21 Best B2B Sales Tools For Sales Teams In 2025

Sales teams rely on the right tools to generate leads, manage pipelines, and close deals faster.

From automating outreach to tracking engagement, the right software helps streamline workflows and boost productivity.

This list covers 21 B2B sales tools to help your team work more efficiently and win more deals.

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Lead generation and sales prospecting tools

Finding quality leads takes time, but the right B2B sales tools make prospecting easier.

These platforms help sales and marketing teams generate leads, automate outreach, enrich contact data, and build targeted prospect lists.

PhantomBuster

PhantomBuster is one of the best sales prospecting software. Its sales automation tools allow sales reps to automate actions within the entire sales cycle.

It scrapes data (across LinkedIn, Sales Navigator, and other platforms), automates outreach, and helps sales reps engage with the right leads.

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PhantomBuster's top features include:

• Lead generation based on intent data: Identify and extract leads who engage with LinkedIn posts, groups, or events, helping you target prospects showing buying signals.

• Lead enrichment and qualification: Pull contact data from LinkedIn, Sales Navigator, and other sources to qualify leads using the AI LinkedIn Profile Enricher, then import them into your CRM for easier prospecting.

• Social selling: Automate LinkedIn connection requests, profile visits, and follows to help you interact with potential leads in a personalized way, increasing your chances of meaningful conversations without the manual work.

• Automated sales outreach: Use the AI LinkedIn Message Writer to craft personalized messages and optimize responses based on lead profiles and activity.

💰 PhantomBuster's pricing starts at $56/month for 20 hours of automation, 10,000 AI credits, and 5 automation slots.

LinkedIn Sales Navigator

LinkedIn Sales Navigator is LinkedIn’s premium tool for finding and connecting with decision-makers.

It offers advanced search filters, lead recommendations, and InMail messaging.

Here are its key features:

• Find leads faster: Use advanced filters to refine your search and target high-potential prospects based on industry, job title, and company size.

• Track prospects: Monitor lead engagement with real-time updates on profile views, job changes, and interactions with your content.

• Send direct messages: Contact decision-makers directly using InMails, even if you’re disconnected.

• Sync with your CRM: Integrate with tools like Salesforce and HubSpot to seamlessly manage pipeline data and track interactions.

💰 Pricing starts at $99.99/month per user, with a 7-day free trial.

Apollo.io

Apollo.io combines a huge B2B contact database with automation features. It’s great for sales reps who need verified contact info and email sequencing in one place.

Compared to its competitors, Apollo.io stands out with these key features:

• Access a massive contact database: Search 275M+ verified emails and direct dials to connect with the right prospects.

• Filter leads: Use advanced search criteria like job role, location, and technology stack to pinpoint your ICP.

• Automate outreach: Set up personalized sales cadences, including email sequences, follow-ups, and multi-touch campaigns, to stay at the top of people's minds.

• Track engagement: Analyze open rates, click-throughs, and replies with built-in sales analytics to optimize outreach.

💰 Apollo.io offers a free plan; paid plans start at $49/month per user.

AiSDR

AiSDR acts as an AI-powered sales assistant, sourcing and engaging leads automatically.

It’s useful for teams that want to scale their sales strategies without hiring more SDRs.

AiSDR offers these core features:

• AI-powered lead qualification: Identify and score prospects based on engagement, firmographics, and intent signals.

• Personalized outreach: Generate tailored emails and follow-ups based on AI insights to increase response rates.

• Automated objection handling: Respond to common concerns dynamically, adjusting messaging based on prospect behavior.

• Seamless CRM integration: Sync directly with HubSpot and other CRMs to manage leads and track deal progression.

💰 Pricing is not publicly listed—you must contact their team for a quote.

Seamless.AI

Seamless.AI finds and verifies B2B contact details in real-time. It’s ideal for sales teams that need accurate phone numbers and emails for cold outreach.

Compared to its competitors, Seamless.AI’s stands out with these key features:

• Massive contact database: Search 1.3B+ contacts with AI-powered real-time validation to ensure accurate data.

• Prospect list building: Extract leads from LinkedIn and company websites, then organize them into targeted lists.

• AI-driven personalization: Leverage insights like company size and industry trends to craft hyper-relevant messaging.

• CRM integration: Keep lead data clean and up to date by syncing with your B2B sales tools.

💰 Pricing is not disclosed, but the basic package is estimated to start at $147 per month (billed annually).

Customer Relationship Management (CRM) software

HubSpot CRM

HubSpot CRM is an easy-to-use platform that helps businesses organize contacts, track deals, and manage customer relationships without the usual complexity of traditional sales management tools.

HubSpot’s key features include:

• Sales pipeline management: With an intuitive CRM, you can store, organize, and update all your leads and customers in one place.

• Deal tracking: Monitor sales progress visually, moving deals through stages with a drag-and-drop interface.

• Email integration: Send, receive, and log emails directly inside the CRM to streamline communication.

• Live chat and chatbots: Engage website visitors in real-time with automated or live chat features.

• Reporting dashboards: Track sales activity, measure sales productivity and performance, and gain insights with customizable dashboards.

💰 There is a free plan available; paid plans start at $20/month.

Salesforce

Salesforce is a powerful CRM designed for businesses that need deep customization, automation, and advanced sales tracking.

Salesforce stands out with these key features:

• Lead and opportunity management: Track and manage prospects from initial contact to closed deals, all within the CRM.

• Custom reports and dashboards: Optimize the sales process in real-time and make data-driven decisions.

• Workflow automation: Automate repetitive tasks to improve efficiency and free up sales reps for high-value activities.

• Mobile app access: Manage leads, follow up with prospects, and update deals from anywhere.

• Third-party integrations: Sync with marketing and B2B sales tools, email platforms, and other apps to create a seamless workflow.

💰 Pricing starts at $25/user/month for the Starter Suite.

Pipedrive

Pipedrive is a sales-first CRM with a simple, visual approach to deal management, making it perfect for teams that want to focus on closing deals instead of admin work.

Pipedrive’s core features include:

• Visual sales pipeline: Drag and drop deals through different stages for a clear overview and analysis of your sales pipeline.

• Activity reminders: Stay on top of tasks and never miss a follow-up with automatic reminders.

• Email sync: Track conversations and manage emails directly within the CRM.

• Customizable pipelines: Adapt sales stages and workflows to match your business needs.

• Mobile app: Access and manage your pipeline on the go with a fully functional mobile app.

💰 Pricing starts at $14/user/month (billed annually).

Sales intelligence tools

ZoomInfo

ZoomInfo is a sales intelligence tool with a huge B2B database. It helps sales teams find decision-makers, track buying signals, and integrate data with CRMs for seamless outreach.

ZoomInfo stands out with these key features:

• B2B contact and company database: Find verified emails, phone numbers, and firmographic details for targeted outreach.

• Advanced filters: Refine searches using industry, company size, job title, and revenue filters to pinpoint the right leads.

• Intent data tracking: Identify companies actively researching solutions like yours and prioritize outreach accordingly.

• CRM and sales tool integrations: Sync with Salesforce, HubSpot, Outreach, and other platforms to keep data current.

💰 Pricing is custom-based on features and users. Plans start around $15,000/year.

Clearbit

Clearbit enriches your sales and marketing data with real-time company and contact details. It helps sales teams build targeted prospect lists and personalize outreach.

Clearbit’s top sales intelligence features include:

• Data enrichment: Enhance contact profiles by adding job titles, industry details, and company information.

• Prospector tool: Use advanced search filters to find and qualify leads that fit your ideal customer profile.

• Reveal: Unmask anonymous website visitors and convert them into actionable leads.

• Live data updates: Keep records accurate with real-time contact and company data updates.

💰 There is a free plan available; paid plans start at $50/month, depending on data usage.

Cognism

Cognism provides GDPR-compliant B2B contact data with verified phone numbers and business emails. It’s ideal for sales teams targeting decision-makers in Europe and North America.

Cognism’s key features include:

• Verified global contact data: Get direct dials and verified email addresses for decision-makers across industries.

• Buying signals: Identify and engage prospects showing interest in your product or service.

• CRM integrations: Sync and manage data seamlessly across Salesforce, HubSpot, and Pipedrive.

• Compliance-first approach: Stay GDPR and CCPA compliant while collecting and using sales data.

💰 Cognism's pricing is seat-based; you must contact their team for a custom quote.

Crystal

Crystal is an AI prospecting tool that helps sales teams personalize outreach by analyzing prospects' personality traits.

It provides DISC-based personality insights to improve messaging and relationship-building.

Crystal’s top features include:

• Personality insights: Understand how prospects prefer to communicate and tailor your approach accordingly.

• Tailored outreach suggestions: Get AI-driven recommendations to create AI prompts with the right messaging tone and communication style.

• LinkedIn integration: View personality insights directly within LinkedIn to craft better outreach messages.

• Team collaboration: Share communication insights with colleagues to improve pipeline velocity and sales effectiveness.

💰 There is a free plan available; the Premium plan starts at $49/month, billed annually.

Sales analytics and sales forecasting tools

Gong.io

Gong.io captures and analyzes sales calls, emails, and meetings to show what drives successful deals.

It helps teams improve conversations, identify risks, and accurately forecast revenue.

Here are some of Gong.io’s key features:

• Call and meeting analysis: Automatically records, transcribes, and analyzes sales calls to surface insights and sales opportunities.

• Deal intelligence: Identifies stalled deals and highlights risk signals based on rep activity and engagement trends.

• AI-driven coaching: Provides data-backed recommendations to help SDRs improve conversations and close more deals.

• Pipeline forecasting: Uses real-time sales data and AI models to predict revenue and optimize pipeline health.

💰 Pricing is custom-based on team size and features. Plans start around $5,000/year, plus $1,400 per user annually.

Chorus.ai

Chorus.ai is ZoomInfo's sales call intelligence platform. It helps sales teams analyze customer conversations to improve sales productivity and forecast deals.

It records and transcribes calls, gaining insights that help reps refine their sales processes.

Chorus.ai’s key features include:

• Call recording and transcription: Turns meetings into searchable, shareable insights to track rep performance.

• Sales trend analysis: Identifies winning sales behaviors, data-driven insights and stats, and conversation patterns across your team.

• Coaching tools: Highlights key call moments to help managers provide targeted feedback.

• CRM integration: Automatically syncs call insights with Salesforce to keep deal records up to date.

💰 Pricing is custom pricing based on seats and features. Plans typically start at $8,000/year for three seats, with extra seats around $1,200 each annually.

Clari

Clari provides sales teams with real-time pipeline visibility and helps leaders make accurate forecasts.

It pulls data from CRMs, emails, and sales activity to show where deals stand and what’s likely to close.

Here are Clari’s top features:

• Pipeline analysis and tracking: Monitors deal movement in real-time and flags potential risks before they become lost opportunities.

• AI-powered forecasting: Uses generative AI and predictive analytics to deliver accurate revenue forecasts based on historical trends.

• Activity logging: Automatically captures emails, meetings, and follow-ups to provide a complete sales activity view.

• Deal inspection tools: Pinpoints at-risk deals and helps teams take proactive steps to close them.

💰 Pricing is custom based on company size and needs.

Sales enablement and sales engagement tools

Salesloft

Salesloft is a sales engagement platform that streamlines the sales process, automates sales prospecting, and enhances deal management.

It helps sales teams track buyer intent, personalize interactions at scale, and optimize workflows to close more deals efficiently.

Here's what Salesloft can offer:

• AI-powered sales cadences: Automates follow-ups and sales engagement sequences to boost efficiency.

• Lead intelligence: Analyzes sales calls to uncover insights that improve rep performance.

• Pipeline tracking: Offers real-time visibility into deals, helping teams prioritize the next best actions.

• CRM integration: Seamlessly syncs with Salesforce, HubSpot, and other platforms to maintain accurate sales data.

💰 Salesloft offers custom pricing with two tiers—Advanced and Premier. You must contact their sales team for a quote.

Outreach.io

Outreach.io is a multi-channel sales engagement solution that brings email, LinkedIn, and calls into a single platform.

It enables teams to scale outreach, maintain consistent communication, and gain insights into prospect engagement to improve conversion rates.

Outreach.io’s key features include:

• Multi-channel automation: Consolidates email, calls, and LinkedIn outreach into a single, streamlined platform.

• Pipeline insights: Monitors deal progression and forecasts revenue using AI-powered analytics.

• AI-driven conversation analysis: Identifies sales trends by analyzing rep-customer interactions at scale.

• CRM connectivity: Integrates with Salesforce and other B2B sales tools to keep data synchronized.

💰 Pricing starts at $100/user/month. Final pricing depends on selected features.

Drift

Drift specializes in AI-driven conversational sales, helping sales professionals engage website visitors in real-time.

It excels at turning inbound traffic into qualified leads by using chatbots and live chat to start conversations, schedule meetings, and guide prospects through the sales funnel.

Here are Drift’s top features:

• AI chatbots: Engage website visitors in real-time, qualify leads, and book meetings without manual effort.

• Live chat: Enables instant communication between sales reps and potential customers.

• Meeting booking: Automates scheduling with prospects to eliminate back-and-forth emails.

• Conversational landing pages: Converts website visitors into leads through interactive, chatbot-powered experiences.

💰 Drift offers custom pricing based on features and company size. Contact their team for a quote.

Sales productivity tools

PandaDoc

PandaDoc is a document automation platform that simplifies contract management and e-signatures.

It’s designed to accelerate deal closures with pre-built templates, real-time tracking, and secure digital signatures, making paperwork effortless for sales and legal teams.

PandaDoc's key features include:

• Document creation and editing: Craft professional proposals and contracts with an intuitive drag-and-drop editor.

• E-signatures: Collect legally binding electronic signatures with ease.

• Templates and content library: Access pre-designed templates and reusable content blocks for fast document creation.

• Real-time tracking: Monitor document status, receive instant notifications, and track engagement metrics.

💰 Plans start at $19 per user per month for the Starter package (when billed annually), which includes unlimited document uploads and e-signatures.

Calendly

Calendly automates meeting scheduling by allowing others to book available time slots on your calendar, eliminating back-and-forth emails.

It integrates with Google Calendar, Outlook, and other B2B sales tools to prevent double bookings and send automated reminders, optimizing sales productivity.

Calendly's best features include:

• Automated scheduling: Let invitees book meetings based on your availability, reducing email back and forth.

• Calendar integration: Syncs with Google Calendar, Outlook, and iCloud to prevent double bookings.

• Customizable event types: Set up different meeting formats with specific durations and parameters.

• Reminders and confirmations: Automates email and SMS notifications to reduce no-shows.

💰 The Basic plan is free. Paid plans start with the Essentials at $10 per user per month, offering features like integrations and group events.

Asana

Asana is a powerful sales productivity tool designed to help teams organize tasks, track progress, and collaborate efficiently.

With features like task assignments, due dates, project timelines, and workflow automation, it streamlines team coordination and keeps projects moving forward.

Here's what Asana's can offer:

• Task management: Create, assign, and prioritize tasks with deadlines, labels, and dependencies to keep projects on track and improve accountability.

• Project timelines: Visualize project progress with interactive Gantt-style charts, track dependencies, and adjust schedules dynamically to meet deadlines.

• Collaboration tools: Enable teams to share files, leave comments, tag colleagues, and receive real-time updates to ensure seamless communication and alignment.

• Integration capabilities: Connect with Slack, Zoom, Google Drive, Microsoft Teams, and 200+ other apps to automate workflows and centralize project management.

💰 Asana offers a free Basic plan for individuals or small teams. The Premium plan is $10.99 per user per month, adding features like timelines and advanced search.

B2B sales tools FAQ

What to look for when choosing sales tools?

Leveraging sales tools can boost the efficiency and effectiveness of your B2B sales process. Focus on sales tools that offer:

• CRM integration.

• Automation and workflow management.

• Advanced analytics and reporting.

• Intent data for better targeting.

• Scalability and ease of use.

• Flexible pricing.

How to train a sales team on new sales tools?

To keep their sales team sharp and productive, sales managers must effectively train them on new tools. Here are some tips to make that happen:

• Providing hands-on demos.

• Creating step-by-step guides.

• Setting up a test environment.

• Encouraging team feedback.

• Offering ongoing support and tracking adoption.

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