11 Recommended AI Prospecting Tools For Sales In 2025

AI prospecting tools can make your sales process faster, smarter, and more effective.

From automating lead generation to crafting personalized outreach, here are 11 tools to help your team hit targets and save time during the entire sales cycle.

AI highlights

• AI tools for sales prospecting can revolutionize how teams approach lead generation, lead qualification and scoring, outreach, and pipeline management.

• Let's look at the best examples, paired with their standout features and pricing:

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1. PhantomBuster

PhantomBuster is a smart solution that streamlines sales prospecting, handling repetitive tasks through automation workflows and AI-powered tools.

Whether you’re enriching a list of leads or writing personalized messages for LinkedIn outreach, it helps you automate the entire sales prospecting process so you can focus on closing deals.

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Key features

• ICP builder: Transform raw data into valuable, actionable insights with advanced AI tools to help you precisely refine your ideal customer profile.

• AI-powered lead scoring: Use AI to analyze your lead data and identify your most promising prospects.

• Sentiment analysis: AI evaluates your audience's tone and intent so you can craft LinkedIn messages and comments that resonate.

• Automated LinkedIn message writing: Write personalized outreach messages effortlessly.

Pros and Cons

✅ Advanced automation for sales prospecting: PhantomBuster automates tasks like extracting LinkedIn profiles, finding contact details, and building lead lists.

✅ AI-driven lead enrichment: The platform enriches your leads with job titles, industries, company information, or even details like estimated salary, helping you target the right prospects with precision.

✅ Seamless CRM integration: With direct connections to tools like HubSpot, PhantomBuster syncs enriched lead data into your workflows, making prospect management more efficient.

❌ No white-label customization: If you’re looking for white-label options, PhantomBuster might not be the right choice.

❌ Ethical scraping compliance: There's no real con here, but PhantomBuster respects each platform's scraping limits and usage guidelines. While this may limit aggressive data scraping, it aligns with responsible prospecting practices and keeps your account safe.

Pricing

After a 14-day free trial, PhantomBuster pricing plans start at $56/month, including 20 hours of execution time per month, plus 10,000 AI credits and 5 automation slots.

2. Artisan

Artisan is an AI sales assistant that makes outbound prospecting more efficient and less time-consuming.

It automates all the repetitive parts of your workflow so you can focus on building connections that matter.

Key features

• B2B data enrichment: Access a vast database of 300 million verified contacts to find and qualify leads faster.

• Email warmup: Boost your email deliverability with tools that prepare your domain for effective outbound automation.

• Personalized email outreach: Send tailored email campaigns with AI-generated, human-like messaging.

• Custom sales playbooks: Use AI-driven insights to create and replicate successful B2B lead-generation strategies.

Pros and Cons

✅ Automates routine tasks: Artisan AI simplifies lead sourcing and email outreach, increasing sales productivity.

✅ Scalable personalization: Its AI-powered assistant creates tailored emails at scale.

❌ Limited flexibility: Customization options are somewhat restricted, which could be challenging for highly specific campaigns.

❌ Takes time to get started: New users may need time to learn the tool and optimize its use for their workflow.

Pricing

This AI sales assistant offers flexible plans tailored to your needs. Pricing details aren’t listed, so you must contact their team for a quote.

3. Clay

Clay is an AI-powered prospecting tool that helps you find and connect with the right leads faster.

With a spreadsheet-like interface, it centralizes data from multiple sources and automates key workflows.

Key features

• AI-driven prospecting: Automatically gather and update lead data from over 75 sources to reach the right people.

• Personalized email outreach: Use enriched data to create email campaigns that feel tailored and relevant to each lead.

• Multi-source data integration: Pull data from multiple platforms into one place, giving you a full picture of your prospects without the extra legwork.

• Layered data insights: Fill in gaps by combining information from different tools, creating a deeper understanding of your leads.

Pros and Cons

✅ AI-powered personalization: Clay’s generative AI tools help you create tailored outreach emails at scale, making it easier to connect with prospects effectively.

✅ Comprehensive data enrichment: Access to 75+ enrichment tools provides detailed insights into prospects, improving targeting and decision-making.

❌ Steeper learning curve: Mastering all its features takes time, especially for beginners.

❌ Premium pricing: Its higher cost may not fit small teams or businesses on a tighter budget.

Pricing

Clay plans start at $134/month, including access to AI-driven prospecting features, multi-source data integration, and workflow automation tools.

4. Gong

Gong is an AI-driven sales intelligence platform that helps teams turn conversations into insights.

By analyzing calls, emails, and meetings, it reveals what’s working, what’s not, and how to close more deals. It’s like having a coach that shows you exactly where to improve and what steps to take next.

Key features

• Conversation analytics: Dive into call and email data to uncover patterns that lead to successful sales.

• Coaching insights: Get personalized recommendations to help your team sharpen their skills and close more deals.

• Sales intelligence: Stay on top of your pipeline by identifying risks and opportunities in ongoing deals.

• Sales forecasting: Use past performance data to make accurate predictions and set realistic goals.

• Engagement tracking: See how prospects interact throughout the different sales pipeline stages so you know where to focus your efforts.

Pros and Cons

✅ AI-driven insights: Gong analyzes sales calls to extract valuable data, like customer sentiment and deal trends, helping sales teams make more informed decisions.

✅ Improved coaching: Sales managers can use Gong’s call analysis features to pinpoint areas for improvement, turning every call into a coaching opportunity.

❌ High cost: Gong's pricing might be a challenge for smaller teams or businesses with tighter budgets.

❌ Data export limitations: Bulk exporting call data can be difficult, which may hinder teams that rely on seamless data integration for larger-scale prospecting efforts.

Pricing

Gong’s pricing starts at around $1,500/user/year. For a detailed quote, you’ll need to reach out to their team.

5. Reply.io

Reply.io is an AI-powered prospecting tool designed to simplify email outreach and follow-ups.

It automates the repetitive parts of your sales tasks, allowing you to stay in touch with leads across multiple channels and increase your sales productivity.

Key features

• AI-driven personalization: Automatically tailor email messages and follow-ups based on recipient behavior and profile data.

• Multi-channel outreach: Manage email, LinkedIn social selling, calls, and SMS from a single platform to create cohesive sales cadences.

• Email deliverability tools: Warm-up features and domain tracking improve your chances of landing in the inbox, not the spam folder.

• Centralized inbox: Streamline your workflow with a unified inbox for all your communication.

Pros and Cons

✅ Streamlined email automation: Reply.io simplifies email campaigns with its intuitive interface, helping sales teams efficiently organize and engage prospects.

✅ Personalized outreach at scale: With AI-powered templates and tools, Reply.io helps sales reps create tailored messaging that resonates with potential clients.

❌ Browser extension glitches: Their Chrome extension may occasionally require reloading, which can interrupt workflows.

❌ Learning curve for new users: The platform’s extensive features may feel overwhelming for beginners or teams unfamiliar with automation tools.

Pricing

Reply.io offers a 14-day free trial. Then, paid plans start at $59/month for 1,000 contacts per month, with options for multi-channel outreach at $99/month per user or advanced agency plans at $210/month.

6. AiSDR

This AI SDR software is designed to handle prospecting, lead qualification, and outreach with minimal manual effort.

It automates tedious tasks like follow-ups and scheduling, enabling your team to focus on closing deals instead of managing workflows.

Key features

• Automated prospecting: Finds and organizes leads based on your ICP, saving hours of manual research.

• Follow-up sequences: Guarantees consistent engagement by automating follow-ups, so no sales opportunity slips through the cracks.

• Meeting scheduling: Books meetings directly with leads, cutting down on the back-and-forth communication.

• Scalable workflows: Handles high volumes of outreach while maintaining a personal touch.

Pros and Cons

✅ Tailored email personalization: AiSDR creates emails customized to each lead’s interests and recent activities, helping sales teams connect more effectively.

✅ Automation that saves time: AiSDR handles email outreach, follow-ups, and lead generation, giving teams more bandwidth for high-value tasks.

❌ Limited tool integrations: AiSDR does not connect with major CRMs like HubSpot, which may cause challenges for teams needing seamless data synchronization.

❌ Inconsistent AI content: Some emails generated by the platform miss the mark and require edits, adding extra steps to the process.

Pricing

AiSDR plans start at $750/month, which includes 1,000 personalized emails or texts, unlimited seats, domain warm-up, and dedicated support.

7. Cognism

Cognism is a powerful AI-driven prospecting tool that provides accurate, GDPR-compliant contact data while seamlessly integrating with your CRM.

It enables sales teams to streamline lead generation, target decision-makers globally, and maintain up-to-date information for effective outreach.

Key features

• Global contact database: Access a vast B2B database with verified phone numbers and email addresses to target decision-makers worldwide.

• Real-time data enrichment: Automatically update your CRM with fresh contact data to keep your lead lists accurate and actionable.

• GDPR-compliant data: Stay on track with privacy regulations, giving you confidence in global campaigns.

• Sales triggers: Track intent data to spot those all-important buying signals, from hiring to job changes.

Pros and Cons

✅ Accurate data: Cognism provides verified contact and company information, enabling sales teams to target the right prospects effectively.

✅ CRM compatibility: The platform integrates well with popular CRMs and simplifies data enrichment and lead tracking for sales teams.

❌ High price point: The cost can be a challenge for startups or smaller businesses with tighter budgets.

❌ Complex setup: Some users report that setting up the platform requires time and expertise.

Pricing

Cognism pricing varies based on features and business size, ranging from $15,100 to $103,000 annually.

Plans include phone-verified data, CRM integration, and advanced lead enrichment services.

8. Crystal

Crystal is a unique AI-driven sales tool designed to help you personalize your outreach by understanding your prospects’ communication styles.

It leverages DISC personality insights to make every conversation more natural and engaging.

Whether you're writing a LinkedIn message or preparing for a pitch, Crystal provides actionable recommendations to connect with your leads on a deeper level.

Key features

• Personality predictions: Gain insights into your leads’ motivations, behaviors, and preferred communication styles so you know exactly how to approach them.

• Behavioral insights: Identify the best tone and phrases to use, making your outreach more likely to resonate and convert.

• Communication guidance: Get tailored recommendations on structuring your messages based on your prospect's personality.

Pros and Cons

✅ Accurate personality insights: Crystal offers detailed personality assessments that can help sales teams tailor communication strategies to resonate better with prospects.

✅ Streamlined digital communication: The tool supports email and workplace interactions, making it easier to strengthen client relationships through more personalized messaging.

❌ Accuracy claims lack third-party verification: Its reported 80% accuracy rate relies on the company’s internal calculations, which may not reflect independent results.

❌ Potential over-reliance: Depending solely on personality insights could lead to missed opportunities if sales reps don’t adapt to real-time interactions and context.

Pricing

Crystal offers a free plan with basic DISC assessments and writing assistance for Gmail and LinkedIn. Their Premium plan costs $49/month for more advanced features, billed annually.

9. Drift

Drift positions itself as a buyer engagement platform, empowering businesses to connect with prospects in real-time through AI-driven chatbots.

It automates interactions, helping sales teams book meetings, qualify leads, and analyze visitor behavior efficiently.

Key features

• AI-powered chatbots: Drift’s chatbots handle customer inquiries, recommend solutions, and schedule meetings—available 24/7.

• GPT integration: With OpenAI technology, Drift enables smarter, conversational responses tailored to prospects’ needs.

• Lead scoring: Tracks a prospect's engagement and assigns an intent score, helping you prioritize the best opportunities.

• Insightful analytics: Surfacing patterns from conversations, Drift’s platform highlights common topics and prospect pain points.

Pros and Cons

✅ User-friendly interface: Drift’s design is easy to navigate, helping teams quickly adopt its features without technical expertise.

✅ Comprehensive integrations: Drift works with platforms like Salesforce and HubSpot, simplifying data management across tools.

❌ High cost: Premium features can be expensive, making them less suitable for startups or small teams.

❌ Limited features on basic plans: Advanced tools like team lead routing are only available on enterprise plans, restricting access for smaller businesses.

Pricing

Drift’s plans start at $2,500/month (billed annually) and include features like AI chatbots, live chat, meeting scheduling, real-time notifications, and conversational landing pages.

10. Seamless.AI

Seamless.AI is an AI-powered platform for real-time lead generation. It makes finding accurate, verified contact information in real-time simple, helping sales teams streamline prospecting.

With its AI-driven tools, it boosts sales productivity and efficiency by automating contact discovery and enabling targeted outreach.

Key features

• Real-time data validation: Eliminate outdated or incorrect contact details for more precise prospecting.

• Chrome extension: Quickly build lead lists from any website directly in your browser.

• CRM integration: Sync seamlessly with platforms like Salesforce and HubSpot for smoother workflows.

• AI-driven insights: Use predictive tools to generate tailored messaging and improve pitch relevance.

Pros and Cons

✅ Fast list generation: Seamless.AI builds prospect lists quickly and is ideal for teams managing large-scale lead-scraping projects.

✅ Useful integrations: The platform integrates with tools like Salesforce and Outreach so sales teams can manage leads more efficiently.

❌ Data accuracy concerns: Users have reported inconsistencies in the data retrieved, which can impact the quality of your prospecting efforts.

❌ Cancellation process: Some users have experienced challenges with the cancellation policy, particularly around unclear communication and auto-renewal practices.

Pricing

Seamless.AI offers a free plan, which includes 50 credits for finding contact details.

Paid plans start at $147/user/month and provide expanded credit limits, CRM integrations, and premium features for comprehensive lead generation.

11. Outreach

Outreach is a dynamic sales prospecting software designed to simplify communication with prospects and streamline outreach workflows.

Its automation and analytics help sales teams focus on high-value tasks, driving better results and meaningful connections.

Key features

• Automated sales cadences: Create structured workflows that guide prospects through the sales funnel, helping teams stay consistent and responsive.

• Multi-channel outreach: Engage leads across multiple channels—email, phone, SMS, and social media—for a cohesive strategy.

• Real-time engagement tracking: Monitor interactions like opens, clicks, and responses to optimize timing and identify high-priority leads.

Pros and Cons

✅ Advanced AI tools: Outreach offers AI capabilities for tasks like email creation and lead scoring, which help teams refine their sales strategies.

✅ CRM integrations: It integrates directly with Salesforce and HubSpot to enable smooth workflows.

❌ High pricing: The platform is expensive and may not suit smaller teams.

❌ Complex interface: Some users report that the platform's interface can be difficult to navigate without prior experience.

Pricing

Outreach’s pricing starts at approximately $100/month, and it provides access to sales engagement tools, basic automation, and reporting features.

AI prospecting tools FAQ

How can AI be used in the sales process?

Artificial intelligence enhances the sales process by automating repetitive tasks, analyzing data for better decision-making, and enabling personalized communication at scale.

Here's how it supports sales efforts:

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Benefits of using an AI prospecting tool for your sales team

AI prospecting tools bring several advantages for sales professionals, including:

• Identifying potential customers faster: Quickly locate prospects that match your ICP.

• Managing your sales pipeline: Organize and prioritize leads to keep deals moving forward.

• Decreasing the sales cycle: Speed up outreach and follow-ups by automating repetitive tasks.

• Automating manual tasks: Free up time for your sales team by handling data entry, scheduling, and more.

• Improving sales conversations: Use AI-generated insights to craft personalized and effective messaging.

• Closing more deals: Focus on high-quality leads and improve sales performance with predictive analytics.

• Increasing productivity: Allow your team to spend more time building relationships and less time on administrative work, reducing the risk of sales burnout.

Will AI replace sales reps?

It’s very unlikely that AI will replace you as a sales representative. While AI sales tools can make sales development representatives (SDRs) more efficient by automating manual tasks and enhancing decision-making, human interaction remains essential for building trust and navigating complex negotiations.

How to choose the best AI sales prospecting tool?

Finding the right AI sales software for sales managers and reps doesn’t have to be complicated.

Here are a few practical tips to make the best choice of AI sales tools:

• Align with your needs: Identify the areas in your sales process where artificial intelligence can make the most impact, like lead generation, outreach automation, or writing better sales emails.

• Set clear goals: Know what you want to achieve—whether it’s generating more leads, closing deals faster, or improving sales engagement.

• Check for integrations: To avoid sales workflow disruptions, make sure the tool works seamlessly with your CRM and other sales platforms.

• Keep it user-friendly: Go for tools that are easy to use so your team can adopt them quickly without a steep learning curve.

• Think long-term: Choose a solution that can scale as your business grows, supporting more users and customers as needed.

• Prioritize data security: Confirm that the tool complies with relevant data protection regulations to keep your information safe.

• Look for support: Pick a provider that offers great customer support and training to help you and your team get the most out of the tool.

Boost your sales prospecting with a 14-day free trial!