18 Best Sales Pipeline Management Tools For 2025

Searching for the best sales pipeline management tools to optimize your lead generation efforts in 2025? We've put together a list of the top 18 tools designed to help you capture, qualify, and convert leads more efficiently.

From automated lead extraction to seamless CRM integration, these tools cover every stage of the sales process. Here's what you need to know.

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1. PhantomBuster

PhantomBuster is a powerful automation platform designed to automate your sales prospecting process.

It gathers fresh, real-time data from LinkedIn and other platforms, keeping your CRM accurate and up-to-date so your team can focus on selling, not data collection.

What sets PhantomBuster apart from traditional lead generation tools is that it automates targeted lead extraction based on your Ideal Customer Profile (ICP) and real buying signals.

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Key features

• Full sales process automation: Automate your entire sales process, from extracting real-time data to outreach.

• Targeted lead generation: Capture leads engaging with LinkedIn posts, groups, and events—helping you identify hot leads ready to convert.

• Automated lead enrichment and qualification: Pull detailed contact information from LinkedIn and Sales Navigator profiles. Then, qualify and score leads with the AI LinkedIn Profile Enricher by assessing seniority, buying intent, and ICP sales fit.

• CRM integration: Sync enriched data with HubSpot and other CRMs to keep your sales pipeline accurate and up-to-date without manual entry.

• Social selling automation: Automate LinkedIn activities such as connection requests, profile visits, and follows on LinkedIn to build relationships before outreach.

• AI-powered messaging: Generate personalized messages with the AI LinkedIn Message Writer to boost response rates and engagement.

Pricing

Pricing starts at $56/month (billed annually) for 20 hours of automation, 10,000 AI credits, and 5 automation slots.

2. HubSpot CRM

HubSpot CRM is an all-in-one platform that helps sales teams organize contacts, track deals, and analyze their sales pipeline in one place.

Its user-friendly interface makes it popular with teams of all sizes, from startups to enterprise organizations.

Key features

• Visual pipeline management: Track deals through customizable stages with a drag-and-drop interface. This gives you a clear overview of your entire sales process.

• Email integration: Send, track, and log emails directly from the CRM. See when prospects open emails and click links to gauge interest and time follow-ups effectively.

• Meeting scheduler: Let prospects book time on your calendar without back-and-forth emails. This eliminates scheduling friction and boosts pipeline velocity.

• Live chat and chatbots: Engage website visitors in real-time to qualify leads and answer questions immediately. This helps capture and convert more leads directly on your website.

• Reporting dashboards: Measure sales activity and performance with customizable reports, identify bottlenecks in your pipeline, and track progress toward sales goals.

Pricing

HubSpot offers a free plan with basic CRM features. Paid plans start at $20/month per user for the Sales Hub Starter, which includes additional sales, marketing, and service tools.

3. Pipedrive

Pipedrive is a sales-first CRM designed with a visual pipeline at its core.

Its intuitive interface helps sales teams focus on actions that move deals forward, making it particularly effective for teams that need a straightforward, visual approach to improving pipeline velocity.

Key features

• Visual sales pipeline: Drag and drop deals through different stages for a clear sales process overview. This visual approach makes it easy to see where each opportunity stands.

• Activity reminders: Stay on top of follow-ups with automatic task reminders. Never miss an important call, email, or meeting with a prospect again.

• Email integration: Track conversations and manage emails directly within the CRM. See the complete communication history with each prospect in one place.

• Customizable pipelines: Adapt sales stages to match your specific business process and create multiple sales pipelines for different products, services, or sales strategies.

• Mobile app: Manage your pipeline on the go with a fully functional mobile app. This lets you update deals, add notes, and complete tasks from anywhere.

Pricing

Pricing starts at $14/user/month (billed annually), with a 14-day free trial available for all plans. The platform scales with additional features as your team grows.

4. Salesforce

Salesforce is a comprehensive CRM platform that offers powerful customization and scalability for growing sales teams.

It's particularly well-suited for enterprise organizations with complex sales funnel requirements that need extensive reporting and automation.

Key features

• Highly customizable: Tailor the platform to match your exact sales process. Create custom fields, objects, and workflows to fit your business needs.

• AI-powered insights: Einstein AI provides predictions and recommendations to help close deals. Leveraging AI for sales prospecting helps you prioritize leads and identify which deals will likely close.

• Advanced reporting: Create detailed reports and dashboards for data-driven decisions. Analyze pipeline metrics, sales performance, and forecasting with precision.

• Extensive app ecosystem: Access thousands of integrations through the AppExchange. Connect Salesforce with virtually any other business tool you use.

• Automation tools: Streamline repetitive tasks with workflow automation and set up automatic lead assignments, follow-up reminders, and approval processes.

Pricing

Pricing starts at $25/user/month for the Starter Suite plan. A 30-day free trial is available to test the platform's capabilities.

5. Zoho

Zoho CRM offers a balance of affordability and robust features, making it popular with small to mid-sized businesses.

It includes tools to streamline your sales pipeline automation without the enterprise-level price tag.

Key features

• Blueprint: Create and automate complex business processes. Make sure your team is following the same sales workflow.

• Zia AI assistant: Get predictions, suggestions, and automation recommendations. This AI assistant helps identify patterns in your sales data and suggests improvements.

• Multichannel communication: Engage with prospects across email, phone, chat, and social media, and manage all customer interactions from a single platform.

• Territory management: Assign and manage sales territories effectively. Balance workloads and make sure your target markets are covered.

• Gamification: Motivate sales teams with contests and achievements. Turn sales targets into engaging competitions to boost performance and productivity.

Pricing

Zoho offers a free plan for up to three users. Paid plans start at $14/user/month (billed annually) with a 15-day free trial.

6. Close

Close is an all-in-one CRM focusing on communication tools, making it ideal for teams relying heavily on calling and emailing prospects.

Its streamlined interface puts all communication channels at your fingertips.

Key features

• Built-in calling: Make and receive calls directly from the CRM with automatic logging. No need to switch between your phone and CRM—everything happens in one place.

• Email sequences: Create automated email campaigns with personalized follow-ups. Set up multi-touch sales cadences that adapt based on prospect engagement.

• SMS messaging: Send and receive text messages without leaving the platform. Adding SMS to your social prospecting strategy can significantly improve response rates.

• Pipeline view: Track deals with a customizable pipeline interface to see where each opportunity stands in your sales process.

• Activity reporting: Monitor team performance with detailed activity metrics. Track calls made, emails sent, and meetings booked to identify top performers.

Pricing

Pricing starts at $19/user/month (billed annually) with a 14-day free trial available. Higher tiers include additional features for scaling teams.

7. Cognism

Cognism is a pipeline management software that specializes in providing verified B2B contact data with a focus on compliance, particularly for European markets.

It helps sales teams find and connect with decision-makers while maintaining regulatory compliance.

Key features

• Verified global contact data: Access direct dials and verified email addresses for decision-makers to reach the right people without wasting time on outdated contact information.

• Compliance focus: Stay GDPR and CCPA compliant with built-in compliance tools and reduce legal risks when conducting outreach in regulated markets.

• Buying signals: Identify prospects showing interest in your product or service and focus on companies actively researching solutions like yours.

• CRM integration: Sync data seamlessly with Salesforce, HubSpot, and other platforms to enrich your existing CRM records with fresh, accurate data.

• Chrome extension: Research prospects directly from LinkedIn and add contact data to your CRM while browsing LinkedIn profiles.

Pricing

Cognism uses custom pricing based on team size and needs, starting around $1,500/month.

8. ActiveCampaign

ActiveCampaign combines email marketing, marketing automation, and CRM features to help sales teams nurture leads through their B2B pipeline.

It's particularly strong for businesses that want to automate their lead nurturing process.

Key features

• Email marketing automation: Create targeted campaigns based on contact behavior. Send the right message at the right time based on prospect actions.

• Sales automation: Automate follow-ups and task assignments, maintaining consistency without manual intervention.

• Lead scoring: Prioritize prospects based on engagement and fit to focus your team's efforts on leads most likely to convert.

• Pipeline management: Track deals through customizable stages. Visualize your sales process and monitor progress.

• Predictive sending: Optimize email delivery times for better engagement and send emails when prospects are most likely to open them.

Pricing

Pricing starts at $15/month for up to 500 contacts, with a 14-day free trial available. Costs increase as your contact list grows.

9. Zapier

Zapier isn't a traditional CRM but a powerful automation tool that connects your sales apps, helping you build an integrated sales stack without coding.

Key features

• App integrations: Connect 7,000+ apps, including CRMs, email tools, and calendars, to create a seamless workflow between all your sales tools.

• Automated workflows: Create multi-step processes that trigger automatically. Set up complex sequences that run without manual intervention.

• Data transfer: Move information between systems without manual entry. Eliminate duplicate data entry and ensure everything is consistent and free from dirty data.

• Custom logic: Add filters and formatting to handle complex business rules and create sophisticated workflows tailored to your needs.

• Templates: Use pre-built workflows for common sales processes to get started quickly with proven automation recipes.

Pricing

Zapier offers a free plan with limited features. Paid plans start at $19.99/month with increased automation limits.

10. Nutshell

Nutshell is a user-friendly CRM that emphasizes team collaboration and ease of use. It is suitable for small to mid-sized businesses and SDR sales teams that need a straightforward solution.

Key features

• Team collaboration tools: Share notes, assign tasks, and track team activity to keep everyone aligned on the deal's progress and the next steps.

• Sales automation: Set up triggers to move leads through your pipeline automatically. Reduce manual work while maintaining process consistency.

• Email integration: Send and track emails directly from the CRM and see your complete communication history in one place.

• Custom reporting: Build reports to track the metrics that matter to your team and measure performance against your specific KPIs.

• Mobile app: Access your CRM data on the go, updating deals and following up with prospects from anywhere.

Pricing

Pricing starts at $13/user/month (billed annually) with a 14-day free trial available. All plans include unlimited contacts and storage.

11. Salesflare

Salesflare is designed for B2B sales teams and focuses on automating data entry to keep customer information up-to-date with minimal manual work.

It's particularly effective for teams that want to reduce administrative overhead.

Key features

• Automated data capture: Pull contact details from email signatures, social profiles, and company websites. Eliminate manual data entry while maintaining complete contact records.

• Email tracking: See when prospects open emails, click links, and time your follow-ups based on prospect engagement.

• Meeting integration: Sync calendar events and automatically log meeting details to keep a complete record of all prospect interactions.

• Visual pipeline: Track deals with a customizable Kanban board. Get a clear visual overview of your entire sales process.

• Smart reminders: Get notifications for follow-ups based on prospect engagement so you never let a hot lead go cold due to delayed follow-up.

Pricing

Pricing starts at $29/user/month (billed annually) with a 14-day free trial available.

12. Gong.io

Gong.io uses AI to analyze sales conversations, providing insights that help teams improve their sales process and close more deals.

It's particularly valuable for teams looking to improve their sales methodology.

Key features

• Conversation intelligence: Record, transcribe, and analyze sales calls and meetings to identify patterns in successful sales conversations.

• Deal insights: Identify risk factors and opportunities in your pipeline and get early warning signs when deals are in danger of stalling.

• Coaching: Provide targeted feedback based on real conversation data to help your team improve their sales skills based on actual performance.

• Revenue intelligence: Forecast more accurately based on conversation patterns and move beyond gut feeling to data-driven sales predictions.

• Lead-generation best practices: Learn what top performers do differently and replicate successful approaches across your team.

Pricing

Gong.io pricing is not transparent, based on team size and needs, and typically starts around $5,000/year.

13. Keap

Keap (formerly Infusionsoft) combines CRM, marketing automation, and e-commerce features for small businesses looking to streamline their sales process.

It's particularly well-suited for businesses that sell products or services online.

Key features

• Marketing automation: Create automated campaigns to nurture leads. Build multi-step sequences that move prospects through your funnel.

• E-commerce tools: Process payments and manage orders within the platform. Connect your sales and fulfillment processes seamlessly.

• Lead scoring: Prioritize prospects based on engagement and behavior to focus on leads most likely to convert.

• Form builder: Create custom forms to capture lead information and gather the specific data you need for your sales process.

• Mobile app: Manage contacts and tasks on the go to stay productive even when you're away from your desk.

Pricing

Pricing starts at $249/month for two users (billed annually), with a 14-day free trial available. Additional users can be added for an extra fee.

14. Insightly

Insightly connects CRM, project management, and marketing automation in one platform, helping teams manage the entire customer journey.

It's one of the most comprehensive business development tools for companies that need to coordinate sales and delivery teams.

Key features

• Project management: Transition from sales to delivery seamlessly. Assure smooth handoffs after a deal closes.

• Relationship linking: Map connections between contacts, organizations, and opportunities to understand an account's complete network of relationships.

• Custom apps: Build business applications without coding. Create tailored solutions for your specific workflow needs.

• Email templates: Create and track reusable email templates to maintain consistent messaging across your team.

• Dashboard reporting: Monitor sales productivity and sales team's performance with customizable dashboards. Track the metrics that matter most to your business.

Pricing

Pricing starts at $29/user/month (billed annually) with a 14-day free trial available. Higher tiers add advanced features for larger teams.

15. Salesmate

Salesmate is a relationship-focused CRM that helps sales reps strengthen their connections with prospects and customers. Its intuitive design makes it accessible to teams of all technical skill levels.

Key features

• Sequence automation: Create multi-channel sales cadences. Combine emails, calls, and tasks in automated workflows.

• Built-in calling: Make calls directly from the CRM with automatic logging to keep complete records of all prospect communications.

• Deal management: Track opportunities through customizable pipeline stages and adapt the system to match your sales process.

• Activity tracking: Monitor all interactions with prospects in one place. See the complete history of engagement with each contact.

• Mobile CRM: Access your sales data on iOS and Android devices so you can stay productive whether you're in the office or on the road.

Pricing

Pricing starts at $23/user/month (billed annually) with a 15-day free trial available. This makes it one of the more affordable options on our list.

16. Monday CRM

Monday CRM is a visual and flexible customer relationship management platform built on the Monday.com Work OS.

It offers a highly customizable interface that makes sales prospecting automation more intuitive and helps teams manage their pipeline with a visual approach.

Key features

• Visual pipeline management: Track deals through customizable boards with color-coded statuses that give you an instant sales process overview.

• No-code automation: Create automated workflows without technical knowledge to eliminate repetitive tasks and keep deals moving forward.

• Customizable dashboards: Build real-time dashboards that display the metrics and KPIs your team needs to track.

• 500+ integrations: Connect with tools like Gmail, Outlook, Slack, and LinkedIn to centralize your workflow and eliminate switching between platforms.

• Mass emails and HTML editor: Send personalized bulk emails directly from the CRM with tracking capabilities to monitor engagement.

Pricing

Pricing starts at $12/user/month (billed annually) for the Basic plan, which includes 3 users, unlimited contacts, customizable pipelines, and email integration. A 14-day free trial is available.

17. Freshsales

Freshsales is a modern CRM that combines sales force automation, chat, and telephony in one comprehensive solution.

It's designed to provide sales teams a 360-degree view of their contacts and accounts.

Key features

• AI-powered assistant (Freddy): Get intelligent insights, lead scoring, and next-best-action recommendations to prioritize your pipeline effectively.

• Built-in phone system: Make and receive calls directly from the CRM with automatic call logging, recording, and analytics.

• Email tracking and sequences: Create automated email sequences with open and click tracking to engage prospects at scale.

• Deal management: Visualize your sales pipeline with customizable deal stages and probability-based forecasting.

• Territory management: Assign and manage sales territories based on geography, industry, or other criteria to optimize coverage.

Pricing

Pricing starts at $9/user/month (billed annually) for the Growth plan, which includes AI-powered contact scoring, sales sequences, and workflow automation. A 21-day free trial is available.

18. Copper CRM

Copper is a Google Workspace-native CRM designed specifically for businesses that rely heavily on Google's ecosystem.

It seamlessly integrates with Gmail, Google Calendar, and other Google tools to create a frictionless workflow.

Key features

• Google Workspace integration: Work directly from Gmail with a sidebar that displays contact information, interaction history, and deal status.

• Automated data capture: Automatically pull contact and company information from emails, calendar events, and other Google tools.

• Relationship intelligence: Track relationship history and get follow-up reminders based on interaction patterns.

• Pipeline visualization: Manage opportunities with customizable pipelines that show deal progress and expected revenue.

• Project management: Transition from sales to delivery with built-in project management tools for post-sale implementation.

Pricing

Pricing starts at $9/user/month (billed annually) for the Starter plan, which includes Google Workspace integration, pipeline management, and reporting features. A 14-day free trial is available.

Sales pipeline management software FAQ

What is a sales pipeline management tool?

A sales pipeline tool helps you keep track of deals at every stage of the sales process.

It gives you a clear view of your sales activities, highlights top-priority leads, and handles repetitive tasks automatically.

With features like contact management, activity tracking, and reporting, it keeps your sales funnel organized so you can better forecast and follow up.

Why is using sales pipeline software important for the sales process?

Using sales pipeline management software saves you time and improves accuracy. Spotting bottlenecks, prioritizing leads, and making follow-ups easier help your team stay on top of every opportunity and increase productivity.

Automation features also cut down on manual work, so you can spend more time closing deals. The result is better team performance, shorter sales cycles, higher close rates, and more accurate forecasting.

What is the best CRM software for sales pipeline management?

It depends on what you need. The best options are:

• PhantomBuster: Best for automating lead generation and enrichment.

• Pipedrive: Great for visual pipeline management.

• HubSpot: A solid all-in-one platform.

• Salesforce: Ideal if you need advanced customization.

The key is finding a tool that fits your process, integrates well with your existing tools, and grows with your business.

Try PhantomBuster for free!