: Offers AI-powered coverage for every sales pipeline stage (pricing available on request).
Crystal: Provides a personality-based data platform to personalize sales ($49/ month).
Gong.io: Has revenue intelligence data with predictive analytics (pricing available on request).
Similarweb: Offers web traffic data analysis, benchmarking, and buyer intelligence ($125/ month).
1. PhantomBuster: Best sales intelligence software for automating lead generation
PhantomBuster is a sales intelligence software that runs on autopilot. It has 100+ pre-built automations across major platforms like LinkedIn and Sales Navigator.
From exporting LinkedIn searches to sending personalized messages, you can quickly streamline your sales strategies and win more deals.
Key features
PhantomBuster offers a range of sales intelligence features:
Buyer behavior insights: Automate your lead generation based on intent data by exporting LinkedIn event guests to identify people interested in a particular subject.
AI-powered lead scoring: Prioritize potential customers with the AI LinkedIn Profile Enricher. You can customize a prompt to calculate a score based on your criteria and identify the leads you should focus on.
Personalized outreach automations: Use the AI LinkedIn Message Writer to craft messages based on your leads' data. This tool uses data-driven insights (like their job title, shared interests, or even recent LinkedIn activity) to craft personalized messages that resonate.
CRM integration: Forget about manual data entry! PhantomBuster integrates with main CRMs, such as HubSpot, to automatically update your contact lists. Try the HubSpot Contact Sender to enrich your pipeline with fresh leads from LinkedIn continuously.
Pricing
After a 14-day free trial, pricing starts at $56/ month.
This includes 5 automation 'slots,' unlimited data exports, 20 hours of execution time, and 10,000 AI credits per month.
Plus, you can join the Slack community to connect with other sales leaders and reps.
2. LinkedIn Sales Navigator: For advanced search to identify prospects
Want to find more high-quality prospects and boost sales? Sales Navigator is a paid subscription that offers more sophisticated functionalities than a standard LinkedIn account.
Key features
LinkedIn Sales Navigator offers several sales intelligence tools to support your outreach efforts:
Advanced search capabilities: Find, filter, and prioritize leads on LinkedIn.
Custom lead and account lists: Build a database of qualified leads for your sales cycle.
Real-time alerts about your prospects: Track and analyze your prospective leads on autopilot.
Profile view notifications: Identify potential customers based on who's recently visited your LinkedIn profile.
Pricing
Pricing for a LinkedIn Sales Navigator Core plan starts at $99.99 per month.
This includes 50 InMail messages per month, unlimited browsing, and advanced lead search capabilities.
3. HubSpot Sales Hub: For managing your sales pipeline
When it comes to sales intelligence, the HubSpot Sales Hub stands out for its lead management and sales automation features.
Key features
This sales intelligence software includes several standout features to help reps boost their efforts:
Lead management and prospecting: Get a sales workspace to track leads and monitor your sales funnel.
Call and email tracking: Log calls, see which calls to prioritize, and get notified about email opens.
AI-powered prospecting: Use the Breeze Prospecting Agent to prioritize leads and get personalized email content.
Pricing
HubSpot Sales Hub offers a free plan, including a deal pipeline, contact management, and meeting scheduling.
If you want to access automated sales intelligence features and analytics, the Starter plan begins at $20/ month.
4. Apollo.io: For sourcing leads from databases
Apollo.io is an automated sales intelligence software focusing on lead generation, email campaigns, and contact database management.
It's particularly useful for B2B sales professionals.
Key features
Apollo.io describes itself as a 'sales intelligence and engagement platform.' Here are some of its top features:
Contact and account search: Use an inbuilt search engine to find the best people for your sales and marketing efforts.
Scores and signals: Identify leads that match your ideal customer profile and behavioral criteria (e.g., they visited your pricing page).
Analytics: Track sales intelligence data, such as your sales development activity, email, and call engagement.
Pricing
Apollo.io's pricing plans start with a free version, which includes unlimited email credits, filtering your leads by buyer intent data, and a task management platform to track and integrate your workflows.
The basic plan is $59/user per month.
5. ZoomInfo: B2B contact and company intelligence tool
ZoomInfo has positioned itself as a B2B database with enterprise-level market insights.
It's suited to larger sales teams and offers a suite of sales intelligence software to enhance business growth.
Key features
As a sales intelligence software, ZoomInfo can deliver actionable insights across the entire sales pipeline:
Extensive database: Access 321 million+ contacts and 105 million company details for your sales outreach.
Buyer intent data: Track your leads' intent signals and get site visit alerts to identify potential customers.
CRM integrations: Sync your workflows with Salesforce and Dynamics, and be ready to improve sales performance.
Pricing
Starting at $14,995/ year, ZoomInfo's sales intelligence software requires a high investment, making it more suited to larger revenue teams.
6. Cognism: For enriching leads with GDPR-compliant data
If you want to use sales intelligence software that checks 'Do Not Call' (DNC) lists for GDPR purposes, then Cognism's B2B company data platform is for you.
Key features
Cognism is a strong player in the sales intelligence market, with a host of features that give it a competitive advantage:
Premium data accuracy: Get validated emails and phone-verified numbers (Cognism calls the person to ensure the contact data is correct).
Sales triggers: From hiring to funding to job changes, track intent data to spot those all-important buying signals.
Ethical data processing: Get DNC-cleaned phone numbers to stay compliant.
Pricing
Pricing information is not publicly available on Cognism's website. However, they offer a free trial upon request, and their support service helps sales teams identify the best plan for them.
7. Kaspr: Chrome Extension for retrieving verified LinkedIn contact data
Kaspr is a sales intelligence software that specializes in LinkedIn.
It works via an in-built Chrome extension, letting sales representatives grow their prospecting list as they browse LinkedIn.
Key features
Kaspr's sales intelligence helps sales teams who focus their prospecting on LinkedIn:
Accurate contact data: Access over 500 million contacts and manage your leads in one place.
LinkedIn Chrome extension: Get phone numbers and emails from LinkedIn using the GDPR-aligned extension.
Integrations: Synchronize your data with CRMs like HubSpot, Pipedrive, and Salesforce.
Pricing
Kaspr's pricing starts for free, with access to powerful sales intelligence platform features, including unlimited B2B email credits, 5 phone credits, and 10 export credits.
Paid plans start at $49 per month.
8. Seamless.AI: AI-driven platform for finding accurate contact details
Machine learning can be a valuable part of your sales intelligence tech stack.
Seamless.ai offers a range of AI research, data enrichment, and CRM features. It also filters out inaccurate data in real-time.
Key features
Seamless.ai has a range of features for sales teams to get to know their customers:
Real-time data verification: Keep dirty data out of your logs to ensure your sales intelligence insights come from up-to-date data.
Chrome extension: Build prospecting lists from any website using the Seamless.ai Chrome extension.
AI-powered lead generation: Use the Pitch Intelligence tools to personalize messaging, understand your prospects, and write pitches that resonate.
Pricing
Seamless.ai has a free plan, which includes 50 credits, email addresses, phone numbers, and a real-time search engine.
For paid plans, you must contact their sales team.
9. Bombora: For co-op data at scale
Bombora is a sales intelligence software that connects you with people already interested in purchasing.
It uses intent data to spot sales-triggering behaviors—priceless for sales and marketing teams.
Key features
Bombora's approach lets you run more accurate prospecting sequences via a range of sales intelligence tools, such as:
Intent signal monitoring: Follow online behavior to quickly spot when someone is interested.
Lead scoring: Prioritize the right prospects with intuitive lead scoring to find out who's most likely to buy.
Competitor analysis: Spot when people are already researching your competitors.
Pricing
Bombora's sales intelligence software pricing will vary depending on the size and usage of your sales team.
10. Leadfeeder: For capturing leads from website visitors
If you're interested in company website viewer behavior, Leadfeeder could be a good fit. It offers CRM systems, lead scoring, and customizable alerts.
Key features
When it comes to sales intelligence, Leadfeeder is best for analyzing company websites by providing the following:
Website visitor identification: Find out who your website visitors are, even if they haven't submitted a form yet.
CRM integrations: Sync your visitor data with your CRM workflows.
Qualified leads: Automatically score your visitors, focus on companies, and use 50+ behavioral filters.
Pricing
Leadfeeder's sales intelligence software has a free version that includes 100 identified companies, data that lasts for 7 days, and unlimited users.
Paid plans start at $99 per month, paid annually.
11. Lusha: For verified B2B data contacts
Lusha offers a sales intelligence software with a B2B database for contact and company data.
With 1-click integrations and up-to-date B2B contact details, finding fresh leads for your sales processes is easy.
Key features
Lusha's sales intelligence software offers plenty of prospecting data platform features:
Bulk data enrichment: Send multiple contacts to your CRM systems at once.
Chrome extension: Use the extension on LinkedIn, Sales Navigator, Recruiter, Salesforce, or any company website.
GDPR and CCPA compliance: Enjoy peace of mind as Lusha is GDPR/ CCPA compliant and ISO 27701-certified.
Pricing
Lusha's pricing model starts with a free plan, which includes 50 emails and 5 phone numbers per month, job title change alerts, and more.
Their Pro plan costs $37 per month.
12. UpLead: For providing accurate and verified lead information
UpLead is a sales intelligence software that offers verified emails, numbers, and intent data for B2B sales reps.
Key features
As a B2B lead generation platform, UpLead has lots of tools available to help you enhance your sales processes:
Email verification: With a data accuracy rate of 95%, get email addresses for your leads.
Intent data: Find out who's looking for your solution (Enterprise plan users only).
Technographics filter: Find out who's using competitor or complementary tools in their tech stack.
Pricing
After a free trial, UpLead's sales intelligence software starts at $99/ month. This includes verified emails and CRM integrations.
13. Demandbase: For getting account-based sales insights
If you want a sales intelligence tool designed for account-based go-to-market (GTM) teams, then Demandbase could be the right fit.
Key features
Demandbase offers multiple sales intelligence features to scale your business growth:
Account-based marketing (ABM) platform: Use the AI search engine to access internal and external data.
Integrations and APIs: Connect your data and insights with your CRM, marketing automations, sales engagement tools, and more.
Pricing
Demandbase's sales intelligence software has a flexible pricing model available upon request.
14. Hunter.io: For finding and verifying professional emails
Hunter.io is a professional email finder tool, making it an excellent fit for anyone relying primarily on email prospecting to generate leads.
It also integrates with other sales intelligence software like PhantomBuster.
Key features
Here's how Hunter.io can grow your email prospecting list and boost your outreach efforts:
Email finder: Search by name or company to find professional emails.
Email verifier: Confirm you have accurate data for your prospecting.
Email outreach: Send automated cold emails from the platform.
Pricing
Hunter.io's sales intelligence software starts with a free plan, including 25 searches and 50 monthly verifications.
The Starter plan costs $34.
15. LeadIQ: For simplifying prospecting with fast lead capture
LeadIQ lets you build your sales pipeline, offering plenty of B2B data enrichment tools to help you along the way.
Key features
With a focus on B2B contact data, LeadIQ has lots of sales intelligence tools to grow your list:
Prospecting hub: Gather B2B contact information, integrate your workflows, and run AI-powered outreach.
Contact and signal tracking: Find out when people change jobs and other key sales triggers.
Pricing
LeadIQ has a free plan that includes 50 professional emails and 5 numbers per month. Paid plans start at $36/ month.
16. Clearbit: For enriching leads with real-time business data
Clearbit offers comprehensive data enrichment, from firmographics to technographics and more.
Key features
Clearbit's sales intelligence software offers multiple data enrichment options, such as:
Prospect data: Find out what type of organization they're in and what tech they use already.
Live notifications: Get real-time updates on what's happening with your leads.
Website visitor insights: Check out who's visited your site and turn them into clients.
Pricing
Clearbit has a custom pricing model based on database size and usage. Pricing is not publicly listed; users must contact their sales team for a quote.
17. 6sense: For identifying in-market buyers using AI
6sense offers an AI-powered sales pipeline, from finding the right accounts to running the outreach and beyond.
Key features
6sense is all about finding the right people, understanding how they behave, and reaching them with a perfectly timed outreach sequence. Here are its top features:
Sales AI: Identify which accounts to prioritize and personalize your emails accordingly.
Account intelligence software: Engage with people actively interested in your brand.
Buyer intent data: Know when prospects are ready to convert.
Pricing
There is no pricing information available on 6sense's website. Instead, visitors are invited to book a demo.
18. Crystal: For analyzing personality insights for tailored outreach
Want to tailor your sales approach to different personalities? Crystal describes itself as a personality data platform that reveals DISC personality insights for different prospects.
Key features
When it comes to sales intelligence software, here's how Crystal helps every conversation resonate:
Personality predictions: Understand your leads' motivations and their 'do's and don'ts'.
Behavioral insights: Find the right phrases and tone of voice to make your leads convert.
Communication recommendations: Send messages matching the prospect's preferred communication style.
Pricing
Crystal's pricing starts with a free plan, which includes a DISC assessment and a writing assistant for Gmail and LinkedIn.
Their Premium plan costs $49/month, billed annually.
19. Gong.io: For analyzing sales calls and improving sales performance
Gong.io is a revenue intelligence platform with predictive analytics for revenue, sales productivity, and pipeline growth.
Key features
Gong.io has a range of features to help you predict your business growth:
Gong Forecast: Anticipate your upcoming revenue and adapt your workflows accordingly.
Gong AI: Use AI workflows for sales teams, such as identifying emerging trends and personalizing content.
Pricing
Gong's pricing is available upon request and depends on your company's size and needs. Licenses are priced per user, and there's also a platform fee.
20. Similarweb: For providing competitive and market intelligence
If you need sales intelligence data for your traffic sources, Similarweb could be a helpful tool. It offers digital research and shopper intelligence functionalities.
Key features
Similarweb has a range of solutions that could appeal to sales and marketing teams alike:
Website insights: Review your site and app, their benchmarks, and how your audience engages with them.
Shopper intelligence: Map your customer journey and assess brand performance.
Sales intelligence: Access account monitoring and lead enrichment tools.
Pricing
Plans start at $125 monthly for up to 100 website results, website y performance, keyword analysis, and more.
Top features to look for in a sales intelligence tool
Deciding between the best sales intelligence tools can feel overwhelming. But let's narrow down these platforms.
Before choosing a tool for your tech stack, ask yourself:
Does this sales intelligence tool deliver accurate data?
Is it easy for my sales team to use?
Does it integrate with existing sales and marketing tools?
Is this sales intelligence platform compliant (e.g., with GDPR)?
Can I scale my sales process with this tool?
Does this sales intelligence software offer analytics?
Can I access up-to-date support, resources, and training with this sales intelligence solution?
By carefully considering these factors when choosing your sales intelligence platforms, you can make an informed decision that enhances your sales strategy.
Conclusion
Sales intelligence solutions can be a game-changer.
Whether you want to improve customer relationship management, shorten sales cycles, or have more actionable data, these 20 sales intelligence tools can help you.
Get your PhantomBuster free trial today and see how it can boost your sales game!
