Sales Acceleration Tools: Guide For Sales Teams

If you're in sales, you know time is everything. Sales acceleration tools help you work smarter, move faster, and close more deals without burning out.

In this guide, we'll show reps and sales leaders how to use sales acceleration tools to improve lead generation and boost sales efforts.

AI highlights

• The main use cases for sales acceleration software include streamlining workflows for lead generation and prospecting, data enrichment, lead qualification, contact management, outreach, sales engagement, forecasting, and analytics.

• Let's look at the best sales acceleration software for 2025:

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Main use cases for sales acceleration software

Sales acceleration software is designed to solve specific pain points for sales teams, from finding quality leads to improving follow-ups.

Let’s break down the main use cases and how this sales acceleration technology can streamline your sales process, boost productivity, and help close deals faster.

Lead generation and prospecting

Finding the right people to sell to is half the battle. But instead of chasing random leads, focus on high-intent prospects who are already interested in what you offer.

We recommend using PhantomBuster’s LinkedIn Post Commenter and Liker Scraper to spot warm leads by identifying who’s liking or commenting on industry posts.

Its new feature allows you to scrape posts directly from LinkedIn search URLs, making it even easier. You can target specific hashtags or topics, perfect for narrowing in on your ideal audience.

For example, search #SaaSTips on LinkedIn, grab the URL and scrape it to find an engaged audience ready for outreach.

This saves time and gives you a head start with personalized outreach, like referencing their engagement in your messages.

Data enrichment

Reaching out to a lead without complete information is like shooting blind. The more you know about a prospect, the better your chances of closing.

AI sales assistant tools, like AiSDR and Ava, can fill in the gaps by enriching your prospect data with verified emails, job titles, firmographic details, or even buying signals.

Once you've enriched your data, you can use those tools to automate outreach campaigns and schedule follow-ups while tailoring messages based on your prospects' LinkedIn activity or customer relationship management (CRM) data.

For example, if you see your prospect recently changed jobs, you could start with:

"Hey, congrats on your new role at [Company]! I’d love to explore how we can support your goals in this new chapter."

Lead qualification and lead scoring

Not every lead is worth the same effort, and lead qualification ensures you focus on the ones that matter most.

Try PhantomBuster’s AI LinkedIn Profile Enricher to score and qualify leads by analyzing LinkedIn profiles based on your criteria—like job titles, industries, or particular interests.

To save time and enhance sales success, align your AI-powered lead scoring with sales team feedback and adjust criteria as needed, improving lead qualification over time.

Contact management

Dirty data in your CRM makes everything harder. Missed follow-ups, outdated contact info, and wasted time tracking things down can quickly throw off your sales flow.

Keeping your CRM up to date doesn’t have to be a chore, though.

For instance, with the HubSpot CRM Enricher, you can automatically update your contacts with fresh details—like emails, job titles, and company info—so you’re always working with the most accurate data.

💡 Tip: Before starting a big outreach campaign, run the CRM Enricher to update your prospect list. That way, you’re not sending emails to outdated addresses or wasting time on leads who’ve moved on.

Automated outreach efforts

A strong sales outreach strategy and regular follow-ups are essential for effective prospecting, but handling them manually can be a hassle. By automating this process, you guarantee that no leads are overlooked.

That’s where PhantomBuster’s LinkedIn Outreach automation steps in. It lets you send connection requests, personalized intro messages, and up to three follow-ups—all on autopilot.

With this tool, you can upload your lead list, create tailored messages, and set up a flow that mimics a human-like sales cadence. It's efficient without sounding robotic, which is key to building authentic connections.

💡 Quick tip: Segment your leads in your PhantomBuster dashboard to organize them according to custom fields (like common industry or pain points). This way, you can fine-tune your messages for each group and boost your reply rate.

Sales engagement

Sales engagement includes every interaction between a sales rep and a prospect during the sales process. Keeping in touch and building relationships are key to success.

That's why social selling plays a big role here. When you engage with prospects on LinkedIn, even before sending that connection request, you establish trust and familiarity early on. The more meaningful interactions you have, the better your chances of closing.

Sales engagement tools like PhantomBuster’s LinkedIn Auto Follow keep you on your prospects’ radar by automatically following them and staying visible in their feed.

This way, you can warm up your prospects before directly connecting or starting outreach, making all the difference when it’s time to close the deal.

Sales forecasting and analytics

Sales forecasting and analytics help you make smarter decisions by analyzing past trends and predicting what’s next.

Sales forecasting tools like Clari or Salesloft can analyze historical sales data, deal stages, spot patterns, and potential customer behavior to predict which opportunities will likely close.

For example, predictive analytics might highlight which industries convert the fastest or flag deals that need extra attention. Use this insight to tweak your outbound strategy in real-time and stay on track with your goals.

💡Tip: Connect your analytics tool to your CRM. It keeps everything in one place and helps refine your strategy with every new data point.

Best sales acceleration software for 2025

The right sales acceleration software can make a huge difference for your team.

These tools are built to simplify your processes, keep leads engaged, and speed up your sales cycle.

Here’s a list of the top options for 2025 to help you find the best option for your workflow.

PhantomBuster: For automated sales pipeline generation and outreach

With PhantomBuster, sales teams can automate repetitive tasks and customize the entire sales process, from generating leads to scheduling outreach across multiple platforms.

With its features, sales professionals get to focus on high-value activities, improving sales productivity and conversion rates.

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Here are PhantomBuster best features:

• Ready-made workflows: Automates multiple tasks, such as data scraping, lead generation, LinkedIn social selling, and outreach.

• Automated CRM updates: Keeps your CRM updated with enriched contact data seamlessly.

• AI for lead scoring: Uses AI to determine who to prioritize in your outreach efforts.

• Personalized LinkedIn messages: Writes tailored messages to boost response rates from your connections.

• Autopilot LinkedIn sequences: Lets you set up LinkedIn outreach sequences that run on autopilot.

Pricing

💰 PhantomBuster's pricing starts at $56 monthly for a Starter plan, which includes 20 hours of execution time per month, 10,000 AI credits, and 5 automation slots.

HubSpot Sales Hub: Best sales automation CRM

HubSpot Sales Hub is the go-to CRM tool for sales teams. Its powerful automation features allow you to manage leads, track deals, and close sales faster.

Here's how it can help you accelerate your sales:

• Manage contacts and tasks in one place: Handles all contacts, tasks, and transactions, even on the go with the HubSpot mobile app.

• Automate repetitive tasks: Reduces workload through email follow-ups, lead rotation, and appointment scheduling automation.

• AI-powered tools: Uses tools like lead scoring and lead intelligence to prioritize prospects and identify the best opportunities.

• Email scheduling and tracking: Schedules and tracks emails so you know exactly when to follow up.

• Customized reports: Creates tailored reports to monitor sales performance and identify bottlenecks.

Pricing

💰 Pricing starts at $0 for the free CRM, with advanced features available in the Sales Hub Starter plan at $20/month per user.

Professional and Enterprise plans are available for $100/month and $150/month per user, respectively, offering advanced automation, lead scoring, and reporting capabilities.

Gong.io: AI-powered sales engagement platform

Gong.io leverages AI to help sales teams uncover valuable insights from their conversations, making it easier to refine strategies and close deals faster.

Here’s how it fits into your sales acceleration toolkit:

• Call recording and analysis: Records and analyzes calls to highlight trends, common objections, and missed opportunities.

• Revenue forecasting: Forecasts revenue based on past deals so you have a clear plan to hit your targets.

• Personalized coaching: Improves team performance through individualized coaching tips for sales reps based on real conversations.

• Deal tracking and alerts: Monitors deal status and alerts you to risks, helping you keep your pipeline healthy and moving.

Pricing

💰 Pricing starts at $1,500 per user annually, with full access to AI-driven insights and tools to streamline your sales process.

Outreach.io: For automating multi-channel sales engagement

Outreach.io helps sales teams take control of their engagement strategies by automating and streamlining prospecting efforts across multiple channels.

It’s designed to boost sales productivity, foster better connections, and close deals faster.

Here’s what it can do for you:

• Centralized multi-channel outreach: Manage email, LinkedIn, and sales call activities in one place for a more cohesive sales strategy.

• Streamlined pipeline management: Gain insights into your sales opportunities and confidently forecast outcomes.

• AI-driven sales intelligence: Analyze customer interactions to refine your messaging and uncover coaching opportunities.

• Seamless integration with CRMs: Sync Outreach with platforms like Salesforce to create a unified workflow across tools.

Pricing

💰 Outreach’s pricing starts at around $100 per user per month, depending on your plan and team size. For exact pricing, you’ll need to contact their sales team.

Cognism: For enriching leads with GDPR-compliant data

Cognism is a B2B sales intelligence platform that combines accurate contact data with GDPR compliance, making it a trusted choice for global lead generation and CRM enrichment.

Here's how it supports sales acceleration:

• Global contact database: Reach decision-makers with verified phone numbers and email addresses from an extensive B2B database.

• Automated data enrichment: Keep your CRM updated with real-time customer data, ensuring your contact records are always accurate and actionable.

• Ensure compliance: Work confidently with GDPR-compliant data, including DNC-cleaned phone numbers, to stay aligned with global privacy regulations.

Pricing

💰 Cognism offers custom pricing based on your team’s needs, ranging from $15,100 to $103,000 annually, depending on features like intent data and CRM integration.

Besides, a free trial of 25 targeted B2B leads is available.

AiSDR: For automated AI-driven prospecting and outreach

AiSDR simplifies prospecting and outreach by automating tasks that typically take hours of manual effort. With this tool, sales teams can focus on closing deals instead of managing workflows.

Here's how this AI sales assistant software accelerates your sales process:

• Streamlined prospecting: Automatically find and qualify leads based on your ideal customer profile (ICP), saving your team time and effort.

• Automated follow-ups: Set up consistent engagement sequences to keep leads warm and ensure no opportunity is missed.

• Meeting schedule: Book calls directly with leads, cutting down on back-and-forth communication.

• Personalized outreach at scale: Use generative AI to craft tailored messages that resonate with your audience, increasing engagement rates.

Pricing

💰 Pricing starts at $750/month and includes 1,000 personalized emails or texts, unlimited seats, and domain warm-up.

Sales acceleration tools FAQ

What is sales acceleration?

Sales acceleration is the process of speeding up the sales cycle using data, technology, and automation.

Unlike traditional sales methods that rely heavily on manual efforts and longer sales cycles, sales acceleration focuses on optimizing every stage of the sales process—from prospecting to closing—so sales and marketing teams can close more deals faster.

Here’s a quick comparison:

Why sales acceleration matters for the sales process

Sales acceleration can remove roadblocks that slow down your sales representatives.

Here’s what it brings to the table:

• More time for selling: Automating repetitive tasks like follow-ups and data entry frees your team to focus on creating meaningful connections and closing deals.

• Faster deal progression: Streamlined workflows help move prospects through the pipeline quickly and efficiently.

• Sharper decision-making: Real-time data and analytics let you spot opportunities and adjust your approach on the fly.

• Smarter lead targeting: Tools prioritizing high-quality leads mean your team spends time on the right prospects, not dead ends.

• Simpler processes: Shorter sales cycles mean less back-and-forth and more time for meaningful conversations with potential buyers.

• Happier teams: When sales managers can focus on what they do best, they’re more motivated and less burned out.

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How to choose the best sales acceleration platform?

When evaluating sales acceleration tools, we recommend focusing on these key factors:

• Compliance: Ensure the platform aligns with industry regulations like GDPR to protect your data and maintain trust.

• Ease of use: Look for a user-friendly interface so your team can get started quickly without a steep learning curve.

• Integrations: Check if it works seamlessly with your CRM, email tools, and other essential sales productivity software.

• Scalability: Choose a solution that can grow with your business and handle increasing data and user demands.

• Customer support: Prioritize platforms with responsive support teams and helpful resources for troubleshooting.

• Customization: Make sure the tool adapts to your specific workflow and business needs.

• Cost-effectiveness: Balance pricing with features to ensure you get value for your investment.

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