Best B2B Lead Generation Services and Software

Are you looking for high-quality leads that you can convert easily? High-quality leads are critical to every successful business, and the right B2B lead generation tools can help.

We've tested hundreds of solutions to streamline prospecting and keep your sales pipeline fresh. Your success depends on selecting the right tools - whether automation software like PhantomBuster or a specialized sales and marketing agency.

These tools use advanced filtering and strategic lead nurturing to eliminate low-quality leads, allowing you to focus exclusively on opportunities that convert.

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Best B2B lead generation software

The best B2B lead- generation software tools help you automate the sales prospecting, lead enrichment and qualification, and outreach process. There are specialised tools that help you automate all of this or specific areas across your sales pipeline stages.

Here are the best tools sales teams can adopt to automate processes across the sales funnel.

PhantomBuster

PhantomBuster is a sales prospecting automation platform that helps sales reps automate their prospecting and pipeline building with real-time, fresh prospect data.

Use this tool to automate the lead generation process including finding, qualifying, connecting with, and engaging your target audience efficiently and effectively.

Try PhantomBuster free for 14 days!

Whether you want to gather leads from a Sales Navigator search to create targeted lead databases, monitor job changes in your network, or systematically message your LinkedIn connections, PhantomBuster helps reduce manual data-collection tasks and speed up your sales prospecting.

Key features

• LinkedIn profile and company data sourcing

• Waterfall email enrichment

• Automated outreach sequences

• Data export to CSV or sync with HubSpot and other popular CRMs

• Prospect list building automation

  

• Workflow templates for different use cases

• AI integrations with OpenAI

Pricing

PhantomBuster's plans start at $69/month (10,000 AI credits). Higher tiers provide more execution time, AI credits, and scaling options. All plans include access to all pre-build automations and workflows, plus export features.

LinkedIn Sales Navigator

Sales Navigator is an essential tool for sales and marketing team to enhance their lead generation process. You cna use it to build targeted sales lead lists using advanced search filters.

To narrow your search, filter prospects by industry, company size, location, and job title. You can send direct messages via InMail, save searches for ongoing monitoring, and organize lead lists.

Sales Navigator search filters

Key features

• Advanced lead filters and search options

• Lead suggestions from search patterns

• InMail messages for direct contact

• Custom lead lists

• CRM integration

• Mobile app access

• Search alerts for new leads

Pricing

LinkedIn Sales Navigator has three plans (Core, Advanced, Advanced Plus), each with 50 monthly InMails. Higher tiers include CRM integration and buyer intent signals. Contact LinkedIn for pricing details.

Clay

Clay helps you enrich lead data from various sources. Instead of manually searching for prospect data, Clay finds and verifies contact details, matches social profiles, and organizes data.

You'll need to import a list of contacts, as Clay's core features focus on data enrichment.

You can start with a PhantomBuster list.

Key features

• Automated data enrichment

• Contact info verification

• Social profile matching

• Multi-source data pulling

• Lead list organization

• Quick data exports

• Research automation

Pricing

Clay's plans range from $149/mo. All plans allow unlimited users and access to 100+ data providers. Higher tiers include CRM integrations, unlimited rows, and AI prompting, with an annual discount.

Kaspr

The Kaspr Chrome extension simplifies finding LinkedIn prospects and sending emails. While browsing LinkedIn profiles, you can access contact details, save prospects to lists, and export data to email campaigns.

Key features

• One-click data extraction

• Email finder and validator

• LinkedIn profile scraping

• CRM integrations

• List building and management

• Team collaboration tools

• Chrome extension access

Pricing

Kaspr offers a free plan with limited credits. Paid plans start at $59 per month. Enterprise plans offer custom pricing with unlimited credits.

Salespanel

Salespanel helps you identify and qualify leads from web analytics data. They call themselves the Google Analytics alternative.

Use it to identify leads from website traffic, tracks visitor behavior, and scores leads based on engagement.

Key features

• Website visitor identification

• Lead scoring system

• Behavior tracking

• Marketing attribution

• CRM integration

• Email tracking

• Team collaboration features

Pricing

Salespanel offers three plans: Customer Data Platform ($99/month with 10,000 visitors), Account Reveal ($99/month with 2,000 visitors/month included), and Custom (enterprise). CDP removes anonymity for up to 10% of traffic for $10/month per 1,000 visitors, while Account Reveal gets 60% of traffic for $40/month per 1,000 visitors.

Evaboot

Evaboot focuses on automating data scraping from LinkedIn Sales Navigator. It exports data, cleans it, and prepares lead list files in minutes.

Key features

• LinkedIn Sales Navigator leads export

• Email finder

• Profile data extraction

• Lead list management

• LinkedIn URL enrichment (enrich your lead lists based on LinkedIn data)

Pricing

Evaboot usage-based pricing starts at $9 per month for 50 leads. You'll use two credits for each lead you export (1 credit for the lead data and 1 credit to find the emails.

Monthly plans range from 100 to 50,000 credits per month. All plans include lead exports, account exports, email verification, data cleaning, and unlimited seats. Credits roll over between billing periods.

Best B2B lead generation contact database providers

Contact database providers give you instant access to company and contact data. They use different web scraping methods to collect the information and build a vast database of contacts that you can easily filter to find relevant leads.

While these might not be the most up-to-date data sources, these tools can still provide a quick way of building lead lists and sourcing contact data like email and phone numbers for cold outreach.

Apollo.io

Apollo.io is a popular sales intelligence platform that helps teams find, engage, and convert leads. Apollo.io leads database has over 265 million verified contacts and

Apollo.io helps sales reps generate leads with advanced search filters, sales intelligence, and AI-powered lead scoring to help teams find and engage high-potential prospects.

Sales teams appreciate Apollo.io for its intuitive interface and robust data-driven lead-generation tools.

However, some users report issues with data accuracy and technical glitches, particularly with phone numbers and the dialer.

Key features

• Database of 265M+ contacts

• Real-time email verification

• Browser extension

• Automated sequences

• Chrome Extension to capture lead data from LinkedIn

• Contact scoring

• CRM integration

Pricing

Apollo.io has a free plan with 1,200 credits per year. Plan prices start at $49 for the Basic plan (billed annually), $79 for the Professional plan, and $119 for the Organization plan (minimum of 3 users).

With each tier, you get more credit allowances and features, with the Organization plan having the most features, like international calling.

Zoominfo

Zoominfo offers access to an extensive database of over 220 million contacts to help you find qualified leads.

It provides detailed insights into prospects, like buying signals and company profiles, so you can focus on the right people.

Apollo.io and ZoomInfo offer similar services but gather and manage their contact data differently inside large databases, impacting the data's reliability and up-to-dateness.

And this can impact your sales results.

A recent comparison found that Apollo.io struggles with email verification and missing cell phone numbers. At the same time, ZoomInfo needs to improve its global reach, especially in Europe, and refresh contact data more often.

ZoomInfo is known for having massive data sets, especially in the U.S., but it could do better globally—particularly in Europe.

Users report that some contact information can be outdated or inaccurate, requiring extensive manual updates. Despite this, ZoomInfo’s data offers valuable insights into buyer intent and company-level details.

They regularly refresh their database, but keeping everything entirely accurate remains challenging, especially with a large volume of information.

Key features

• Extensive contact database

• Org charts and hierarchies

• Direct dial phone numbers

• Technographic data

• Website visitor tracking

• Advanced territory planning

Pricing

ZoomInfo offers three main tiers: Professional, Advanced, and Enterprise. Each requires an annual contract and builds upon the previous one with additional features. The Professional plan includes basic features like business email and contact information.

Advanced features like intent data, org charts, and AI insights are not included in the package. Potential customers must contact ZoomInfo directly for specific pricing details.

Cognism

Cognism is a sales intelligence platform specializing in GDPR-compliant B2B contact data. Data protection compliance, such as GDPR and CCPA, is essential for lead generation companies.

Known for its verified phone numbers and advanced data enrichment, it’s ideal for businesses targeting global and regional markets while prioritizing compliance and accuracy.

Their AI actively verifies and updates your business contacts in real-time, focusing specifically on European and global markets where data protection regulations create pain points for many other providers.

Besides validated email addresses and direct dial numbers, each contact provides detailed company information so you can market to them effectively.

Key features

• GDPR compliant database

• Real-time data verification

• Mobile direct dials

• Chrome extension

• Data enrichment

• Email tracking

• Compliance filtering

Pricing

Cognism offers customized pricing based on individual business needs.

It provides B2B sales intelligence for sales and marketing teams, as well as RevOps teams in the EMEA, US, and APAC regions. Interested customers should contact Cognism directly to discuss pricing options that fit their requirements.

Lusha

Lusha is a simple yet effective tool for accessing verified contact information like direct dials and email addresses.

It’s known for its quick setup and user-friendly browser extension, making it a great option for fast, reliable sales and marketing strategies.

Think of it as your research assistant working alongside you. The platform instantly discovers business emails and phone numbers as you browse LinkedIn profiles, saving you from the tedious back-and-forth of manual lead research and verification.

Users access verified contact details through the browser extension or bulk enrichment tools, making it simple to create targeted outreach lists.

Key features

• Contact finder extension

• Bulk enrichment tools

• Email validation

• Direct dial numbers

• CRM integration

• Data accuracy checks

• Team contact sharing

Pricing

Lusha offers a free plan with 70 credits monthly. Paid plans start at $19.9/month for the Pro plan, which includes 200 credits and three seats. You'll need 1 credit to source 1 email address and 10 credits to find a phone number for a prospect.

Adapt.io

Adapt.io's AI-powered platform focuses on identifying companies based on specific industries. The tool helps you find potential prospects from millions of business contacts.

For quick prospect list building, you can access fresh contact data through APIs, bulk search, or the Chrome extension.

Key features

• AI-verified contacts

• Bulk contact search

• API access

• Data enrichment

• Custom data filtering

• Lead scoring

Pricing

Adapt.io offers four tiers: Free, Starter ($49/month), Basic ($99/month), and Custom.

The Free plan includes 25 email and enrichment credits and 25 daily contacts. The starter plan offers 500 credits and 50 contacts per day. Basic provides 1,000 email credits, 100 phone credits, and 100 contacts per day.

All paid plans include CSV export and advanced features, with Custom adding enterprise features like API access and dedicated support. A 7-day free trial is available without a credit card.

Best B2B lead generation companies and agencies

Need someone to manage everything? Lead generation companies bridge the gap between businesses and their target customers, finding prospects, booking meetings, and scaling your outbound marketing strategies without you lifting a finger, applying proven techniques to generate qualified B2B leads.

Cleverly

Cleverly use their outreach templates to handle outbound LinkedIn campaigns for software and tech companies. This lead generation agency handles the outreach process, engaging and qualifying leads before passing them to businesses.

They excel at your prospect research, messaging strategy, content marketing, and lead generation campaigns.

Key features

• LinkedIn lead generation

• Custom prospect research

• Campaign copywriting

• A/B testing

• Weekly reporting

• Lead qualification

• Meeting scheduling

Pricing

Cleverly offers three main tiers for LinkedIn lead generation services: Silver ($397/month), Gold ($697/month), and Platinum ($997/month).

Each tier includes 500 monthly prospects and core features like personalized outreach services, campaign optimization, and dedicated account management. Platinum adds appointment-setting services and inbox management. Team discounts are available upon consultation.

Belkins

Belkins is a marketing and sales agency that focuses on nurturing B2B leads and connecting sales reps with relevant decision-makers.

They'll do your custom prospect research, test different messages to see what works, and generate qualified leads who are ready to talk business.

Key features

• Multichannel outreach

• Email marketing

• LinkedIn campaigns

• Meeting scheduling

• Campaign analytics

• Lead qualification

• Database building

Pricing

Belkins offers two appointment-setting packages delivering 200+ or 400+ yearly appointments. Both include HubSpot implementation and comprehensive email, phone, and LinkedIn outreach services. Contact for custom pricing.

Callbox

Callbox focuses on lead generation for B2B companies with complex sales cycles. Their services cover everything from market research to appointment setting, with a special focus on your mid-market and enterprise needs.

Their team manages all your outreach channels - phone, email, social media, and chat - so you can focus on closing deals instead of chasing leads.

Key features

• Industry-focused campaigns

• Account-based marketing strategies

• Multichannel outreach

• Lead qualification

• Sales pipeline tracking

• Sales enablement

• CRM integration

Pricing

Callbox provides customized B2B lead generation programs and sales development pricing based on business needs.

Each package includes a dedicated team (Client Success Manager, Sales Development Rep, Marketing Specialist, etc.), comprehensive leads management (phone/email/social marketing, targeted lists), and sales enablement services (CRM integration, lead nurturing, appointment setting).

They deliver custom quotes that align with specific business requirements and scale. The service operates 24/5 with global support across Asia-Pacific, Latin America, and Europe.

SalesFlow

SalesFlow uses verified data sources and sales automation to run outbound campaigns that target your highest-value prospects.

Their team handles all the heavy lifting—prospect research, campaign setup, and meeting scheduling—while providing crystal-clear performance reports that show exactly what's working.

Key features

• Targeted account selection

• Custom outreach scripts

• Automated follow-ups

• Performance analytics

• Meeting coordination

• Sales team training

• Monthly reporting

Pricing

Salesflow offers three main tiers with monthly or annual billing options: Single User ($99/month), Teams (custom pricing), and Agency (custom pricing). The Single User plan includes 400 monthly LinkedIn invites, 2,000 follow-up messages, 800 InMails, and multichannel email marketing.

Teams add dedicated customer success and team management features. The agency includes unlimited client management, dedicated IP settings, custom branding options, and API access.

All plans include AI-driven lead management and Sales Navigator compatibility.

CIENCE

CIENCE is a lead generation agency that combines the best of both worlds—human skills and AI—to generate leads tailored just for you.

Their SDR-Team-as-a-Service approach is like having an elite sales development team on demand, helping you reach your target audience and accounts' decision-makers through smart research and multi-channel outreach that gets responses.

With their MemoryAI, you can optimize conversion rates by engaging your prospects across multiple channels and detecting your buyer intent.

Key features

• Dedicated SDR teams for personalized outreach

• Multi-threading strategy to engage multiple stakeholders

• AI-validated database with 255 million+ contacts

• Real-time buyer insights and intent data

• Multi-channel campaign orchestration

Pricing

CIENCE offers customized pricing based on your lead generation needs and campaign requirements. They offer Outbound SDR, Inbound SDR, and Data Solutions so that you can get a quote for your business. To get detailed pricing information, you need to book a consultation.

FAQ about B2B lead generation services

What is B2B lead generation?

B2B lead generation is the process of finding and attracting potential business customers who need your products or services. It involves identifying your target organizations, pinpointing decision-makers, and initiating meaningful conversations that create sales opportunities.

Types of lead generation companies

There are three main options for lead generation services: lead generation automation software, contact database providers, and lead generation outsourcing agencies. Each approach offers different benefits and can be matched to your specific business situation depending on your team size, available budget, and sales goals.

Outsourcing lead generation efforts can be more cost-effective than in-house when you don't have a large team. Here are the main differences between the three types:

How much does B2B lead generation cost?

B2B lead generation costs vary by method:

• Lead scraping tools like PhantomBuster start at $56/month

• CRM software costs $7-60/user/month

• Marketing automation ranges from $10-209/month

• Agency services either charge setup fees ($1,000-5,000), monthly management ($2,000-10,000 + commission), or per lead ($50-500)

• Internal SDRs cost around $77,254 annually

How much do lead generation services cost?

Agencies typically structure their pricing as setup fees, monthly management fees plus commission, or performance-based pricing per qualified lead.

Agency services vary by channel:

• SEO leads: $30-175 per lead

• PPC leads: $40-150 per lead

• LinkedIn leads: $75-125 per lead

B2B lead generation agency vs. lead generation software

Agencies charge more for complete campaign management, while software solutions offer more control at lower prices. Your choice depends on budget, available time, and in-house expertise.

What are the benefits of using B2B lead generation companies and software?

Lead generation services fast-track prospect identification and put outreach on autopilot. You get verified contacts and scalable campaigns backed by professional expertise, delivering qualified leads without building an in-house team.

Try PhantomBuster for free!