By The PhantomBuster TeamLinkedIn limits are set to prevent spam, safeguard user experience from excessive outreach, and deter aggressive automation that could undermine the platform’s professional value. These limits differentiate between personal use on free accounts and the higher-volume commercial activities suited for paid subscriptions.
Knowing the platform’s limits on how many LinkedIn connections, how many messages, and profile views is essential to avoid restrictions and scale effectively.
As LinkedIn changes these constantly, this guide breaks down the new LinkedIn limits for Free, Premium, and Sales Navigator accounts.
AI highlights
2025 LinkedIn account limits comparison for sending connection requests, LinkedIn messages, profile views and more:
Limit / Action | Free LinkedIn | Premium LinkedIn (Excl. Sales Nav/Recruiter) | LinkedIn Sales Navigator |
Connection Requests (Weekly - Standard) | Up to 100 (Recommended 80) | Up to 100 | Up to 100 |
Connection Requests (Weekly - High SSI) | N/A (Typically aligns with Standard) | Up to 200 ¹ | Up to 200 ¹ |
Connection Request Message (Note) Character Limit | 200 Characters | 300 Characters | 300 Characters |
Connection Request Message (Note) Sending Limit | 5 per Month | Unlimited (up to weekly connection limit) | Unlimited (up to weekly connection limit) |
Messages (Weekly - Recommended) | 100 Messages | 150 Messages | 150 Messages |
Message Length | 8,000 Characters | 8,000 Characters | 8,000 Characters |
Message Attachment Size | 20MB | 20MB | 20MB |
InMails (Monthly Credits) | 0 | Varies by plan (e.g., 15 for Premium Business) | Varies by plan (e.g., 50 for Core) |
InMail Subject Length | N/A | 200 Characters | 200 Characters |
InMail Message Length | N/A | 2,000 Characters | 2,000 Characters |
Profile Views (Daily - Reported Max - no official LinkedIn guideline) | ~500 Profiles ² | ~1,000 - 2,000+ Profiles ² | ~150-300 (on LinkedIn.com) ²·³ |
Profile Views (Daily - Recommended Safe) | ~100 - 250 Profiles ² | ~500 - 1,000 Profiles ² | ~100-150 (on LinkedIn.com) ²·³ |
Total Network Size Limit | 30,000 Connections | 30,000 Connections | 30,000 Connections |
Event Invitations (Weekly) | Up to 1,000 ⁴ | Up to 1,000 ⁴ | Up to 1,000 ⁴ |
EasyApply Limit (Daily) | 50 Applications | 50 Applications | 50 Applications |
Table Notes:
SSI Impact: The ability to send up to 200 connections/week is generally associated with paid accounts that demonstrate high SSI scores and consistent, positive engagement. It's not a guaranteed limit.
Profile View limits: LinkedIn does not officially publish daily profile view limits. These numbers are estimates based on user reports and community knowledge and can fluctuate based on account activity, age, SSI score, and LinkedIn algorithm changes. Exceeding perceived limits, especially with automation, carries a risk of account restriction.
Sales Navigator View distinction: The limit for viewing standard LinkedIn.com profiles with a Sales Navigator account is generally much lower than viewing profiles within the Sales Navigator interface.
Event Invitations: This limit applies to organizers, admins, and participants sending invitations to a LinkedIn Event.
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PhantomBuster operates within LinkedIn's established limits and is designed for compliant use. By automating repetitive actions, PhantomBuster saves you valuable time and improves accuracy, minimizing the copy-pasting errors often associated with manual data handling.
Understanding limits: Why do LinkedIn limits matter?
LinkedIn limits are in place to encourage quality over quantity in networking. By setting limits on connection requests, messages, and profile views, LinkedIn aims to prevent spamming and promote meaningful interactions.
Understanding these limits is essential for effective LinkedIn use, as exceeding them can result in temporary account restrictions.
Respecting these limits can help you build a targeted and effective network, establish credibility, and grow your professional presence.
LinkedIn limits: Free accounts vs. Sales Navigator overview
LinkedIn applies different activity limits depending on your account type. While Sales Navigator is a Premium tier, it often has distinct limits relevant to sales activities, so we’ll compare it directly with standard Free accounts here.
Understanding new LinkedIn connection limit differences is key to planning your outreach, especially considering the LinkedIn connections limit of 30,000 connections for one account.
Additionally, knowing the LinkedIn message limits for different account types can help you manage your messaging strategy effectively.
How many LinkedIn connection requests can you send per week?
The standard LinkedIn connection request limit weekly is typically around 100 connection requests for both Free and paid accounts (including Premium and Sales Navigator), making it essential to manage how you send connection requests effectively.
However, users with paid accounts who maintain a high Social Selling Index (SSI) score and healthy account activity may be able to send up to 200 requests per week. It’s always best to start gradually and monitor your account, as these limits fluctuate.
How many connection requests can you send per day?
Daily LinkedIn connection requests limits based on the weekly limits:
For Free accounts (or those adhering to the 100/week limit), aim for approximately 20 connection requests per weekday.
For paid accounts (Premium/Sales Navigator) that qualify for the higher limit (up to 200/week), you might send up to 40 requests per weekday.
Consistency is more important than hitting the maximum daily number; avoid sudden large spikes in activity.
How many personalized connection request notes can you send per month?
There's a significant difference here for personalized connection requests:
Free LinkedIn accounts are limited to sending only 5 personalized messages (with notes) with connection requests per month.
Paid accounts (including Sales Navigator and other Premium tiers) generally have no monthly limit on sending personalized notes up to their overall weekly connection request limit.
Free LinkedIn profile request messages have a character limit of 200, whereas Premium account message requests have a character limit of 300.
What is the total number of connections you can have?
LinkedIn limits your total network size to 30,000 first-degree LinkedIn connections for all account types. Once you reach this LinkedIn connections limit, you cannot send or accept new connection requests until you remove some existing connections.
PhantomBuster's LinkedIn Auto Connection Remover automation can help if you need to remove connections at scale.
What happens if you send too many connection requests on LinkedIn?
If you hit the weekly connection request limit (typically around 100-200, depending on your account and activity), LinkedIn will display a notification, and you will be temporarily blocked from sending more connection requests until the limit resets the following week.
This is usually just a temporary pause, not a full account restriction unless LinkedIn suspects aggressive automation or policy violations.
How long does it take to get unblocked by LinkedIn?
The duration of a restriction varies. For a first-time, temporary restriction (often related to connection requests or profile views), it might last anywhere from a few hours to several days or even a week.
Bypassing the limits several times or more severe violations can lead to longer restrictions and may require you to contact LinkedIn support to appeal the restriction.
Always read the warning message or notification you receive for next steps.
LinkedIn messages limits
Direct messages are essential for nurturing your LinkedIn network, but understanding LinkedIn message limits is crucial to avoid restrictions. Sending too many messages can trigger restrictions.
Here’s a breakdown of the key messaging limits for different account types.
LinkedIn message limit: 100 per week for free profiles/ 150 per week for paying.
InMail message limit: 0 for free accounts, 50 per month for Sales Navigator core users.
Connection request message limit: Varies per account for free accounts but no more than 5-10 per month, while there is no limit for paid accounts.
Knowing how many messages you can send weekly for different account types can help you manage and automate your outreach effectively.
How many regular messages can you send per week?
While LinkedIn doesn’t publish an official hard limit for how many messages you can send to your 1st-degree connections, it’s crucial to avoid excessive volume that might trigger spam detection.
Based on platform monitoring and best practices, here are the recommended safe weekly limits:
Free LinkedIn accounts: Aim for around 100 messages per week.
Paid accounts (Premium/Sales Navigator): Aim for around 150 messages per week.
It’s always best to start slowly and gradually increase your volume over time to warm up your account.
How many InMails can you send per month?
InMails allow you to message LinkedIn members you aren't connected to, but they are a feature of paid accounts and come with monthly credits. These credits do not typically roll over month-to-month if unused.
Here's a breakdown of the typical monthly InMail credit allocations for various LinkedIn Premium plans:
Free LinkedIn accounts: 0 InMail credits.
Premium Career: Typically 5 InMail credits per month.
Premium Business: Typically 15 InMail credits per month.
Sales Navigator Core: Typically 50 InMail credits per month.
Sales Navigator Advanced: Typically 50 InMail credits per month.
Sales Navigator Advanced Plus: Typically 50 InMail credits per month.
Recruiter Lite: Typically 30 InMail credits per month.
Recruiter Professional: Typically 100 InMail credits per month.
Recruiter Corporate: Typically 150 InMail credits per month.
These InMail credit numbers are based on commonly available information and may vary depending on your specific subscription plan, region, and any changes made by LinkedIn. Always check your LinkedIn account details for the most accurate information regarding your InMail credits.
What are the character limits for messages and InMails?
Different types of messages and notes on LinkedIn have different character limits. Here are LinkedIn's specific limits:
Connection Request Message (Note):
Free LinkedIn accounts: Up to 200 characters.
Premium & Sales Navigator accounts: Up to 300 characters.
Regular Messages (to 1st-degree connections): Up to 8,000 characters.
InMail Subject Line: Up to 200 characters.
InMail Message Body: Up to 2,000 characters.
What is the message attachment size limit?
You can attach files up to 20MB to LinkedIn messages.
LinkedIn profile visits limits
Viewing LinkedIn profiles helps you research prospects and prioritize connections. LinkedIn prospecting tools like PhantomBuster's LinkedIn Profile Visitor can automate this action.
However, LinkedIn doesn't officially publish daily limits, and exceeding perceived thresholds, especially with automation, can risk account restrictions.
The following limits are estimates based on user reports and can fluctuate.
How many profiles can you view on LinkedIn per day?
Here's a breakdown of the generally reported maximum daily limits and the recommended safe limits, particularly when using automation:
Free LinkedIn Accounts:
Reported Max: ~500 profiles
Recommended Safe: ~100 - 250 profiles
Premium LinkedIn Accounts (General):
Reported Max: ~1,000 - 2,000+ profiles
Recommended Safe: ~500 - 1,000 profiles
LinkedIn Sales Navigator Accounts:
Viewing on LinkedIn.com: Reported Max ~150-300 / Recommended Safe ~100-150
Viewing within Sales Navigator: Reported Max ~1,000-2,000+ / Recommended Safe ~1,000
Using LinkedIn automation tools like PhantomBuster's LinkedIn Profile Scraper allows you to safely extract data from 1500 profiles per day irespective of your account type. It's designed to automate data extraction within safe operational limits. It helps you gather data efficiently while adhering to recommended safety thresholds, but it does not bypass LinkedIn's underlying platform restrictions.
How to scale LinkedIn outreach without exceeding limits
Tactic | Description | Best Practices / Actions |
Gradually increase your LinkedIn activity over time to avoid triggering restrictions. Sudden spikes look unnatural to LinkedIn’s algorithms. | Start slowly: Begin with low daily activity (e.g., 10-15 connection requests, 20-30 profile views) for the first 1-2 weeks. Gradually increase: Slowly increase activity week by week, staying within recommended safe limits. Mimic human behavior: Spread activity throughout the day, not in one short burst. | |
2. Focus on growing a high quality network over quantity | Prioritize sending fewer, highly personalized messages to well-qualified leads over mass-messaging large numbers of less relevant prospects. | Target precisely: Build highly targeted lead lists matching your ICP. Don’t send connection invitations and generic messages to everyone. Personalize outreach: Use enriched data to write and send personalized messages (PhantomBuster’s AI tools can assist). Prioritize engagement: Focus on leads showing higher intent or engagement for relevancy. |
Paid LinkedIn accounts offer higher potential activity limits, advanced search features, and InMails for direct outreach. | Access higher limits: Take advantage of the generally higher connection request and profile view allowances (safely). Use InMails: Send InMails to bypass connection request limits (within your monthly credit allowance). Refine searches: Use Sales Navigator’s advanced search filters to build better-quality lead lists. | |
4. Use Open Profile messages | Message LinkedIn Premium users with “Open Profile” enabled directly, without using a connection request or InMail credit. | Identify Open Profiles: Use tools or browser extensions that can identify Open Profiles. Conserve Connection Requests: Use this as an alternative way to initiate contact and save your weekly connection request allowance. |
Message fellow members of relevant LinkedIn Groups or LinkedIn Events attendees you’re part of, often bypassing standard connection limits. | Join relevant Groups/Events: Find active groups and events in your niche. Extract Members/Attendees: Use PhantomBuster automation to extract lists of group members or event attendees. Contextual Outreach: Message members/attendees directly (respecting platform etiquette and any group rules). | |
6. Use automation responsibly | LinkedIn automation tools save time but must be configured to respect LinkedIn’s limits and mimic human behavior. | Set safe limits: Use tools like PhantomBuster that allow you to set limits per action/launch/day. Schedule and spread tasks: Automate tasks over time, not all at once. |
7. Improve your LinkedIn SSI (Social Selling Index Score) | A higher (SSI) score indicates a healthy, engaged account, potentially building more trust with LinkedIn’s algorithms, typically correlated with more connection requests allowance. | Optimize your profile: Ensure it’s complete and professional. Engage meaningfully: Share relevant content, comment thoughtfully. Build Relationships: Focus on genuine interaction. |
8. Distribute activity across multiple accounts | For very high-volume needs, distribute outreach activities across multiple, well-managed LinkedIn profiles. | Requires careful management: Adhere to limits per account manually can be challenging Automate the actions: Consider tools like PhantomBuster that offers Workspaces to coordinate activity across multiple accounts easily. |
9. LinkedIn Ads | Use LinkedIn Ads, particularly LinkedIn Message Ads, to reach potential leads without sending connection invites. | Combine with Sales Navigator: Enhance targeting and lead generation by combining LinkedIn Ads with tools like Sales Navigator. |
LinkedIn limits FAQs
Here are quick answers to some common questions about specific LinkedIn limits:
What is the LinkedIn commercial use limit (search limit)?
This limit restricts the number of searches you can perform on LinkedIn within a calendar month, particularly on Free and standard Premium accounts. LinkedIn imposes this limit to discourage excessive commercial use (like large-scale prospecting or recruiting) on non-specialized accounts. If you hit this limit, your search capabilities will be restricted until the first day of the next month. Sales Navigator and Recruiter accounts have significantly higher (or effectively unlimited) search allowances.
Will LinkedIn block you if you view too many profiles?
Yes, potentially. Exceeding the perceived daily profile view limits (which are not officially published but estimated based on account type) can lead to a temporary account restriction. This is because viewing an unusually high number of profiles is a strong indicator of automated scraping, which violates LinkedIn's terms. Stay within recommended safe limits (generally much lower than the estimated maximums).
What is the maximum number of connections allowed on LinkedIn?
LinkedIn limits all users (Free, Premium, and Sales Navigator) to a maximum of 30,000 first-degree connections. Once you reach this limit, you cannot send or accept new connection requests until you remove some existing connections.
How many invitations can you send for a LinkedIn event?
Organizers, admins, and participants of a specific LinkedIn Event can send up to 1,000 invitations per week to their connections, inviting them to that specific event. This is a separate limit from your general weekly connection request limit.
What is the daily limit for LinkedIn EasyApply?
LinkedIn limits users to 50 Easy Apply applications per 24-hour period across all account types. If you exceed this, you'll need to wait 24 hours before applying to more jobs using the Easy Apply feature.
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