HubSpot & LinkedIn Integration [2025 Guide]

Integrating HubSpot with LinkedIn helps you sync contacts, track interactions, and manage outreach in one place. However, HubSpot’s built-in integration has limitations—it requires Sales Navigator and can be unreliable.

This guide covers how to connect LinkedIn to HubSpot, key pros and cons, and better alternatives for seamless lead enrichment and management.

AI highlights

• HubSpot’s LinkedIn integration helps sync contacts, send InMails, and track engagement but has limitations (such as cost, duplicate contacts, and performance issues).

• PhantomBuster, Hublead, Surfe, and Zapier offer better LinkedIn-to-HubSpot syncing with more flexibility and fewer bugs.

• Here's how they compare:

Start a 14-day PhantomBuster free trial.

Why integrate HubSpot and LinkedIn?

Connecting HubSpot and LinkedIn removes repetitive tasks and helps sales teams work more efficiently.

Instead of switching between platforms, you can track LinkedIn activity, manage leads, and send outreach messages from a single place.

Here’s what this CRM sync allows you to do:

• Sync contacts automatically: Import contacts and export LinkedIn connections to HubSpot without manual data entry.

• Send InMails from HubSpot: Contact LinkedIn leads directly and organize conversations in your CRM.

• Use LinkedIn data for targeting: Build better prospect lists and tailor outreach based on LinkedIn activity.

• Get real-time insights: Track profile views, job updates, and interactions to engage leads at the right moment.

• Enrich your contact data: Pull LinkedIn insights into HubSpot to improve lead scoring and qualification.

How to integrate HubSpot with LinkedIn?

You can connect HubSpot data with LinkedIn in a few ways, depending on what you need:

• Sales Navigator integration: Sync LinkedIn profiles with HubSpot company records so your account details are always up to date.

• CRM sync: Keep LinkedIn contacts updated in HubSpot automatically with LinkedIn CRM Sync.

• Third-party tools: Use tools like PhantomBuster (automatically sends contact data to HubSpot), Hublead (imports LinkedIn connections) or Zapier (syncs LinkedIn activity) to automate data transfers.

• LinkedIn Ads integration: Sync your HubSpot audience with LinkedIn Ads to run more targeted campaigns.

This setup helps you manage LinkedIn leads inside HubSpot without extra manual work.

LinkedIn & HubSpot integration: Pros and Cons

User feedback highlights both the benefits and challenges of integrating LinkedIn with HubSpot.

Let's have a deep look into those pros and cons.

Pros

✅ Unified management: Manage LinkedIn campaigns directly from HubSpot, making it easier to schedule posts and track performance across different channels.

✅ Better prospecting: Access LinkedIn Sales Navigator data within HubSpot to improve personalized outreach and engagement.

✅ Easy to use: The integration is intuitive and works well across devices, making it simple to manage LinkedIn interactions within HubSpot.

✅ Seamless LinkedIn syncing: Helps consolidate LinkedIn activity within HubSpot, reducing the need to switch between platforms.

Finally - syncing LinkedIn activity!

This integration is excellent for those who want to sync LinkedIn information with HubSpot CRM.

Easy to use, works exactly as advertised.

Now, all calls, emails, meetings, and LinkedIn connectivity can be found in a single place without having to search multiple places.

Alexander D., Recruiting/Staffing Company

HubSpot & LinkedIn integration reviews on HubSpot page - "Finally - syncing LinkedIn activity!"

✅ Automatic data syncing: Keep LinkedIn and HubSpot records updated in real-time without manual work, so sales and marketing teams always have the latest contact details.

Cons

❌ Extra costs: To use features like LinkedIn Sales Navigator within HubSpot, you’ll need a separate paid subscription, which may not fit every budget.

❌ Duplicate contacts issue: HubSpot may not recognize an existing contact record, sometimes creating duplicates.

Easy connection to LinkedIn

But it doesn’t recognize a contact that someone else in the company has as primary in HubSpot. See it as a new contact.

Färnlof H., Consulting/Advisory Company

HubSpot & LinkedIn integration reviews on HubSpot page - "Doesn't recognize a contact that someone else in the company has as primary contact in HubSpot"

❌ Slow performance: Some users report lagging or freezing issues, even when using different browsers.

❌ Difficult settings: Some users find the settings unclear and require trial and error to configure the integration properly.

Great product

Though some settings are hard to understand, but you can figure them out with trial and error.

Perestrello A.

HubSpot & LinkedIn integration reviews on HubSpot page - "Some of the settings are hard to understand"

Best alternatives to HubSpot and Sales Navigator integration

If HubSpot’s LinkedIn integration isn’t working for you—whether due to cost, limitations, or reliability issues—there are better ways to sync LinkedIn data with HubSpot.

Below, we explore the top alternatives.

PhantomBuster

PhantomBuster helps you pull LinkedIn data into HubSpot automatically, so you don’t have to update contacts or track job changes manually.

Try PhantomBuster free for 14 days!

It lets you:

• Extract LinkedIn profiles, including job titles, company details, and contact info.

• Export your LinkedIn connections' profiles as the first step for any automation workflow.

• Monitor job changes so you always have the latest data on your leads.

• Scrape and export the results of a Sales Navigator search into a spreadsheet.

• Enrich HubSpot records with LinkedIn insights to improve prospecting and outreach.

• Continuously feed your pipeline with leads freshly sourced and enriched from LinkedIn.

• Identify mutual connections to warm up introductions and boost response rates.

Why PhantomBuster is a good alternative

Compared to HubSpot’s built-in LinkedIn integration, PhantomBuster gives you more flexibility and fewer headaches.

Many users complain about duplicate contacts, slow syncing, and bugs in HubSpot’s native LinkedIn integration. PhantomBuster bypasses these issues by working independently.

Here’s why it’s a solid choice:

✅ Works with any HubSpot plan: No need to upgrade to an expensive Sales Hub Professional or Enterprise plan. Even small businesses with a basic HubSpot account can use it.

✅ No syncing issues: HubSpot’s integration is known to be slow and unreliable. PhantomBuster pulls data directly from LinkedIn, so you get faster, more accurate updates.

✅ Automatically tracks job changes: When a prospect moves to a new company, you’ll know immediately so you can adjust your outreach.

✅ Works with Sales Navigator: Besides LinkedIn, you can extract LinkedIn Sales Navigator information and push it into HubSpot without relying on HubSpot’s built-in (and limited) LinkedIn integration.

If you want a more reliable, cost-effective, and flexible way to sync LinkedIn with HubSpot, PhantomBuster is worth considering.

Pricing

💰 PhantomBuster's pricing starts at $56 monthly for a Starter plan, which includes 20 hours of execution time per month, 10,000 AI credits, and 5 automation slots. A free trial is also available.

Hublead

Hublead is a Chrome extension that automatically helps sales teams import LinkedIn connections into HubSpot.

Instead of manually copying contact details, Hublead lets you add LinkedIn prospects to HubSpot with one click.

Why Hublead is a good alternative

If you’re looking for a lightweight, easy-to-use alternative to HubSpot’s LinkedIn integration, Hublead is worth considering.

✅ One-click LinkedIn-to-HubSpot import: Save time by adding LinkedIn connections directly to your CRM without copy-pasting.

✅ Works without Sales Navigator: Unlike HubSpot’s native LinkedIn sync, Hublead works even if you don’t have Sales Navigator.

✅ No CRM syncing delays: HubSpot’s LinkedIn integration sometimes lags, but Hublead updates contacts in real-time.

Pricing

💰 ​Hublead pricing starts at $29/month per user (billed yearly), including unlimited LinkedIn contact imports, 600 email credits, and LinkedIn message syncing. Free plan and trial are available.

Surfe (formerly Leadjet)

Surfe lets sales teams sync LinkedIn messages, profiles, and notes directly to HubSpot. It’s ideal for teams that want to manage LinkedIn conversations inside their CRM.

Why Surfe is a good alternative

Surfe fixes some of the biggest pain points of HubSpot’s native LinkedIn integration by improving how messages and contacts sync between the two platforms.

✅ Sync LinkedIn conversations to HubSpot: Automatically log all LinkedIn chats in your CRM.

✅ Enrich HubSpot contacts with LinkedIn data: Update contact details in HubSpot with the latest LinkedIn profile info.

✅ Works with any HubSpot plan: No need for an expensive Sales Hub Enterprise subscription.

Pricing

💰 Surfe pricing starts at $29/month per user, including 150 email credits, 50 mobile phone finders, LinkedIn-to-CRM syncing, and LinkedIn message tracking. Free plan and trial are available.

Zapier

Zapier acts as a bridge between LinkedIn and HubSpot, allowing you to automate data transfers between the two platforms without needing direct integration.

Why Zapier is a good alternative

If you need custom LinkedIn-HubSpot workflows beyond what HubSpot’s native integration offers, Zapier is a great choice.

✅ Automate lead syncing: Automatically set up workflows to add new LinkedIn connections to HubSpot.

✅ Flexible integration: Works with LinkedIn Ads, LinkedIn Sales Navigator, and LinkedIn lead forms.

✅ No Sales Navigator required: Unlike HubSpot’s built-in integration, Zapier works with any LinkedIn account, including the free plans.

Pricing

💰 Zapier pricing starts at $19.99/month, including 20 Zaps, multi-step workflows, and 1,000 automation tasks per month. Free plan and trial are available.

HubSpot LinkedIn integration FAQ

How do I import LinkedIn connections to HubSpot?

You can export your LinkedIn connections as a CSV file and manually import them into HubSpot. However, this method doesn’t include profile details like job changes or messaging history.

For a better alternative, tools like PhantomBuster automate the process by syncing LinkedIn contacts to HubSpot and keeping them updated without manual imports.

Can I integrate LinkedIn with HubSpot if I don't have a LinkedIn Sales Navigator account?

Yes! While HubSpot’s built-in integration requires Sales Navigator, you can still connect LinkedIn to HubSpot using tools like:

• PhantomBuster: Extract and sync LinkedIn contacts to HubSpot without Sales Navigator.

• Hublead: Import LinkedIn connections to HubSpot with a Chrome extension.

• Zapier: Automate LinkedIn-to-HubSpot workflows, like adding new connections or syncing lead form data.

These options let you manage LinkedIn leads in HubSpot without needing a costly Sales Navigator subscription.

Start a 14-day PhantomBuster free trial.