By The PhantomBuster TeamDon't want to spend hours messaging on LinkedIn? You can save time by automating your LinkedIn mass message campaign.
In this article, you'll learn how quick and easy it is to message all your LinkedIn contacts using automation.
Plus, we'll suggest some top tools to get you started and show you how to build a targeted list, write personalized content, and set limits to keep your account safe.
TL;DR
LinkedIn mass messaging is time-consuming: You must type the message, add names individually, and keep track of all the contacts.
You can only send mass messages on LinkedIn to your 1st-degree connections, but you can use InMails, connection requests, events, groups, and open profiles to reach others.
Automating your mass messaging campaign is simpler than you think. Here's how to do it:
Build a relevant list of LinkedIn profiles- you can scrape LinkedIn data to do this
Choose a LinkedIn automation tool
Export your targeted list
Automate your mass messages (You'll need to send LinkedIn connection requests first)
Write a personalized message
Set LinkedIn mass messaging automation limits
Set frequency and launch
PhantomBuster is a cloud-based lead generation automation tool. It offers pre-built automations (Phantoms) to automate different types of LinkedIn messages and your entire outreach campaigns. After a 14-day free trial, pricing starts at $56/month.
Dripify focuses on LinkedIn outreach, allowing you to easily automate connection requests and messages. The basic plan is $59/month for one campaign, with advanced plans costing $79/month and $99/month.
Expandi is a LinkedIn automation tool for managing multiple campaigns with user-friendly dashboards and human-like behavior for safety. Pricing starts at $99/month for the Business plan.
Why is manually sending mass messages on LinkedIn a waste of time?
Manually sending mass messages on LinkedIn takes forever. You must type each message, add names individually, and keep track of everyone you've contacted.
It's slow, prone to mistakes, and not scalable.
Can you send mass messages to anyone on LinkedIn?
No, you can't send mass messages to just anyone on LinkedIn.
Whether you have a free or paid account, here are some necessary restrictions and limits to know when sending mass messages on LinkedIn:
You can only send direct messages to your 1st-degree connections on LinkedIn. You cannot send mass messages to people you are not connected with.
InMail allows you to message 2nd- and 3rd-degree connections but with a limited number of messages.
LinkedIn connection requests can include messages, but these have limits, too.
Event attendees and group members can be messaged directly.
Open profiles let you send messages without connecting first, but not everyone has this feature enabled.
How to automate a LinkedIn mass message campaign
Ready to automate your mass messaging process and leverage LinkedIn outreach at scale? It's simpler than you think.
Here, we'll cover everything from building your target list to choosing the right tools and setting up your campaigns.
1. Build a relevant list of LinkedIn profiles
You'll need a targeted list of profiles to start automating your bulk messaging campaign. Here’s how you can compile one:
Advanced search on Sales Navigator: Use Boolean filters to find suitable leads. This helps you narrow down your search criteria for precise results.
Export event attendees: Gather profiles from LinkedIn events where attendees share similar interests or industry topics.
CRM lists: Use lists from your CRM generated from previous lead-generation efforts.
LinkedIn groups and comments: Extract profiles from group members or those commenting on key posts using tools like LinkedIn Group Members Export Phantom or LinkedIn Post Commenters Export Phantom.
Compiling these lists will ensure your messages reach your target audience, boosting your campaign's success.
2. Choose a LinkedIn automation tool
You need a reliable LinkedIn automation tool to send personalized messages at scale.
Here's how to choose the right one:
Value for money: Check if the tool fits your budget and offers good value.
Setting limits: Ensure the tool lets you control the number of automations you run simultaneously.
Team spaces: Consider if you can share the tool with your team.
Learning curve: Look for tools that can grow and scale with your needs.
Flexibility: See if the tool works with other social media platforms.
Support: Check the available support and resources.
We’ll use PhantomBuster for this guide because it offers pre-built automations (Phantoms) that make LinkedIn mass messaging easy while remaining compliant.
Grab a PhantomBuster free trial to try the next steps for yourself. You don’t need a credit card; it only takes a few seconds!
3. Export your list
Now that you've chosen your LinkedIn automation tool, it's time to export your list of leads.
Exporting helps you organize your contacts, track your outreach, and personalize your messages more efficiently.
An automation tool like PhantomBuster's LinkedIn Search Export can simplify this process.
You can extract LinkedIn data like names, job titles, and profile URLs, making it easy to manage and target your outreach efforts.
Then, once you’ve exported your list, you can:
Clean your data if there are any results you wish to remove before starting the outreach.
Enrich your data to find emails and more details about your leads.
Take action and export to a CRM or create an outreach campaign.
Voilà, that’s how you build great lead lists for your outreach journey.
4. Automate your mass messages
Once your list is ready, it's time to automate your mass messages. Using PhantomBuster's LinkedIn Message Sender Phantom, you can streamline this process.
First, select the list of LinkedIn profiles you want to message. Then, connect your LinkedIn account to PhantomBuster.
This will allow PhantomBuster to act on your behalf, even when your computer is off.
Install the Chrome or Firefox extension and click to connect for easy connection.
Download the Chrome extension
Download the Firefox extension
This automation helps you:
Auto-send messages to connections.
Write personalized messages at scale using placeholder tags.
Set conditions for sending messages.
Generate new conversations daily.
Everything runs in the cloud, so you don't need to keep your browser open.
Your LinkedIn account will only send messages to your first-degree connections.
5. Write a personalized message
When you’re messaging on LinkedIn, make it personal.
Think about how much better it feels to get a message that mentions your name or something specific about you.
With PhantomBuster, you can set up placeholder tags for names, job titles, companies, etc, so each message feels unique.
Write your message like you’re talking to a friend, using tags like #firstName# or #companyName#.
This way, every message seems personal, even though it’s automated.
For example, here's a template to start a conversation with industry peers:
Hey [First Name],
As we both work in [Industry], I was wondering if you'd be interested in [Resource or Product]. Let me know if you'd find that helpful, and I'll forward you the link.
Have a great day,
[Your Name]
6. Set LinkedIn mass messaging automation limits
Now that you have your message list and automation tool ready, it's time to set some limits to keep your account safe.
LinkedIn has limits to prevent spam, so it’s important to follow these guidelines.
For free accounts, don’t send more than 100 messages a week to your 1st-degree connections. If you have a Sales Navigator or a Premium account, you can send more, but keep it reasonable.
PhantomBuster lets you set these limits automatically, ensuring you don't overdo it and risk getting your account restricted.
Remember, slow and steady wins the race!
7. Set frequency and launch
Once you’ve set up your message and limits, it’s time to decide how often you want to run your bulk messaging campaign.
Spreading your actions throughout the day helps keep your account safe and prevents it from getting restricted.
You can run your Phantom repeatedly, once, or after another Phantom. For best results, launch it repeatedly while keeping the frequency low.
When ready, click "Save" and "Launch" to get started.
This will automate your LinkedIn messages according to your schedule, making your outreach more efficient.
Best LinkedIn mass messaging automation tools
To get the most out of your LinkedIn outreach, you need the right LinkedIn mass messaging tools.
Here are some top automation tools that save time and boost engagement by automating LinkedIn connection requests and personalizing your messages at scale.
PhantomBuster
PhantomBuster is a powerful LinkedIn mass messaging tool that streamlines outreach. It uses "Phantoms" for individual automations and "Flows" for sequences. These are pre-built automations that make it easy to get started.
Here’s why PhantomBuster is great compared to its alternatives:
Works with Sales Navigator and free LinkedIn accounts.
Easily send automated LinkedIn messages to multiple recipients on your lead list.
Manage outreach campaigns on LinkedIn at scale, including follow-up messages.
Fits various budgets with scalable plans.
Enables team collaboration in one workspace so you can easily enable LinkedIn message automation using multiple accounts.
Pricing starts at $56/month after a 14-day free trial, including 20 hours of execution time, 5 Phantom slots, and 10,000 AI credits.
Dripify
Dripify is an automation and outreach software focused on LinkedIn outreach. It allows you to easily automate sending connection requests and messages.
Here’s what it offers:
Runs one campaign on the basic plan without scaling.
Manage all LinkedIn messages from the dashboard.
Supports A/B testing for LinkedIn workflows.
Dripify offers three pricing plans starting at $59/mo for one LinkedIn campaign.
To add more campaigns, you must upgrade to the Pro or Advanced plan, which costs $79/month and $99/month, respectively.
Expandi
Expandi is a LinkedIn-only outreach automation tool for automating multiple campaigns and managing extensive outreach efforts.
It offers the following:
Send up to 300 connection requests per week and automate sending mass messages.
Efficiently handle multiple accounts and campaigns.
Easy to use UI.
Includes pre-built campaigns like Connector, Open InMail, and Group Campaigns.
Expandi's Business plan starts at $99/month, offering features like a dedicated country-based IP address, auto-warm-up, and human-like algorithms.
Conclusion
Automating your mass messaging campaign can save you time and boost your LinkedIn campaigns.
LinkedIn automation tools provide powerful features to automate and personalize your message at scale.
Ready to launch your first mass messaging campaign? Try PhantomBuster today and improve your outreach campaigns.
