By The PhantomBuster TeamB2B prospecting tools help sales teams constantly fill their pipeline with sales-qualified leads by streamlining prospect research, lead generation, and lead scoring.
This list covers the 15 best B2B prospecting software tools to help your sales team save time while raking more sales opportunities.
AI highlights
B2B prospecting tool | Best for | Key features | Price from |
Automating prospect list building, lead enrichment and qualification. | LinkedIn data scraping, automated workflows, and AI lead enrichment and prioritization. | ||
Finding LinkedIn leads | Advanced search filters, lead recommendations | ||
Building prospect list | 275m+ contact database, intent-based prospecting | $49/mo | |
Data enrichment | 75+ data sources, data enrichment, AI research agent | $149/mo | |
Predictive analytics | Intent data, technographics, org charts | On request | |
Cognism | GDPR-compliant data | AI-driven search with text, voice, direct input, and a global contact database. | On request |
Lusha | Finding business emails | Extensive B2B contact databases and data enrichment | $49.90/mo |
Finding accurate contact details | Chrome extension, AI writer tool, Pitch intelligence | $147/mo | |
RocketReach | AI-powered lead recommendations | Advanced search, browser extension | €53/mo |
Kaspr | AI-powered contact search | Huge contact database, integration with CRM and sales tools | $49/mo |
Gong | AI-driven sales coaching | Deal intelligence and conversation intelligence for sales calls | On request |
AiSDR | Lead qualification | HubSpot integrations, customer-facing chatbot, meeting scheduling | $900/mo |
UpLead | Lead verification | Real-time verified B2B emails, lead export to CSV, and data cleaning | $99/mo |
Artisan | Personalized email outreach | Lead enrichment, Cyber stalker digital search tool, email deliverability testing | On request |
Leadfeeder | Tracking anonymous website visitors for outbound outreach | Website visitor identification, custom segmentation | €99/mo |
1. PhantomBuster
PhantomBuster is one of the best AI prospecting tools for B2B sales teams looking to power their sales process with automation.
It's an essential sales and marketing automation platform that helps sales teams generate leads and enrich data from multiple data sources, including LinkedIn, Facebook, Slack or X.
It’s widely known for its automations, called “Phantoms,” which automate repetitive tasks like lead sourcing, enrichment, and outreach.
Key features
LinkedIn data extraction: Use PhantomBuster's LinkedIn Profile Scraper automation to analyze LinkedIn profiles and collect key data points, including job titles, company names, summaries, and experience. It can extract up to 1500 profiles daily and automatically collect over 47 data points for each.
AI-powered lead scoring: Use AI to analyze your lead data and identify your most promising prospects. For example, PhantomBuster's AI LinkedIn Profile Enricher can analyze your lead data and score your leads. You can customize the scoring criteria based on factors like job title, company size, industry, or other data points in your lead list.
Lead list building based on intent signals: Track job changes or build lead lists based on people who engage with specific LinkedIn profiles or companies. This keeps your pipeline filled with freshly sourced warm leads.
Seamless CRM integration: PhantomBuster integrates directly with CRMs like HubSpot.
This ensures your CRM is constantly updated with real-time lead data, keeping your sales team informed and streamlining the sales process.
What users say about PhantomBuster
“Good for Lead Generation — Easy to use. It can scrape various platforms like LinkedIn, Facebook, Instagram, etc. Time limit can be increased for the free trial version so it can be easy to understand the platform before entering the premium. It saves a lot of time spent on manual scraping. Increases productivity at good quantities” — Hassan K., Senior Investment and Pensions Coordinator, Mid-Market Company.
Pricing
PhantomBuster pricing plans start at $56 per month (billed annually) and includes five automation slots and 10,000 AI credits per month.
2. Linkedin Sales Navigator
LinkedIn Sales Navigator is a premium tool designed for sales professionals in B2B niches to identify, engage, and nurture leads directly on LinkedIn.
It's a business-to-business sales tool offering advanced search and filtering capabilities far beyond the standard LinkedIn search.
Key features
Advanced search filters: Target prospects who match your ideal customer profile based on job title, industry, company size, seniority level, recent job changes, and more.
InMail messaging: Reach out to potential leads directly, even without a prior connection.
Lead recommendations: Get AI-driven suggestions for potential leads based on your search history and engagement.
Account and lead Pages: Get detailed views of companies and individual leads, including recent activity, shared connections, and news mentions.
Alerts: You can receive notifications about important updates from your saved leads and accounts (e.g., job changes and company news).
What customers say about LinkedIn Sales Navigator
“It's a salesperson's delight. The tool is a core/ must-have for all in a sales team - SDR, AE, AM, and Team leads. The ability to map accounts, see buyer's intel for your focus accounts, intelligent account maps, and much more makes a sales person's job easy and reduces manual work.” — Nalini. K, Sales manager.
Pricing
Starts at $99.99/month (per user) for the "Core" plan (formerly "Professional"). Higher-tier plans ("Advanced" and "Advanced Plus") offer additional features like enhanced CRM integrations and team collaboration tools.
3. Apollo.io
Apollo.io is a comprehensive B2B lead generation tool for sales prospecting and outreach.
With over 275 million accurate contact data, it integrates with CRM's like HubSpot and Salesforce to streamline sales.
Sales reps can automate workflows, target leads with advanced filters, and run efficient outreach campaigns with built-in email and phone tools.
Key features
Advanced filtering options: You can use more than 65 filters, including industry, company size, and technologies used, to identify target companies that match your ICP.
Comprehensive contact database: Apollo.io boasts a database of over 275 million contacts and 73 million companies, making it a significant resource for B2B prospecting.
Intent-based prospecting: Identify and prioritize high-intent leads based on buying signals, recent activity, and engagement insights.
What customers say about Apollo.io
“From the beginning, we received guidance from their team, which was truly that—not a sales pitch. After that, I was able to make a much more informed and confident decision, knowing that Apollo was exactly what my company needed” — Ana, A, marketing and sales manager
Pricing
Apollo.io pricing starts at $59 per month per user, including email credits and mobile access.
4. Clay
Clay is an AI-powered sales prospecting software that helps you find and enrich lead lists.
With a spreadsheet-like interface, it centralizes data from multiple sources and automates key workflows focused on lead enrichment.
You'll need to import a list of contacts, as Clay's core features focus on data enrichment.
You can start with a PhantomBuster list.
Key features
Automated sales prospecting: Automatically gather and update lead data from over 75 sources to reach the right people.
Personalized email outreach: Use enriched data to create email campaigns that feel tailored and relevant to each lead.
Multi-source data enrichment: This is Clay's core strength. It integrates with over 75 external enrichment tools, including PhantomBuster, Hunter, Apollo, and Sales Navigator, to gather comprehensive prospect information.
What customers say about Clay
“There's just so much to like about Clay. Here are the highlights for me:
1. A lot of integrations that automate our entire workflow
2. There are many built-in features and tools, such as Clay Company Search, People Search, and Company URL verification, that are free.
3. Allows you to create a custom waterfall for each task, making the whole process tailored to your needs.” — Farzana, N. CEO
Pricing
Starts at $134/month and includes access to AI-driven prospecting features, multi-source data integration, and workflow automation tools.
5. Zoominfo
ZoomInfo is a robust sales productivity tool that has a vast base of B2B contacts and company data. It helps sales teams discover high-intent leads and automates sales workflows for efficient outreach.
Apollo.io and ZoomInfo offer similar services but gather and manage their contact data differently inside large databases, impacting the data's reliability and up-to-dateness.
And this can impact your sales results.
A recent comparison found that Apollo.io struggles with email verification and missing cell phone numbers. At the same time, ZoomInfo needs to improve its global reach, especially in Europe, and refresh contact data more often.
Key features
Advanced filtering options: Use it to refine your B2B prospecting list, you can apply over 300+ filters, including job title, company size, revenue, funding, hiring trends, and technology stack.
Data enrichment: Keep your CRM updated with ZoomInfo’s firmographic, technographic, and contact data. It also offers real-time enrichment through its vast database and third-party integrations.
Comprehensive B2B contact database: Access a database of over 235 million business contacts, including direct dials and verified email addresses across global markets.
What customers say about ZoomInfo
“The ZoomInfo Chrome extension makes it so efficient to get the data I need from wherever I am working. Whether I am looking for the right person to reach out to on LinkedIn or getting ready to make a call in outreach. I can easily use the Chrome extension to look up contact information and ensure I can reach them best.’ — Christoph, B., Account Executive.
Pricing
Offers custom pricing starting at $14,995 per year, with a minimum two-year contract.
6. Cognism
Cognism is a B2B sales prospecting tool that provides high-quality, compliant data to help businesses connect with their ideal customers.
It helps sales teams find contact details (including business emails and mobile phone numbers) for US, EMEA, and APAC decision-makers. Data protection compliance, such as GDPR and CCPA, is essential for lead generation companies.
Key features
Phone-verified direct dials: You can access verified mobile and direct-dial numbers, helping you connect with key decision-makers more effectively.
Compliant B2B emails: Reach potential buyers confidently with notified and fully compliant B2B emails, reducing the risk of spam filters and legal issues.
Global data compliance: Cognism ensures full compliance with international data regulations, including GDPR and CCPA, making it a trusted choice for privacy-conscious sales teams.
What customers say about Cognism
“The GDPR-compliant and accurate customer data that Cognism provides for us really helps shorten our sales cycles and allows us to get B2B data at the click of a button for whoever we would like to contact.” — Andrei, G, Operations Manager.
Pricing
Custom pricing based on your company size. Plans include phone-verified data, CRM integration, and advanced lead enrichment services.
7. Lusha
Lusha is a B2B sales intelligence tool that helps sales teams find and verify contact information, such as emails and phone numbers, on LinkedIn and company websites.
It integrates easily with CRMs, so you can enrich your data and get leads fast.
Key features
Contact info database: Access a vast database of verified emails, direct phone numbers, and company details, ensuring you connect with the right decision-makers quickly.
Bulk data enrichment: Automatically update and enrich your CRM with multiple contact details at once.
Chrome extension: Instantly extracts contact details from LinkedIn, company websites, and other online sources.
What customers say about Lusha
“Lusha provides accurate phone numbers and email IDs. This data is pretty much useful for outreach purposes. All the phone numbers and emails are valid. I use Lusha every day to generate email IDs for my outreach purposes.” — Kishore, C., Demand Manager.
Pricing
Starts at $36 per user/month, with higher tiers offering more credits and features, such as team collaboration and CRM integration options.
8. Seamless.AI
Seamless.AI is an AI-powered platform for real-time lead generation. It simplifies finding accurate, verified contact information in real-time, helping sales teams streamline lead prospecting.
With its suite of AI tools, it boosts sales productivity and efficiency for sales growth by automating contact discovery and enabling targeted outreach.
Though focused on helping businesses find and verify contact details, Seamless.AI presents with mixed accuracy, as user reviews frequently mention outdated or incorrect data.
Key features
Real-time data validation: You can eliminate outdated or incorrect contact details for more precise prospecting.
Chrome extension: Quickly build your lead list from any website directly in your browser.
CRM integration: It syncs seamlessly with platforms like Salesforce and HubSpot for smoother workflows.
AI-driven insights: It uses predictive tools to generate tailored messaging and improve pitch relevance.
What customers say about Seamless.ai
I like the fact I can find various information on potential clients, such as LinkedIn URL, email, phone number, etc. Also, can find company information along with the Company Org Chart.
However, I have found that the information within Seamless.AI is not very accurate at times.
For instance, search for a company and it states they have a certain amount of employees to find it is WAY off. In this example, I searched a company, stated they had 51-200 employees, when in reality that client had 12 employees.
Seamless.ai review on G2
Seamless.AI's reviews on G2 - "Information is not very accurate at times"Pricing
Starts at $147/user/month and provides expanded credit limits, CRM integrations, and premium features for comprehensive lead generation.
9. RocketReach
RocketReach is a sales acceleration tool designed to help sales, marketing, and recruiting professionals find contact information for potential clients or candidates.
Key features
Verified contact data: It gives you access to a database of over 700 million professionals and 35 million companies with verified emails, direct phone numbers, and social media links for accurate outreach.
Advanced search filters: Use filters like job title, industry, location, company size, and revenue to efficiently identify and target ideal prospects.
Bulk lookup and enrichment: Find and enrich multiple contacts simultaneously, allowing you to scale your prospecting efforts and update CRM records.
What customers say about RocketReach
“I am using RocketReach to find our target prospects' contact details (email, phone number). After using this tool, it is helpful to get contact information easily, which is very effective in our sales outreach.” — Sahana, B. Marketing executive.
Pricing
It starts at $70/mo and includes 500 daily emails and a browser extension. However, you must pay double the fee for phone call outreach tools.
10. Kaspr
Kaspr is a European B2B contact data provider that helps sales teams find and connect with their ideal buyers.
Use its Chrome extension to browse LinkedIn or Sales Navigator and instantly pull contact data for your target accounts.
Key features
European database: Kaspr’s database includes over 500 million phone numbers and email addresses collected from 150+ sources.
Plug-and-play Chrome extension: Extract contact details directly from LinkedIn profiles and search results with a single click.
Bulk enrich: You can upload raw lead lists as CSV files and enrich them with emails and phone numbers from Kaspr’s database.
What customers say about Kaspr
“What I like best about Kaspr is its ability to quickly and accurately find contact details for prospects. The platform's ease of use and seamless integration with tools like LinkedIn and CRM systems make it incredibly efficient for lead generation.” — Chakib, L, Sales Development Representative (SDR).
Pricing
Starts at $49 per month (billed annually) and includes unlimited B2B email credits, 60 direct email credits, and 1,200 phone credits.
11. Gong
Gong is an AI-driven sales engagement platform that helps teams turn conversations into insights.
It is one of the most complex sales intelligence tools because it uniquely analyzes calls, emails, and meetings. It also reveals what’s working, what’s not, and how to close more deals. It’s like having a coach who shows you exactly where to improve and what steps to take next.
Key features
AI-driven conversation intelligence: Gong records, transcribes, and analyzes sales calls, emails, and meetings to extract key insights, helping sales teams refine their prospecting strategies.
Deal and pipeline intelligence: Analyze real-time buyer engagement, objections, and deal momentum to identify at-risk deals and uncover new sales opportunities.
Engagement tracking: See how prospects interact throughout the different sales pipeline stages so you know where to focus your efforts.
What customers say about Gong
“The gong transcription, summary and video marker tools make it so fast for us to skip to the right part, remember what's been said in a meeting, or create cropped demo content that can be shared.” — Holly, F, Customer Success Manager.
Pricing
Gong’s pricing starts at around $1,500 per user per year. Contact their team for a detailed quote.
12. AiSDR
This AI SDR software is designed to handle prospecting, lead qualification, and outreach with minimal manual effort. It automates tedious tasks like follow-ups and scheduling, enabling your team to focus on closing deals instead of managing workflows.
Key features
Automated prospecting: Finds and organizes leads based on your ICP, saving hours of manual research.
Follow-up sequences: It allows you to create consistent engagement by automating follow-ups so no sales opportunity slips through the cracks.
Meeting scheduling: Books meetings directly with leads, cutting down on the back-and-forth communication.
Scalable workflows: It handles high volumes of outreach while maintaining a personal touch
What customers say about AiSDR
“The setup of the AiSDR system was very easy, and their support team was quick to answer any questions. I really appreciated the way AiSDR sources leads directly from ZoomInfo and LinkedIn. That is a huge time and money saver. AiSDR booked calls for us on the first day of campaign kickoff, and the follow-up inquiries delivered bookings as well.” — Jason, D. CEO
Pricing
The cost starts at $900/month, including only three monthly sales meetings. Overall, it is expensive.
13. UpLead
UpLead is a B2B lead generation platform that helps businesses build targeted prospect lists with accurate, verified data.
It’s designed to streamline finding, managing, and qualifying leads.
Key features
Real-time email verification: Confirms emails instantly to avoid wasting time on invalid contacts.
Technographics filter: Find prospects using specific tools or technology stacks.
Global database access: Access verified business contacts worldwide for more accurate targeting.
Intent data tracking: Identify prospects actively searching for your services.
What customers say about UpLead
“Uplead is a fantastic source to get qualified leads with a bounty of detail. The dashboard is easy to use, and the customer service is A+ with quick and proactive response times.” — Loren E. Founder/Partner.
Pricing
Starts at $99 per month for 170 credits.
14. Artisan
Artisan is an AI sales assistant that makes outbound sales prospecting process much more efficient and less time-consuming.
It automates all the repetitive parts of your workflow so you can focus on building connections that matter.
Key features
B2B data enrichment: Access a vast database of 300 million verified contacts to find and qualify leads faster.
Email warmup: Boost your email deliverability with tools that prepare your domain for effective outbound automation.
Personalized email outreach: Send tailored email campaigns with AI-generated, human-like messaging.
Custom sales playbooks: Use AI-driven insights to create and replicate successful B2B lead-generation strategies.
What customers say about Artisan
“It just works! It's given us results. We've booked ten sales calls in about two months of using Artisan.” — Julio, M. CEO.
Pricing
Pricing details aren’t listed, so contact their team for a quote.
15. Leadfeeder
Leadfeeder is a prospecting tool designed to track website leads. It can reveal the potential customers or buyers who have visited your website but have not submitted a form. It helps sales reps engage warm leads by tracking visitor behavior and syncing insights with their CRM.
Key features
Website visitor identification: This uncovers the companies that visit your site, even without form submissions.
Lead scoring: Scores leads based on their behavior, helping prioritize outreach.
CRM integration: Syncs visitor data with your CRM for seamless follow-up.
Custom alerts: These notify you when high-value leads visit your site.
What customers say about Leadfeeder
“It shows the exact company that comes to our website with precision. It also shows the location of the person from that company. We can also see how many visits and which pages they have been on.” — Josh, C. head of Business development.
Pricing
Starts at $99 per month.
B2B prospecting tools FAQs
Do you have questions about B2B prospecting tools? Take a look at these FAQs to learn more.
What is a B2B prospecting tool?
A B2B prospecting tool helps sales teams in B2B companies identify leads quickly and easily.
What are the main features to look for when choosing a B2B sales prospecting tool?
Before choosing a B2B sales prospecting software tool, look out for these main features:
Verified contact database: Ensure access to accurate emails, direct dials, and firmographic data.
Real-Time data enrichment: The tool should auto-update your CRM with fresh prospect data.
Bi-directional integrations: Look for smooth syncing with CRM (Salesforce, HubSpot), email platforms (Gmail, Outlook), and other tools in your stack.
Automation & efficiency: Features like AI-driven lead routing and auto follow-ups save time.
Scalable pricing: Consider how costs adjust as lead volumes grow.
What are the best B2B tools for LinkedIn prospecting?
The best LinkedIn lead prospecting tools for B2B companies are:
B2B tool for LinkedIn prospecting | Use cases and function |
Automate LinkedIn tasks like data extraction, connection requests, and messaging. It offers customizable automation through various "Phantoms” like PhantomBuster LinkedIn profile scraper | |
Apollo.io | Comprehensive contact database with a live Chrome extension for capturing LinkedIn profile data. |
Kaspr | Use its Chrome extension to browse LinkedIn or Sales Navigator and instantly pull contact data for your target accounts. |
Common sales prospecting tool challenges
Inefficiencies or limitations in your sales prospecting tools can disrupt your entire sales pipeline. These challenges include:
Data accuracy: Outdated or incorrect contact information can waste time and hurt outreach efforts. Sadly, this is one of the names of most prospecting tools that overpromise and underdeliver on data accuracy.
Steep learning curve: Some tools require extensive setup and training before delivering value. This makes it challenging to train your sales teams because it will take time.
Data privacy and compliance in AI-driven sales prospecting tools: Safeguarding sensitive information is a significant concern in AI-driven prospecting, especially when it involves critical individual data.
